Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

💡 The Secret to Unlocking Real Wealth?

24 Feb 2025

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This YouTube video ("💡 The Secret to Unlocking Real Wealth?") features Chris Voss speaking about investing and business strategy. In this excerpt he emphasizes being intentional about building trust and focusing on relational aspects of business—because investors and partners can be long-term stakeholders—rather than trying to sell low-cost, transactional products.

There are people still investing. People still want to make money. They want to transform their lives. They want to, you know, make a difference. The key is to be super intentional about building trust. There's a lot of different ways you can do that. Online, on the phone, on zooms, different things like that. The key is to simplify and focus on the relational part of your business, because this is not one of those things where you are selling a $27 widget. You're working with folks that could very well invest with you or be part of your business for the rest of your business career.