Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

The Most Overlooked Platform for Raising Capital

28 Mar 2025

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A short monologue (YouTube) by Jonathan Cronin arguing that LinkedIn is widely misunderstood as only a job-search site. The speaker reframes LinkedIn as an undervalued platform for building pipelines of high-net-worth investors and customers and says few people know how to extract that value. Further chunks likely provide tactics or examples.

Most people think LinkedIn is a place to go post a resume, a bio or a cv, to get a job or to hire somebody. And it is fantastic for that. But we also use it primarily to help our partners to build a incredibly valuable pipeline of high net worth investors, customers. It's one of those platforms that a lot of people, they know about it, but very few understand how to actually get something out of it.