Juntae Kai Delane argues that brand voice goes deeper than catchy slogans. Your voice must address what keeps your audience up at night and prove you understand their core challenges. Personality is a window into how you actually think.
Is your brand voice and content unique, right? Your promise, whatever you're promising from your offering or anything else, is that being served. The promise that you have to your audience, that you lead business when trying to help help them alleviate some of their challenges, or wherever's keeping him up at night, is that content doing that, right? Is your brand voice conveying that? Is it also your personality? So I consider your personality like a window to the soul of your brain.
