Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

Numbers Matter, But Stories Sell

26 Feb 2025

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Short spoken monologue (YouTube) arguing that while numerical facts are important in investment deals, the story behind the deal and the people running the business is crucial for persuading investors. The speaker emphasizes that stories sell and that investors want to understand the narrative behind assets and the business, not just raw numbers.

People like to talk about the numbers. This is a great deal. You should just invest in it. But people want to know the story behind the deal. Stories sell, but facts tell. It makes a difference. People know the story behind the asset that they're going to deploy their money, and they want to know the story about you, your business. The numbers are important, but without that, you're kind of missing the boat on a lot of potential investors.