Why knowing your company's worth matters

Too often people assume that their company is worth sometimes too much, sometimes way too little. One of the companies we worked with some years ago, we. We started working with the company and the, the father in the company, he told me that the company, he thought it was worth 25 million and then this. And the son told me he thought his dad didn't know what he was talking about. The company was worth 50. So after we did the work on it, you know, we, we basically. I told the. The family that I felt like we could get north of 100 million. And I'll never forget it because the dad and the son both laughed out loud. I mean, absolutely laughed out loud at me. That company we sold for 150 million, by the way. And it's because they didn't understand, they were assuming. And so they were putting off selling and all this because they kept thinking they had to grow, but. But they were way past what their goals really were. So understanding that kind of thing is a big deal.