Microdata and Other Advantages of Designer and Developers in SEO

1 Dec 2012 · 1 min

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1:14

In this monologue, the web and graphic designer of My Favorite Web Designs explains how having an internal design and development team creates a significant advantage for search engine optimization (SEO). He highlights that his wife, Laura, manages the SEO program, and together they can implement technical on‑site SEO tactics that many external SEO agencies cannot. Specific capabilities include coding microdata using schema.org, properly naming div elements, and optimizing H1, alt, and title tags. They also employ breadcrumbs, geodata, and KML files to enhance site structure and location relevance. The speaker argues that this close collaboration between design, development, and SEO enables the use of specialized tools and practices that improve search visibility.

Chapters

One of the biggest advantages to My Favorite Web Designs is that we do our own web design and development. I, in fact, am the web designer and graphic designer for My Favorite Web Designs. My wife Laura is in charge of our search engine optimization program. This is a huge advantage because many things for SEO do require web development. A good example would be microdata, and that's coding websites using schemas.org. A collaborative coding protocol released in 2011 by Google, Bing, and Yahoo to allow standardized interpretation of websites for display in search engine results. And we can code that. Not many people can do that. We also have the advantage of being able to set up the website itself for search engine optimization. That being appropriately naming your divs, doing your H1, your alt, and your title tags. We have many, many on-site optimization things we do. We use breadcrumbs. We use geodata. We use KML files. So definitely, having a website designer working on your search engine optimization gives you the ability to utilize different tools that other SEO companies will not be able to utilize.