Why You Should Top-Down Sell
14 May 2026 · 1 min

0:38
A salesperson walks through a financing program capped at $30,000, showing monthly payments for three loan tiers: $30,000 ($145/month), $20,000 ($98.27/month), and $10,000 ($50/month). The buyer can pick any amount in between or request something else. This is top-down selling: start with the max, then let the customer choose what works.











