Short YouTube advice clip (Jonathan Cronin) about treating people as the primary asset in business and fundraising. Main points: people—not real estate or marketing—are the asset; approach conversations with a service mindset rather than neediness; a typical personal "circle of influence" is cited as about 350 people, and needy behavior repels potential investors or referrals.
Questions this video answers
About 350 people.
Chapters
You also got to treat, you got to remember these are, you're, we're dealing with people and the people are the asset. It's not the real estate, it's not your marketing stuff. The people are the asset. So if you're not treating the people like an asset, then you're going to run into trouble with some. You may talk to somebody or somebody's that maybe they're not the people that can deploy their money in your deal. But guess what? Each one of us has, what is the number? 350something people in our own, like circle of influence. Like if you grabbed your phone, you looked at it like, how many people would you invite to your wedding? Right. On average, it's like 350 people. And when you have a conversation, it kind of changes the perspective because if you go into a conversation like, I need this person to be an lp, I need this person to deploy some money in my deal, you kind of take yourself out of that frame of mind where you're, you're there to serve. But if you say, how can I serve this person? I see it all the time. That person may not be able to, to come up with money to do that to deploy into your deal. But guess what? They'll send somebody that can. The phrase that comes to mind I heard a long time ago was needy is creepy. Think you're needy? It's going to change the vibe, right? And it's going to kind of repel them.
