Joe PolishFounder of Genius Network and President of Piranha Marketing

Why Consistency is the Secret to Success (Even When It’s Hard)

30 Dec 2023 · 1 min

Watch on YouTube

0:38

A short YouTube monologue (by Joe Polish) arguing that consistency—continuing work over long periods even when early results are poor—is the secret to success. The speaker uses personal examples: switching social media managers, treating a weekly podcast as self-therapy, and noting the podcast eventually exceeded one million downloads despite only 20,000 downloads in its first two years. The core claim: persist, iterate, and improve week-to-week rather than abandoning efforts after brief trials.

Chapters

I've done social media. I'm on my third different social media guy. I'm like, what have you stuck with? Have you stuck with anything? My podcast has passed a million downloads. It got 20,000 downloads the first two years total. But I just did it every single week. And I used that as therapy for myself. And I'm like, wait a minute. You tried it for two months and it didn't work? Really? Have you ever brushed your teeth for a full day and expecting to have perfect teeth if you would have tried it two months, that actually worked. But great. Nothing. You got to stay committed to it. You got to figure out how to be better and how to tweak it and how to attribute it and make sure that it's getting a little bit better each week.