A founder used a gap day between Adelaide and Sydney to cold call and meet ten clients in person. He argues that bold action now—picking up the phone, showing up unannounced—beats waiting for the perfect moment. Hesitation kills growth.
Yesterday I was training in Adelaide and tomorrow I'm training in Sydney. I had a gap day. In the gap day, I needed to cold call. I was going to be in Sydney. I'm here. I've got 10 clients to see. I'm terrified of having to see them, but I know the importance of cold calling right now for our business is critical. If I don't do it, if I don't show up, if I don't rock up, we are not going to get where we need to go. What you should be doing is not hesitating, not waiting, not planning. You just pick up the phone and you just do the thing. You call, you show up unannounced in their face. You obviously do it the right way, but you don't wait for the opportunity to come to you. You get up off your ass and you go and do the thing. For me, that means I've flown out to somewhere where I don't know how it's going to go today. I don't feel crash hard about that. However, I know that it's the right thing to do, and I know that the sooner I do it, the faster the results are going to come in and the better off that we're all going to be for it.
Unlock Your Potential: 3 Life-Changing Principles for Business and Mindset Success
