Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

Focus on the ONE Thing That Matters Most

27 Jan 2025

Watch on YouTube

Short motivational guidance (YouTube talk) advocating concentrating most time and effort on the single highest-impact opportunity—accepting background disorder—and then using people and systems to handle neglected tasks. The speaker argues focused work rapidly multiplies results (claims a 10x payoff) and that delegation/systemization should follow.

If you forsake areas of the business or areas of your life, things you're currently spending your time on, so that you can give all your time to the one or two things that are really driving most of the results, you're going to have chaos in the background, and you've got to be okay with that. The reality is, if you give all your time to the biggest things and highest potential ideas and the things you're most passionate about, you will 10x that quickly. You will be able to see the results of that payoff and and then you'll be able to put people in place, put systems in place to take care of the things that you were doing before. That is the principle. The one thing.