Jonathan Cronin hired four people in 30 days at REI Accelerator because he had cash flow to fix constraints like marketing and lead follow-up. His strategy: hire boldly around your single competitive advantage. For him, that meant investing in high-touch fulfillment and accountability for his faith-based apartment investor mastermind.
Questions this video answers
Four new people.
Five new people.
REI Accelerator.
Value-add apartments.
What's up, guys? So today I want to talk to you about why I just hired four new people in the past 30 days and five in the past 60 days. Okay. And probably more to come here soon if you don't know who I am. I'm Jonathan and I am an investor. And I have several businesses and ministries that we started and stewarding currently. Okay. And the big thing that I'm going to talk about today is really, like, why I did it, but also when to hire. And this covers all kinds of businesses, right? Real estate portfolios, businesses, ministries, all kinds of different things. Okay. But the specific business that I just hired all these people in is called REI Accelerator. We help investors, real estate investors, scale and apartments and grow their portfolio that way. But I want to break down two key points, okay. That are when you should hire, why you should hire, and how. Maybe a little bit of how. Okay? And you may say, well, the reason that you're hiring so much is just because of the current market. There's. I mean, so many people want to get into apartments, so many people want to buy apartments and get into real estate because of the volatility of the market in other vehicles or whatever you want to say, Right? But I'll say, yeah, that's true. And if you've been following us for any sort of time, you understand that. I believe apartments are one of the most passive, one of the most scalable, one of the most safest in recessions is best vehicle to be in. But today I want to focus on just general, like, why and when, on how to hire. So, number one, you're ready to write this down. It's called fixing current constraints. Okay? So the most obvious thing is just fixing current constraints. You have an issue right now, you need higher to solve it. Right? And of course, you know, you've got to have the cash flow, you know, but an example is like, you know, you have. You don't have enough leads. You need to fix marketing, but you have the cash flow. So you hire somebody to help with marketing, right? Or you have too many leads. You need to. You need to foster all those leads. You have the cash flow. Hire somebody or fixing fulfillment, right? There's. There's too many clients, too much on the fulfillment side that we need to make sure we're stewarding better. So let's. And again, you got to have the cash flow to do that. But this particular point is pretty obvious, right? Like, have the cash flow, hire that for that constraint. If there's an issue that'll free your Time up to be able to focus on the higher level important things or the things that you're most suited towards that you're most needed for. You need to hire out the things that are taking you away from that, right? Do the things that only you can do. But number two, and the thing I really want to focus on is whatever you are building in, whether it's real estate, business or ministry, you need to find out what makes you different, okay? What's your competitive advantage, right, in the market. Once you find that, you need to go all in on that one thing, okay? So whether that, and I'm going to tie this in to real estate investing to exactly what you're looking to do. But if you go all in on that, and I mean take risk, employ around it, hire around it, like go all in, what do you need to do to become the best in the market at that one thing, okay, I'm telling you, this is the thing that's going to skyrocket. Whatever it is you're doing, your business, whatever it is you're doing, this one thing is going to skyrocket. Like we coach people on how to buy apartments, okay? And we specifically focus on value add apartments. So we're pretty honed in. But even within that, there's so much that you need to understand from growing. Even if that's your one vehicle you need to have a competitive advantage with, whether it's the home field advantage we've talked about in other videos, whether it's, you know, whatever that advantage is, like you need to think about that and then really innovate around that and then really like scale through that because that's the only way you're going to be extremely profitable. But for example, in our business, okay, we have a mastermind for investors and the most important thing to us is that we have everyone in our group doing deals. Most important thing, right? We have a mastermind, real estate investors, kingdom based, like faith based investors focused on buying apartments. Most important thing is not being like everybody else, who or most people that are just talking. In fact, just yesterday we were on a call and guy was like, I've been in three programs, three different masterminds and none of them gave the kind of support you guys give. Like, and I'll probably share that here soon. But like that's our one thing. And so that's why we're hiring because I want to be able to go all in on helping people because we have a high level one on one focus. You know, fulfillment is what we're going to do better than anybody else. The there may be some people who do better at techniques or random things like that, right? But in terms of action oriented, fast paced, high motivation, high momentum, high energy, being able to stay on track with your goals and hit your goals in a shorter timeframe, that all comes down to the accountability, the one on one, the high level stewardship of the group. And so we hire, hire, hire around that one thing. So I say all that just to say, figure out what's your one thing that makes you different. Hire around that, be bold and take risk around hiring and bring in people that are going to help you. So I hope that helps. And if you're in that place of wanting to scale but you're not sure if you should hire or not, I'd love to talk to you. I'll probably put a description in the link. If you're a real estate investor, if you're somebody who is also wanting to grow your income and grow your impact for the kingdom or for just whatever God's called you to do or whatever the mission is for you, maybe it's to steward your time better. I'd love to talk to you, love to get you on the call with one of our team members and talk to you about maybe doing some things together. But anyway guys, number one, fix current constraints, fix future constraints and go all in on the one thing that's going to separate you and blow your business up. Alright guys, have a wonderful day. We'll see you soon.
