Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

💡 Focus on the ONE Thing That Drives Results

24 Jan 2025

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A short motivational/business monologue arguing that in business a small portion of effort (20%) produces most results (80%), so concentrating resources on that critical 20% and aligning it with personal passion yields exponential gains. The speaker warns this requires acceptance of chaos as a caveat.

You've probably heard the same before, but in business, it couldn't be more true. The principle that I'm going to talk about is called the one thing your passion. What are the things you're most passionate about? What are the things in your business that are driving most of the results? 20% of your effort is driving 80% of the results. So if you were to cut out 80% of your effort and just focus on the 20%, give all your time to that 20%, you're going to see exponential increase in results. The caveat to all of this, you've got to be okay with chaos.