38:21

Katie McManus (practical business strategist) delivers a live coaching session (June 10) explaining three core reasons people aren’t getting clients right now: 1) withdrawing visibility — people can’t hire you if they don’t know you exist; 2) an activated fear/survival nervous system that reduces productive business activity and creativity; 3) a resulting self‑fulfilling prophecy where fear-driven narratives reduce effort and then outcomes. She uses relatable metaphors (middle‑school dance), shares personal anecdotes (recent local political campaign), gives practical advice on visibility, pricing/sustainability (example math and target income guidance), nervous-system self-soothing techniques, and urges creative/civic engagement as part of showing up.

Questions this video answers

June 10 at 7:05pm Eastern (she references that moment).

She said she lost by 55 votes.

She referenced a separate TikTok account called “Katie and Harwich.”

She calculated that 20 clients paying $200/month equates to about $4,000 per month.

She suggested building to roughly $10,000–$20,000 per month.

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