Ep. 180: How My OFS Team Does FB Ads

Welcome to the Secret Sauce of Outsourcing podcast that's dedicated to making you better at working with OFS online Filipino specialists. This is episode 180, how my OFS team does Facebook ads. So, in talking about how we do Facebook ads, let me just preface this with I hate Facebook. And you already know that. I've said this lots of times, but I don't have Facebook on my phone. I don't log in on the computer. I don't. If you want to ask me, did I see the. No, I didn't see it. I haven't seen the video. I haven't seen the post. I haven't seen the news. I don't like Facebook. I don't like logging into it. I don't want to post on it. It's just not me. So how do we run so many Facebook ads? So, to tell you, to be completely honest, I don't know. I mean, I know generally how it's done. I understand that I make ads. I record them with my phone, but I don't know how my team posts them. I don't know the mechanics of, like, here's how you post the ad, or here's how you bid, or here's the audience, or I don't really understand any of that. But I can tell you our general process, and hopefully that helps you working this out with someone who can do this for you. So this starts with brainstorming. Like, we come up with a concept of, like, here's our funnel. Here's what we think the ads should be. Here's how we. Here's written ads, here's video ads, here's image ads. And then I have people on my team that'll write ads, and that will do video ads or that will do image ads. And. And then I'm in charge of the videos. And sometimes, typically, I'll record my video ads all at once. I pull up my phone. I often have an audio recorder, and I'll show you that. So this is the audio recorder that I have. It is a rode wireless go. II lets me plug in a lav mic. Or you just stick it right here. If you're watching this on YouTube, you can see this. If you're on podcasts, it's just like a little tiny box that is a microphone, and it gets really, really good audio. And audio is the most important part of your ads. The video is less important. Usually in a video, I make my own script, but sometimes my team has an idea. They'll write a script, and I'll tweak. It and then record it. Once I'm done with the video, the only thing I do is I. So I have it on. I use my phone. I use my iPhone. I have an iPhone. 13 mini. It doesn't. It's not like magic. I had the 12 mini before this. You don't have to have the Pro Max. Whatever. They all take really good videos. All I do is airdrop them to my Mac, and then I upload them to our project manager system and I tag the correct people in it. So once they're edited, then my video editor grabs them and he starts editing them. And then once he's done editing them, he posts them back in our project manager system. And my writer will watch him a few times, and then she will transcribe them and write a post based off of the video ads. So for other types of ads where they're writing them, actually, I don't really know what happens. I know that the writer will write the ad. I believe that my graphic designer will create an image for it. So there's an image with Facebook, but I don't really know. So. Because I don't. I don't even know. I don't. Maybe I approve those, maybe I don't. I don't know. I approve some things, but I. I don't really know. Which is a really great place to be at, because I have people on my team that I trust. And then once they're edited and written and someone has checked it, then it goes to the person running the Facebook ads. And again, I don't really know what they do with them, but I know that they set an audience and they test them and the good ones stay and the ones that don't work get removed. And we do it a lot. Like, we create a lot of ads, because I've been told you have to create a lot of ads. And that's just how it works in all of this. I just want to point out that the ads are just part of our overall marketing strategy. Like, we also do emails, and I do this podcast, and we remarket it. We do remarketing, and we try and educate people and take care of people rather than just cramming ads. So there's a. There's a whole. I mean, the ads are a whole part of a whole, and even like a holistic marketing approach where we want people to be. To know what they're doing and not just buy things just for the sake of buying, but rather to understand what they're getting into and what they're doing and how to make it work for them. So in terms of who you can hire. So it's super reasonable to hire a video editor to help you with this. It's super easy to have a designer. And frankly, my video editor and graphic designer are the same person. The guy's really, really good. Super reasonable to have a content writer person who will manage social media. Both of those people are the same people on my team. Actually, I have two different people that are the same that do this in different places. And then also very reasonable to hire someone who's good at running Facebook ads. And actually that person, the person who's really good at Facebook ads could be a content writer and social media manager. Those three things could probably be the same person on my team. They're not, but I think they could be. I have someone that I think could do all three and so that it's. It's pretty reasonable to do this for just about any business. You, you don't need someone full time necessarily. Even though my people are full time, we do a lot of it. If you're not doing so much, you can probably have part time people or even just hourly contractors that you have doing this for you so that you can actually do this piece of marketing that you know you should be doing, but you don't have time to do for yourself.