What five-word phrase does the speaker recommend using to secure commitments from investors?

Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

The 5-Word Formula for Raising More Capital

17 Mar 2025

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A short YouTube monologue (by Jonathan Cronin) presenting a simple tactic for raising capital: use a five-word ask — "Can I count on you?" — when speaking with potential investors. The speaker emphasizes value-based conversations and relationship-building as the mechanism that leads investors to send business and commit.

Questions this video answers

"Can I count on you?"

You should write this down. It's so stupid simple, but it can change your business in incredible ways. He uses five words. And these five words he uses every time he talks to an investor or anybody that could potentially be an investor, he just says simply, can I get your commitment? Can I count on you? Can I count on you? Five words. And because he has a very value based conversation with everybody and he builds that relationship, people send him business.