Your WHY: the motivation behind your actions.

But how many of you are 100% clear on what your why is? You know, when I speak at big events around the world, I'll often say, when you know your why, what you do has more impact, more meaning. And people will say, yeah, I agree with you. In fact, I know my why. And I'll say, great, what's your why? And they'll show me on their phone a picture of their kids and say, this is my why. This is why I do what I do right. Or they'll show me a picture of a little red dress and say, I've got to get in this dress in six months. So this is why I'm working out so hard or I'm launching my book or my new business. And that's my why. And while that's really important, that's not what I'm going to be talking about. Those are short term motivations for doing things the way you're doing them. When your kids grow up or the business moves on, then you lose your why. What I'm going to be talking about is something much more profound, why you do what you do everywhere you go.