Cohort 24 - Day 3

Jon Cheney walks Cohort 24 through AI tools for images, video, and website automation using Midjourney, Runway, and Gemini. The group builds a workflow to scrape and republish legacy sites for SEO, then discusses posting volume, attention cycles, and free media tactics for growth.
Chapters
All right, so welcome guys to day 3 of 2 days, which is awesome. Excited to spend a little bit of time today with what looks like might be a smaller crew, and that's fine. This will be recorded for those of you that can't make it live. That's fine, you'll get this recording. And, you know, please, please chime in on the Facebook page or reply to the email after you get all this so you can after you watch it all. But, um, since we're waiting for a few people to log in, um, let's answer questions. Let's spend some time doing that. So Patrick, Sariah, Tommy, jump in if you have anything specific. What have you been working on, and is there anything I can help with that you're like, hey, how does this work? And I was working on this with Replit or whatever, or I taught it so well that you have no questions. And we could just—
well, in my case, I, I don't have any specific questions because I didn't have a specific project. And this was, um, I, I, I feel kind of bad because I didn't have, um, a specific project to work on. But what I did do is I used all the tools, um, to play with my existing websites and tools and to see. But, but it was mostly for what is the landscape What I was looking for is mostly like kind of what's the landscape. And my wife is in the Navy. She's about to be deployed for 7 months soon. And that's the time period in which I'm preparing for, which is when I just go, you know, guy in the basement hacker type of mode. And so what I'm doing is I'm getting as much as I can, but I didn't have, I made some neat things. I had, Um, I'm making a website about GI Joe toys as an example, and I took photos of every GI Joe, like 500 of them, from a certain—
anyways, that's cool.
What was interesting is that I, I, um, I was able to teach Manus how to isolate items in those photos and to do certain things with them, which was something I was doing manually. And so that, that already has been helpful. And then I have an older website that I refreshed. But as far as true invigorating, really testing the AI stuff out, I was not, um, I did not have a specific project to do yet. And so I think Sariah and Tommy and the other ones would have more I have a question real quick.
I want to, I want to ask about your GI Joe stuff really quick. Oh yeah, how much have you done? Because today we're gonna do images and videos, right? And that, you know, GI Joes and videos and AI, and you can do some cool stuff that you can bring them to life a little bit even, right? But, um, but have you done anything with AI with those images?
Um, no. So, um, the quick question is, the only thing I've done— I mean, the quick answer is the only thing I've done is I use Manus to try to isolate If you can picture a GI Joe, the little ones from the '80s, they came with a million accessories.
Yeah.
And when I'm making— I'm making a website about a 50-year, 40-year-old, like, toy line that there's already been websites existing for this for decades. And, um, but I make really amazing websites. So I, like, I literally bought everyone— this is like a $20,000 investment to just get the toys and to get the photography system. And anyways, long story short, I was, um, uh, I made a decision to challenge myself and I'm going to make a page for every accessory. It sounds crazy, but there's thousands of them. And, um, so I use Madness to kind of isolate the accessories from my existing photos, which don't really exist anywhere yet. And the, um, um, in any case, there's still a lot of stuff I'm going to have to manually, perhaps. But, um, the, I'm in a strange boat with this particular project because what the thing is, is that nothing exists. Everything that exists is from 30 years ago on the web. And it's really bad photos. It's really bad websites. It's websites that don't load on mobile. It's a whole bunch of things where I've just, um, and it's a personal interest of mine. So anyways, I— it's the perfect thing for making a great website about, a new resource that's evergreen that I don't ever have to update for the next 20 years, but I'll perhaps get some residual income from it. So that is— that, that's what I'm doing with GI Joes and the, um, um But as far as the AI, I've done 90% of the work already on this site before using AI on it because it's a very, it was on purpose a physical task to make quality photos and to do certain things with it. So sorry for the long answer, but that's—
No, it's good. I wanted to understand what you're doing there and you, you may get some more ideas today as I show you a few things. I actually just, you know, Googled GI Joes and trying to find an example of kind of an older one, and I found one. And so I'm going to use that as an example as we do some image creation stuff today. So that's cool. Awesome. Um, other questions, uh, Soraya?
Um, no, I was just gonna say I wasn't able to do a whole lot online with it. I've thought through more about what needs to be done on our website because we need to redo the website, but this week was my mom's doctor's appointment, so I was not at a computer much. I was in waiting rooms and getting from one place another. But, um, so good things happened. And I've been thinking through, like, because we talked about the troubleshooting that needs to be happening as you're going through it, because my boss's old website was started in the '90s. Literally, he's had legalese.com since the, like, 1996 or 1997. You can see it on Wayback Machine. There has been a lot of cruft that's come in on there. Starting over again makes sense, but It's you.
You have two computers.
I do have computers, but I have the sound turned off on these other ones. Let me try if I can get that off then.
Um, yeah, both microphones are on, so just turn off one of the microphones, I guess.
Okay, sorry, that was weird. I was talking for a while before feedback. So, um, so most of my work this week has been thinking through, all right, what things do we need to keep from the old website, and how many times what cues do I need to put in to have things redirected over from the old one as we set up the new one and how to set up the redirect for, like, I need to test the new one, then I need to redirect to the new ones, but there's some specific links that will need to be either redirected to the new one or just set up again at the new one. And so I'm trying to figure out what prompts I would do to the AI to make sure that was happening and how to test, like, how to test our email signups when the site is not live yet. I'm assuming that's possible because you can need to sandbox and such. But yeah, I'm just trying to think through logistics of how do I not just create the new site because that's the easier part in some ways, but make sure that whatever is working from the old site still works in the new site as, as the outside is coming in.
So yeah, so the, the cool thing about Replit, and by the way, you know, you mentioned I was on my computer all this week. Well, guess what? Replit has an amazing mobile app. You can build apps from your phone, right? And so do most of these, you know, ChatGPT obviously does, Grok does, I think Midjourney does. I know Runway does. I mean, there's a lot of things we're gonna go over today, right? But, but they all are, most websites these days are fairly mobile optimized. So even if you find yourself stuck in a waiting room or something like that, you can still sit there and update something and test something. So that's just the first part. The second piece is, The way that Replit works, and any good development environment will be like this, right, is you're going to have a staging environment, and then a production environment, right? And so whatever you do in staging doesn't show up on the main website that you've deployed until you click deploy, right? So you can have two versions of the site, one that you're working on, and you're working and working and working, and all of a sudden, okay, this is in a good state. Now I can come here, they need to make some updates, you go to the staging and you update it. And then you push it to production as soon as it's ready and that feature is working well, right? So I'm literally— yeah, in fact, I'm going to show you guys a project I worked on. I started yesterday and show you how far I've gotten it just from yesterday to today. And I started it yesterday at like 3 o'clock, worked on it for like, I don't know, maybe an hour, and then worked on it for another maybe 30 minutes last night when I was talking to some people about it. And then, um, and then I worked on it for like 10 minutes this morning. So in less than 2 hours, I have a fully functioning tool that actually is going to help me a lot in some— in my new endeavors here. But anyway, cool. Tommy, any questions? I know you're—
Yes. Yeah. So I actually do have a question.
Yeah, go ahead.
So obviously most of the stuff that I need for creating my website is more on the image development and video side of things. So I'm excited to hear all about that today. But I guess in particular with my project, I'm trying to figure out like a software or an AI that can analyze an image and then turn it into like a different model or different scan of it because I'm trying to, you know, create a bidding process for contractors. To create like a 3D model. And so do you know anything like that that takes an image of like a room or a landscape and is able to transform it or anything like that? I don't know.
So do you mean— okay, let me, let me ask what that means. So let's say— so I've used ChatGPT just as an example. I can take a picture of the front of my house and say, hey ChatGPT, how can I make the front of my house look better? Oh, you could add, you know, you can, you can paint your shutters green, or you can replace the door, you can whatever, right? And then I say, great, show me a picture of those changes, right? And then it will show me my house with all of those changes implemented, right? Is that what you're talking about in that particular—
Yeah, so I guess it's a little bit different than that, because yeah, that's true. ChatGPT does have like simple AI image changing, but I guess more on the side of like it being able to be uploaded where you can edit it directly on the software. I don't know if that— I know that sounds kind of confusing, but you're able to edit it directly on there and change the angle of how you're viewing it. So it's not just an image, it's more of like a model or like a 3D walkthrough, you know.
So you're— so let me, let me ask this again then. So let's say I take a picture of the front of my house again, just to stick with that example, and then I say, okay, well, I want to see this actually from the side view. Right? I want to see it from another angle. And so it takes— it just shows you the scene from a different angle. Is that kind of what you're talking about, or are you talking about an actual like 3D model that you could then manipulate and move around?
So kind of both, a little bit, where it is kind of the Google Earth effect where you could change of how you're viewing, but then also have the ability to change the color of the wall directly on there. If you click on, you can change the color of it.
Yeah. So what— yeah, what you need to do is you need to build a tool that does that,, right? So there's no AI. Well, you can, you can do that manually one move at a time with AI, like I was talking about with ChatGPT, right? Hey, change the wall to this, do this, move that there, right? You can do that, but that's iterative and slow and whatever. But if you want something that allows you to manipulate specific features and surfaces and things and look at different angles, whatever, then you would have to just, you know, dive into Replit and build something that does that. And there are tools out there that do that, right? So you could probably find one or two that do it. And then say, okay, but I want mine to be a little bit different. But if you give the example to Replit and say, hey, at this website you can do this, this, and this, I like it, but I want to do this, then it can actually just copy the functionality from that website. And you could even— you might be able to just hand it to Replit and do that, but you can most certainly— and I've done this— I've given something where I wanted to extract some images and videos from a website, but they were all, you know, I couldn't right-click save. They were blocked and, you know, being, being stopped, whatever. Cuz you can put, you know, you can have permissions on there that are blocked. Anyway, I just gave it to Manus. I said, hey, I can't get the, get these things. Will you get into the code and figure out how to get them and download them all for me? Just download it all for me. Give me a file, a zip file with everything. So, um, so anyway, bottom line is you can, you can find a functionality on a website that does that, or if you can't, then you just have to describe it and figure it out. But, but you're gonna have to build a tool. Tool that does what you're talking about.
Yeah, I guess I've tried creating a tool in the past, and, and I, I guess I haven't really used, um, this. I've used like other AI softwares, and they haven't been able to accurately create that tool. And so I think I'm gonna try on, on these and try to base on that.
Yeah, try it on Manus, try it on Replit, see if you can figure out some All right, cool. Last, Tanya, nice jacket. I know it's cold out there. Are you trying to help your daughter?
You're muted, but yeah. Yes, it's freezing here. And I love my daughter. She works two jobs. She saved so much money and bought herself the most beater van you have ever seen. I love it. So this happens a couple of times a week. So I apologize on my tardiness, you guys.
No, no, you're totally fine. You always— family's always first. You know that. But that's great. No, you know what? It's a good experience to be a teenager and have your, you know, have to jumpstart your car in the freezing cold with a beater van. Like, that's a good growing up experience. So anyway, and do you have any questions, Tanya, on anything we've talked about over the last couple weeks that you've thought about? Um, you know, I know you and I have opportunities to connect a little bit.
I was about to say, I have the privilege of talking to you on the side. So, so I don't have any questions that I think would be of value to everyone here as they're working through their own things.
Um, you and I You have a question about why I didn't send you a video yesterday, and I remember that this morning, but I'll get it to you today.
So that is okay. That is okay. I got my alert that our socials went up, and I was like, oh no, that's all right, that's all right.
Blame me for that. Um, okay, cool. So, all right guys, well, good. Yeah, I just wanted to kind of hear, hear some of your thoughts. Obviously, I'm sure you'll have more questions. Today will be a fun day. Today's the fun part. We're going to talk about sales and marketing, how to get customers, things like that. And a lot of that, a lot of sales and marketing is visual, right? And so you're going to do videos, you're going to do images, and obviously text and things like that. And then, you know, post them to the right places, whether that's on Facebook or Instagram or, you know, your blog or your website or whatever, wherever it is. And that's ultimately, you know, or you're just texting somebody something and saying, hey, I want you to try my product. But, but being able to use AI to do those things quicker, faster, stronger is fun. So I want to start today doing some image creation, and then I want to dive right into the GI Joe and play around with the GI Joe and see if we can get it to do some cool stuff. Maybe bring it to life, maybe be able to isolate the GI Joe and put it in different environments and see if we could even maybe create an automated— or at least talk about the structure of how we would create an automated feature that lets people kind of play with those old GI Joes in different backgrounds and stuff using AI. So you could build that on your website. That could be pretty fun. But before we do that, before we do that, I actually want to show you a little project I've been working on. So, Patrick, I think you're the only not Utah person. But anyway, I was called to the bishopric. I mentioned in our thing that I got a text from my stake president and said, hey, will you come anyway? Will you come meet with us? And I ended up getting called into the bishopric this last week. But when you're in the bishopric, in a bishopric, basically my job is to just kind of serve my community in my area, right? And I'm just kind of in charge of some different things and making sure that the church, all the people, all the different roles in the church, like, for example, I've been the ward choir pianist for a while. That's a calling I've had. And, and so we have to figure out like, okay, who's going to do that now? Now that I'm doing something else, we got to figure— we got to get somebody else in there. But it's actually kind of a, a difficult process to manage this. And so what I did is I just said, hey, you know what, I'm going to build a dashboard that just helps me do things better. And I want you guys— I'm showing you this because I want you to think about many of the things that you just do in your life, right? Whether it's related to church or whether it's related to some community thing you do, or maybe you just want to run your family better, or maybe you have just this idea, or you want to keep track of, you know, your GI Joes, right? And you want to build a tool to help you do that, right? This wasn't possible a year and a half ago, 2 years ago, where just anybody with just like, hey, I need to do something, I'm going to build a piece of software for it, right? I'm a non-developer, right? I would never be able to do that, right? And I was actually kind of jealous of some of my developer friends could whip up an iOS app really fast. And, and by really fast, I mean, you know, a few weeks of work, but they could build their own kind of custom tools to help run their life. And I thought that was cool. So I just want to just show how easy this was. So I, I, you know, I worked through, I actually did the same process I do always, right? I went into ChatGPT. I said, hey, here are all the things that I need to be able to do. I got called into bishopric. I want to be able to do this. I'm going to, here's, let's work through it. And here's my plan. And I was like, great, here's a Replit prompt. Jump into Replit. Here's GI Joe. We'll play with that in a second. And all I needed for now was that there's hundreds of people in the church, right, that I'm working with now. And so there's lots of callings and things that people have to do, and it's just hard to keep track of it. And most people just keep like a note. Most of the bishoprics, right, you've got a bishop and then you have a couple counselors and some secretaries and people like that. Most of them just keep all of that information in like their notes on their phone or maybe a Google spreadsheet or a Google Docs spreadsheet, whatever. Anyway, so I wanted something just a little bit more visual, right? And so I built this little thing, this tool. So this is a dashboard that I'm sure will have many tools eventually. But the first thing was, hey, I just want to be able to drag people through a process here, right? And so now, so I built this nice little tool where I can add a calling and say, okay, I need to We need a new choir, sorry, a choir pianist, right? And then there's different stages, right? You have to kind of take them through this little process. I can put any notes, right? We need this by February 1st. Okay, great calling. And so that then shows up here and then I can start to add names, right? And so once I'm, so we know there's a position. Okay, hey, now we're actually sitting there. Now let's, here, let's get Evelyn in here. Looks like she just joined. So now we're considering names. And so now here I can, I can come here and I can say, all right, I think Patrick's going to be a good one for this. What's up, Evelyn? Welcome. We're gonna put Pat in here and we're gonna put Evelyn in here. Anyway, just people were considering for this, for this job, right? And I could even put notes here, right? This guy is awesome. And Evelyn is The better pianist. I don't know. I'm just making stuff up, guys. Right? But now I can take that and I can just drag this through, right? And I can say, all right, now we need to interview them. And once we've interviewed them and just said, hey, are you willing to do this? If they say yes, fantastic. Then I can come over here and drag it in here. And so I showed them this last night actually. And I had, I had, I showed other people, you know, at the church is this kind of little tool and they, I told them I was going to build this. So they're very excited to see it, but they're like, hey, you know what? One thing that's really important before we actually— sustaining means we're basically announcing it, saying, hey, you know, this, this is the new choir pianist, right? We've chosen, by the way, we would delete someone. We'll say, all right, we're going to go with, we're going to go with Evelyn. She's the better pianist on this one.
Right.
And so that's now figured out. But we have to make sure that the previous person that was in that position has been notified and released. We don't just announce something before somebody else was said, hey, thank you for your service right now. So I added this checkbox this morning. So now it's yellow if it shows up in this, but oh, there's something that needs to be done, but I can click here. Okay. Yep. That's been done. And so we keep track of that. That's now it's green. Then I can drag this over here, right? Whoops. I didn't mean to do that. I meant to say, all right, it needs to be set apart. So we have to go through these different processes and now I can't, this checkbox doesn't work anymore. Right. And if I were to drag this over here, right. You don't even see that checkbox. Right. And so I just gave it this kind of. Instruction. Like, hey, I need to be able to go through this process here and have this information there. And then at the very end, I'll say, okay, hey, you know what? I don't want this to be like— I'm not trying to create a new record, right? That's actually— this LCR is actually the official kind of church record that you can update. And so I'm like, I don't need this to be a record. I just need this to act like the Google Spreadsheet, and I need it to help me be able to move things around. And then once I'm done, With this, you know, with this calling, it's been done. Great. Now I can just archive it, right? So I can just click here, mark complete, archive it, and now my workspace is clear again. Right. And so I can, but I can always go back to the archive and say, all right, here's, here's, you know, past things that were going on. We, you know, we did Evelyn, we did this, whatever. Right. So anyway, again, I'm in my staging environment here, right? So Sariah, we were talking about that earlier. This is my staging environment. And so if I were to go over to my actual environment, my production environment, I actually have real callings in there and real things in there, but they don't have that cool little— they don't have this little checkbox yet because I hadn't— I haven't pushed that yet. But if I click publish now, republish now, all of a sudden, and, you know, as soon as this process finishes, it's going to provision security scan. It'll do these things. It'll take about 2 minutes. Then everybody else has access to this system now. So pretty cool, pretty cool little system. And it's just a very simple tool. But how much better is this, guys, than using a Google spreadsheet, right? Being able to build your own little tool for something that I might only use for a couple years and then I might never use it again, right? And it's just there. It costs me a grand total of maybe $10 to create of, you know, maybe, maybe that, maybe $6 or $7. And it's cool, right? I built another neat tool. So one thing, I want to just share this with you. This is going to help hopefully one of you save a headache. So one of the things that you have to do when you're creating a system is usually you have a login, right? And so your login, one big thing that you need in case your login is forgotten, like if you forget your password, what you have to do— how do you normally reset your password, right? You get an email, right? You click 'I forgot password,' it says 'please enter your email,' and then you receive an email. But in order to receive an email from a system, that system needs to be able to email you. And Replit can't just email you. You have to use some sort of an email service, right? Like, I'm sure some of you guys have heard of MailChimp. There's a lot of things out there. I'm sure you've heard of Twilio. For texting and or mail, mail send and all these different ones. And actually you could just ask your Replit app to do it and build an email service, but then you have to set up a domain, right? You have to set up like a real domain that can actually be connected to that email service. And so now you're buying a domain, you're building email addresses, you're paying monthly fees for all those things, and that's crazy. And I said, you know what, I don't want to pay for, for, you know, an email service. And so I created a different type of system to set up and to reset passwords. So I basically made it so that I can give myself an admin, you know, entry. And then I'm in, and then here I can go into user management here and I can see, you know, I've got through my wife's name in here just for fun as I was testing here. But if I want to add a new user, right, we'll add, um, we'll add Tanya as, you know, Tanya Brown, and then she'll be a member and I can set her password right now or I can generate a setup link. This is the first time I've ever done this. So that's why I'm excited about it. I just said, hey, is there a way I could do this? They're like, yeah, just have a setup link so you can do this. So all I do is create user, and then instead of me setting her password, I just copy this. And then if we go to a— let's go to an incognito browser here and paste that link, and I just click enter. Right? So Tanya's new username comes up and I can say, all right, we'll just type password, password, passwords match. Great. Set password. And now without an email service, I was able to set up a new account for her, set a password, and now we're logged in as Tonya Brown, right? Super cool. And so then I can log out, I can log back in. Tonya Brown. Everything works just like I would want to. And then if she wants to at any time, she can go in and create a new password. I can also, as the admin, right now that she— so it says pending setup for her. Now if I click refresh, she will have already been set up. And so now that's not pending setup anymore. But I can at any time just say, hey, you know what, I need to set a new password. She forgot it. So as an admin, I can then do that. So obviously this works for a small system like this where you're trying to create something maybe for your family or maybe for some club that you run or some organization, nonprofit where you've got 10 people right now. This might be a pretty neat tool. Maybe I want to consider Because again, this is how to build a business with AI, right? Maybe I want to turn this into a business and say, you know what, I bet there's other churches that could use something like this and I want to turn this into a real system. Well, at that point I may need to, you know, set up an email service and I may need to make it a little bit more scalable and think through the structure a little bit more. And again, I don't have to be a genius software architect to figure that out. I just had to think through my needs. And discuss it with Replit. And then we came up with this, hey, let's just make a link where I can just send someone a link, they set their password. And I, I'm, by the way, so impressed at how fast Replit got this right. Like, there were almost no problems right when it was set up. Everything was dragging here. I did a couple little things, like, like for example, I had this dashboard in the very beginning, and I, I probably need to change manage word callings through on-bond workflow board. I don't think I need this. Maybe let's call it call-ins and keep it nice and simple or whatever. In the beginning, it had a little button that's like, hey, you know, access app. And it had some words here. I said, hey, just make the whole, you know, the whole card, um, clickable, right? So that became very clean. I had it add also one thing. Some of these things you can see, they just look really pretty and there's kind of a little tiny bit of, like, as I scroll over that, it's hard to see., but do you see how it just changes a little bit? I actually had it apply, especially to these cards, as I, as I move stuff around, I had it add something called glass morphism, which actually is something Apple uses a lot on their websites to just make it— just gives it this kind of neat feel that just feels a little more modern. And there's just like a little bit of see-through stuff there. And so anyway, hopefully that's helpful for you guys to see. That it's just like, it's not the tool itself. It's just the fact that I can take a problem that normally would be done in a more, I don't know, ugly kind of hard to track way. And now this is a nice elegant little tool where anytime I need to work, I'm like, oh, this is super easy. I know exactly what I need to do. I fill this in. By the way, this is going to have more things. For example, I just thought of something as I was looking at it right now talking to you. Who is going to be responsible for issuing this calling, right? For interviewing this person and whatever, right? We usually will do this considering names together, but then someone, one person is going to go interview. So, I should probably add, okay, we're considering names. Let's drag it to interview needed and then it will ask for who is going to do this, right? When I drag it, I'll ask, I'll have it add that feature, right? So, this will get better over time and all I have to do is say, hey, when a card is dragged from considering names to interview needed, it needs to add a new field that indicates who is going to do this interview. It should draw— it should just have a dropdown list from the users in the system. And I like to do this. Does this make sense? Um, here, move that out of the way. And then I'll go plan. I've actually been doing this, does this make sense, a lot. I go into plan mode here in Replit, right? And so it's going to think about this for a second instead of just getting to work, right? Um, I use the plan mode a lot and I'll talk to it and I'll say, okay, this is great. Um, Okay. Yes, that makes perfect sense. When a call-in reaches this stage, you need to know who's gonna do this. Add a field to track it in the interview needed column and later show a dropdown with all users in the system. The dropdown would be editable in the interview needed column and read-only subsequent columns, similar to how the release checkbox works. So just like, yeah, anyway, just like this becomes a read-only, I can't click on this anymore after it's been done cuz that happened over here. There's just more information that during that specific session or, or during that specific, um, task will change, right? And so anyway, then I just click Start Building and I get back to work, right? And so, um, any questions, guys, about this, about how I'm working? I hope this is really clear.
Um, yeah, I have a couple. Yeah, one is you talked about a Kanban workflow, and so I like looked it up because I wasn't familiar with the term. It sounds like that's just a term that is just used, and so it's not necessarily a certain system that you're, that you're plugging into. The other one is Is this just being hosted on Replit? And when you push it out to production, are you hosting it still on Replit or do you, have you set up a different domain or hosting setup for, for being able to do that? And I'm assuming that's why if Replit's hosting it, I, I could see where maybe you would need to keep it small, but if you're going to be scaling, you definitely need a hosted domain that you're paying for. Okay.
Good questions. Yeah. Good questions. So let's talk about that really quick because we haven't really talked a lot about publishing and I think that's an important part of this too. Um, so there's a— if you, when, if you click on here, like you can see publishing here, but there's just, if you click on the little tab, publishing is one of these extra things. And I'll go over some of these today as well. So you guys can see what's, what's possible. But anyway, you click on publishing and, um, you'll, the first time you'll just click publish and it'll ask you some questions. You just kind of say yes, go, right? It'll set it up unless you know why you need to change something. Then you can, then I actually did just for fun. I zipped over to GoDaddy and I found Bishopric Board, right? Normally in a bishop's office, there's a, like a whiteboard up on the wall and you write a bunch of stuff, but then you have to like, you have to erase it so that, cuz it's a lot of confidential stuff that's often talked about in there. And so I said, great, we're gonna take all the, all the confidential stuff. And so we've got bishopricboard.com. So I just bought that, cost me like $10, right? For the year, no big deal. And then I was able to come in here and connect a domain. So if you wanna connect a domain, you'd click connect your domain, and then you'd say, you know, bishopbrick.ai, which was also available, but it was going to cost me $200. And so I, I decided not to do it. But anyway, what it will do is it will give you some little records here. These are called DNS records, and it says add the following to your domain's DNS settings. This is very, very easy. You just go to your GoDaddy and you add some records. It's super easy. I think— did I show this last time just for a second? I don't know if I did. Maybe not. It's very, very easy if you've never done it before. You literally just come in and actually have it open because I did it last tonight. But, but when you go to buy a domain on, on GoDaddy as an example here, right, you, um, you get, you know, you have your, your domains, right? So I have like Xena's Floral, that's one, jennyapi.ai, whatever. I have all these different domains. But you can see that one of the main things you can edit on here is called your DNS, right? And so the DNS, I get, you know, I can come in here and, uh, let's do, let's do this one right here, callmezena.com. Com. This was one that I bought. But anyway, I can take— it's not used right now, it's just parked. But they have all these records, and there's A records and CNAME records. We don't need to dig into what that is. If you're curious about that, talk to ChatGPT. You just need to know that these are instructions to the internet, to the web, to the World Wide Web, as to what you're supposed to do with a domain, right? And so, uh, you know, where you, where you point, right? And so all you do is you just add these records in, and by just clicking Add New Record, and you literally just follow exactly what it said, right? So here's an A record. It's the hostname is and the record is this. And so you would copy this and you would come into, um, come back into the domain. You'd say, okay, it's an A record and @, and then you're going to paste the value. Super easy. Then you'd add one more because there was a text one as well. So you grab the text one. It's also an @, and then it had a different string that you would grab, but you come in here, grab this, grab these things right here. And so now it's going to point at a Replit server basically that's hosting this stuff, and you're done. So yes, you are actually hosting it with Replit, but then you're using GoDaddy to tell it where to go, right? So I can go right here. I can go bishopsbrickboard.com, and I've got my system, right? I'm already logged in here, so that's there. But this is how you would land, and I can sign in here. I can set up all my stuff, but I've got all those same features there, right? And so I can go into the callings. I've got this choir pianist thing and different people we're working on and whatever. And so this is now an active thing that we're trying to work on. Now, these are all the things that were immediately trying
to fill. Um, so you need to keep your Replit account indefinitely to be able to— if you wanted the website to still work, or can you take stuff that it has? So
if you— so you can't just take whatever it's built and then put it onto an existing host? Great question. Let's, let's address that now. Okay, so it's a little bit more work, and you just have to just use ChatGPT to walk you through it, but it's not hard. So, but, but this is a very important question because maybe, maybe you don't love Replit or maybe you want to hand it to a developer that doesn't want to use Replit. They want to use their own process. Totally fine. Right? So way over here on the right, I just, I don't know if I showed you guys this, but this right here is your, your file structure, right? This is all, this is the code for your website, right? A website is just a bunch of code, right? And sure, there might be an image or two in there that you drag into a folder and it references those things, or it references a, you know, a place storing things, but pretty much that's, that's what's happening, right? And so, um, your file structure, again, it's a bunch of code. I'll click down all the way down into something. Here we go, index.html. This is the code for your index.html, right? And so, um, yeah, pretty, pretty cool. It's really easy to do that. But bottom line is you can take these folders and you can put them somewhere else and host them somewhere else and your website will still work. So the easiest way to do that here is going to be using something called GitHub. Anybody here heard of GitHub before? Yeah. GitHub is a very standard— it's used by hundreds of— maybe not hundreds of millions, but basically if you're a developer, you use GitHub. Okay. All right. I'm not sure what's happening here. Oh, it's working over here. It's doing some testing. Okay. So anyway, but you come in here into all these little extra things you have and you've got Git called— and it says version control for your app. So I click here and I can then set up a connection here, right? So I can go into GitHub, I sign in, and then I can push this code over to GitHub. And then from GitHub, you can connect that to any number of different ways to host the stuff. You can do it on Vercel, or you can do it on, you know, Supabase or whatever the heck you want, right? There's a lot of different ways and a lot of different systems out there that'll do that. I won't teach that in this course, but it's really, really self-explanatory, especially if you have ChatGPT walking you
through it. Right. But you can very easily— for like an existing WordPress site, would you be getting out of WordPress altogether and just creating new setup, or do you just, or do you try and actually get it
within that? Well, here's my, here's my quick answer. I host all kinds of stuff on, on Replit now because it's so freaking easy. I don't want to have to go deal with all that other stuff. I can just do it right here. And I actually host my multi-million dollar business right on here. GenAIPI is hosted
right here. Anytime I need to change something, I need to add something new, I just do it, right? So it's just simpler and straightforward and you don't have to go from one place to the other to the other. That might change someday if their prices went way sky high or you found better better working setup on a
different system. Yeah. And just the trade-off of what I get for paying $25 a month to be able to do all these things, it's not
even close. So you're paying the $25 a month as a baseline, and then you pay extra when it does extra coding, but it doesn't have a problem with extra hosting that they're doing on
the side? So, yeah, great question. So Replit, and this is actually part of the training that we go over. So this is not, we're not going off topic here. This is actually a big piece of what I like to talk about. So thank you for asking these questions because it's kind of driving us towards that a little bit. But I want to see if I can find, maybe it's the account. Okay, we lost Evelyn. She's coming back. Okay. But let's see here. Publish usage. Here we go. So your, your Replit $25 actually is. Credits, right? And they're use them or lose them, right? Now I have, I have, you know, extra, I have 1,000 credits anyway. So I work with Replit, so they give me credits. They just are like, hey, Jon, since you teach it a lot, we're just going to give you credit. So that's awesome for me. But you guys are going to have $25 of credits, right? And I have other accounts I pay for. Actually, I pay a lot. But, um, yeah, $250 gifted credits. Just, they just give me a bunch of those. But inside of these credits, you're using them every time you ask it to do something, right? So let's get down here. So I just asked it to update some AI and business content, whatever. Okay, great. That cost $0.38, right? Took 2 minutes to do this. Wow, that's crazy. That is so nuts. I can't believe it did that for $0.38. I actually asked it to go into my courses here and update the AI in Business content so that it would be more relevant because it hadn't been updated for about 4 months. And so occasionally I'll just go in and say, research the internet, look at the content, figure out what needs to be updated, what are the new models, what are the new things, whatever. Update the questions and the quizzes and things that happen inside of this course and then, and then publish it, right? So instead of having to pay somebody, first of all, developer to go in and move all this stuff or, an education or a content specialist who's going to research and do all this stuff and build courses and build content. I just have my AI do it for me, right? All of these courses that are in here are built completely by AI and maintained by AI. I literally just go in, it builds these courses, it has quizzes, it has all this stuff. So cool. And I paid $0.38 for it to update that entire course. It's just a whole different world we live in. But every time I ask it to do something, it's going to used some credits. So in that case, it used 38 cents. If I go back to, I don't know, this one right here, let's see how much this cost. Worked for 30— yeah, 27 cents here. Let's see if I can find a longer one that costs more than— yeah, 13 minutes. Worked for 13 minutes, cost me $2.95. So eventually your $25 are going to be gone, but those credits are used by a few different things. Okay, so for example, you've got agent usage. This is usually where most of my cost comes from. Uh, kind of, kind of. Um, it's gonna be where most of your cost comes from, right? But, uh, but this is, this is where, oh, whoops. I did not mean to do that. Go back. Okay. There we go. Okay. So it's gonna be agent usage, right? So I'm talking to the agent and building. That's the main, the main thing. And here it's gonna show, you know, where you've spent your money, you know, this month. So I spent $36. Oh, looks like I spent $36 building Bishop Brick Board. I did a little a little bit more than I thought. Cool. Life progression, that was something I was working on, which is what I was actually doing for this course. And then GenAI, I've done $10 of changes this month. Okay. And then I have other things here, right? Replit AI integrations. There's a couple other things in there that might take some money, but then you've got some of these things here like auto-scale deployment, right? And so I can look, okay, it looks like I've got all of these apps currently deployed. Right. And so I have to pay every month for those to be deployed. And how much is it? Well, it's 3 cents per day. So roughly $1 a month. Right. So great. I've spent $27 this month on hosting. Okay, then I have auto-scale deployment with compute. Compute is going to be the, like, how much it's actually being used, right. And so no, no surprise that GenAI API was used more than anything else this this month. Okay. And so I paid the most for that, but still I'm $3.20 per million compute units, whatever the heck that means. Right. So $31 there. But again, guys, I'm running dozens of websites that I'm hosting and keeping examples up and doing different things, but running dozens of websites and doing all that stuff. And then there's PostgreSQL. PostgreSQL is your database. And so anytime your database is doing stuff and happening, you're paying a little bit for that. Um, obviously GenAI being used more than anything else. Most of the other ones don't have, heavy database usage or just kind of tools that are there. But yeah, all in, $21.52, $53.73, $80 plus, you know, plus actual creation. But yeah, about $80 just for having the websites up and working, plus a little bit more usage, $140 in a month to be running and managing many, many websites, including my main one that pays me, you know, $150,000 a month. Like, that's a, that's a bargain, right? But hopefully that makes sense how that
works, right? You get this $25 and then those credits can be applied to a lot of different places. So, okay. And so you get just other charges as you use those. So when you're working on things, you're going to have higher amounts. And if you're just letting them sit, then you're not going to be using as much. How much do you know? How much traffic to a website needs to happen before it needs to kick up? Because it's working through a lot
of stuff. I mean, like, how does this scale? How well does it scale? It scales quite well. If you're under 10,000 users a month, this is going to be extremely efficient
and cost-effective. If you're going into the millions per month, you would optimize outside of
Replit. Okay. And also the type of traffic or usage. That could make sense. Yeah, 100%, right? So like you saw that I have some websites that have a little bit heavier PostgreSQL usage, right? And so the PostgreSQL that I'm paying for is actually what I'm doing is I'm paying. So Neon, Neon Postgres database, whatever. This is actually the, where's, where's Neon? Here we go right here. So this is Neon serverless Postgres. So you guys don't need to get fancy and learn what all this means, but this is the database service. That Replit uses under the hood. How do they make money? Well, they're going to charge me. They're going to charge me what Neon is charging them and they're going to mark it up, right? And so I might be paying 120% of what I, you know, I would be paying if I just went directly to Neon. And so if I want to save money at scale, right, right now I'm only paying $20 a month, so I don't care. It's not worth my time to go manage my own database and figure out all this stuff and host it in my own places and do all that. It's going to cost me way more in time, right? My— every, every minute I spend, every hour I spend, I know how much I make per hour, right? And so for me, that hour is worth— I charge people $1,000 an hour. Okay, cool. Well, if it's going to cost me, you know, less than $1,000, whatever. Anyway, so I have my calculation, right? Some people might say my hour is worth $180, my hour is worth $270, whatever it is. It's almost certainly more than what it takes to just pay the extra $3 that Replit's going to make on your, you know, in profit on your Neon database. Right. And so for me, I, the reason I teach Replit and the reason why I really love Replit is because it is, it has everything inside of it. Right. I click this little plus button. I have everything I need here. I've got my databases. I've got my security scanners. Right. I'll teach you security scanner right now. It's really cool. All you do is you click security scan and then you just run a scan, right? So one thing you have to worry about with, with vibe coding is, you know, maybe you leave passwords exposed or APIs exposed or ways for people to hack in and different things like that. So you do need to do a regular security check. I haven't done this actually in about a month, so we might find something that'll be good. I can, I can show you how easy it is to fix, but it's going to scan for some vulnerabilities here on GenAIPI. And if it finds one, I'll just say, Fix it. Right? But it has all of this stuff just inside of Replit here, and it's really, really cool. So, all right, guys. So we'll let this, let this kind of keep going. This is, this is actually a really critical part. We've now kind of fully taught Replit. There's plenty more that you can learn, and you can just go in and ask ChatGPT or ask Replit. Replit understands its own tools. Right? How am I going to do this? What's this for? What's the playground? What's that? What's whatever, right? So you can, you can do all kinds of fun stuff there. What we're going to do now is we're going to dive into images. So let's, let's go ahead and start playing with some fun stuff. We'll let the security scan go. Maybe we'll check back in on it later. So when I'm making images, guys, ChatGPT is quite capable. Okay. Actually, you know what, I don't want to do this. This is the wrong. This is the wrong one. I want this profile. I'm going to chat here. Okay. So, ready when you are. Make me— here, you know what? Let's go into my project. Let's just go back to the goal app. Okay. Based on everything you know, create a— let's see, a logo for— what did I call this thing? I don't even remember. Goal tracking app hero for Hero. Okay, so we'll, we'll see what it comes up with. ChatGPT can create an image. Now, one thing that I will always do, and you're going to see me bouncing around between a lot of different things really fast here. I never just ask one, right? So I'll probably come into X and I'll say, you know, create me a logo for this. I can come into Grok and I can ask it, create me a logo for— and I'm actually going to say this— create a prompt for an AI to create a logo for Hero. Okay. Hey, look, there's my Hero app. Okay, so, okay, that's all right. I think it's fine. I can edit the image actually with Adobe, which is pretty cool. You can do that right inside of ChatGPT now. But I also asked it to just create a prompt, right? So here's Here's some ideas. I think this is kind of an okay, an okay prompt. Okay. You're becoming the kind of person who earns this logo. Let's just give this prompt to Grok. And then Midjourney is the other one that I use. And I love Midjourney. Midjourney is my favorite one. There's a lot of really cool stuff that it can do. Like, for example, you can do these little animations of whatever it is you're creating. I had to do some treasure chests. Stuff and whatever. Anyway, I love this. I'm going to give it this prompt and let's just see, see what it does. I didn't really read the prompt, but anyway. Okay. What are you talking about? Design a— okay, you know what? Here we go. I want you to actually create the image. Create the logo for me. Okay. Um, go. Okay. So Grok's now hopefully understanding that. Um, this one did a little bit different approach. Very cool. Okay. One thing to know about Midjourney, it cannot spell. Just can't do it. Don't try to do it. Um, it can create amazing images, right? So I already like, I already like some of these a little bit better. This H is pretty dang cool. That's pretty recognizable. That's pretty good as an app logo. It's pretty good. When you're looking at a logo, you want to think about, okay, like see the little Shopify logo up here and the YouTube logo. That's called a favicon. F-A-V icon. Favicon. Okay, one word. That is actually an important piece, right? On my Bishop Brick Board. Bishop Brick Board. Replit.com. I created a little favicon. It's a little shield, right? You can see that, right? I added that in. You have to ask Replit to add that in. Say, hey, please configure the favicon so it shows up. Otherwise it will just show up as just kind of a random, like, it'll show just like a blank, a blank spot that doesn't look very professional. Okay. But anyway, so we got that one and we've got that one. So we've got a few ideas, right? So now I can take these and I could potentially, you know, crop them out and use take them into Photoshop if I want to do that. We could have it isolated. I could also say, let's do this again. No words on the image. I just want the logo. Okay, so we could try that again. Let's see if we get something good. Let's go to Grok, see if Grok came up with
an idea. Grok is like, okay, let's
try
again.
Copy. Paste. Go. While you're doing, um, do you— when you, when you talked about Adobe being within ChatGPT, do you need to have an Adobe, um, subscription for that to be able to work well? Or do you— is there like a level that's free but then you have to have like Adobe Pro to be able to do
more things? I
don't know. I subscribe to Adobe, so I actually don't know, but I'm going to guess this is there. Yeah, it's saying Adobe Express, which I'm not saying I'm familiar with it because I also have the, the general stuff. But my guess is like, that's not saying Photoshop or Illustrator. So this is some probably on the web available thing
that they— that that's within their system. I agree. I think— and it is, it is some relatively simple things, right? So I could you know, change the tint or whatever and do that. That's pretty, like, immediate. I could, you know, insert an object potentially. Oh, there
you go. Unlock generative AI features with a free account. So, they're trying to get you into a free account so you'll upgrade to more stuff that you can do
with it. Okay. But potentially, but I'm actually gonna log in and connect my Adobe account. I've never actually done this. So, I might as well. Yeah. Yeah. Because I pay for it. I mean, I pay $70 a month for Adobe. And I use it all the time. I'm, I use Premiere a lot and Photoshop and all those different things, right? Now describe what you'd like to see. Um, you know, uh, I don't know, a plane and a bird flying behind the logo. And brush the area you want to change. Let's go kind of this area. For you. Insert. It's a bird. It's a plane. If my kids were in here, they'd say it's an egg salad sandwich. Okay, cool. Now I've got a plane and a bird on my little Hero app. Cool. So pretty neat, guys. I mean, being able to do that— again, I'm not an artistic person. I just am not, right? By the way, it gave me a couple options here too. Kind kind of cool, right? Except I'm missing the bird. This one has the bird, which is good. But anyway, so I could then— hey, let's keep that. Perfect. So now I think it's asking me to just download this here. So I would just download that image. Okay, so it's saving to Adobe Cloud Storage. That's cool. But it doesn't actually put it back in the, in the chat here. So you're not really editing here. You kind of open up this tool and then it allows me to do that. So that was cool. I'm glad I learned with you guys as we did that. Right? We got my hero out. Okay? Black Superman with no face. So, obviously, it's an okay logo. I think it's okay. This is pretty cool. Grok did a decent job at kind of listening to this kind of abstract idea and whatever with the angles and things like that. This kind of sits out a little bit weird. I don't know. But I could live with this if I had to. This did not listen to me at all. I asked it to not have any texts, and it gave me all kinds of texts. So, you know, it is what it is. I'm curious, just because I want to see what happens, I'm just going to ask it to animate this and see, you know, see what it comes up with. Unfortunately, inside of Midjourney, you can't really tell it how to animate it, which I know sounds weird, but it just is what it is. But you can, inside of Midjourney, again, I want to go down and The image quality, I actually use this a lot for my music. This is actually the background of— it's my album cover or whatever for one of my recent albums. This one, I was trying some fun things, trying to get it to actually animate this wall. It looks like it just kind of zoomed in on it. But man, you can do so many creative things with this
really quickly. Man, this is actually kind
of cool. I remember— do you pay for the premium on this one as
well, or— you what? Oh, do I pay for premium? Yeah, I do. Yeah, guys, so I pay roughly $2,000 a month for AI stuff, and that's because I subscribe to everything at the pro level basically so that I can learn it and teach it and use it. And I obviously make a lot more than that with that money. And so I'm not saying you guys have to do that. I would guess most of you guys can get by for probably around $100 a month with all of the kind of levels that you need of different tools. We're going to show— I'm going to show a couple other ones pretty soon here. They're going to be pretty neat. All right, so those are animating. Those are cool. By the way, when you do animate something, right, if you, if you're like, okay, I love this, you could— you can actually download this and then just drag it into your website and say, hey, I want this to actually be my logo, right? I want it to be an animated logo, right? And then you could have the still image as the favicon and any place it's going to be that. And then, you know, any other time, you know,
that's happening. If you wanted this cool, you know, image on your, you know, tech future website or whatever. Do those take a lot more, um, credits? Do the animations take a lot more space than a
straight visualization? So like for loading times and things like that? Not really. I mean, yes, absolutely. They're going to take more. But, but I mean, look, let's just, let's just download this. Gosh, this dang Zoom thing is always in my
way
here. Whoops. Hold on. How do I download? And can you take any of these from one set and put it into another one and have this image like this, like put this over into Twitter or this over into Grok or over into ChatGPT or any of these into Replit and
get feedback? Certainly you can do any of that stuff for sure. So like you can download raw video, you can download as a GIF, you can download for social media, right? So it kind of already knows a few different things. The raw video will probably be the biggest. Let's just try each of these. The GIF will be pretty small and can obviously be used in the right, right place. This GIF, wait for it, and then download for
social media. Let's look at the differences here. So you said because you can't tell it how to animate, you can't say, oh, well, that looks unnatural, do it this way. It's not going to be able to figure
that out. Would another tool be able to do that? Yes. Okay. Yeah, we'll get there. We'll get there. You'll be able to do it in Runway and you'll be able to do it in Flow, which are just two options of many. And then just for fun, I just want to look at the, at the size of these images. So yeah, 6.9, 7.9, 5.7. So when you're comparing that to a, you know, a you know, a still image, right? This is a ton of images here. That's how a GIF works, is it's got tons of images, right? And I'm just scrolling down here. I'm just holding the down button. You can see it's going to take a lot more space. 125 images. Um, I've got my— this one was the raw video. That's, that's really clear. Look how clean and crisp that is. I love that. And then the social one. I don't know why it liked this one better for social. It's only barely smaller. So, but yeah, I mean, 5 megabytes is gonna take a lot longer to load than 50 kilobytes, right? Yeah. So, yeah, you just have to decide what you want to use and how you want to use it. One of the things that's cool though, it's, it's kind of, it's kind of fun and they'll get better and better at, at allowing you to make adjustments to it and have more creation. But just come play with this, right? If you're like, hey, you know what, I really like this. Let's go back to Create here. I just asked it to animate those. But let's say we're just playing with— you're like, you know what, this one, this image is close, but I just— it needs to be a little bit different. So you can ask it to vary it, make minor changes to the image, or strong, makes broader changes to the image, right? You're like, I like this, but I want to kind of just see some good variations on that, right? So I can just click strong. I can also upscale. I do this a lot when I'm ready to, when I'm ready to print, right? When I'm ready to do my Christmas album or whatever, my cover, I will usually just say creative. And by the way, I'll make sure there's no text on it. I will add the text later in like Canva or Photoshop or, you know, wherever I'm comfortable doing it, right? But I'm creating the image itself in here. I mean, the quality of this image is just incredible, right? To be able to have something like that that's just automatically generated. I just love it, right? So here's some different variations on that, that, you know, kind of frozen window with candles and things like that. I can look at this and be like, oh yeah, this is cool. I like that one. That one feels good or whatever. And it looks like I got some animations with my— he's kayaking on skis. That's pretty fun. I love that. I was creating what I did for the last course. This is actually Cohort 24, even though my email accidentally said Cohort 23 for you guys. But for Cohort 23, I created a website basically that would help me keep track of all my adventure gear, right? Because I like ski and kayak and mountain bike, whatever. And so this was supposed to be like on the main page on the website. This guy's on a bike and then he skis onto the dirt and And then he's on a bike with a kayak paddle. So AI still hasn't figured out action sports. It's pretty fun to kind of mess with this. Let's look at the hero animations here. It's kind of cool. See, and you can— I don't know. Sometimes you just like, yeah, that one's cool. That one's good. It's almost like a little bit of roulette. You just kind of spin it and see what happens, right? So that's fun. Okay. So let's see if we can get to a place now with a little bit more control. Remember how I really like to teach things kind of the wrong way or kind of an okay way and then get into the more like controlled better way, right? Like in the beginning we said with Groq, hey, create this, you know, create a, you know, a cool thing and it made this fractal whatever thing. I didn't really give it instructions and then we got a little more specific and we made something with the solar system and we built something more specific and then we got even better going into Replit. So, so we're going to go over to Runway. Runway ML is just an amazing tool, man. It completely reset all of my authorizations for some reason. Um, that's okay. So Runway can create images as well, and then it can create video. And you have control in here where you can say, hey, start with this frame or end with this frame, and here's what I want you to do exactly with that. And, and so you just, you have a little bit more artistic control. You also, if you're trying to learn how to, you, you know, have really good artistic control, then you can use ChatGPT to help you write prompts. Okay? If there's anything you learn from this course, guys, use AI to learn how to use AI better, right? Or have it just quickly get, you know, get things pulled together for you. What is going on here? Come on, Runway. Wake up. Refresh. I don't know how to make it wake up. Go. Ready, go. There we go. It worked. Oh, Runway is experiencing a service disruption. Perfect. Right where I'm trying to show you guys here. All right, pro image generations are having some problems right now. Apps having a little bit, a little bit of degraded performance. So, okay, cool. Well, at least it should, it should work. It should work. But yeah, so in here, I'm going to actually go over to to the dashboard. So here it kind of gives you different— hold on, where is the— I don't want assets, apps. Here we go. So there's lots of different things you can do. You can create audio, you can create images, you can create video, and you can actually modify video, which is so, so cool. You'll also notice right here that it says Nano Banana Pro. Nano Banana is actually Gemini, right? I didn't I mean, Gen AI guy. Gemini. There we go. So Gemini is Google's— oh my gosh, this is so cool. Oh, get started. Sorry, I have to just do all this. I want it to have access to everything in my life. So this is really interesting. Gemini is experimenting with something that's pretty big. It's a pretty big deal. And you have to be okay
with
this. Okay? I'm about to give Gemini's AI access to every email that I've ever written inside of my personal account and my calendar and my Drive and my photos and my YouTube history and all my publications and everything I've ever searched for. So now why is this useful? Why would I do this? Right? We've gone the last— we've spent the last 20 years just hounding privacy into everybody, and all of a sudden AI is like, give me all your passwords right now. I trust Google as an organization to at least be doing, you know, enterprise-grade, best-in-class security and privacy behind the scenes, right? So I don't believe that by authorizing this, that employees at Google can look at my stuff, right? Second of all, I don't have any naked pictures of me in my email, so I'm not worried about that. So I don't have anything to hide, I guess you could say. But there's going to be a lot of people who are just like, no way. There's no way I want to authorize something to have access to everything. The reality is Google kind of already does have access to it. You're storing all your emails and all your files and all your stuff on their servers. Like, it's not like it's that different. What we're doing here is we're just specifically giving an API connection, right, to the AI, right, to Gemini. So I'm going to connect all. I want it to know everything about me. I'm so excited. I'm so excited. This is a brand new beta feature and I read about it and I was wondering how I get accepted into it and I'm, and I'm in. So yay for me. Okay. Right here you'll see this little banana, right? Nanobanana in my opinion is the best image creator anywhere. Okay. If I want to create an image of me standing next to Donald Trump at Mar-a-Lago, I could do that, right? If I want to create an image of me wrestling Donald Trump in a ring, you know, in an MMA ring, I could do that. And it will look real. They can make it look very, very real. Gemini is an incredible image generator. I pay for pro, or actually I'm on ultra, which is $250 a month, and I'll show you guys why in a minute. So we'll come back over to there. Banana Banana. A lot of these tools are embedded into each other. They kind of say, hey, you can kind of do all this in one. There's another one called Higgsfield. Higgsfield.ai. This one has basically every single system in there, right? All at once. It's got Kling, it has, um, Flow, it has Gemini, it has the things that Runway's using, all that stuff. This is in one system. And so you can just say, hey, you know what I wanna do? I wanna pay $24 a month, then I get access to all of these different things. Nano and Flux, Seedream, Minimax, Kling is amazing. Nanobanana Pro, right? If you wanna pay more, you can get access to even more things. So anyway, there's so many tools out there. Higgsfield is probably your best one-stop shop. If you just had to subscribe to one for videos, Higgsfield is your guy. And there's lots of cool things they can do, editing characters, storyboards. It's very, very powerful. Okay. But let's try something in here. Um, let's just create something. We're going to use my, uh, we're going to use the, the GI Joe. We were going to play with that. So, um, I'm actually going to go like this. All right. Here's what we're going to do. I want this image. We're going to go to Nana Banana. Please remove the box from this image. I just want the GI Joe and I want it in a 5x4. Ratio portrait. Okay. So this is going to give it to me in a format that I can actually use. It'll be like a vertical video. And then I'm going to see if I can just kind of bring it to life and play with it. But Gemini should be able to do this without even breaking a sweat. I'm surprised it's taken this long. Loading Nano Banana Pro. Come on, come on. Refining the composition. Yeah, there actually is a little bit of— is that shade here? Is it just darker? The lighting's coming from one side. I don't know, kind of interesting. I'm curious how it's going to deal with that. All right. So not bad. There's my
GI
Joe. Okay. So got rid of the box, put it in kind of this nice, whatever. Now I can hear inside of Gemini, right? Let's put the soldier in a Vietnam jungle. Put a GI Joe gun in his hand. I'm actually curious about a couple things there. How well it will do that, and then whether or not it's going to get mad at me for talking about guns. Some systems won't do that. I'm guessing it's going to understand that this is a soldier, and a soldier is going to have a gun, and that's not bad, I guess. If I asked it to point a gun at a child, it would say no., right? To, to go to an extreme example, right? Like it's, it's not going to create images that, that are gonna, you know, cause problems. Cool. Right? So now I've got my, I've got my GI Joe here. So we'll use this as a, you know, as a starting image, although Gave it to me in that format, but that's okay. We'll just use that format. That's fine. So I want to make a video. Let's go with a video. Let's, um, see if I can drag this in, if it understands. Nope, it doesn't want me to do that. I want to, I want to do the video where I can image to video right here. Boom. There's my image. All right. Well, that's crazy. That it understood that. Okay. So now I want to say the soldier walks forward and then an explosion happens. Explosion happens and he dives to the ground to hide for cover. Well, why is it saying get more credits? Doesn't make sense. Dang it. Hold on a second, hold on a second. Why are my credits I don't need unlimited. I should, I should have some credits here. Sorry guys, this is not— I want to do this the right way instead of just paying for credits. Plans and billing, standard. I don't have any idea where my credits are. I don't feel like I used them. I used some there. 1, 3. Maybe I was playing with something. I don't know. Let's change to a different plan. I want monthly and we're going to just go to pro. Let's jump to pro real quick. Do, do, do, do, do. Update. Pro. Continue. Confirm. See, now I only have to pay $5 and I get a bunch more credits instead of $10 for just a few credits. All right, cool. Now we're back in business. So now let's come back to here. Now I have 1,600 credits. Now I have to write this thing again, but that's okay. All right. But now I know what I want. The soldier walks forward and then an explosion happens in the background and he dives forward to hide
or
cover. Okay. Generate. So we'll see what happens here. So this is, this is kind of a starting spot here. There are ways to, We're not going to use Act 2 today, probably. There are ways— I'm trying to figure out where it is. Settings, fixed seed, Gen 4, image to video, Gen 4 Turbo, more models, text to video, state of the art. Let's actually try something else while this is happening. A G.I. Joe soldier dressed in camo gear, um, J-Soldier, um, old style from the, I don't know, '80s. Try that. Dressed in camo gear, walks forward, then explodes, shattering death row, dive for cover. Okay, I want to see what happens without providing, um, so I just added a second one to the queue here, right? Ah, won't let me use GI Joe. That's okay, that's okay. Um, a GI Joe Dial soldier. So that's interesting. It didn't immediately reject it. It's funny because they're trying to— AI right now, guys, has a problem around copyrights., right? And IP and trying to figure out how do we, how do we deal with this? How do we make this happen? Um, and, and so people like the people that own GI Joe or whatever, they're trying to say, okay, a GI Joe soldier is different than a GI Joe style soldier. Like, oh, we're just gonna take some inspiration, but it's not gonna actually be a GI Joe. Right. Um, I also didn't tell it to do a toy, right? Let's try this toy. Soldier. So I want to just try a few different versions, just like when I'm on the image and I'm creating logos on different, on different places, right? I'm going to try here and I'm going to try here and then I'm going to try here and see what happens. I'm going to keep, I'm going to keep kind of bouncing through here. We don't need this open anymore. But yeah, then I get to just try different things. So I've got, I've got Runway going. Let's turn this off. Google, help me with this. Let's go now to of Google Flow right here. So Flow uses something called, um, let's see, I think this is actually this one. Yeah, it is. Upscale your videos to 4K. That's cool. Ingredients to video is now available. Select ingredients, the dropdown, upload or generate image. So aspect ratio to portrait. Oh, that's cool, that's cool. It started. All right, so let's go to the workspace, new project. Um, so what we're going to do here is we'll use Ingredients to
Video, right? We'll just grab this right here. Yeah, for not being an actual GI Joe one, that one looks a looks a whole lot like the GI Joe guy you were
working with. Oh, this one right here? Yeah. Well, this one was this. So this one, I actually took the GI Joe, the actual GI Joe, and then I asked it to do this, and I said put it in a jungle, and then I used that as the source, right? Um, so here we go. Let's click play on this one. Let's see our first video. This is the one where I provided the image. Okay, so good. This, um, is a perfect example of how AI struggles these days. It's because if you actually look at each image, if you were to go frame by frame by frame, the jump from one image to another actually is not as crazy as you think. It sees this, and then— but then it analyzes each image and it's like, oh, I see a head here now, I think. And so this must be his feet, right? And but then, oh, maybe this is a canteen now. And so it does weird stuff, right? And so you have to just kind of forgive it. Now you can fix this, right? So what we're going to do is we're going to copy this and we're going to go to ChatGPT. I'm going to open a new project here. Give me a frame by frame, every half second, detailed for 10 seconds of this idea that I will hand to an AI video creator. Okay. All right. So now it's going to take this idea. I've got a toy soldier walking walks forward. All right, so here's a perfect frame-by-frame timeline. Global instructions apply to entire clip. Duration, this frame rate, whatever, all these things. Frame by frame, all this different stuff. Okay, so now, all right, soldier begins walking forward, close enough to see molded facial features, chin up, heroic posture, subtle rumble begins, right? So every little piece is actually talked through, right? And planned ahead of time. So again, this is that following that same pattern, guys, of here's the right way to do it. Here's the wrong way to do it. Okay. So let's see. These are still not done yet. We'll get there. We'll get there. Um, let's go back to Flow. Um, while we're waiting for some of these other things to do, and I'm actually going to use, um, to do, where are my settings here? How many seconds is this going to be? I think this is going to be 8 seconds. Yeah. That's fine. Okay, that's fine. That's fine. Um, do this again for 8 seconds. Okay, but I'm going to take this and I'm going to grab this whole thing here, and we're going to take it back over to Runway. We're going to go back to 4.0 right here. We're going to paste this whole thing. Oh, it's way too long. It's way too long. Okay, then we're going to say this, um, give me the 10-second one again, but you can only use 1,000 characters to give the instructions. Okay. All right. So now we're going to get the 8-second one and we're going to hand this over to Flow. See how it works. Flow paste. Go. All right, so I handed it that image, handed it some instructions. It's going to create two options for me. So we'll be able to test that in a second. So I'm excited to see that. That'll be fun. Okay, let's see a GI Joe style soldier. I didn't say toy in this first one, remember? So let's see what happens here. Kind of looks like a GI Joe though. It's kind of cool. Okay, it's okay. There was a little bit of an unnatural movement in there. One thing that you can do to avoid unnatural movement is to literally say, "No unnatural movement. No unnatural anatomy." You know, smooth, smooth motion, whatever it is that you need to do. Okay, now let's look at the toy. This is— yeah, here we go. It's interesting. It's interesting that it got the toy better than the human. It's kind of fun. You can then use this, right? Let's actually see if we can download it. Hold on. Share, favorite, use, use, use. Here we go. Use. As character. This performance in Act 2. Okay, hold on. We need to get the character from it. Use as character. There we go. All right, generate character. This is a really creative, fun process, guys. You can create just amazing things. So what we'll do, if we just kind of work through this process, is it's going to generate the character, and then we can actually give it a voice and have it saying something like, hey, look out, right? Hey, incoming, whatever. Dive, you know, whatever. Everybody hide, whatever. Retreat, whatever you want to say. But you can have it, and it will actually make his mouth move and bring it to life, and it will add the actual audio. You can just go through and create your own little movie here. Now obviously you can do this. This is kind of more the creative fun side of things, but I was kind of following it from Patrick's, you know, um, GI Joe example here. Let's see what happens with this guy. That's funny. So we can obviously come in and modify this a little bit. To say, hey, you know, he needs— we need to make sure that, you know, when the first explosion happens, there isn't a secondary explosion anyway. So that could have been a problem with the
instructions
themselves. Yep. So we could go back and we could say, all right, for, for the 8-second one, that one was great. Make sure that the soldier dives forward at exactly the same time the first explosion happens. There was a delay in between explosion and the soldier diving. Okay. Okay, so now we're going to have a corrected 8-second version. And we'll just, that's cool. Visual reference style anchor. So that's cool. I could actually, you know, this is actually kind of fun. Um, okay. All right. Calm down. Calm down. I wonder. Yeah. I wonder if I could, I could actually download all of these as ingredients, right? To then take over to Google Flow. And then have it, have it do this. Anyway, for now we're just going to go like this. Here's my 8 seconds and come back to Flow again and we'll give it the ingredient again. Save. Paste. And go. Okay, cool. So Veo 3.1, one of the cool things about, um, Veo is it allows for audio. As you heard, there was some, there was some explosion sounds and some music, things like that. So anyway, let's see how we're doing on— we couldn't detect a face in your inputs. Oh, that's too bad. I really want to bring that to life. Yeah, I mean, the face is there. You know what we could do? Oh, there's the face. Let's see here. I'd like to tell you a story. I need someone young. Dude, the totally tubular nature of your vibe is— I don't want a surfer. Yesterday I thought you said tomorrow, but now it's today. All right, that's my, that's my GI Joe. Generate voice. Sounds cool. And character. How do I— oh, there we go. Erase this. All right, select asset, drop image or video. So here's what I'm going to do. I'm just going to come in here and— all right, I'm just going to take a screenshot here. And we're going to drag this into here. Give me a clear shot of his face. Take the helmet off. Um, and be zoomed in on the face. Image. I hope this is useful to you guys, just seeing how I kind of think about how to use the different tools, bouncing between them, playing with different ideas, testing things, figuring out how it doesn't work, adjusting with the AI. That felt like the first one. Maybe that was the first one. Maybe this was just— maybe this is the new one. Yeah, I don't know why someone screamed, but that was better. We got the— we got the toy. Behind me, get down! Copy that, let's Cobra. So we're getting a little bit better. That's almost usable as a GI Joe scene, right? Um, you know, if you wanted to create your own little fan-made thing. But get down. But even just the, even just the, you know, the explosion and he flies like that and cut, right? Like, you know, you could use just a clip of this that, that you use in some other whatever, you know, some commercials, some post on social media, whatever it is you want to do. You've got just incredible things. You can bring those toys to life, Pat. So anyway, kind of an idea, kind of an idea. Could be fun to play with. Um, all right, let's say this is his face. Let's, uh, download this. Let's see if we can get Runway to actually create a performance here. So we are going to select asset and we're gonna Oh, whoops. There we go. Here, drag. Okay, all right, so now we've got this, we've got that. Generate character. You couldn't detect a face. Why can't it detect a face? Oh well. Well, I hope you guys at least understand, um, the process here, right? I could obviously dive into here and figure out why I can't figure out why it can't find a face. I don't know why it can't. Doesn't make sense to me. Expressiveness. Generate character again. Let's try just one more time. Can't detect a face. I mean, I see a face. AI created the face. Interesting. Normally you could do this. Like, I know, you know, part of my mind went to, hey, maybe it's because it knows it's not a, you know, it's not the— why is there an issue? Yeah, you know what? It's very possible that the system's just down right now. I'm just going to say that the service disruption is causing this problem right now because I think I'm doing things right, but it couldn't create this voice with the Brody Boys. It couldn't do this with, with this, whatever. Anyway. Yeah, that's okay. That's okay. But anyway, these, these tools are incredibly fun to play with and just go through and just keep figuring out until you, you know, you find something that you like and you can create tons of projects in here. This was one that I did last week or a couple of last month, I guess, or whenever it was. I did my last thing where I was trying to do kind of So obviously that almost worked, right? But you can, like, pull up your gear. I thought this was pretty cool. Okay, that's everything. Let's go. Anyway, just playing with, um, Unfortunately, it's not getting the text right here. What I would probably do is have it not write any text, and then I would maybe add some text afterwards in Premiere or something
like that. You can't get it to change the
text itself. It just generates it at random and it won't let you do anything with it. Yes. And again, this is one of those things where this tool right now is as bad as it will ever be, right? It's only gonna get better from here. It will be able to type text better in the future and it'll be very, you know, whatever. ChatGPT now can actually do quite well with text, right? It wrote hero beautifully, right? If I said, um, you know, uh, let's see, let's use, um, use the hero image you created above. And add a subtitle that says level, level up your life. I don't know. It should be able to do this just fine. ChatGPT used to get the same type of result that you see here inside of Flow. Right now this was done November 19th. So even 2 months, you know, later it might even be a little bit better. This was actually a fun one. I was messing around with a client of ours that does hunting gear or whatever, and we said, hey, let's make— he shoots an elk and the elk explodes into Skittles. So that didn't quite work. But anyway, It takes some practice. And I'll tell you, this is actually a bad— that one's a little bit better. But this is a bad prompt, right? It's a bad prompt because it's so short. We were just playing around with something here and with an idea with Skittles, right? And I don't know. I never actually watched the these videos, I don't think. It's just Skittles and elk everywhere. This was a real one. We actually were trying like, hey, let's just show this guy walking through a mountain. So what I did is all I did is I provided an image of this random, you know, mountain man that I found on Google. And then this is actually an image that was— I provided an image of this backpack, this Rockman backpack. Backpack that you can buy. And, and I said, just make him walking through the mountains. Sweet. He did it right now. You don't have to fly to Switzerland, bring the backpack, pay the actor and do all those things. And you have yourself a scene of something that's happening. Then we started going kind of crazy, you know, trying other stuff. We changed the scene. Anyway, lots of really cool stuff you can do there. I want to show one other example here. I, I know we've struggled a little bit with this one, but I'm going to see if I can download. Yeah, this is okay. This is okay. Let's just download this video here. Actually, no, sorry. Let's just use it. And let's edit the video. Now we're going to use Aleph, I think. I hope that's what— yeah, Aleph is right there. Edit video. Perfect. Okay, change the toy soldier to a, um, no, no, no, let's see, change or make, make it keep the scene the same except whoops, now it's snowing and there's snow everywhere. Change the scene to winter. Okay, generate. I think this is crazy. So you, you— there's some really fun and creative things you can do with this. Like, you could download a video off of YouTube of like Michael Jackson dancing or something. I've seen some really creative ideas of this. Um, and obviously, you know, you have your own copyright things to deal with. If you're doing it for fun, it's great, but if you're going to try to make money with it, you know, you have to make sure you have permission. But you could take like a scene of Michael Jackson doing something, you could change his music video to now it is raining, or if it was raining, now it's not raining. You could change— take his Thriller thing and turn it in, you know, all the zombies and everything are now teddy bears dancing around him, right? You can change it and it can do incredible things. You could change a— if you go to Times Square and you're there with your family and you take a video and everyone's standing there and whatever and kind of dancing or whatever, you could say remove all of the other people in Times Square. It's just our family there, right? And you could do that and it would look— everything else would stay the same. The billboards, everything, all the, all the, uh, whatever would stay the same. And, and you can change videos. Like, it's, it's pretty amazing. If we just go Aleph, uh, let's see, Runway Aleph examples. Uh, let's try this. This is a major step too. All right, let's go and just skip through and find some examples here. See, he just does a little snap, completely changes what that building looks like. Panda bears. I've never seen this video. It's using a lot of the examples I was talking about. Walking a tiger through New York City. I don't know about you guys, but I think this is cool. Look at that freaking aquarium, right? I mean, this is a creative— this is a creative tool, but this is all done with Runway. This is all done in here using this tool called Aleph. You can edit that video, and it is— it has gotten quite good now. Um, I'm a huge fan. I'm a huge fan of what can happen here. See, remove all those people from the street, change it to the 1920s. Now we're in the 1800s. Man, just eliminated his shadow. That was cool. Pretty awesome. Pretty awesome. So guys, questions, ask me questions. You know, and we can kind of dive into this. Now, we've got a— now, I want to watch the video again really quickly, just so we remember it. We've got an explosion. He runs away. There's another explosion and he runs and he dives. Okay, cool. Now, we've got it in the snow. The snow explodes now. It's interesting. There's no fire anymore. And it only did 5 seconds because I don't know, maybe you can only do 5 seconds with, with, um, Aleph. It's possible. So I'd have to do it in 2 videos if I wanted to, if I wanted to keep it that way. But
cool. Awesome. It was able to do it. Right? So questions, guys. You said you were gonna talk about marketing as well. I mean, yeah, you can have videos and stuff on there, but how are you making sure that your stuff has a pricing setup and that you're able to get people in on a funnel and going forward in a
good way? Yeah, absolutely. Let's stop for— stop sharing this for a second. So let's, let's dive right into that. And thank you. We've got about 15 minutes left, 17 minutes left here. Um, the reality is, guys, marketing is as simple as getting in front of people, right? I know that sounds very simplistic, but it is so true. I want you guys, if you want to learn how to be better at marketing, read this book. Gary Vaynerchuk day trading attention. Okay. The bottom line is you need to be everywhere. And so you need to be able to create tons of content, which we just went over lots of fun ways to do that, whether it's text or images or video and lots of combinations and figuring out your story and whatever it is, and then getting it out there everywhere. Um, almost 100% of my revenue inside of my business that I started last March, has been inbound, right? And it's all because I just post on social media every day. Gary Vee posts about 60 times per day across all social platforms, all channels. 60 times per day, right? Now obviously he's got a team that helps him do that, but you can now use AI to create automations to help you do that, right? You can use tools like— what are we using, Tanya? Hootsuite? What did we decide? What did we land on? Hootsuite. So we use Hootsuite. To schedule a bunch of stuff. But Tanya could take that even a step further for our company and say, okay, let's automate the creation of it, right? And let's, let's then, as soon as it's created, let's send it over to Hootsuite automatically via an API or some sort of automation. And you can set up that API through Replit. You can set up that API through something like Zapier, right? Or, you know, N8N or one of these, one of these automation tools that are out there. And so creating, creating those automations will help you do that. But the biggest problem that startups and businesses have with their marketing is they just don't talk enough. You're just, you've got this beautiful website and it's so awesome, but no one's visiting it. Why? Because they don't know about it, right? You have two ways to get people there. Pay Google AdWords, or pay Meta to drive traffic inorganically, or post a lot on free platforms— LinkedIn, Instagram, Facebook, X, TikTok, Snapchat, Reddit, and on and on and on. You have to talk about it as much as humanly possible. Pat, your GI Joe thing, you should be posting that on 15 different subreddits and tons of groups on Facebook and talking about it and joining that. Like, hey guys, I launched this new thing, right? But be a— don't be there to just sell your product. Be a member of the, you know, of the communities, the groups and things that you join. And then when you're like, guys, like, if you're, if you're talking for a month about stuff and you're like, guys, I just launched a new website, check this out, right? They'll be like, dude, this is so cool, right? And you're part of the community. You're not selling, you're just sharing at that point. I know this is maybe overly simplistic, guys, but I'm telling you The way to make money in 2026 is you get people to buy your product. The way you get people to buy your product is they have to know about your product. The way you get people to know about your product is you talk about your product. That's it. The fastest way to get no customers is to not talk about your product, right? A lot of people are afraid. I have
a question. How many of you guys have posted about your business on your personal Facebook
social profiles? My boss has for years. That's cool. Good. That's why he's your boss, right? It's good. That's awesome. That's awesome. What about you, Tanya? Do you post your professional stuff on your
personal Facebook? Like, I even follow you, and I'm trying to think, like, I know you You post things a little bit. It's been probably 3 years since I actually put professional and personal stuff on there. And that is just because many of the companies I was working for at the time were in completely different sectors. Totally. And, and, and for each one of those companies, this is why this is a convoluted answer, but it is the answer. Those different companies have me doing different PR for each one of them. Personal PR. Yeah. The professional space. So putting it on my personal would kind of muddy all the waters, and there's, there's no conflict of interest. It would just, it just wasn't effective. It wouldn't be effective. It would be more like content overload. What is she about? You know, so that was about 3 years ago, but typically, yes,
I would. Yeah, I have found on my personals, if I try to post something that people in my community actually care about, I'll get tons of likes. If I put something in that's off-brand, kind of for me or just kind of like topic or, oh look, there's this other cool thing, it gets very few. I'll get like 200 likes for showing my child graduating from college and I'll get 5 for, hey, I thought this was a cool business or I thought, you know, like, or this is a good new idea I have. So the algorithms also reflect what that community wants to see and hear and it just doesn't even reach people the same way. You get this snowballing effect. And granted, a lot of my social media contacts are people that I have known in person and who knew my kids growing up. So they love celebrating an accomplishment of a child. But if I was trying to do something business-wise, it won't even get to most of them. They won't even see it in their feed because enough people would be like, well, that's not what I'm friends with
you for. So you kind of have to curate what you're doing as well. I'm gonna disagree with you. You're not wrong. I'm gonna agree with you and disagree. You're not wrong in that it doesn't get as much engagement, but it does get a little bit of engagement. The reality is this: if you— because I post about AI on my personal stuff all the time, and I post about, hey, I started this business, and I post about, hey, I sold this business, or I did this and I did that, or whatever, right? I then will run into somebody, an old high school friend or whatever, and they're like, hey, I know all about your business. I know all about your personal life. I know about your music. I know about all your whatever. Like, I feel like I'm already caught up with you, right? Because I follow you and I see all that stuff. And I will have people reach out and say, hey, I saw you were posting about AI. I've been following that. And that's super interesting to me. I actually need some
help, right? And I've sold deals to friends, right? Or been introduced. So I'm an old worker friend and my boss was asking for this and I knew you had the thing that my
boss needed. So I am an example of that, straight up. Yeah, totally. And so I think part of what you're— I don't compare the 200 likes on the graduating image to the 6 likes on the professional one, right? It's okay. You have 6 people that care about that, and honestly, probably 20 or 30 more that didn't click like, but they registered in their mind, oh, Soraya does that, now I know, right? Because you naturally want to work with people you know and trust. That's it, right? Let's take the opposite now. How many of you guys have posted on LinkedIn about your personal life? So, Tanya, your kids. I
used to. And, you know, whether you like yourself hiking or— Engagement. One thing that I would say to your point, if I may just validate. Please. When you're looking at algorithms versus engagement versus brand footprint expansion impressions, Those are all very different categories on any of your meta platforms. And whether it is liked or not, it is in the algorithm because your audience engages with you a certain amount of time. And what engagement and impressions are, are they stop the scroll even for half a second, or they, they don't just da da da da da through your story, they dot dot dot through your story. That means you're part of the algorithm versus not. So likes are great and they show you the engagement and they do, they do register with Meta, but engagement is more of an impression-based thing and how long they hover on the thing that they're looking at with you. So if your, if your audience is personal, mine is personal and my engagement is like 95% on anything I post. It doesn't matter if it's, if it's, um, business-related, personal, or I do a lot of psychology and neuroscience and things like that. Um, but my engagement looks different than my like factor. Not everyone's clicking likes and hearts on things for me, but my engagement, if I go back to, even though it's a personal account, I could do a few things to look at my impressions and how long people are hovering like a business account. And it's insane, like 95 to 95 or 95 to about 90% engagement, even though they're not liking. So I would say don't discourage yourself on posting your business type stuff to Jon's point. People are seeing it. It's just not necessarily like the impulse buy. Like, we're like, oh, you know, I have a lot of people that do that online, but my business stuff, actually, people, the engagement is still just
as high. And one more, one more point to that is, yeah, is what if you're, what do you, it's amazing how little depending on what the product— for— I'm just going to make this simple. What if you got $10,000 for each of
those 5? Well, now all of a sudden it's okay to get 5 out of 500 or something, you know. That's the
actual sale. That's where you're at, where we're clocking in to make the rest of it possible. Yeah, exactly. And, you know, I hired Tanya because she posts, you know, and, and really I hired Tanya after 7 years of following her, right? Like And not that I'm just like sitting there stalking her, but just over time she posts something random, it comes across my story or my feed, and I'm like, oh yeah. And my mental just, oh yeah, that's part of Tanya, that's part of Tanya, that's part of Tanya. And so, Sariah, if you just want your audience to think you are your kids and that's all you post, and you're gonna get lots of likes on that, you're just posting for likes, that's fine. But for me, I like to use my social profiles as Here's who I am. If you self-identify as someone who wants to engage with me, great. If you don't, keep scrolling and I don't care, right? Totally fine. And so on LinkedIn, I will post things about what I believe in. I'll talk about Jesus Christ on LinkedIn. I get crazy engagement on those posts actually, like more than business, even on LinkedIn, right? Or I'll post about kayaking. And you know what? My kayaking pictures don't get huge amounts of engagement on LinkedIn instead of like my average post will get maybe 30 to 40 likes, right? Just about AI or something, right? And then I'll post about church and I'll get like 80 likes, and then I'll post about kayaking, I'll get like 17 likes. But guess what? I've had people say, hey, I need to talk to you about AI and kayaking, right? Because some random kayaker sees this and they're like, I connect with this guy. I understand this guy, right? Like, and so Give people more reasons to talk to you. I promise you, Soraya, that if you post about your business, you're not going to lose followers. Think about it that way, right? But you are going to potentially engage a few more in just a little bit
different way. You're going to just expand who you are. It's interesting. My boss is trying to step back, and for years he's like, okay, you handle the social media stuff. He doesn't like posting stuff. If the only thing he was posting was for business and it was because I was handling things and putting out things
for business. And
it's been— he just, I don't know, he, but he keeps saying, oh, well, there's these new AI tools. You could just do my video posts for me. And I'm like, we could, but it's not going to be you as much. We've been selling you. You can't really sell you. And so figuring out how to be able to put things together in a way so that it can— it's any— we've just found that things aren't ever really self-sustaining. Things change so much that you have to kind of keep on top of it to keep pushing things out and Just 'cause there's a new tool doesn't mean that suddenly everyone's gonna pay for the thing that you made 40 years ago
without updates. And so you have to, and, and you make it natural too. It doesn't have to be fancy. You don't have to use AI to create video, right? Tanya, I owe her a video, right? The video she asked me to do is just literally going to be me with my phone for 30 seconds talking about something. Yeah. And I'm gonna go stand out on my balcony to do it and there's gonna be mountains in the background, right? It's gonna be simple and easy and whatever. And that is going to be an effective post and it will get people to engage with it. It doesn't have to be fancy, but it does absolutely, Soraya, require that you day trade attention. You have to— day trading requires you put something into
it, right? I don't recommend day trading stocks, but day trading attention. I'm going to go to the extent of saying the social marketing play right now is a pendulum swing. We have two extremes happening in marketing, and one of them is I will corner it in the AI space. Very tech, very high-def, very, very, um, this movement towards everything circuit-related. Um, and then there's this other side of pendulum swing, and it's all social psychology right now. Is it very raw? Exactly. That's why I asked Jon for this video. Just you, like this. Like, everyone wants to see this now. A very real, very authentic. And in fact, it has swung to like performative authenticity where it's like we cry online, we don't wear makeup, and we, we want people to see us disheveled and torn apart, right? So, so marketing has these two ends of, of, um, extremism right now. So just keep that in mind too. It's neither good, bad, nor ugly. It just is. Um, actually, you can, you can psych hack the algorithm on your own social platform. And what I mean by that is Jon has seen this in in the last year. There were a couple companies that needed me to work on— it was in the health space, right? Health and stuff space. And so since I didn't want to boost their brand because I was actually seeing, one, if I wanted to work with them, and two, kind of how the algorithms would respond to the, the marketing pivot they wanted me to create for them. So I actually just did it on my own, and I used my dog. They were, they were really ragged. They kind of— the posts that I created had to do with like old newspaper clipping type sticker stuff in it because it followed their brand, right? But I had my stuff on there. I had like my dog and she, she indicated that this was humorous. There's a little bit of zeitgeist irony to what I was posting and it had to do with like, have you ever been to a gym in Utah? And then I would post some type of kind of funny, kind of ironic story behind it. But what I did is I was actually hacking Meta's algorithm. And I was seeing what type of engagement, which other algorithm channels I would be in, whose feeds I started to show up in, who started to show up in mine. And I actually created, not quite to the extent that Jon is teaching us, but I created a way to actually track all of that via AI. And I would send little bots out there to see and give me basically all the metadata that Meta wouldn't give me. So you can actually do this for your boss and for your own profession. Posting the things that you would like to post that have to do with your kids and your family and your schedule and how you work around work with your family, you know, kind of more of your lifestyle model. And it'll actually give you— you could actually collect data on how to do it for your company and/or coerce your audience into pivoting
for you. Then you get more likes and more engagement. It's another thing that's tough too, is if your brand is completely reliant upon one person., right? Your boss. If they die tomorrow, if literally, like, again, take the extreme, if they die tomorrow, what happens to the company? Is it just gone, right? Or is there value in what was created and can you carry the torch, right? And so, someone else has to become that face. People definitely want to engage with people. They don't want to engage with a form. Or a website. Like, they want to engage with people, right? And so they don't care if it's your boss or you, right? Really, honestly. And so I— we just had a meeting yesterday at marketing meeting. I said, I want everyone posting. Tanya, I want you posting. Brantley, I want you posting. Ben, I want you posting. Everybody in our company needs to have their own personal brand that can help carry the company forward. And not only that, it builds your own personal brand. So when you do leave GenAIPI or your company or whatever, You've got this following. People know what you're about and that you're more than just, oh yeah, I do just this thing, right? Some people make a living off of one facet of their lives, like you're a chef, so all of your posts are about cooking. Okay, great. Some channels will do well. Many channels will do very well that way. But I personally don't want to just live a one-faceted life and post about a one facet. I'm just so interested in too many things. I'm going to talk about kayaking and gymnastics and golf and whatever I'm doing, traveling to Disneyland. I'm just going to post about my life and then I get to actually just kind of be me and I'm out there. And again, I don't have millions of followers, but I have 50,000 followers. I have enough that I can say something and people hear, the right people hear, and some will react to some posts and others will react to other posts and whatever. But, but I personally like that, right? And I know, I know this, this might be a little bit different than you're thinking in terms of, you know, hey, how to use AI for marketing. But the reality is you kind of have to use AI if you need lots of content for your business to be able to produce it at the scale you need. And so, but that's how I built GenAIPI, guys. I just post a lot. I just post a lot. The other thing with sales, you know, if you want to just go over that for a second here, we're kind of out of time, but Sales, there's nothing magic about that AI can bring to the picture. You just have to do it. You just have to talk to people. And it's almost the same as, as again, the marketing side of things. I really view sales— that's why sales and marketing is often ushered in the same sentence, right? Hey, sales and marketing, get us some clients, right? It's just two sides of the same, of the same coin where you have to, you have to— people need to know what you do. And sometimes you're, you're posting something and you're hoping this guy sees it because you're like, oh, I really hope this guy sees it so he buys it from me. When really you could just text them or DM them on LinkedIn. Hey, I wanted to make sure you saw this post. I made it with you in mind. If you just say that, they'll look at your post. They might not buy from you. They'll be like, oh yeah,
that's
cool. Right? And your posts don't have to be, hey, come buy my product. Like sometimes you'll see me talk about AI, my AI course, or something on Facebook or something and I'll say, or on LinkedIn, I'll say, hey, come sign up for my course next week. But that's maybe 1 out of 10 posts, if that, 1 out of 20 posts maybe. Most of my posts are, here's what I think about AI and here's what I think about this thing and check out this new tool. I'm just giving value. I'm providing value constantly. And then at some point people are going to be like, well, hey, I need help
with AI. Jon knows AI. I'm going to call him. Did I mention why, how I found you since I'm the non-Utah guy? Yeah, please. I'm not in any socials. I don't do any of that. I, I literally don't have— I, I erased all my socials years ago. But so I'm not great for this part. But I was watching The Coffee Hour, um, which is like a podcast. Yep. There's a guy who's the creator of ancestry.com. He knows you or something, and he just mentioned you. He said he has a He, he, he has a friend, he mentioned your name, and he said that you're teaching this course on how to use AI. I was like, well, that's interesting, let me go check that out. Yeah. And so there's this third level of recognition as well, because, you know, I'm sure you guys aren't like fishing every day together. So he's, he's probably somebody who's interacted with you or your stuff, and then he's talking to other people and That's how I ended up hearing
about you. I just realized it's good for me to let you know. No, it's amazing. But it's part of my marketing strategy as well, guys. What I do, and I actually did a podcast on this yesterday, another podcast. I love free media. Free media is what? Social media, earned media, meaning you're in the local news or national news, and then things like podcasts, right? Tons of people listening to podcasts. Go get on other people's podcasts. Go. I don't care if there's 100 people on there. That's 100 people hearing about you at the same time, right? I just spent 10 hours with 5 people, right? How much more valuable is it for my brand and whatever to go and, and be in front of 100 people, 200 people, 1,000 people, 100,000 people if you get on a popular podcast? Those are harder to get onto, but, but you can get there. But you get there by being an expert. People want to hear what Soraya has to say, or what Pat has to say, or what Tanya has to say. Because you talk about it enough and people eventually start to perceive you as an expert. And then people want experts on their podcasts. People want experts on the news commenting on current events or whatever it is. And by the way, guys, people— I've been on the news 3 or 4 times in the past year, like the local news, where they came here where I'm sitting right here in this chair and they've got cameras right here filming me talking
about
this. Why? Because I reached out to them and said, hey, I built a business in a weekend with AI. It's a cool story. You want to, you want to do it? Newsdesk replies, sounds really cool, tell us more. Great, can we give you a call? Awesome, let's do the story. Their, their job is to find cool stories. You make their job easier if you pitch them a cool story. And it took me 30 seconds to write them an email. Nah, maybe 2 minutes. That's all it took though, right? And I didn't even try hard, right? I did that with KUTV. I could do that with KSL, and I could do that with other, you know, for here in Utah. I could do that with ABC4. I can do that with all these different news stations and different angles and whatever. And hey, one year in, you know, I could contact the same guy that did the story, you know, 6 months ago and say, hey, you want to do an update one year later? Hey, now I'm not just built a business in a weekend, now I've got 10 employees and I've got, you know, millions of dollars of revenue. And entrepreneurship is still alive, right? It's exciting. AI has ushered in a new era of entrepreneurship, whatever. That's a story., right? The news is looking for those stories and they'll, they'll talk about that. Each of you have your own story. I'm talking about mine. Each of your stories is just as valuable and, and, and just as meaningful to a subset of the population. There's a big subset of the population, Pat, who's gonna love the nostalgia and playing around with those GI Joes. Tell your local news story right here in Utah. There's like, like a Good Morning Utah. And Good Things Utah. There's like several shows like that. It's just like good, cool stuff. You could pitch that kind of a story and be like, hey, there's this free website. It's really cool. You can actually like, you know, bring the GI Joes to life. You could set up some AI thing that automatically creates those videos with people. You could put yourself in as a GI Joe, whatever. I don't know, whatever you want it to be, right? Maybe it's just a free resource, but you go and tell them about it and then say, hey, let me bring my GI Joes and sit on your Good Things and bring this memory back to a bunch of people that watch this, right? They'll be like— they're gonna say one of two things: yes or no. The no will not kill you, and the yes gets you a huge opportunity in front of potentially tens of thousands of people tuning into that show in that morning for your 3-minute segment, right? But they see it. And every time I'm on the news, I have so many people text me or message me on whatever and be like, sorry, on the news this morning. Right? And lots of other people that don't know me that's like, hey, I saw you on the news this morning. I need help with AI. Amazing, right? Boom. $30,000 contract, $100,000 contract, right? Those things come because I'm just putting myself out there. Sales and marketing doesn't have a magic AI trick. You just have to do it. You just got to get out there. AI can help you automate. It can help you use different tools to, to create content and build automations faster. And I've shown you guys in this course how to do that. So I encourage you to Apply those principles, apply those ideas, and, um, and don't let anything hold you back. Now, we, we couldn't cover everything. There's gonna be lots of other things that you guys can write. Well, what about this? And what about that? That's what the Facebook group is for. Um, and, uh, and Pat, feel, feel free to, you know, just email me directly if you've got a question on something or text me directly. When I send the follow-up email, um, after this course, I'll send the video recordings of day 1, day 2, day 3., and, uh, my cell phone number will be in there and you guys all have permission to text me anytime you need. You got a quick question, you need something, you just have an idea, whatever, want to go to lunch, great. Um, that's fine. If you need me to help like more like, hey, help me build this website and launch this thing, you know, you're going to be paying me more money than that and that's fine. I'm happy to, happy to do that. The purpose of this course is not for me to get more business. It's really just to help you guys, you know, have some more tools to, to go and build awesome stuff. So I hope, I hope you've been able to do that. In the email, I will also include a link to the Facebook page in case you missed it, and then I'll also include that link again to the Google Drive folder that I think I already shared with you, but, but it's there as well. So I would also ask, and it's in the email as well, but I'll ask for a review if you, you know, if you're so inclined to give one. You can also post to LinkedIn or something about you know, about your, about your experience in the course. And, and if somebody reaches out and he's like, hey, can I take this course, whatever, and they sign up, I'll send you $100, right? I'll give you a little commission, a little referral fee. So, um, so please, um, please do that. If you have businesses that want to, you know, that want to dive in more, great. If you want to refer a business, you know, that needs help with AI, I'm happy to pay your referral fee there too. It'll probably be more
than $100. So, um, I think that's it, guys. Any questions as we finish up here? I didn't have any questions about the course, but I was hoping to just ask Sariah something before. Yeah. I, I was just really curious, what size of a website are you trying to— I understand very well your problem of you might create a new website, but you need the 301 redirects and you need the Google juice to continue to the right places. And I, I really
understand that. I was just curious what, how large is the website you're talking about? I'm actually not sure its size. I just know it's
very big. We've got probably a few thousand pages that have built up
over time. Well, if it was just a small thing, I was going to say, hey, I could, I could help you out a little bit, but it's a big, it's a big ugly thing. And I'm not against, I have
used it. What's the domain, Soraya? Legalese.com. L-E-G-A-L-E-E-S. I can put it in the chat. So this is what I used to do for a living, is exactly your problem and other ones. Like, a lot of times, years ago, it was like when everyone needed to get a secure website. When they tried to do that, there was often a whole bunch of horror stories and mistakes that were made because of the redirects, because of a whole bunch of
these issues. And I'm assuming you're Litfix1 at Yahoo? Yes, I am. Yeah. Yeah, you guys can definitely— you're all on that group email, so you'll definitely be connected to each other as well. So please work amongst each other. Yeah, I'm more than— yeah, I'm on the— I'm on the website now. And, you know, I understand why you're
asking this. The reality is, are most of the pages behind the
paywall? No. Buy
the
product? No. There are— the most important pages are behind the paywall, but most of the information you can find because my boss was trying to build SEO by Yeah. Just like publishing tons of stuff. And some of the— there's a number of the pages that, because SEO 15 years ago, if you had the exact words that people were searching for, you'd get better SEO. AI is smarter now. If you've got the right topic, it goes
to it. So my boss has like dozens of articles that are very similar to each other, but they use slightly different words because he was maximizing SEO 15
years ago. It looks like most of the pages are in the blog. Am I right about that? Um, the blog hasn't been— hasn't been really active for a very long time. Um, we've been much more active on YouTube for the last long while, so there— a lot of those ones have been static. And his paid product is behind the paywall, paywall, but pieces of his paid product are in articles all the way through to get people interested and then towards the paid product. Yeah, this is a big project to move all this stuff around. I mean, there's— and I don't know, because there are so many things that I happen to know because I've been working been with it for over 10 years. I mean, he had 5 or 6 different websites that I put together into this website, this one, and llcwizard.com is the other one. So he had a second one that he had them pointing to each other, or the developers that were working with him had them pointing to each other so they could get better SEO because they would have so many links. Now, links, if you've got from one website to another, you could have hundreds of them, but it counts as one. So that doesn't work the same way either. But he had some of his products on one, some on the other. They're connected, interconnected way back and forth. We could simplify. I can simplify and do a new site. And if I can just make sure that the right links are
coming in. Right. But it's the troubleshooting is not a
simple
thing. Yeah. No, it's a very difficult process. Like, I used to do this for, like, big companies. And, yeah. It's, it's a, it's a nightmare. And it, and it actually takes, I haven't even thought about how AI could or couldn't help you, but I do know that there is some special specialty knowledge involved in that. Yeah. And, um, but that exact scenario happened to every business on earth. They did everything for SEO 10 years ago, 15
years
ago. Yeah. And now they're, now it's more value-based and you gotta un-mess up websites now. So here's how, here's how I would do it. Here's how I would do it, Sariah, at least in short. If I had to do this and you said, all right, Jon, you have 5 hours to finish this task., right? To do your entire website. I'm gonna go to Manus. I'm gonna explain very clearly what I need. I need all the blogs. I need every article, every link, every piece of text, and I need you to download into a huge zip folder. Then I'm gonna grab that zip folder. I'm gonna hand it to Replit and I'm gonna say, I need you to publish a blog for every single one of these. Take the date that it was, you know, initially published and, you know, put it, you know, match that up. Um, I need you to organize this in a way that's gonna be highly SEO friendly. I need every page to be tagged properly. I need, you know, whatever, all these different things. And then, um, and then I would add, you know, a payment portal and some, you know, add the products in and have it scrape and find all that information as well. And I bet you I could be done with it probably in a day right now. Would it be perfect? No, but that would be like the rush, rush, you know, let's do it super fast. If I did that over a week, I could get it, I could get it, you know, absolutely awesome. Use agents to do that crazy busy work. Right, where you're having to click on a link, copy text, paste this, here's this link, here's that, you know, it can do it instantly. It'll just be like, right, it'll do hundreds of articles for you. And, um, and it can, they can get it all in a way that will be highly, you know, receptive by the new SEO. And, and, and a new part of SEO is also being able to be recognizable by AI. Right? Can AI find your stuff? Can ChatGPT recognize, hey, Meeglese is a, you know, longstanding, you know, resource for this information. And it's very possible that ChatGPT does pull information from a website that's been around that long, that has that much information on that. It probably already is a source of some of its learning. So if you, you know, it's really cool. We had Franklin Covey. Reach out to us and say, hey, we identified you guys as one of the top AI education platforms out there and we want to work with you. And they did that. They've discovered us because they asked ChatGPT who's the best. And because I've worked hard to train ChatGPT about my stuff, I talk to it all the time and I tell it, you know, here's where we fit in, here's where we do this, and make sure you scrape this. And I had Replit very specifically structure the pages so that they are ready for ChatGPT and automatically being ingested by ChatGPT in the right ways and made sure that all of that, I don't know, we'll call it subliminal messaging right under the hood for AI understands we are the place, we are the resource to get this information. And so I now have big companies coming to me saying, you guys are obviously the best. We want to work with you. And I'm like, great. And all I did was ask AI to set that up for me. And I haven't even been around
a year. So it's very doable. It's very doable. But use agents. Yeah, I'm assuming it'll take me a month or two what takes you a weekend because I'm still— Yeah, that's fine. Totally. I'd be happy to test and we've worked with other developers over the years, honestly, that's why we have so much stuff. Yeah, they've been interesting. I basically have learned whatever needed to be done for
the job. I don't know some basics, but I know some advanced because that's what came up at the time kind of a thing. Yeah. Awesome. Well, thanks guys. This has been great. I will follow up with some recordings and emails and the things I
have promised. Thank you all
so much. Good luck out there. Go make good
stuff happen. And thank you. Thank you very much. Have a great day. Bye










