Katie McManus says the best compliment on a sales call is when someone says, "You are exactly how you show up online." She argues mixing your work results with personal details builds trust and attracts the right clients, especially for people with ADHD.
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It feels counterintuitive. But when you start a business and you're promoting it online, yes, you need to post about your work. Yes, you need to talk about your ideal clients and the results that you get them and share testimonials. But you also have to share about yourself, because otherwise you get lost in the noise of all the other people who do what you do. We have a memorability problem. We simply need to be remembered by the right people at the right time when they're ready to invest in the thing that we help with. You don't have to be super vulnerable online, but you have to share enough so that people feel like they kind of know you. The whole world starts off this way. You come out of the birth canal, you don't even know your mom. You don't know her name, you don't know your dad's name. Everyone is a stranger to you when you're born. This is the beauty of showing up exactly who you are and building trust with people, because you literally attract the clients who are willing to pay you money for the thing that you do. One of the best compliments you will ever get on a sales call with someone that you've never spoken to before, who has discovered you through social media, is they'll show up to the call, they'll talk to you for a few minutes and say, oh, my God, you are exactly how you show up online. As business owners, we get to just be human beings. We do not need a Persona. Those of us with adhd, one of the most magical situations we can set up for ourself is where we're surrounded by people who get us, people who get our weird sense of humor, who have some similar interests, who have the same values. You're not just getting business, you are attracting your tribe. You're attracting the group of people who will not just make you feel good about who you are, but will become that rising tide that lifts all boats. People can sense when you're not showing up the way you actually are, when you're putting on a front, they may not be able to know exactly what it is you're hiding, or, like where the disconnect is. But you know when you're talking to someone, when they're being fake, you know that feeling. There's like this like creepy, crawly feeling under your skin. You're just like, ah, I gotta get away from this person. We don't have a marketing problem. We have a memorability problem.
