Elizabeth Alli journey of starting her startup! watch the full episode on my YouTube Channel!

And this one, this recent one is a really big achievement for me because for a big chunk of my career I ran a design agency and a WordPress theme shop and an HTML, you know, like template shop. So I was doing a lot of that kind of work. And it was like the same problems that kept coming up for non technical users of like, it's really difficult to put together all the technology, like having to buy a domain name here and hosting over here and then customizing this template with a thousand different options. And then, you know, it was always like they would end up having to hire a really expensive designer developer to do it for them and not being able to just do something simple themselves. We sold a lot of niche themes for just like brick and mortar businesses and mom and pop shops and simple landing pages and stuff like that. But it was always built on a solution that we didn't feel was optimal or wasn't built for them. It was just sort of like trying to fit it into like a, you know, a circle into a square hole. And so we always kind of had this dream. And when I say we, I'm talking about my co founder, Eric and my other co founder, Ryan.