A short monologue advising founders that investors will search them online—especially LinkedIn—and that a well-maintained, active profile can influence funding decisions; a weak or inactive profile can harm credibility.
People are going to look you up online. Nobody is going to give you money before they look you up. And so what happens is, if You've got a LinkedIn account and they search your name, you're going to pop up on page one and oftentimes in that very first position. Why is that important? Because if you've got a business professional that is looking you up and they go to your LinkedIn account, you know, it doesn't look like your lights are on in your business, it can work against you. On the flip side, if you have it dialed in, it could work for you.
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