Are you doing this with YOUR LinkedIn profile? If so, time to fix it! #empatheticmarketing

If you're running a business and selling services and trying to attract clients on LinkedIn, your profile should not be about you. And I know that sounds completely nutso, but your profile has to be all about your ideal client and what they're struggling with and what they're afraid of and what they're frustrated with and what they want more than anything. Because when someone comes to your profile, they're not going to care that you are on the lacrosse team. They're not going to know how you helping your company get to like 400% of their corporate goal is going to be at all relevant. Relevant to how they're struggling in their life right now and how you might help. They're not going to understand how you are on the advisory board for some nonprofit is at all relevant to how you can help them solve their problems. They are going to recognize when your profile is all about them and calls out the things that they struggle with that they don't think anyone realizes that they struggle with and says, by the way, if you're done with this and you want something different, book a call with me.