Katie McManus, a business coach, argues that attracting clients through content is better than cold-calling or door-to-door pitching. She's running a free five-day challenge next week to teach new business owners how to build an attraction model, and you can comment "biz" for the link.
Chapters
There are a lot of ways you can get clients when you first start your business. You could go door to door. You could cold call 100 people a day or and I'm not even joking, you could bully your local grocery store into letting you set up a table at the banana station and try to convince people to book a call with you. And no, that doesn't work. And listen, I don't know about you, but I'm lazy. I don't want to chase people down the frozen food aisle and try to explain to them what it is that I do. So instead I let clients find me. I create content that leaves breadcrumbs for my ideal clients to follow so that when they're ready, they can come to me. I don't ever have to send an awkward cold message. And there's no rejection fatigue and there's no explaining for the 47th time what a business coach actually does. Just hey, I've been watching your stuff and I think I need to work with you. And yeah that's a real DM and I get them all the time. So if that's the business you want, one where you're attracting not chasing, then join my free five day challenge starting next week where I'm going to show you exactly how you can build an attraction model from scratch even if you're just starting out and have no leads right now. Just comment biz and I will send you the link. I'm Katie, your practical business coach and new business owners work with me so that they can leave their corporate nine to five and replace their six figure income while doing work that they love. So follow me if that's near future and share this with someone who is just starting a business.