Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

Why Most Companies Are Losing Their Best People (And Don’t Even Know It)

21 Mar 2025

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Jonathan Cronin argues that managers obsess over measuring costs and profit but ignore value, and that employees quit their direct supervisors, not companies. Most organizations don't realize they're hemorrhaging talent because they're tracking the wrong metrics.

The American companies are full of managers who think they know the cost of everything, but in reality, they know the value of nothing. American companies, they know how to measure the cogs, they know how to measure profitability, but they really don't know the value of anything. They don't know how to solve those problems. One thing I learned when employees quit, they don't quit. They don't leave companies. Right. They leave managers. They leave who they're working for, not the company they're working for.