John RodriguesAI Design Engineer | Designing 0→1 AI native Products

How to build a personal brand ?

27 Mar 2024 · 1 min

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0:51

A short transcript of a conversation (John Rodrigues and Speaker B) about how product designers, creators, and founders can build a personal brand. Speaker B emphasizes that the design market is saturated, many junior portfolios look identical, and warns against simply "fitting in." They discuss the trade-off between being authentic/original versus doing flashy, performative self-promotion that can appear unprofessional.

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Need tips or insights for product designers or any creators, or even, like, founders trying to build their own personal brand and how they can go about it.
In this market, that's kind of oversaturated, and there are so many junior designers, and no one can tell apart the portfolios look identical to each other. There is a temptation that when you're starting in your junior, that you need to fit in with a pack, you know, but fitting in doesn't help you. So there's a. There's a dance between I want to be authentic and original and artistic, and I want to give you a memorable, unique, flashy. Here's me. I'm a performer, you know, but you don't want to do it in a way that's so excessive that it's beginning to look unprofessional and.