Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

You Don’t Need Thousands of Followers to Raise Millions

5 Mar 2025

Watch on YouTube

A short monologue by Jonathan Cronin arguing that you do not need a large social-media following to raise large amounts of capital. Instead, a small, tightly connected network of the right people (e.g., one contact who connects to many others) can suffice — Cronin suggests that five to ten key investors could fund deals long-term. The talk contrasts building a public personal brand with cultivating a few high-value investor relationships.

I mean, if you had one connection with one doctor and he knows 20 other doctors, you can get the right circle. You know, of course, if you had a few hundred thousand social media followers, you know, that would make capital raising easy. So, you know, some people go that route and, like, you gotta build your personal brand and be on social media, but you don't have to, you know, if you just get one right circle with a few of the right people, you know, just that one person can lead to four or five more people and that's all it takes. You could have five or 10 key investors that could fund all your deals the rest of your life.