The Actress turned SVP of Marketing & Growth at Pavilion ft. Kathleen Booth

Quit your 9 to 5 to create work life balance. I feel like that is the top line message. Can you please, from your experience, explain to our listeners that when you own your own thing, it's not nine to five?

Oh, no, it's definitely not. And I, you know, and I know people who've quit and done their own thing and they have great work life balance. But I'll be very candid. I think what it points to is not don't do it, it's that only do it if you really love your work. Because, like, I do love my work and I don't mind working, you know, late at night or on the weekends because I enjoy what I do. But if you don't enjoy what you do, you're going to be resentful of it if that's the situation you put yourself in.

Welcome to the she's so Sweet podcast where we interview accomplished women who have worked their way to the C suite. I'm your host, Christy Falterusso, Chief Customer officer and award winning customer success executive. I am so excited to introduce our guest today. I've got Kathleen Booth, who is the senior Vice president of marketing and growth at Pavilion. Kathleen, welcome to the show.

Thanks for having me, Christy. I'm excited to be here and talk to you today.

Absolutely. And I've already gotten a sneak peek into your story and I got to tell you, it is interesting. So we are going to, we're going to dig right through this. But before we get to all the good stuff, I want to start by just telling our listeners a little bit about you. Tell us about Pavilion for those that are not familiar, an organization that's near and dear to my heart, but I want to make sure that everybody is very well aware.

Sure. So yeah, my. Right now I'm SVP of Marketing and growth at Pavilion, which is the world's premier community for Go to market executives and those who aspire to rise and do a go to market executive role. We have about 10,000 members around the world across 450 cities with 50 local chapters. And we primarily serve that Go to market leadership team, which is the the heads of marketing, sales, customer success, revenue, operations, partnerships, and then the CEO, founder. And our mission is to help them be successful in their careers, whatever that means to them. So that's what I do professionally. My background is that I was actually a Pavilion member for a few years before I joined the company. I started my career in a completely different field. I was an international development consultant and I worked on helping governments around the world Improve the delivery of clean water in places that were not known for having very good water. And partway through my career, I sort of had a midlife career crisis because I was traveling all over the developing world, but I wanted to have babies and I was getting married, and it just wasn't a conducive career. So I had studied marketing, went and started a marketing agency, owned that for 11 years, sold it back in 2017 to pursue at that time what my goal was, which was moving into B2B tech, and have been kind of an early stage marketing leader in different B2B tech companies ever since.

That's only like a sneak peek into all the things we're going to dive into today, but super fascinating. Okay, now listen, I like to kick off this episode always with the same question because I think it tells us a lot about kind of how we ended up where we are. So when you were little so young, Kathleen, as you look back, what did you think you were gonna do when you grew up? Or what did you aspire to be?

Oh, my gosh. I mean, I think there was like, the really little Kathleen who was like, I'm gonna be a famous actress. And I did wind up, which is not uncommon. Yeah, I did wind up, like, doing a lot of theater through the years and which was great because I was very shy, very shy little girl. And theater really helped me come out of my shell. But I think, you know, high school, Kathleen was very passionate about helping people who were less fortunate and very moved by at the time when I was in high school. Now I'm going to kind of date myself. Apartheid was still a thing in South Africa. And I remember watching the movie Cry Freedom, which is about Steven Biko in South Africa. And it was just. I mean, the movie ended and I was like, sobbing in my living room that this injustice could happen in this world. And that was when I realized I wanted to go into political science, which was what I majored in in college. And I really wanted to, like, change the world and help people who couldn't help themselves or who didn't have the same resources that I had. And so that's what led to me spending the first decade of my career in international development, consulting and working on clean water is like, I had this calling to try to make the world a better place.

I mean, I can't think of anything more inspiring. Right. Like that. I mean, like, that is the ultimate mission. Now, I gotta ask you, so growing up, did you have anybody in your family who, like, had roles like that?

No. So my, it's very interesting because I don't think I recognize this at the time. It took years and years afterwards for me to realize this. But I come from a family of entrepreneurs. And so my father is a commercial real estate agent, or was. He's retired now, but he owned his own brokerage. My mother was a graphic designer who worked freelance from home my whole life. So she was, maybe she was ahead of her time. She was a remote worker when that wasn't even a thing. And, and, and so I grew up in a house where like both of my parents owned their own businesses and they were small businesses, but I had this like entrepreneurial background and, and you know, I started out wanting to change the world and I worked in these international development consulting roles. And it's very funny looking back because I chafed against a lot of the bureaucracy in those companies for many years and it led me to actually go freelance for several years around the time that it was shortly before I met my husband. So this is, this is kind of interesting. It was the year 2000. I moved from Washington D.C. to where I live now in Annapolis, Maryland. And I started working sort of remotely, like I was driving, I was commuting back in, but I didn't want to do it five days a week. So I would work from home and quickly realized that working from home was way better than commuting. And so I went freelance and you know, worked with organizations like usaid, the World bank, all these multilateral development banks, as an independent contractor. And it was great and I loved it. And it was the start of me kind of developing that entrepreneurial DNA of my own. And then I went on to start all kinds of little businesses. Like I, you know, when I was before, between college and grad school, I had a little business teaching English to people in Barcelona because I was working over there. I, when I was transitioning to doing independent consulting work as an international development consultant, I had a side business which was high end women's clothing consignment. And I would do these pop up shops. So I got my real estate license. I was always like in search of these opportunities where I could have something of my own. And I think that's what eventually led me to working with my husband to start our agency.

Oh, okay. So that's an interesting pivot that I didn't realize. I didn't know that you guys started the agency together.

We did. We worked together for 11 years. And I to this day always say that the greatest accomplishment of my life is that we're still married after working together for 11 years. It was. It was, like, great in the sense that anytime you have a business partner, you have to trust them. Like, you might as well be married.

You.

It's like a marriage without the benefits if it's not someone you're married to. But it's also challenging because, you know, we had no barriers between work and home life. Like, we worked all the time, talked about work all the time. It was all consuming. And I learned more in those 11 years than I did at any other point in my career. And I think he and I grew together and learned how to communicate and work through challenges. But I'm happy that that time in our lives is over also, and now we have different jobs, and we can come home and talk about those different jobs.

I was just gonna ask you, what is marriage like? Post. Being partners.

Oh, so much better. For a variety of reasons. I mean, it's like there was. I will say, when we worked together, it was the deepest level of trust and connection that you could ever have. I mean, we also fought about a lot, but, like, I don't. I don't think it was. It wasn't like marriage problems. It was like business partners fight with each other because they have different opinions. But it taught us how to work through that, for sure, but. But afterwards, it was just nice, A, to have somebody else paying our paychecks, and B, to have more to talk about and to be there more as support systems for each other as opposed to business partners.

That makes a ton of sense. My parents worked together. They owned a business for 48 years.

Wow.

So. And they're still married. So a very. I share the sentiment. Optically, watching that journey with them as their child, that always surprised me that they made that through there.

So.

So, yeah, okay. So you kind of hit on a bunch of things, and we kind of talked through some of the pivotal decisions you've made. But let's go a little bit deeper into that, because obviously, as you reflect on your career journey, you've made some interesting decisions that have obviously helped you to ascend to this role. So as you think back, what were some of those real pivotal moments for you?

I think. I think for me, number one, it was after college. I wasn't sure what I was going to do. I graduated at a time when the economy was terrible, and so most political science majors were just going to law school because it was like killing time, waiting for the job market to get better, and I didn't really want to do that. And so I threw some connections I had, I had an opportunity to move to Barcelona and take a job. It was in a manufacturing company in their sales office and live for a year in Spain. And I had double majored in Spanish. So it was a great opportunity for me to like, really solidify my Spanish speaking skills, but also just have that experience of living abroad because I, I did think at the time I might want to go into the foreign service. And I'm really glad I lived abroad for a year because it taught me that I love traveling, I love, I love being abroad, but I didn't love living abroad as a single person because I was so far from my family. And so that, that, that convinced me that the foreign service was not for me. And what happened as a result is I decided to come back to Washington D.C. and go to graduate school and I got a dual master's in international politics and an MBA in marketing. And I think that that kind of set the stage for a lot of my future career because I then spent the first, sorry, the next 10 years of my career more on the international politics side. But when I needed to pivot and for a variety of reasons wanted to pivot out of that, I had that marketing MBA to ground me. And so like having, having made that change from oh, I think I'll do the foreign service to no, I really want to go back and do grad school shaped so much that came after it. And then of course, I think starting a business changed everything. I mean, I, it taught me so much. It was better than any MBA I could have ever done more than a decade of like, you know, running a company. I had a second startup during that time that failed, which, you know, I think having a startup failure is always an interesting lesson. But, you know, having had the title CEO and founder, when I then went to leave that company and look for other jobs, it allowed me to compete for positions that were at a different level than I otherwise might have qualified for. Like, if I had just tried to rise through the ranks and marketing, who knows what would have happened? But being able to come in and say, I ran a business for a decade, you know, I've been a CEO, I think, like an owner, it's a different approach.

So let's spend a few minutes on this because I don't know what your LinkedIn feed looks like right now, but my LinkedIn feed is like, quit your 9 to 5, start your own company, go become a solopreneur. And while I think that that can be a path for some, it's a hard path. And I feel like, unfortunately, very good marketers are painting a very different picture than the reality. Now, as somebody who's gone out and made that pivot and started your own business, if you had to give me, like, three of the hardest lessons you had to learn, what would those be?

Oh, and you're so right. It's really hard, and it's especially hard right now. If we were talking about this three years ago, my answer might be slightly different because I think three years ago, for example, being fractional was a novelty and there was a demand for it and there wasn't as much of a supply. But right now, it's a buyer's market in the sense that there's a lot of fractionals. So to rewind and answer your question, I had a business that was effectively a professional services business, and it was so, so hard. I mean, growth is entirely premised on your ability to hire and scaling salaries. And if your income or your revenue isn't steady, you know, it's, it's. You don't have the, the margins that you have. For example, in software where you, like, if you have a little bit of churn, you can still sustain yourself. Like, there's such a direct relationship between bookings and the people and the salaries that you're spending on. And you kind of have to hire in advance of demand to do it. Right? Because you can't put somebody you've just hired on a new account and expect them to be able to service it. Right. So you're always, like, spending more than you should, hoping that the pipeline is going to come to support it. And the margins, at least on agency work, are really low. So that's why after about a decade, I was like, why am I killing myself for this job? I decided I wanted to sell and I. And if I had to do it again, I either would have stayed much smaller. Like when we only had two or three people in our agency, it was less stressful, the money was there, it was good. I think you either have to stay small or you got to be committed to getting really big. But I also think that we're living in an interesting time. As I said, when a lot more people are going freelance and starting things, and I think there's opportunity. But unfortunately, right now, due to the number of people who've done it, you almost need to have, like, a really strong personal brand to sustain the pipeline that you need as an independent or fractional or advisor. Because there's so much demand or, sorry, so much supply out There. So I'm not saying don't do it. I think if you can do it and if you can get the business, it actually pays better than full time roles. But you have to be willing to generate your own pipeline and that's a constant pressure that's on you and there's no guarantees you're going to have it. And so there's just, there's just other considerations that come into play when you go that route.

All right, so I want to dig into this one more time because there's one other piece of this that I feel like keeps coming up. Quit your 9 to 5 to create work life balance. I feel like that is the top line message. And I'm like, as somebody who, like yourself, doesn't just do one thing. I've got a bunch of things that I do when I'm done with my day job. All night, all weekend, I'm working. And so can you please, from your experience, explain to our listeners that when you own your own thing, it's not nine to five?

Oh, no, it's definitely not. And I, you know, and I know people who've quit and done their own thing and they have great work life balance. But I'll be very candid. Almost everyone who's in that situation either is married to somebody who has a really good salary. And so they, the pressure is off on them to be that breadwinner and they have the flexibility to like have some good months and some bad months payment wise, or they had a very successful career, maybe they had a big exit, they had a big payout. And so similarly, they have the cash reserves that they can deal with that volatility without getting overly stressed. Nobody that I know who is not in those, one of those two situations or like, has inherited a ton of money, you know, just, I don't, I don't know anyone who I think has that really great work life balance as an independent person. I mean, I, I work on the side and my boss, I'm very lucky, is supportive of it, but I do advisory and fractional roles and I work all the time. Like you asked me before we started recording what my hobbies are and I was like, well, work is my hobby because that's what I do all the time. Um, and, and so, yeah, I mean, you, I think what it points to is not don't do it, it's that only do it if you really love your work. Because, like, I do love my work and I don't mind working, you know, late at night or on the weekends because I enjoy what I do. But if you don't enjoy what you do, you're going to be resentful of it. If that's the situation you put yourself

in, I think it's such an important point. Okay, I don't want to derail the entire conversation going down that rabbit hole, but I think it's important because I think that's what people are seeing and hearing right now. And as somebody who's done it and you've kind of made all these pivots, I think it's good for us to learn from your experience. The she's so Sweet podcast is brought to you by Client Success Client Success is an all in one customer success platform to help post sale implementation and success teams manage customers from new to renew through an industry leading platform approach. Client Success gives businesses an in depth view into customer health product usage trends along with churn and risk data so that your team can not only retain customers but help them grow as well. Whether it's managing customer onboarding workflows and shared portals, building custom health scores, tracking sentiment with NPS surveys, or doing more with less through AI and automations, Client Success gives customer success professionals a true one stop platform to manage all aspects of the customer journey. To learn more about the industry's fastest to implement customer Success platform, visit www.clientsuccess.com. that's client success. Simple, powerful customer success. So let's talk a little bit about some of the challenges you've had to navigate. Now obviously the pivots are one thing, but as we know we've all navigated careers where we've had to face situations that may have been challenging obstacles we've had to overcome. As you reflect back, what were some of the big challenges that you had to overco?

I think dialing, you know, we rewinding back to when I was doing international development consulting. It really started there because I was a 20 something year old single young white American girl being sent to countries in Africa, the Middle East, Southeast Asia, South America, places where like culturally certainly at that time and still in many cases they don't necessarily respect either women or younger people. Like there's this notion that there's a phrase in French called aminance gris which is like basically your eminence gray hair. Like I had all the things working against me being who I was and I was often going by myself to these places to run projects and the people that I'd have to work with were senior level government officials, almost uniformly men older and used to Dealing with only men. And I had to learn very quickly how to operate in that environment and how to be successful. And. And so for me, it some. In some respects, it was like, fake it until you make it. Like, I was young, and I had plenty of doubts, but I. I don't know if this is a good analogy or not, but I'm just gonna say it. I've explained it to people as, like, do you know how they say that, like, dogs can sense fear?

Yes.

It's. I think it's the same thing. Or at least my experience was that it was the same thing in the business context, where I quickly came to realize that if I walked into that kind of a setting with any and projected anything less than full confidence with humility, like, it doesn't mean you can't be humble.

Right.

That they would eat me alive. And so I needed to learn. And maybe this is where my theater background came in handy. I needed to learn to walk in and at least project that I knew what I was doing and to not allow anyone to have the opportunity to see that I might be questioning myself, because I think that that gives others an opening to also question you. So I think that was my earliest lesson, was, like, confidence for the. The ability to project confidence. And. Yeah. Yeah. And to. To be in control of yourself, I think, is very important.

So they say confidence is a skill that can be learned and taught. What's your take on that? And how do you think you developed the confidence to do that? And I know it's this whole, like, fake it till you make it. Maybe you say it enough to yourself. You believe and convince yourself. But given that confidence is so important for executive presence and as people are navigating their careers, how did you kind of develop the confidence to go and do the things that you've done?

Yeah, it's a great question. And as I said, I was really, really shy, and I didn't have a lot of confidence when I was younger. And I think in my case, theater helped me a lot. And I'll never forget, there was, like, a moment in college when I had to get up on a stage in front of hundreds of people, and it was terrifying to me. And I drew on my theater background, and I was like, all right, you're just gonna play a part. You're gonna play the part of confident Kathleen, and she's this other person, and maybe it's like, you know, I think there's, like, Beyonce has Sasha Fierce and Jennifer Lopez has Jenny from the block. And so I had confident Kathleen. And it was like my other Persona and it worked for me. Like, I got up and I was able to be that person in the moment and, and like, theater taught me how to like, live that role and be that person in the moment. And, and I think for me at least, and this is really specific, it was like, it was doing that and building that muscle where I could get up and be confident. Kathleen. And like, you do it enough and I think you start to, like, that starts to become who you are. You start to live the role. And so, yeah, I mean, I still have plenty of times when I question myself and I'm still very much an introvert. And people always laugh when I say that because they're like, oh, you're on stage all the time and I'm seeing pavilions events and you're on podcasts like this. But it, you know, it, that, that was a muscle that I had to build for a very long time.

Let's spend a minute on this because there's something else that comes up. This whole, like, perception of extra extrovert versus introvert and what it takes and. Right. So people are limiting in their beliefs when they think that they are an introvert. And so therefore they can't go and do the things that you've just described. Right. I can't go beyond podcasts, I can't go take a stage. I can't go speak in front of my entire company because I'm an introvert and they've self identified as something that isn't necessarily their reality. So talk to me about your, like, kind of like this dichotomy of introvert versus extrovert and how you can be both.

Oh, yeah. Well, I think first of all, there's a lot of confusion about what it means to be an introvert because there's introversion and then there's shyness. And I was both. But shyness is like, when you are hesitant to put yourself out there and be in front of people. Introversion is what gives you and feeds your energy. And for me, I like being on. I can be on stage no problem, and I can do that. But at the end of the day, I'm like, drained and exhausted and I have to go hide in my hotel room and like, and be around no one. Right. Versus extroverts love that. And it feeds their energy and they're like, oh, I'm in my element. And so I, I do think that's an important distinction. I have been able to overcome my shyness effectively through what I talked about, like, that, that whole sort of almost like role play mechanism that I use. But I still am an introvert. And, you know, at the end of the day, like, I love being, being in a room alone with a good book, not talking to anyone, just because I need to recharge.

I think it's important for people to recognize the two differences. I'm very much like yourself. I don't get energy from being with people. I get energy being alone, recharging. Usually it's scrolling TikTok or watching garbage on TV, but that's where I recharge. But doesn't mean I can't do these things like you described. And obviously you've demonstrated with your career. So I love to hear that and I hope people that are listening can stop pigeonholing themselves into one thing and start to break out of that. Okay, let's talk about your successes because this is something I love to spend time on. I feel like women don't stop, reflect and celebrate enough. I don't say that we never do it, but obviously you've had so many wins to get to where you are today. Right. I would say looking at your career and only you can define your success, but I will say optically, you look like you've been a success. So when you think back, what are some of your proudest moments?

Oh, it's a great question. I think. I do think having my own business and being the CEO of that company and being the figurehead of it, we had some awards that we won during that time, and I'm really, really proud of that. And I'm really proud of the relationships we built with some of the people who worked for us, because I have employees that worked for me back at that time that to this day are some of my closest friends. They're wonderful people. And, and I'm proud that I was. And they're all women, by the way. So, like, it makes me really proud that, that we made such an impact on their careers that they've chosen to stay close to us. And like, I've worked with them in subsequent roles and brought them into companies and, you know, it's just, that's been a beautiful legacy for me coming out of being a business owner. So I'm really proud of that. I'm proud of the personal brand that I've built because I am still, like, in my inner core, shy person. But what happened for me was, I think it was back in like 2017 or no, 2019 was when this, like, personal branding on LinkedIn trend started. To happen. And it was almost all guys. And back then, there was this term people used to call it bro, a tree. And it was like, guys who would post these, like, little one line, like stanza or these stanzas, almost like poetry. But it was corporate bro speak. And at the time, I remember looking at it and thinking, like, I am not gonna let this be a world where all the dudes are the only ones that do this. And so I. I, like, gave myself this challenge where I was like, I'm gonna post every single day for a year to LinkedIn, and we're just gonna see what happens. I didn't know idea what I was doing. I didn't even know why I was doing it or what I wanted to get out of it. I was just like, I just know that I. I want there to be more women in the mix. And I did it. And my LinkedIn followership grew quite a bit. I'm not as consistent these days, and so I'm kind of, like, plateauing. But I went from like, nobody who anyone knew and was connected with to, like, you know, I think today I have. It's in the upper 20 thousands, like, almost 30,000 followers. And it's kind of funny because most people who've built their brands on LinkedIn, they're eventually, like, selling a course or they go out on their own and they're freelance. And I've always just been like, I don't really have a reason for doing it. I just know that, like, I. I just know that I kind of, like, wanted to be part of that mix. And I'm proud of what I did because I put myself out there. And. And what it's done is it's meant, like, a lot of the jobs I've gotten, I haven't had to apply for. They've come because I have. I have a brand on LinkedIn, and people, you know, know how I think about things and. And understand, like, what my perspective is on marketing. It's brought me opportunities like this, and so it's just interesting. Like, I still sometimes ask myself, I'm like, why do you do this? Because I'm not selling a course. I'm not selling services. Like, I'm not selling anything. I just sort of do it. And a lot of good has come out of it, and I've built great relationships from it, which is, I think, like, the biggest thing for me is the network I've built with for particularly other women that I've met, you know, online through LinkedIn, who then transferred into, like, real life. Relationships. Cause I've met them at conferences.

So it's so crazy that you say that. I. Very similarly, I had no idea what I was doing when I was doing this. In fact, I just got an alert from LinkedIn. I'll be on LinkedIn 20 years this May. Wow. Um, and I was like, damn, okay, what did I do in 20 years? Um. And I look back and. But to your point, the most rewarding part about it are the real relationships I've built. Right. Like, you and I probably wouldn't be sitting here having this amazing conversation had it not been for LinkedIn.

Totally.

And the different networks that we run in and the recognition that we get. Right. So all of these things. And I think that that is the real purpose for folks. Yes, go sell a course. Go. Go do whatever you want to do. But don't forget that the primary reason of a social media platform is to build relationships and to connect with other people. And if that's not your primary focus, it really should be, because everything else is ancillary. Everything else will happen because you do that.

Exactly.

Okay. Now, it goes without saying, because you've already talked about some of your proudest moments is recognizing the women who have also worked with you, who you've maintained relationships with and have seen successful. But my favorite saying will always be, empowered women empower women. So what are some of the ways that you feel like you're kind of tackling that mission today in your career?

Um, well, I think there are. There's the women that I used to have at my company who I stay in touch with and have great relationships with. That would certainly be one. But I think today this is one of the reasons I absolutely love working at Pavilion, because it is both a wonderful opportunity for me as a marketer, but also it absolutely lets me do all the things that I've always wanted to do in a job, which is make the world a better place. And I. And I truly believe that, like, I get to do that through Pavilion by helping people succeed in their careers. Because, you know, every person who's successful in their career has, like, either a family or, like, there's people depending upon them and their success. And so there's this, like, follow on effect. And. And within Pavilion, you know, there's. Every day I see posts of people who are like, I got a job because of this community, but there's also a sub community that I'm really passionate about, which is the women of Pavilion. And it's something that I kind of have taken on as a passion Project. And over the last few years, it's grown to over a thousand women. And this month, or actually last month, we just announced, for the first time ever, we have, like, formal leaders of the community. So I worked with a few of the members in our broader community and identified two women, and Powell and Lindsay Chuckama, who have taken on this leadership role. And so it's like growing into something bigger now. And it's just so great to see that happen and to know that, like, we're creating a space where women and go to market can come and like, have these kinds of conversations and be really vulnerable and help each other. And that feels really, really good.

That's amazing to see. And obviously go to market using. This was very heavily male focused for a very long time. I mean, I remember speaking at a CRO conference and I looked around the room and I was like, there was like two women in the room. I was the token female panelist on a panel of men. And I looked out in the audience and I was like, wow, there's so few women here. And then when I spoke, spoke with those women, they weren't even CROs. They were like VP of Revenue and like a director of commercial something. And I'm like, you don't even have the title. Like, you're sitting here in this room, there's only two of you. And so I just, I love the mission of what you all are doing and I love the fact that you've created that sub community because women really do need to support one another because I do believe that rising tides lifts all boats. Right. And so we've got to help each other on this journey.

Yeah. And I mean, I would say, you know, under underneath me, within pavilion, and my team is the events team. And so we plan a lot of events. And I'm very, very aware of that dynamic that you described. And I don't think we've always gotten it right, but it's something that is like very top of mind for us and like a real priority for me, not just to have more women represented, but also people of color. Like, it is there. There's this term manuals. There's like a lot of white men panels that when you go to industry events, and it's a shame because there's like really smart people doing interesting work and. And you know, if I have an opportunity to try to elevate those voices, like, that to me is a wonderful feeling to be able to be a part of it.

It's why I love with what Melissa and Leslie are doing over at Wednesday Women because they've done a really great job of finding all of those folks to then elevate their profile. So they do get opportunities like that. So I want to commend them on the work they're doing. I think that they listen. So I just want to continue to celebrate and acknowledge that. Okay, we're gonna pivot a little bit here. You and I had an opportunity to chat before we started recording. And we're talking about family and children and your son and his college journey, which means you have a life outside of work. Now, I know you said work is

your hobby, sort of.

You said work is your hobby. I get that. But there's this idea of balance that a lot of people have some preconceived notions around. And so I believe balance looks different to everybody and there's a reason and a season for how we shift our priorities. But how do you create balance that works for you?

Yeah, it's interesting. Like, left to my own devices, I would probably work, you know, an unreasonable amount because I do, for better or for worse, a lot of my self worth is tied up and like how I'm doing at work. It's just something that, that's unique to me, I guess. Or maybe not unique, but. So I don't particularly mind working outside of traditional working hours. I like it. I enjoy the work. I love the challenge. And if it's not work, then I'm usually like reading articles or listening to blogs or taking a Pavilion University course. Like, I'm trying to learn more. Last night I was looking at slides from our medic course to refresh myself. Like I'm kind of nerdy like that. But I guess for me, balance is, is all about, like I said earlier, it's being doing work that you love. Because then no matter what, it sounds so trite, but no matter how much you work, you're. It's going to be okay. And doing it with people that you like to do it with, that's the other part. You have to like, work in a place where you really like the, the fellow members of your team. But I do want to acknowledge that, like, that's if I were in isolation. I have a family, I'm married to a wonderful man. And I also have to balance, like, their needs and his needs. And so I know my husband probably doesn't like, want me working all night every night. And so it is like, I think it's just about knowing what's going to make you happy, number one. And then number two, if you have a family or people in your life who are important to you. You do have to understand clearly what they need from you for them to feel like the balance is right. And it's just an open dialogue and really clear communication. And so, you know, my husband and I are constantly talking about this, and, And I have to be careful to be like, all right, we're going to pick a night this weekend. We're really. I'm going to not look at my laptop and we're going to go and do something. And. And again, we don't always get it right, but I think it's like being aware that it's not just you, that you affect, it's. There's other people in the mix. And so that's, that's how I think about it. I don't. I don't know if that's right or wrong, but it's just what works for me.

There is a right or wrong. Right. And I think that's the beauty of it. You're designing a life that works for you, works for your family. And so that's why I like this question. I think it's interesting to hear, right. What everyone is doing, but what it looks like, because there is no perfect balance. Right. I'm sure when your son was younger, your balance looked a little different. Right. Because their needs are different than his needs as he's getting ready to go off to college. So it's. I think it's important people to understand that there's. It's not one way to balance. It looks different for everybody, and it's going to look different at different stages in your life.

Yeah. And I will say, like, I did work a lot when my kids were little, although I, you know, a lot of it was like, waking up really early before they were awake, or working after they went to bed. But there's no denying, if you ask my kids, they would say, oh, she worked a lot. But the, the result of that is that today, and a lot of them are older, they're professionals, many of them call me first when they want career advice. And so I think there's pluses and minuses to all of this. Like, I'm sure that there were times in their lives when they resented how much we worked, but I think they also saw how hard I worked, and I think they also now appreciate what that means, and they see me as a resource. And so, you know, it's about. It is a balancing act. Balance is the right word. Like, I, I just choose to look at it and Think, well, I've shown my children what it means to like really put the work in for something that you love doing. And now they understand that there's, there's some wisdom there that they can benefit from.

All right, now listen, your career has taken a lot of different paths. Nothing about your career, to me at least I would say is linear. Right? Like, we've done all of these different things. There's an evolution here. Right? So. And you seem like a very goal oriented person. So when you think about your future, what do you think is next for you?

You know, it's so funny because you, you say I'm goal oriented and I actually kind of feel like I've sort of drifted along in life without a plan. And for better, on the no plan plan. Well, I mean, it sounds terrible, but for better or for worse, like, I have always really prioritized, like doing what I love in the moment. And so that's what caused me to leave international development consulting work and go into business on my own. It's what caused me to exit from my agency and go back into B2B tech. I just knew at those times that I wasn't happy. And I was like, all right, what would make me happy now? And I go do that. And then I tend to be a person who optimizes like for the present. And so, like right now I am singularly focused on like doing the best job I possibly can do at Pavilion. And maybe it's naive and maybe I shouldn't approach it this way, but I guess I just, I just inherently believe that if you do the absolute best you work, you can do on the thing that you're working on now, other things will take care of themselves. Like you will, you will have prepared yourself for what's going to come next. And believe me, there are times when I'm like, man, I talk to people and they're like, this is my five year plan and this is my ten year plan. And I'm like, gosh, maybe I should have one of those. But right now I like, I just, that's my personality. I'm like, this is the thing that's in front of me and I just need to crush it and do it as best I can possibly do it and then doors will open for me.

I love that. I don't think there's anything wrong with that.

We'll see.

Well, no, I mean, I think there are some folks that have such rigid plans for themselves, right, that they kind of box themselves into certain decisions to achieve those goals. Whereas Someone like you had focused on impact in the moment and that's also led to a very successful career for you. So, you know, I don't think there's a right or wrong way.

I mean, you can't be disappointed if you don't have a long term plan and it doesn't happen. So

I like that. I like that attitude. All right, Kathleen, well, listen, obviously, amazing journey. Thank you so much. Before we wrap up today, what's the one thing you want to leave our listeners with?

Oh, my goodness. I, I really do think it comes back to something I mentioned earlier, which is around, like, what. And it's what I tell my kids. Truly, whatever you do, you just, it's not about like working for the blue chip company or having the title or any of that. It's like, figure out what it is that you really love to do. Like, that makes you excited, your zone of genius, like, whatever makes you happy and makes you feel like you're crushing it, do that. And then find a place where you can do it with people that you love working with because that, that, that takes care of everything else. Right? Like, you're going to be successful if you're working in your zone of genius and you're surrounded by great people. You're going to be happy. You're not going to be counting the, you know, minutes on the clock every day. You're not going to have the Sunday scaries and probably you're going to earn more money because you're going to be in something that, that really, like, speaks to your strengths. And so to me, that's what it's all about. And I wish I understood that earlier in my career. And I used to be a lot more focused on like, title and logo and like, what's that right. Career path that we should all have. And it doesn't really mean anything. Just do what you love with the people that you love to work alongside.

I love that and I can't think of a better way to wrap up our conversation today. So, Kathleen, thank you so much for sharing this. Your journey has been a true inspiration. I'm excited to see what happens I next for you organically, and I just really appreciate you sharing all your wisdom and your story with us today.

Thanks for having me on, Christy. This was a ton of fun.

Oh, great. Well, listen. For those of you listening, if you enjoyed this episode, please rate and follow us on Spotify, Apple podcasts, subscribe on YouTube, connect with me on LinkedIn and until next time, we'll see you soon. Hi, guys. I want to share a bit about an organization that I support called Wednesday Women. They're on a mission to increase the visibility of executive women leaders that you should know, learn from, and be Inspired by on LinkedIn. They share the profile of two amazing women each week. On Wednesdays, of course. And now just imagine if we all followed Amplified and nominated the women that we want to see more of. Their initiative provides examples of women CEOs, founders, sales executives, technical leaders, and so many more. By supporting Wednesday Women, you'll see more of these professionals in your social feeds, of course, but also on stages, podcasts, and panels. If you're interested in learning more and supporting their initiative, head over to www.wednesdaywomen.org or follow them on LinkedIn. Sam.