YouTube video by Katie McManus explaining what "be vulnerable; share authentically" means on LinkedIn. The speaker clarifies it doesn't require oversharing private details but recommends offering small, everyday personal details to make connections—likening LinkedIn to a neighborhood and giving examples (dog Luna, hosting cheese-and-wine nights, Bridgerton viewing party) to show how to be relatable.
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I know you hear so many content gurus out there being like, be vulnerable. Share authentically. And what the fuck does that mean? It doesn't mean that you have to share all of your deepest, darkest secrets on LinkedIn, but it does mean that you have to give people a little idea of who you are. What makes LinkedIn so successful for people is when you treat it like a neighborhood. If you moved into a new neighborhood and you wanted to get to know your neighbors, you would not go door to door and hand out your very professional resume and then give them a whole little lecture on what makes you special. Special. Hi, I'm Katie and this is my dog, Luna. And we love going for walks. I'm a big fan of having people over, so I hope you like cheese and wine, because I'll probably have a nice cheese and wine night. By the way, are you obsessed with Bridgerton? Because the new Bridgerton season is about to come out, I might be having a Bridgerton viewing party. And what do you like to do? It's stuff that you know about your neighbors that makes you trust them and know them and feel comfortable with them around. It doesn't necessarily have to be super deep.