Cohort 3 - Day 3 - 4-10-2025

Record now. All right, guys, day 3. It's going to be a very yellow day on my side. You can see I'm working out of Kiln today. I have— here's my schedule today. I go from 9 to 1 with you guys. At 1 o'clock, I have a huge meeting with a big investor that is for a big real estate project I'm working on and hoping to get that finished. That goes 1 to 2. While I'm on that call, I'm going to be in the car driving to the University of Utah and I'm going to do my class early today from 2 to 6 instead of 3 to 7. And at 6 p.m., from 6 to 9, I'm teaching 35 MBA students at the University of Utah, basically some version of this class, not all of it, but, you know, teaching them how to, you know, iterate fast, build fast, sell, get to market quickly, you know, using AI. So I've got 11 hours of talking ahead of me and you guys are lucky that you're at the beginning of it. I'm not sure if I'm gonna survive the day, but you know, when I get home and lay my head down on my pillow at about 10:00 PM, once I get home, I'll be feeling it. So, but anyway, day 3, here we go. We're gonna dive in. And today, guys, is about, there's a lot of little programs and things I wanna show you, other tools that I want you guys to be aware of. I want you to, you know, I want you to be able to ask questions about everything that you're building. I wanna see lots of screen sharing from you guys today. We'll troubleshoot, we'll work on getting better with Replit. Yesterday we did, you know, we went over the Replit kind of best, best practices type stuff and that's, and that's great. But today we're also going to talk about sales and marketing. Sales and marketing is a big, a big piece. How do we, you know, one of the cool things about what I was able to do when I built the business in 3 days was I had customers within 5 days, right? I had customers just 2 days after I finished it and that And that's pretty cool. That's a pretty dang cool way to do it. My post that I put out this morning on all my, all my different networks and profiles and things like that talks about how you don't have to go out and raise hundreds of thousands or millions of dollars from your rich uncle or borrow from your dad or do those types of things anymore, right? Like you can build something that can create value that someone's willing to pay for, you know, at least, at least to the MVP stage, right? The minimum viable product stage, right? Or even actually maybe even past MVP, I would even say MSP, minimum sellable product, right? Usually MVP is like you want to get someone in front of it and see what they think. Hey, what do you think? But they might not be paying for it. They might see some value there. But minimum sellable product means someone's willing to hand you a dollar, right? And that first dollar is, in my opinion, one of the most exciting things about entrepreneurship, right? As soon as you've worked on this thing in your head for years or maybe even just for a few days or for weeks or whatever, but then you've, you know, talked to what, AI, your friends, you know, before AI, you talk to your friends and your business partners and your, your whatever. And then you've thought about it and you've Googled it and you've researched it and you've done all this hard, you know, hard work. When someone finally says, yeah, you're right, I do have that problem and you came up with a good solution, they hand you some money. That's really, really cool. You know, my wife does her— she does— she has a business called Zena's Floral. And so she sells flowers and freeze-dried stuff and things on our farm and things like that. And, and, you know, she doesn't do a ton of marketing. It's just kind of there. And every time she makes a sale, she's just like, yes, somebody's paying me for something I'm working on, right? Like, and, you know, she'll make, she'll make $5,000 one month and $0 the next month and $178 the next month. And so it's very much not like an organized business. But the point is, guys, when we create and then somebody and then somebody validates that, that's a wonderful feeling. And so, and so I want to talk today a lot about, a lot about that before we, before we dive into some of the, the sales and marketing tactics. Any, any questions from, you know, last night? Stay— were you up till 3 a.m. again, Doug? Hopefully you slept better. No, I got to bed at about 11 last night. All right. That's good. That's good. But any questions about anything you guys are working on or anything we talked about last 2 days? I'll just open up for questions right now if there's anything that you guys want to ask about.

What's the best button to push when it's telling you it's like offline and I don't want to mess it up? I don't want to deploy. I don't just run. Is that all I push?

Yeah, just push run. Yeah. So when you— yeah, when you get back to a project like you slept all night and you came back or you're away for a few hours, it's just going to turn off its temporary server. This called the staging server. So yeah, just push run and then that'll, that'll kind of wake everything back up. Yeah, yeah, good question. Yeah, one of the cool things, guys, remember that the, the way that Replit is set up, the way that the data is fed and everything works, is it's all done via a database, right? A very smart database that's using persistence, um, and all the things we've talked about. And so if you click refresh It's okay. It doesn't kill your session. It doesn't kill anything. All your data is there and it will load exactly in the last state you left it at. Even if you leave your project and you go create a new project and you do stuff and you come back a week later and you open up your project, the agent will be still sitting there with the last thing you said or the last thing it did. And so you can bounce back and forth between projects if you want. You know, I do that obviously a lot in this class because I'm working on multiple things at once and working on my own projects and I'm doing it all on that same kind of primary account. That I teach in. So I probably should mix that up a bit because I'm paying for 3 accounts and I should be using all those credits. Anyway, that's something I can worry about later. All right, let's share the screen here and let's dive in. Let's just look at, let's look at this. Let's get rid of this tab. I'm really excited to close all these tabs eventually. So we went over tips and tricks for, you know, mastering Replit. That's awesome. We're good there. We went over coding guide here. This is really what I want to look at. So I just want to look at this with you guys really quick. So again, AI-enhanced testing and debugging. All right, um, we're going to talk a lot about this. This is, this is critical, and, and it kind of ties in the way that I do all of it, ties in all to the same thing. It's all about the customer. Everything's about the customer. Everything's about money. I don't care how cool your idea is if you don't make money, right? If you don't make money, it doesn't matter. Now, if you're giving away something for free, that's a different story, right? And you have, you know, a million customers or even 100 customers and they're using it free. Great. The point is the customer journey is what matters. If you don't have people using your product, it doesn't matter. Okay? Heck, even if it's just for you, if you didn't build something that's good enough for you, you're like, eh, I don't like it. It's, you know, Well, then you haven't finished. You haven't really gotten to where you need to be to create value. Okay. So enhanced testing and debugging, AI-powered sales and customer acquisition, social media. We're going to talk about social media and how to, how to really beef up, you know, automation around social media. And, and I'm going to be teaching a bunch of things that I don't exactly practice what I preach. And the only reason that I don't practice it is because I haven't had time to set it up. I've been just so, so busy and I just, I don't know, there's something for me about social media where I'm, I'm a really fast typer. You guys probably see me type during the class and fast at bouncing around to things. And so I just do it. I just dedicate about an hour every day to social media posting, right? To where I'm going on and I'm thinking, I'm typing, I'm generating maybe some images. And that usually takes me in the morning probably about 30 minutes and then I'll spend another 30 minutes throughout the day kind of jumping on, commenting, replying, things like that. Okay. So, but there's a lot of ways that you can automate it. And there's a lot of things that I want to do and I'm going to do, especially for GenAIPI. For a business, I think it's awesome. For my personal account, I really do like to, like, you know, think about what I'm going to post that day. And it's, and it's, it has, I don't know, I feel like it's more real and I like to be real. But for your business, not that it's not real, but it can be a little less personal and it can be just like, okay, here's what we're talking about today. Here's some focus. You can, you can generate some good schedules about what to do. To do there. And we're talking about actual, you know, picking up the phone and selling and some really neat tools. I'm going to show you some cool things about what I'm doing right now with GenAI API to generate business. I got yesterday a $60,000 contract with, with a new company that's competing with Nu Skin that wants to train all their employees how to use AI and, and build out some software. And I'm going to kind of work with them to not to build the software, but to work with them to help them get it started and going and, and work with a team over there that's going to, that's going to get it launched. And so that's really, that'll be really fun. So instead of, you know, hey, let's just theoretically talk about building a business and hey, let's come up with an idea, it's like, no, we know what we want to build and you're going to guide us through doing it. And by the end, by the time I'm done with them, I'll probably only be working with them for a week. They'll be, they'll be off to the races and I won't, you know, they won't need me anymore and they'll be able to keep developing and growing this thing pretty in a pretty amazing way. So Pretty neat. So by the end of this, yeah, first customers acquired and revenue generated. Tonight when I teach the students in my— I put together a really cool— this is the workshop that we're gonna do. I am going to, I'm going to make all of them in a 3-hour class before they're done with the 3-hour class, like during the class, I'm gonna be like, I need you to call someone right now and try and sell this product to them right now. Like that will be one of the last steps they do in the last 30 minutes or so. It'll be like 9 o'clock at night. They're gonna have to call somebody and figure out how they can sell it. So the point is, sometimes that's what it takes. That's what it takes. And so we'll talk about some of that. And then scaling. Scaling is critical. It's, it's something that if you really are gonna build something that's going to be out there in the world for, for many people to use, you know, Doug, maybe you're using yours for a while just internally. And then like I said, maybe, you know, a bunch of other people say, I want to use it. And then all of a sudden you're like, oh, I have 1,000 people that want to use this. And hey, the church wants to buy a license or whatever it is that you're doing, right? You're going to need to scale. And there's some really important things that you're going to need to be able to do across the board, whether it's onboarding, training, customer support, like how are you going to handle all that as a, as a lone ranger or are you going to need to hire people? Right. And I do think, guys, there is a time even with AI businesses that you're going to need to hire people. And in fact, I'm probably there. I was talking to Sina last night, like, I'm tired. I'm tired at the end of, at the end of these days. And, and I know that I can automate a heck of a lot of this. And I can do pre-recorded sessions and scale it that way and do a lot of stuff like that, as well as get other people to be working on other parts of the business that I can't do. Right? Yesterday, I was talking for 8 hours. And I barely had time to like get up and walk around my you know, I walked around my property just to like get some sun and some fresh air for a minute. But, but I can, you know, barely keep up with what I'm trying to do. And so I'm in that, in that, you know, scaling stage right now. And there's a lot of things I'm going to tell you, like what I'm, what I'm doing and what I'm planning on doing for a lot of that stuff. So anyway, that's what we're doing today. At any time today, guys, if you're like, hey, I need— I'm working on something, just say, hey, Jon, I've got a problem here. I'm running into a whatever. Great. Let's turn it on. Let's share your screen and let's make it happen. Okay. So I want to start today with— I want to start today with some automation stuff. Okay. I'm not going to do any of that. I'm not going to do this all in order. I want to start a little bit with some automation, some of maybe steps 8 and 9 here where we're talking about sales and marketing, social media. And then, of course, you know, some of this step 9 stuff is in there as well. So let me show you first of all, one of the cool things that you can— there's a lot of tools out there. There's so many thousands and thousands of tools out there, right? We're going to talk about Zapier a little bit. Who's heard of Zapier before? Who's used Zapier before? Anybody? Doug, you've heard of it. That's cool. Have you used it before?

I used it once. I can't remember for what, but it was a couple of years ago.

So Zapier is just Really, basically, it's a, it's a big connector. It's an API, you know, helper, basically, right? If you're a, if you're a developer, if you're not a developer, right, like all of us, basically, then Zapier can help you make an API or connect an API, right? And so maybe you need to connect your app to a Google Sheets spreadsheet, right? And so when someone fills out a form, it automatically enters a line on that spreadsheet, then you can go check that spreadsheet. You can also have it, you know, send you an email and notify, hey, you've got a new entry on your spreadsheet, go check it out, right? You can set up all these automations and notifications through Zapier. Now, the cool thing is Replit is able to do a lot of these things for you, um, automatically, right? They can— or not automatically, but natively, meaning you're going to write your own code for that API. You're going to— or you're not going to write it, but you're going to tell it. And you could just simply say, hey, Replit, I want to export, you know, this river data, you know, once a day to this Google spreadsheet because I want to run some other things and, or I want to send it to this other thing or, or maybe I want to just, you know, store it for historical purposes, whatever. For whatever reason I have it, I don't know if I need river data every day. Right. But the point is you can have it send anything you want. Typically you're going to have it do something like a, like a lead, right? So if we go to my GenAIPI, If somebody clicks on the Enterprise and says request a demo, right? I can say, all right, let's fill this out. And you know, my email is Jon Cheney and I'm going to be Acme Inc. And my phone number is whatever. And I'm the CEO, whatever. Number of employees, 6,000. And hey, I can request a demo. Oh, I got a, hey, what's going on? Okay, has to be at least 10 characters, right? So, Request sent. I didn't even know that. I didn't set that. It just said, hey, I think it probably makes sense to have at least a character requirement so that they actually tell you something instead of just saying hi, you know? So what just happened, right? Where did that go? Well, that was set up with an automation that I built inside of Replit, or I don't even know if I'd call it an automation. It kind of is, right? But it comes over to my mail and I should, in a second here, I should get an email here that tells me about that. Sometimes email is so slow to, like, refresh. And I have like 15 inboxes in here. But come on, come on, come on, come on. We'll check it in a second. The bottom line is I know that sends— I've set up, tested it many times. Or if it doesn't send, then I need to, you know, tell Replit, hey, this doesn't look like it's sending right, but I think it is. So we'll check it in a minute. But, but that Contact Us form will kick over here to my email. Now I could also, again, like I said, have it go over to, you know, a Google Spreadsheets or something, or go into MailChimp, right? MailChimp is a, is a, you know, an email server or an email service, right? That's going to automatically drop people into maybe a, maybe, you know, a sequence of, hey, welcome. Hey, I saw that you requested this, would love to set this up. Let's schedule a time to meet, you know, can you do, you know, next Tuesday at whatever, or click here to check my calendar and book a time that works for you, right? And so I can, I can set up all of those automations in here by just using existing tools. And the cool thing about Replit, as you guys know, is if you don't know how to do it right, if you say, hey, you know what, I think it would be cool to have it send an email and then have a calendar thing set up so it automatically just books my calendar for me. Well, if you don't know how to do that, just say, hey, Replit, here's what I want to do. Here is the experience, the customer experience I want to have, or here's the experience I want my customer to have. This is the user journey. How can we put this together? Oh, hey, well, you can do this. And it might suggest MailChimp, it might suggest SendGrid, it might suggest whatever, right? It might have a lot of ideas. It might say, hey, let's build our own system that does that. Okay. Now, everybody remember the surf versus swim discussion? Who can Remind me how you can tell whether you're surfing or swimming. Okay, you can't. It's hard. This is a hard, hard question. But you'll remember it when we say it here. Go ahead, Blake.

If underlying tech gets better, does your— or stronger, does your business or does your tech like improve or get stronger with it? Or does it get swallowed up in the process?

Yeah, that's exactly right. Right. Does it get swallowed up? Do competitors pass you up? Whatever. Right. So if you are building— so you have two options now that you know how to build software. Why would you ever pay for software ever again? Like, seriously, Calendly. You've ever used Calendly? Calendly is something that connects and allows people to just click on your calendar and book a time with you. Right. Many of you have probably used it. You could build this with Replit in a day. All of you could now. Super easy. So what's the better thing to do? Build Calendly or pay $10 to $20 a month? What do you guys think? I'm curious what you think.

It all depends on how much your time is currently worth.

I bet all of your time is worth more than $10. A month. Yep. Like, like my son Carter's time is worth more than $10 a month.

Well, then, then you look at net present value of your time.

Yeah, that's exactly right. That's exactly right. So yeah, you're going to do a calculation. You're going to say, okay, is this worth it? Now what if Calendly was $1,000 a month? Yeah, I'm going to build that really quick and I'm going to automate them and try to set it up. Now let's say it's $1,000 a month and you have— you're making $1 million a month. Is it worth it now? Well, maybe not. Maybe that changes. So you're right. There's definitely a calculation that goes into it, but the reality is Calendly is building so many features. Look at all these cool features it does, right? You can, you know, do this and this and this and this and this and this, and you get all the free features plus this and this, and you get all these things. There's like 20 features or 25 features here. And if you're, you know, on a Teams or, or whatever, you're, you're maintaining 25 features on Replit to keep Calendly up and running. Or you just pay Calendly to do it, right? So talking about the surfing versus swimming, you know, strategy where you want to be able to scale and ride the wave, you want to be sitting on top of other people as much as possible. Now, what if some other company comes out and says, hey, we have a service that's so much better than Calendly? Sweet. Switch over to it. Hot swap that thing. Say, rep, hey, I don't wanna use Calendly anymore. I wanna use this. Done. Great. Where do I point? Where do I, where do I, where do you want me to send stuff? Where's my API? Whatever it is, right? And so there's, there's incredible— see, API, they all have APIs, right? You can do unbelievable stuff with every single main or every single company out there because they provide it. They want you to integrate your service into what they're doing. Okay. So the buy versus build, guys, is, is going to be up to you for sure. Right? It's, it's your decision in the end. Maybe there's a critical element that Calendly doesn't do and you're like, yeah, Calendly works, but It's missing this thing. Well, that's okay. Can you, can you use Calendly and then build on top of it? Or does that just not work, right? And you, and you really just need your own thing, or it's very custom, or you want it to work your own way. It's fine, right? Now, if you don't need video conferencing and you don't need customizing your booking page, cuz Replit's doing it for you, and you don't need mobile apps and you don't need extensions and you don't need unlimited event types, you just literally want someone to click on a button and they schedule a time in your calendar. Maybe Replit's a good, a good solution for that. So this is a judgment call that you guys are going to have to make on your own. You're all smart people. You're sitting on this class because you're smart and you see value in learning, in learning this technology and you're thinking through things. But you want to think through these systems and say, okay, what, what is the right process here? Do I want to use Zapier and, and create something, you know, create something awesome? Do you want to, you know, do you want to, or do you want to integrate with something but there is no API. Let's talk about that for a second. Okay. Who's heard of Buffer? Anybody? Yeah, I'm hearing a lot of silence. That's good. Or not good. I don't know. It just— it is. Buffer is really cool. We're going to discard changes.

So, so basically media planning.

Yeah, exactly. Social media. Yeah. Scheduling basically. Right. I haven't seen social media ever. So if you want to to post a lot, and you're gonna want to post a lot. I'm gonna tell you why. We're gonna go, I'm kind of going a little bit backwards here, but we're talking about integrations right now. And I wanna just talk about this for a second cuz it's, you know, it was on the screen, so we're gonna just do it. But let's say you wanna post to, to X and to LinkedIn. And I don't have my system set up. Like I said, I need to just reconnect these. I used to use it a lot. Uh, but you can connect Facebook and Threads and YouTube and all these different things, right? TikTok, Pinterest. You can do so many things. Now notice that you can't add a custom channel like your own website or something like that, right? You just can't do that right now. And that's fine. There's, there's some cool ways around it. But basically one of the things that you're going to need to do, guys, is, is you're going to need to post a lot of social to get some of this stuff out. And I'll talk about why in a minute. But it is crazy overwhelming to try to post to 6 platforms a day. I want you to try it. I want each of you to try it. I want you for, you know, next week, right? I want to be, I want to be seeing your posts. I want you just post once a day to LinkedIn, to X if you have it. You know, I don't need you to go sign up for platforms if you're not using them, right? But all the platforms that you have, you might have X, LinkedIn, Instagram, Facebook, Threads, YouTube, TikTok, whatever it is. I want you just post once a day for Monday through Friday. You post the same thing. I don't even care if it's the same content. Take a picture, take a quick video. Hey, this is what I'm working on today. Hey, I'm walking through this. Or, hey, I was just thinking about this, want to share with you guys. Little post, whatever. Just do it. It'll take you maybe 20 minutes every day, but by the end of Friday, you'll be like, man, that is so much work. It is crazy, right? And so there's ways to— I've kind of just gotten into the habit of doing it, but it's hard. And so, um, this can help you do it. Now we're gonna talk about how we can automate this even further, but the important thing here is if you look up Buffer API and then you click on Buffer API for developers here, this is a very, very important yellow piece of information that matches my background behind me. Buffer no longer supports registration of new developer applications. Okay, well that sucks. We can't use it, we can't use the API. But as I looked around, I found that Buffer is supported on, um, uh, Zapier, right? So here's the Buffer integrations, right? So you can come in here and you can say, all right, I want to do all this stuff. I want to share a new post from this to that to that to that. I want to go from here to that. I want to go, you know, I'm going to add YouTube's two videos to here. I want to share something here. Load more. There's a lot of different ways that you can go from something into a buffer queue, right? Google Drive into a buffer queue. Right. And so you could create something on Replit that creates using AI a bunch of content. Right. Let's talk about Kara for a second. Right. Maybe Kara has a bunch of baking recipes and a bunch of things. Right. So she can, she can say, all right, I'm going to program AI to choose. Yeah, you're great. To choose a, you know, a recipe run it through AI, generate an image, generate some text around it, and then send it over to Google Drive. And then Google Drive, when that, when it, when it hits something, depending on the naming or however you set up the automation, right? Maybe it's in Google Sheets. And then Buffer notices, oh, hey, you've got this. And, and maybe you, you probably in Replit would also give it a scheduled time and a platform name or something like that. Or you'd have to figure out exactly what it can do, right? You would click on this details, and you try to figure out, okay, what is— what does this mean? You have to kind of read through it, but you can talk to AI about it and say, hey, teach me how to do this, right? But you'd have it say, okay, here's the text that we're going to post. Here's the— here's the image. Here's the, you know, here's the link to the image. Here's the platform. We go to Instagram. We also are going to go to Twitter on this one. And we're also going to go to Facebook with this one. Right. And then we want to schedule it on this date at this time. Right. And that's all the information that Replit sends to the spreadsheet. As soon as Buffer notices that spreadsheet has a new item, Buffer says, great, and it grabs it and ingests it. And now you have Buffer that will automatically post those things to that time. And you could at any time, of course, go into Buffer and say, all right, I want to look at, you know, what does my schedule look like? What's coming up? And it will, you know, no post scheduled right now, but it would have a list of everything you've done. And that's all automatically pulling from Google Sheets, then Google Sheets is, is pulling the things or is receiving the things that you're pushing to it from Replit, right? So you can see how with probably a day, probably a day's work, right? I'm gonna say 6 hours. That's, that's my guess. You could build an entire social media automation strategy for your company, right? Teaching it how to talk about the things like you do, right? And there's a lot of cool ways to do that. Any questions about this? I want you guys to ask questions about this if you have them, if you don't understand it, or if you have thoughts about it or whatever. Like, let's, let's discuss it right now if you have a question before I move on. Okay. We're going to talk just about marketing in general for a minute. Yeah, we're going to talk about marketing. That's right. That's what I want to do next. We're going to click stop here and we're just going to talk. So, and if you guys want to turn your camera on for this section, I want this one to be kind of a little bit more of a discussion just for a minute here. And if you're not able to turn it on, but you can still listen, that's great. Let's talk about marketing.

Hey, Jon, sorry, I may in and out on it. I'm on this hotel Wi-Fi and it's getting gummed up here and there. So I may— kind of hang out without it.

Yeah, yeah, that's fine. That's fine. Yeah. If you need to rejoin on your phone, I'll try to watch for like, hey, Russ is trying to join again. So let's talk about marketing. Tell— let's talk right now about all the ways I want— just you guys can just start saying things. How can you tell someone or how do you learn about ideas? All right. From skywriting to billboards. Give me ideas. Just throw them out there.

You learn about ideas? Yeah.

How do you learn about— how do you learn about someone's business? Oh yeah. Marketing. Let's talk about all the different types of marketing channels that are out there. I get emails sometimes and I'll read those just from like random businesses and then it just helps me learn more about them. Yep. Okay. So a constant maybe email chain or a sequence. SMS, email, SMS, social media. Karen, is that what you said? Yep.

Great.

Billboards.

Not a lot of businesses use billboards.

Commercials. Okay, that's, that's awesome. Good.

Russ? Yeah, I was just going to say not a lot of businesses use mainstream anymore. Right. It's sort of like the final frontier, like when the business grows a lot or, you know, there's fractional stuff like for billboard split, stuff like that, you know, where it's a little more accessible early on. But most companies, it's like the entire thing is some sort of word of mouth partnering, etc., and social media.

Yeah. Yeah, that's a pretty good assessment of current, the current state. Um, someone said commercials. How often do you guys watch normal TV, like changing the channel TV? Do any of you have like DirecTV or Dish or cable or anything like that?

Just all the services, Netflix and Prime.

Mm-hmm. And you pay extra to skip the ads, right? Mm-hmm. Pay an extra $4 a month. Like, I don't wanna deal with that 30 seconds. No way. You're right.

Now we have to watch ads on Facebook and—

Yeah. Yeah. There's ads there. Every, you know, every platform is trying to figure out how to, how to push, you know, how to push content. I mean, that's how they make money, right? I mean, they offer you something free and so therefore you are the product and they're gonna sell you to advertisers, right? I mean, that, that makes sense. That's, that's what's, that's what's going on. All right. So we've, we've said a bunch of obvious things. Billboards, commercials, social, skywriting. I mentioned, you know, traditional commercials. Now, there are some— there's actually some commercials that are unskippable, right? And there's a lot of people— there's actually a huge amount of people that don't pay that extra $5 to skip the ads. They're just like, yeah, whatever, I'm going to save the $5, whatever, I can wait 30 seconds. And so there's a lot of ads that are happening there on something like Hulu or YouTube TV or, you know, any of these streaming platforms and you can actually pay. So I'm about to experiment with— I'm going to spend $1,500, $50 a day times 30 days and try a month of TV advertising through Paramount Plus. That's their kind of minimum. I want to just try it out. I mean, I saw— I have a nice ad that's made. It's actually talking about this course. I actually want to see what happens. And it's actually not really just about this course. It's about GenAI API. But anyway, it's about training your employees, right? To be, you know, whatever. And so I had it, I didn't, I recorded it in my office at home. And I set up some nice lights and good lighting, and I had some good scripts, and I sent it over on Fiverr. And I had it edited to make it all nice and pretty. And, and so it'll look good on TV. But, but the reality is, those things might actually be a little bit more accessible these days. And so I'm going to try it. I'll let you— I'll let you guys know how it goes. I will. If you haven't joined the Facebook group yet, I'll send that link out again after the class today. But make sure you join it and you'll— you'll— I keep talking about wins and things that I'm trying, things that are working, and you'll just kind of have some inside track there on what's going on with that. But now let's— one of the things that I think every, every single one of the things you just mentioned that we all mentioned together Except for social. Now I know you can run ads on social, but social was free. All those other things are paid. Let's hone in a minute on, on free. What are ways that you can get your message out for free? Carrie, do you pay to be on that show in the morning on, on KSL?

No. A lot of people do. A lot of people do pay to be on it.

I know they do.

But because I'm a content creator, it's mutually beneficial.

Yeah, exactly. You're a regular. You've been there. I've been on, I've been on one of the shows, Good Morning Utah, I think, or whatever. And yeah, I didn't have to pay for it either. And, you know, I got a lot of exposure from it. That's cool, right? So that's great. How did you get that, Kara? Tell us about how you got that first gig. Like, did you just meet someone? Did you reach out to someone? Were you at a party?

Yeah, I reached out first and I had some connections through people that I knew that knew one of the producers. And so I threw their names out. And I don't know if that helped or not. But just in trying to email them and contact them, they did contact me back. And then they liked me.

So you had the, you had the TV face, and you made it happen. That's awesome. So that doesn't always work for everybody. But the point is there was some hustle there. So that's great. I love that. What else, guys? What else is free? Free marketing. I want to talk about free marketing. Posting on Instagram and TikTok and Facebook. Obviously the ads are paid for, but I mean, you can just make a post for free.

Yeah, that's all I've got.

Social. Social is, is obviously a massive opportunity. And you know, how many here have heard of Gary Vee? Anybody? Gary Vaynerchuk. Gary Vee. If you haven't heard of him, heard— hear of him, right? You're hearing of him right now. Follow him on Instagram, follow him on LinkedIn, follow him, whatever. He gives so much content out for free on his social channel about how to market, how to get your words out. But He has a book that's called Day Trading Attention. I recommend everybody read it. You want to get your message out about whatever the heck you're doing? Day Trading Attention. I don't care if you're wanting to share things about the church, about your music that you write, about your baking that you do, about your new business that you're doing, whatever. If you want your message to be heard, buy Day Trading Attention. It's probably $20. And Gary Vee should pay me commissions on it because I recommend it to everybody. Just came out, um, might have been this year, but I think it was actually late last year. So, um, but it's very, very up to date. Day Trading Attention is awesome. But, but Gary Vee talks about how, um, if you are not— if you're not drowning in business and you want to be drowning in business, you want, you want more business, you have to be unashamed. You have to just Sing it from the rooftops. You need to post 8 times a day, right? Until people are like, stop posting. And even when they say that, post twice as much, right? Now it's hard. How can you post 16 times a day? I'm not kidding. Like, literally, you'll see some of— if you follow Gary Vee, he posts 16 times a day on Twitter. He really does. On X. How does he do that?

Well, and he's on, he's on 5 or 6 other platforms really consistently too, right? Oh yeah.

Like it's—

He is on every platform multiple times a day, everywhere. If you follow him, you're going to be like, holy cow, how does he do this?

And if you follow him, you have to bring your BitAngel.

You have to bring BitAngel with him for sure. You absolutely do. The good news about the audiobook, if you listen to the audiobook or if you read Day Trading Attention, he doesn't— he keeps the swearing out of his books. So good. Although there's like 3 times in the audiobook where he's like, I'm going off script for a second, and then there's the F-bomb, right? So he's a little bit colorful, but, but his stuff is good. And part of, part of who he is is he's like, you know, people ask me not to swear, but it's just who I am. I'm going to be, I'm going to be me. Right. And, you know, great. That's good for him. You don't have to follow that part of him. But everything else that he says is just absolutely incredible. He, he's out there right now. Obviously, he has a team. He has a team doing that. He probably has 10 people on his social team. And so, yeah, they can, they can knock out 60 posts a day. That's what he is doing really, like across all platforms. He's probably doing 60 posts a day. And, and think about how that adds up, right? The cool thing about social media is social media is evergreen. It's always there. You post it one time and it is there forever, right? I have this stupid video on my TikTok and my Instagram. You maybe have seen it. I'm gonna pull it up and I'm gonna show it to you right now. Um, we're gonna go like this. We're gonna go share. I'm gonna share the desktop. And I'm gonna share, um, like this. Welcome to my phone and my Instagram. And if you look at, oh, you know what, we'll do this. We'll do, we'll do, we'll do TikTok here. Okay. We're gonna go profile right here on, on this. Look how many views I have on this video right here. 18.6 million. You wanna watch it? I think I like when it rains. All right, so that's my, that's my, you know, claim to fame is a pipe on my farm, you know, does that every spring and people think it's funny. It has 18.6 million views on TikTok, on Instagram at