LinkedIn's algorithm now rewards expertise content over engagement bait. Juntae Kai Delane recommends a 3:2:1 posting framework: three result posts, two counter-intuitive insights, one vulnerable story weekly. End posts with specific questions in the first hour to trigger comments the algorithm now favors.
Chapters
LinkedIn's algorithm changed last month, and no one's talking about it. While your competition is still posting motivational quotes, here's how to use the new algorithm to land clients on autopilot. LinkedIn just made a major shift to favor what they call expertise content over engagement bait. Now, here's what we know what's working right now. It's the 3:2,1 LinkedIn method. Three times a week share specific results that you've generated, and twice a week share counterintuitive insights that challenges industry norms. And once a week, tell a vulnerable story about a failure or what you've learned. But here's the algorithm hack that's changing everything. LinkedIn now prioritizes posts with comments in the first hour. So create what I call comment magnets. End your post with specific questions that's easy to answer but makes people look smart. So instead of what do you think? Try what's one LinkedIn strategy that's working for you right now? The difference is the second question lets people showcase their expertise, which is what LinkedIn users crave. So try this 3, 2, 1 posting method this week and watch your profile views explode. Tag someone who needs to hear this and save this post because I'll be dropping my LinkedIn comment magnet swipe file in my stories tomorrow.