Are you on LinkedIn, trying to get attention for your business? Here's how NOT to do it! #businessow

It's a long game. There are so many LinkedIn programs out there that guarantee immediate results. And what they do is they're essentially engagement pods. If you're not familiar with what an engagement pod is, it's a group of people that you join. Oftentimes you have to pay to join, and anytime a member of that group posts something, they share the link in the pod and everyone in the podcast jumps on that link and goes in comments. Now, this hurts you for multiple reasons. Number one, it's against the terms of service on LinkedIn, so you can get kicked off the platform. Number two, everyone in that pod is not your ideal client because they're all obsessed with getting their own clients on the platform. They're obsessed with growing their followership. Unless that's your ideal client, you're basically training the whole algorithm to show your stuff to more people like them who will never buy from you. The ugly thing here is that your news feed is going to be chockabock full of boring ass content. Oftentimes people in these groups are not trained on how to create good content that's fun to engage on. So instead of going onto LinkedIn and creating real relationships and real friendships and having some fun and attracting some clients in the mix, it becomes this arduous task that you have to spend hours on and you get more followers, but you never get a client out of it, and that sucks. Unless you're a masochist and you really enjoy making yourself suffer, then absolutely go for it. You do whatever knocks your socks off, buddy.