Jonathan CroninREI Accelerator, Rei Accelerator · Multifamily Real Estate Investor & Coaching Leader

Your Online Presence = Your First Impression

7 Mar 2025

Watch on YouTube

A short YouTube monologue arguing that prospective business contacts will search your name online (often before giving money) and that your LinkedIn profile often appears on page one—sometimes first—and therefore functions as a first impression. If your LinkedIn looks inactive or unprofessional ("lights are on" metaphor), it can harm credibility; if well-maintained, it can help win trust and opportunities.

People are going to look you up online. Nobody is going to give you money before they look you up. And so what happens is, if You've got a LinkedIn account and they search your name, you're going to pop up on page one and oftentimes in that very first position. Why is that important? Because if you've got a business professional that is looking you up and they go to your LinkedIn account, you know, it doesn't look like your lights are on in your business, it can work against you. On the flip side, if you have it dialed in, it could work for you.