Brave Biz Lab 2024 04 12

Let's see.

Good morning.

Good morning.

Good morning.

How are you?

I'm well.

How are you?

Or I guess I should say good afternoon to you all the time zones. Oh, my gosh. That's right, Lauren, you're traveling. Hi.

Yeah, I've been fasting for 23 hours and I accepted the challenge. And so I think I'm a bit drunk or I might rumble.

Great, great.

And so please, now filter me today.

When do you break your fast?

After the meeting.

Okay, great.

Yeah. All right.

We'll try not to talk about food then.

I feel I don't know about you. Do you drink black coffee? I mean, I drink my coffee. No milk, no sugar. Okay.

I'm not a sociopath. No.

It feels like.

What do you find doing?

I feel it's very, like, intimate because it's just me and the coffee and nothing in between. No sugar. Milk is interrupting. So this is how I feel right now. And I had a lot of calls today and my intuition is very pure. I'm much more connected and attuned.

Yeah, well, no, you can't take my milk away from me and my coffee. Like, that's. I'd rather not drink coffee if I can't have it with milk.

Yeah, yeah, yeah, yeah. How about you? How are you?

Yeah, I'm good. I'm good. It's Friday. I have big project to finish this weekend, but I'm like, the end is in sight and I'm super excited for it. Awesome. What are we celebrating today? Anything and everything is welcome.

I.

So I come from narcissism. Not, I'm not a narcissist, but my mother is. And I'm visiting my family and friends this weekend and had dinner with my parents last night. And on my way up, I was panicking and I was talking to a friend on the phone and I said, I. I'm going to just play a game of parent bingo and like, pre think of the things that my mother and. And my father do and like, give myself a point for every time they do something that like, of course they did. And first of all, I won.

I was going to ask.

But every.

Time they did something, somehow it was like hilarious and not didn't feel traumatizing. And that was like a big breakthrough for me because I always sort of have this doom and dread. And my mother, it took her like 67 seconds to insult me when I came into their house. And I was like, point, that's my center box, is when she insult me directly. So I'm celebrating that. And tonight and tomorrow night, I have my two best friends who live in the area are each coming for a sleepover.

Oh, fun.

That's gonna be the really fun part of the weekend.

Yeah. Yeah. Congratulations on winning your bingo game.

Thank you.

Yes, yes, yes. What else are we celebrating today? There's a lot of like, oh, God, this week has been rough.

It's been a rough week. But. And I got hit with a sinus infection this week, so I'm celebrating that I have a Z pack and hopefully within the next four days it will be gone. So that I will celebrate that.

Yeah. Amazing.

What a rough week.

Yeah.

Mm.

What else are we celebrating?

I have a whole list.

Yeah. Share the list.

Last night I asked my son, what is he grateful for for yesterday, just before we went to sleep, and he thought that he had only one. And we finished the conversation with 12. He counted 12 blessings and he immediately fell asleep, which normally doesn't happen. So we're going to incorporate that. So I'm celebrating the. The. I mean you, Katie, because I'm learning so much. I've done my third market research interview or fourth. It's like every time I want to become Oprah with those interviews because the stories that they get to share and the way they see it is really life changing. And today I had one contact who submitted without me asking him if he would be willing to be interviewed. He did it himself. And also he submitted a request just prior on my website for an IR Advisory services.

Yeah.

And. And I would like to share that he's based in Nigeria. And. And it's not that. The Nigeria part, that in. In the beginning got me thinking, oh, I hope it's not one of those waste. What, Whatever.

Right.

So I sent him an email and asked him if he can clarify is he willing to do a research or.

Right.

And he said, he explained that. He said he used these words, I hope we would qualify to become your client. And so I said, okay, let's separate the two. Today we will do the market research. And we scheduled a sales call next week. And again, I don't know what will come out, but it was. It is. Yeah.

Yeah.

You know, it's.

It's always something.

It's a.

It's different for everyone. You know, there are countries in the world that just don't have the same GDP as the country that you live in. And so it's. It's really understanding, you know, are those. I hate to say, are those calls worth taking? Because sometimes it's like they make in a year what you Charge in a month. It's not. It's not going to work out. But of course, there are always exceptions to that rule.

Yeah.

Yeah.

He was very even with the answers that he provided. I saw that there were something in there. I don't know.

Yeah, yeah. No, that's phenomenal. What a. What a celebration. Yeah. So, like, what you're doing, you're putting yourself out there and you're getting traction. Like, people are seeing it and they're thinking, I want that. Yeah. That's awesome. Thank you. And, Carrie.

We can't hear you.

Yeah, I. I had to unmute myself. I don't know. It's been a. This has been a hell of a week, and I'm, like, into. Okay, I'm gonna come up with something. I get to speak to a group of people next week in Atlantic City, and I must turn some of them into clients. I must, I must, I must. So I celebrate the fact that I get to be in front of a couple hundred people at once. But really, I'm, like, kind of. I'm not. I'm not worried about this. The talk.

Yeah.

I'm not in a great space. That's the best I can come up with.

Yeah, that's welcome here, too. Yeah, yeah, yeah. Celebrating that you're not in a bit. In a great space and you're being kind to yourself.

Okay.

Or at least trying to be kind to yourself. Right? Yeah, yeah, yeah. Trying to.

A Golden Globe or at the back.

Oh, it's an. It's an Emmy.

It's an Amy. Oh, my God, you are. You're famous. And maybe. Well, I'm sorry, I don't know.

No, no, no, no, no, no. I am not famous. I do have this award for my work on camera, and it's funny not to go on a tangent. Like, Kitty and I were talking about this the other day, like, I have massive imposter syndrome. And it's not because I don't think I'm good on camera. I have no problems with speaking to millions of people on camera or on a stage. What I have imposter syndrome about is, first of all, being a coach. Like, I wonder if my skills as a coach are worth what I pay, what I charge, rather. And then, like, actually, I have a whole. I have a whole list of my imposter syndrome problems. I don't know if this is the right format. Yeah, I have. I, like, I. Yeah. Anyhow, don't feel bad for not knowing who I am. Is the. Is the takeaway from this.

Yeah.

Can I Ask. What did you get your Amy for?

When I worked in news on camera, I worked. This is from. There's two of them. This is one from when I worked in New York City for a story I covered on the air as an anchor.

Wow.

Yeah. It's actually. So I wanted to talk a little bit about the. Where we're already kind of naturally going is about confidence.

Yeah.

Right. When you think of confidence, what. What definition comes to mind?

Are you asking me or everyone?

Everyone. Yeah. Anyone who has a definition or an idea of what confidence is.

Peace and like, what you do.

Yeah, Peace and like what you do.

Mm.

For me, it's. It's a. It is knowing I'll manage no matter what. What it is like, confidence doesn't necessarily give me peace, at least in the terms of that I'm thinking of it. It gives me like that.

I'll. I'll.

I'm gonna figure out how to make this work. That's not even the right phrase. I can't talk today either. My brain is going in a million directions. Confidence means to me that I will be able to do this thing no matter how shit ton of scared I am.

Yeah, yeah, yeah. What else?

I was gonna say confidence to me is just knowing what to do next.

Yeah.

Right. Like not. Not getting stuck in like, o. What should.

Like just.

Just knowing what to do next.

Yeah. Is there another definition also? So I was actually. I was talking with my therapist about this last night because we were talking about like, confidence in the things that we do out there in the world, you know, and there's really. There's two elements of confidence. There's confidence that's like externally facing. Right. The things that we do, the things that we accomplish, things that we can point to and say, yeah, I see. I'm good. Right. And it's like the. The drive to go and do something. So like, usually when people compliment you by saying, oh, wow, you're so confident, it's because of how you speak and how you act and all this stuff. It doesn't necessarily mean that you actually connect with that. There's so like, Leah Turner talks about this all the time. She doesn't feel confident in anything she does, and yet people always compliment her on it. I. I feel this sometimes. And really, like, there's. There's an internal part of confidence that actually has nothing to do with what you do. It has nothing to do with how smart you are and capable and accomplished you are and has everything to do with what your self talk is and how loving you are to yourself and how much grace you have for yourself and how much care you give to yourself. It's almost like this internal mothering that you do to yourself. And the fascinating thing is that a lot of people with ADHD have a really hard time with that. Right? Because our whole lives, we haven't quite fit into what other people have wanted us to be. You know, it's always just been like, oh, well, I'm kind of screwing this up in this way, so I'll just work harder and I'll be more right. Rather than, you know, having the world kind of reassure us that, like, we're fine just the way we are, you know, and having that compassion taught to us from the world, we have to develop it as adults. It's not something. Because, I mean, it's the. The whole process of growing up with ADHD or any kind of neurodiversity is inherently traumatic, right? Because there's something not quite aligned with how you behave in a world that's designed for neurotypicals. Right? And then there's just like this automatic level of shame that gets cast on you by yourself and. And potentially by teachers and potentially by parents and potentially by other people who maybe are, well meaning, maybe aren't. And we start believing that. And so as we think through this, I'm just curious, you know, what is your selft talk like.

Today? I remembered a filmmaker lesson that he shared with me a year ago. Nick Askew. Maybe, you know, heard about him. He's basing his 20 years work on a principle of doing no thing, nothing, and let it find you. And when I spoke to him and he introduced that notion to me, I was like, what do you mean? Because I'm always, like, pushing, building, creating, doing, proving. Now, today, that was the self talk to me. You don't have to do this fasting. You don't have to do anything. You can just let it find you.

I apologize. My dog is just freaking out. I'm going to kick her out of the room in a second. But I want to hear. I want to hear more. Okay, Luna, out. You're evicted. Come on out. No. Okay. I love that. I love that, that approach, you know, and also, like, how revolutionary is that in our world where that way of, like, being okay with doing nothing if, like, yeah, like, just, you know, blows us all away. What else comes up?

My self talk gets way meaner than that.

Yeah. What is your self talk?

Well, I also just talked to my therapist about this.

Something from the air.

Yeah.

My self talk is Tells me that I'm a hypocrite because I don't have all of my shit together and I don't even feel like I'm one step ahead of my clients. Like, I used to sort of feel like at least if I stay one step ahead of my clients, like at least I'm, you know, I don't know, setting some sort of imaginary example. And, you know, Katie, this has been a very challenging year. Plus for me. And so I feel like not even an imposter, just like a hypocrite. Like I can do this with and for all of you, my executive coaching clients, and then, you know, fall over my own shoes because they're in the way. So there's a lot of that happening right now with my self talk. But I do sound confident when I talk, and I really believe in, like, what I do and how I do it and who I do it for and the things that I've overcome and my clients have overcome. And then I sit down with myself and I'm like, but you're not living any of that.

Yeah, yeah, yeah.

A lot.

Shoemakers, kids never had shoes kind of moment.

Yeah, I. The term I used this morning was those who can't do teach. Yeah, yeah. And I. And then I got called out for saying that.

My therapist is wonderful.

Does your therapist have a can full of pennies that she shakes? Yeah, yeah, yeah. Who else wants to share what their self talk is?

I was, I was just going to say in response to what Lauren was sharing, that, you know, there's immense value. You don't have to be a step ahead of your clients. You don't have to pull them up. Just like most Olympic coaches aren't going to be right. Olympic. I mean, some are right who were Olympians themselves, but many are not. Yeah, but there is. There's so much value in just being with someone and not letting them get stuck. Yeah. It's not even about being, you know, further ahead in them. It's just not letting them get stuck wherever they are. So I think that's just a different way to reframe it. That's the way I would think about it.

Yeah, I mean, I mean, we all know, like, Tiger woods, right, And he's won, what, 67 PGA tournaments, something like that. He's had four coaches in his career, and amongst the four of them, they only have one professional win. One tournament was won amongst the four of them. You know, there's a different skill from being the coach who helps other people succeed to that level. And Being the person who succeeds that level, you know, who, like, I was talking to David Fryman about this and the, and he knows more about sports than I do, so I'm just kind of going off of what he told me. But the, you know, the, the athletes who are the successful, like the most popular, the, the people who, like, score the most points, get the ball in the hoop the most, they're the worst coaches. Like, they can't turn around and coach the team because they're so immersed in what they do, they can't see the whole field or the whole court or the whole course. Whatever. Whatever sport it is.

I love when you talk about sports.

I know.

I want to acknowledge Dina's comment that you're too close to you like it. Nothing, like, makes me hit my hand on my forehead more than when Katie or my therapist use a tool on me that I use with my clients.

And I'm like, I.

That's what I use. Like, that's what I talk to them.

Like, why can't I do that for myself?

Yeah, but we can't be objective about us.

Yeah, but also, it does speak to the value of coaching. Right? Like, even coaches need coaches. Like, even coaches who, like, teach this and do it every single day for other people, you can't do it for yourself.

Same thing with therapists.

Yeah. Yeah.

And we need Katie.

Part coach, part therapist right here.

We've all already signed on with you. You don't have to keep selling yourself.

You haven't heard of my next package. Carrie, were you about to share something?

I.

A while ago? I'm good. I'm good.

Okay, good.

Cool.

Awesome. Anything else come up on this before we move to open Q and A?

I think the, the one thing on the confidence to like, my inner talk. And I talked to my therapist about this. So we've got therapist bingo going here. Is that I just don't trust my own judgment when it comes to me. I actually have really great judgment when it comes to other things. But I'm constantly playing mental gymnastics of is my perception actually accurate? I'm actually really good at having multiple perceptions at once. And so then for myself, I question everything. And it's, it's, it's. It's a terrible space to be in because you're ping ponging in there.

Right. And it's, it's that position where you're calling friends and be like, am I crazy or is this situation fucked up?

Yeah.

You know, and they're always like, no, you're not crazy. The situation's totally fucked up. But you need to hear it from them, right? Yeah, yeah.

And please watch Joe Dispenza. I can share the link later. Revolutionized that for me. The inner talk.

Yeah, yeah. So I'll, I'll share. I'm on this journey on my own with my therapist and my support team and everyone. I don't have this figured out.

Okay.

And I'll share that. You know, when I was talking to my therapist last night, one of the things that she was like, okay, well one of the things you're going to work on is being nice to yourself. And I'm like, that's not going to work. I'm not just going to like be hating on myself and all of a sudden, remember, oh, be nice to myself. So we actually came up with a different character, you know, like an ally. And her name is Maggie and she's this really warm like 47 year old woman and she just like has like curly brown hair and it's kind of artsy, fartsy and like she comes and she's nice to me for me, you know. And I offer this to you that if you struggle with this and you have a really hard time being that person to stand up to yourself. Like maybe something we want to work on in one, on one sessions or in our group sessions, but we can absolutely develop that ally who can kind of step in and be like, stop being a bitch to you. Like what's the nice supportive way that we want to treat this person that we care about?

So if we were to talk to our friends the way that we talk to ourselves, we wouldn't have friends.

Yeah.

Or clients.

Yeah.

Yeah.

It would be pretty bleak.

One thing that I can also think of is thanks to my trainer, thanks to whom I lost 20 kilos. She, her number one rule is absolutely no sarcasm to towards yourself. That from the lexicon. Yeah. And start making selfies. And I know that it may might look shallow, but it's so profound. I find that the more I take photos of me and then I look back, it really helps me to love me. Not in a selfish way, in a selfless way.

I wanna, I wanna actually double click on that though. It's your immediate go to is like I'm going to love me. But not in a selfish way.

Yeah.

Because what's selfish about loving yourself?

Nothing.

Right. But, but you're. But here you are, you've done so much work on this and you have this and still that was like you're like. But don't think I'm Selfish.

Yeah. Not for me, for others. Because I find that many say that if I love myself and focus on me, it means that I'm selfish.

Yeah.

And it's not true. Totally.

Yeah.

Yeah. So maybe homework. Do lots of selfies. Well, I'm doing it all the time.

Yeah. Yeah, yeah.

I'm also curious of the male female dynamic. Right. Because I think almost all women are taught, don't you dare be selfish. I don't know a single man who ever thinks he's selfish, ever. Including my husband. My husband is like my greatest teacher on self care because he will go out and take the time he needs and do things and he never feels bad about it and I don't judge him for it. I think it's amazing. I'm just like, whenever I go do something for myself, I'm like, oh, am I being selfish? Am I not spending enough time on the family or work or whatever? I think that's also a female male dynamic because men are not taught that anything is selfish.

Yeah.

But my son, he's only six and he want to ask him if he loves himself or when I give him a compliment, he says he, he rejects that. I'm not sure. Well, I don't know. I don't know. Yeah. I don't think it's. Maybe it's generational to speak about it. And we.

Yeah, I mean we talk about this forever. I also want to make sure that we have time and space for business questions. So what questions do you have today? What can I support you on as we close out the week? Don't be shy.

Okay.

I have a question.

Yes.

Because.

I know we don't want to confuse our clients. Right. But there are many different things that I want to offer and maybe down the road or whatever, like when do you know it's the right time to introduce something new or just, you know, like how long do you stick to. Nope. I'm just doing one on one coaching and it's only going to be, you know, a six month package or a three month package or, you know, whatever I land on versus some of these other things that I want to do that may look different.

Yeah, I mean it's. There's no one metric that we can point to. There are a few metrics. So, like how big is your following on social media and how engaged are they? How big is your email list? You know, have you had like a good chunk of sales calls where they were like, I so want to work with you one on one, however, like this a little out of My budget, I don't know if right now is the right time, blah blah blah, that you can go back to and say, hey, remember how you wanted to work with me but it was too expensive. I actually have this brand new offer and it's way more affordable and you get to be with people who are just like you. There's community and accountability and blah blah, blah. I, I personally like my clients to get to the point with their one on one work where they're bringing in like a full time income from it, right? Because what can end up happening is when you go out, when you have a coaching business and you're working with clients one on one and you start rolling out groups is the group starts cannibalizing your one on one work. Right? Because people want to go with the group instead of working with you one on one. If you're not already making enough money to support yourself with your one on one clients, then you're doing more work to sign up more clients for less money. Right? You know, there's a few different philosophies when it comes to like rolling out digital courses or a digital product. I'm a big believer of one on one work. First, get a sense of like get, you know, make enough money to support yourself. Get an enough of a sense of what is the big common problem that they all have every single one of your ideal clients, what's the thing that they need help on, right? And then those things, whatever that thing is, becomes your group program. And you run your group program for a while before you turn it into a digital course that kind of runs itself or doesn't run itself, but you know, like it's self paced, right? Digital, like low ticket digital products are a little different, right? You can absolutely publish something right now on Gumroad, which is like, you know, a 100 day like nutrition and energy reset, you know, and it guides people through, you know, a whole transformation around like, you know, Maybe they spend 10 days tracking what they eat and tracking their energy levels and all that stuff. And then you guide them through assessing what that information gave them. And then you have them kind of design their own thing with some basic principles that you offer in this like $97 worksheet. You know, that is absolutely a digital product that you could start selling anytime. It may be successful, it may not. You know, you have to do the market research to really figure out who it's for. But it, like I, like I say with a lot of stuff, it depends, right? You know, the key to a lot of it is. You want to fail fast. You know, like 50% of the group programs that I've rolled out didn't, didn't really take off, you know, got a few clients for it, you know, it wasn't, it wasn't what I wanted it to be. I've had clients, you know, start group programs and some of them do really well and some of them, you know, just don't, you know, and it's like cool. That didn't work. Onto the next. That didn't work onto the next. This works. I'm kind of bored of it though. Onto the next, you know, and really going from there. Yeah, but I mean, this is why visibility is the number one most important thing, right? The faster you grow your following, the more people who are paying attention to you and are already kind of sold on you knowing what you're talking about and believe that you help transform people's lives. That's going to be your market, you know, and it's hard to sell. It's hard to go and convince people who've never seen you before that your group program is the answer to their problems. Unless you have a lot of money to spend on ads.

So that should be one of the top priorities to grow our followers on LinkedIn.

You know, it's. Yeah, yeah, yeah. I wanna, I wanna, with a caveat, like, we're not just chasing followers, right? We're not going with like the hyper growth people who are like, join my podcast, right? We're going for organic growth. We're going for growth where people resonate with what we have to say, feel connected to us and they decide to follow us. Right? We're not going for, oh, I need to hit 100,000 followers by the end of July. No, because most of those people are not going to be your ideal client. I would rather you have 10,000 followers where 20% of them are your ideal clients than a hundred thousand people where like 0.2% are your ideal clients.

I have barely three, not even three.

That's fine, that's fine. I hit, I hit my, I mean I hit multiple six figures in my one on one practice with like less than 7,000. It's possible. It is absolutely possible. And also like what you do is higher ticket than what I was doing back then. Yeah, right. You're working with company, you're working with people who like, they're, they're working in some big money.

Yeah.

Yeah, yeah. You don't need as many clients, right? It, it actually helps you for you to have like a really Tight knit, bespoke community.

I think it was Tim Ferriss or somebody that he interviewed was talking about in order to be highly successful, highly successful, you need 1000 rating fans. Like that's it. Yeah, but they have to be dedicated fans. Right? Like so like finding you could have millions of followers but if you have a thousand rating fans that.

Yeah, actually, yeah, 100%.

That time question whenever it's yeah, yeah.

Yvonne, does that help? Yeah, well, all right, what are the questions do we have today?

So I in the past expressed that it would be better for me not to continue with the course but really finish with the market research first and then come up with the packaging, etc. And now I'm thinking, okay, maybe I'm good on doing that and continuing with the course because the summer is approaching and I, I what I wanted to do last year and I didn't do it and I'm thinking maybe somehow I will do it this year. In penetrates the Lithuanian market for their summer events they do like a corporate off site and they invite a speaker. And that is just my third package which the strategic thinking master classes. So I wanted to. So there are two questions. One, whether I should continue with the course already next week as I do my market research and two, should I start putting efforts towards introducing my service like masterclass strategic thinking to the Lithuanian market or not next week?

But in general, yes and yes. I mean like, so the course is self paced. If you're one of those people that like, you need to stay really focused on this one part because the other parts are going to distract you, then yeah, stick with that one part. But if, if you feel like you're ready to take on the other parts and just start learning them. Yeah, absolutely. There, there's, there's no right way to start a business. There's the right way for you to start a business. Right. Part of this process is you learning what is the best way for you to approach big projects. This is essentially a big project. Right. If you constantly approach big projects in a way that makes you feel overwhelmed, disempowered, like you're failing, blah, blah, blah, then that's not the right way. Right. And it's different for everyone. That's why there's no like prescribed timeline on the program. Right. But if you're the kind of person who like does really well by like absorbing all the information and then going back and doing the actions, that's also the right way.

Yeah, I'm changing all the time, so I'm not sure.

Yes, yeah, yeah, yeah. And that happens, too. And so, you know, it's. It's doing it and trying it and failing it, but I'm never going to say, yes, this is the right way. It's like, what's the right way for you? If you're feeling drawn to doing the rest of the course right now, then go for it.

Yeah. Because I think that I am getting closer, but maybe I'm not there yet when it comes to what it is that I do to help who to achieve what. I posted another post today about asking more people to sign up for my interview. It was a very funny post because I shared the photo that yesterday my son took, and I was completely not in the photo when I asked him to take a photo of me. And I said it brought the analogy that this is why we need to do a market research, because if we need to take a picture of what our clients think and the way they speak so it wouldn't be zoomed enough, and then we will not see the whole picture. So this is how I feel right now where I am. So I don't want to rush it, but I did change my. I'm constantly playing with that one paragraph that I'm right. Whoa.

Are you playing with it? Changing it right now?

Yeah, not good.

Well, do you like the people you've interviewed so far? Are they, Are they your ideal clients?

I, I. But, well, majority of them, I approach them, so they're basically answering my favorite.

But what did you send them? Did you send them, like, the whole message that describes the bit?

Yeah.

Yeah.

Okay, cool.

And that resonated with them?

Well, they agreed, but I think they've agreed because I asked, not. Not because they read it.

I'm, I'm so, so here's, here's what I want you to be very careful of, right. Is making changes before you have reason to make the change. Right. It's really easy to, like, get in your head and get insecure and be like, I'm going to tweak this. I'm going to tweak this. I'm going to tweak this. But when you, when you tweak things that fast and change them, then you have no, no reference point for what worked.

And so I already tweaked that for my post. Yeah.

Yeah. So wait until. Here's where I want. When you're doing the research process, I want you to, like, come up with a, with a way to describe who you want to interview. Like, wait until you get to the point where, like, these aren't my people. These are not the people I want to talk to. They're not my ideal clients. And then you change it.

Okay, I changed that because I felt that it didn't capture any, like it didn't catch anyone.

But you've also only been doing it week and you also already got what, four people volunteering?

Well, I'm into 11, but again.

Yeah, it doesn't matter if you're proactive or if it's like if, if you had sent it and they like, they didn't resonate at all with the description of who you're looking to interview. Like, they'd be like, no, that doesn't fit me. That's not who I am. I don't think I'm your ideal interviewee. You should, you should ask X, Y and Z kind of person.

Um, so, yeah, a lot of them there were favors and they were not.

It's all a favor, though.

And one, I got one question and he asked, would it apply to a non profit? And I said, yes, of course, and I explained why. But I, I don't feel 100% that.

Yeah, you don't have to because this is just you asking for interviews.

Yeah.

This isn't your marketing. This isn't like, the job of this is not to get clients. Right. The job of this is to help you start to feel out what attracts people. You know, like, I love weightlifting. I absolutely love it. But if someone were going to come to me and be like, cool, like, I want to interview people who are Olympic weightlifters who compete and take testosterone, I'd be like, you know, I love weightlifting. This, that's not me. You know, and I'd love to help you, but I just. That's not me. I might know some people. Let me connect you with them.

Okay, so we'll go back to the previous version.

Yeah, go back to the previous version because, like, if they're signing up for interviews, it doesn't matter that you're asking them for a favor. If you're asking them for a favor and they didn't see themselves as, as the person you're trying to interview, they would say, oh, you know, I so appreciate you thinking of me, but that's actually not me.

Okay. Okay, thank you.

Yeah. There's a part of your brain, and this goes for everyone, there's a part of your brain that will constantly, like, look at what you're doing, look for everything wrong and then want to change it, and then I'm looking for everything wrong and then want to change it. And that's the part that you kind of have to, like, tell the. Calm down, take a deep breath, go in the other room and have a cup of tea and maybe have a nap. Right. Because that's the part that is going to make you change too fast. So at the end of the month, you're not going to know what worked. Oh, right. You have to. You have to stick with something. Of course. Like, we want to iterate fast, we want to fail fast, and we want to iterate fast. But to be able to iterate fast, like, we have to understand what failed first.

Yeah. Yeah. Oh, my God. Okay. Okay. Okay.

Yeah.

So I hope I didn't do much harm with today's.

No, no, no, of course not. You're just gonna go back to the other way of describing it.

It's fine. Okay.

Yeah.

Thank you.

Yeah.

Cool.

All right. What other questions do we have today?

I. I guess I have a question about. I. I don't want to dive too far into, like, that stuff that we talked about earlier, but it sort of centers around that a little bit. So, like, I, you know, I. I've started switching my messaging a little bit to talk more to lawyers. And I know I.

We've.

We've touched on this a little bit before. Like, a lot of them are not very active on LinkedIn or anywhere for that matter, at least not in a business sense. I don't know, they may be scrolling Instagram or TikTok or something, but. So it's been challenging to figure out how to get in front of them. And I know it's like part of it is commenting and, like, that stuff, but if they're not there much, I guess what I'm. Something for me is not hitting on my social content. Like, I am trying to figure out the right stories, and I'm trying to figure out how to tell them. And I'm. I feel like I am just banging my head against a wall because the clients that I've gotten recently, all of them have been referrals. Yeah. Well, not one of them was from, like, the live streams that I do, which I seem to get more traction with them than other stuff. Not even that they're engaging with them. They're not. Like, she never engaged on a single live stream. I don't even know when she's there, but then she'll be like, oh, you know, I saw your live stream. And anyway.

Yeah.

And there is another client that I recently picked up that's a doctor. She's a referral from a PR agency. And she was like, done. I'm ready to go. Like, I didn't even get through my pitch. And she was like, tell me how much it is. I'm signing up.

Yeah.

And I realized in the course of working with her, because she specifically is looking for media, it's so easy to work with her. She's like, I was on CBS the other day, and I didn't know, like, where to sit or when they asked me about my five tips, do I, like, just rattle off all five in a row or do I, like, wait for them to prompt me? And I'm like, oh, my God, I could do this in my sleep. It was fake. I had zero imposter syndrome about it. I have imposter syndrome because, like, a lot of people are like, well, I don't understand. You know, help me with my messaging. And I'm like, well, man, my messaging on LinkedIn is a shit show. Like, I. I don't know how to fucking tell you about your messaging. And meanwhile, I'm like, let me tell you about your messaging hurt. And so that's where my. That's, like, where all my trash is. And I don't know if I'm, like, trying to do too much, if I'm targeting the wrong people, if I'm, like, positioning my. Like, I feel like my imposter syndrome is not because I have. I mean, some of it is head trash, but some of it's like, well, yeah, you're a fucking imposter because you don't really understand this shit, and people are asking you about it, and they want it as part of the. Their package, and you're trying to deliver it.

Okay, so I'm.

That's a whole lot of stuff.

Yeah. So, I mean, like, there's nothing wrong with being a media coach. Yeah. Helps people get more media opportunities.

Yeah.

Right.

Yeah, I don't.

And.

Well, then.

Then I'm like, well, I don't even know if I'm. I'm not a PR person. I don't know if I'm helping them get more media opportunities or if I'm prepping them either proactively or, like, they want media.

Well, it depends. It will depend on the person, right?

Yeah.

You know, it could be someone like that. That woman who already has media opportunities who's, like, just not sure if she's doing it right.

Yeah.

Or it could be like, we were talking about the other day attorneys who are like, oh, my God, I. I want more visibility. Yeah. Maybe they don't want to show up on social Media, Maybe they do. They want to get more visibility through being on news segments.

Yeah.

You know, and you can absolutely help them through either one.

Well, absolutely. And like, it's just, I don't know, I'm not, I feel like my content is not getting me in front of lawyers. And then part of me is like, well, maybe that's just because they're not there as much as you need them to be.

Yeah.

I'm gonna pause, I'm gonna pause you on this. Right. Because most of the people that you will work with will never comment on your. Yeah. They'll never like your stuff. You'll never know they exist until they show up on your, on your calendar. All right. Doesn't mean that they're not there.

Yeah.

Doesn't mean that they're not watching. Attorneys. Attorneys and there are a few other industries they kind of have to keep tight lipped on social media, you know, and they're very hesitant to go out and post stuff in case it, it ruffles feathers or, or gives people the wrong impression.

And add something to that.

Yeah.

And then, and then I. So in recognition of that, I'm like, well then why am I talking to them about being on social media if they're not going to do it anyway? Like, and so I wonder if there's like a.

Well, just because they're not doing it now doesn't mean that they don't want to do it in a way that works for them. Okay, Right. And of course, like you, you're still in that kind of figuring it out stage.

Yeah.

Of like, why are people hiring you and what, what is the thing that you want to sell? Yeah, right. You know, like.

Go ahead, go ahead.

No, I was gonna say, you know, you're getting a lot of traction with lawyers. Right. And remember, like the people that you're reaching on social media, like some of the, a lot of them aren't going to be lawyers. Right.

Yeah.

But everyone knows a lawyer. Yeah, right. Everyone knows a lawyer who is probably struggling to get clients.

Right.

You know, or wants more speaking engagements or wants to be, you know, more admired and more celebrated. They want promotions and. Yeah. So I mean, we're, we're not just reaching our ideal clients.

Yeah.

Okay. We are, we are reaching everyone who's connected to our ideal clients. Right. And one of the things that I know you and I have talked about is like you writing content, having me look it over and help you edit it. Yeah. And that stuff, I think the more you do that, the more confident you're Going to be in what you're posting. Yeah, right.

Yeah, I, and I think that's a huge part of it because what, you know, I'm, you know, talking about, like, use video to get clients. And I'm like, well, it's not working for me right now. Or like, I mean, I'm getting them, but I'm not, I'm not, they're not always the right one or it's not coming in the way that I want them to. Like, this is part of where the imposter comes in. And so then I wonder, like, well, did you just talk about media? Like, so people who are on, people who want TV or radio or whatever, like they already know why they, why they need to be good at this. I don't have to educate. Yeah, I think I don't have to educate them as much. Maybe I'm wrong. Maybe I do need to educate people about why they should.

Pause you again. I'm gonna pause you again. So when you worked in news and you were on TV every day.

Yeah.

Were you self conscious about how you were showing up?

No.

When did that change? Like, when did you get to that point where you're like so confident on camera?

I mean, it wasn't, it wasn't a moment in, in time, but it was probably about a year, six months to a year in. And really it just became a, like, I know I can, I can navigate my way through like whatever I have to do. Like for example, yesterday, this is how it plays out in like real life for me. I was doing a live stream and my guest had lives in New York City. Her doorman called and she had to let people in. So she had to leave in the middle of the live stream for 10 minutes. Yeah, I had to talk to myself for 10 minutes. And it was, I had zero qualms about doing it. And I could see the audience there. They didn't leave.

Yeah.

Like that's, that's how the skill plays out.

Yeah. So I'm gonna pause you again. Yeah. So it took you six months to a year of doing this professionally day in, day out to get to the point where you weren't stressed out or having any self doubt.

Yeah.

Right. So, yes, people know that they need to be in media. They know that they have to get featured on the news and they know that they have to do this. Are they doing it every single day? No.

That's the key. Yeah, yeah.

So like, it like, yes, they're gonna want support. Yes. They're gonna want someone to go over footage with them and say, cool, here's what you could have done better.

Yeah.

Here's how we're gonna build that skill. And here's how we're gonna do this. And here's how we're gonna get you on the morning show. And here's how we're gonna do this, you know?

Yeah.

And I bet you, I mean, I know this. I'm not even gonna bet you. I know that the pe. The kinds of people who want to get on in more media, they want to get more media opportunities. They are already successful business owners or successful professionals. Right. They have the money to spend.

Yeah.

Right. And the fact that they've identified this as the next step for them means that, like, they're going to be willing to spend some money on it to do it well, because they're not going to want to get on there and it up. Yeah, right.

Yeah.

And.

And also you get to talk about the benefits of being, you know, on the news and the benefits of being featured in media. Right, right. For people who are, who aren't quite there yet, you get to start educating them on, like, by the way, like, you see people doing this all the time. There's nothing special about them.

Yeah.

You know, like, they put their names forward.

Yeah.

You know, they volunteered, they asked to be on a new show, they asked for this, they asked for that, blah, blah, blah. And because they become a known quantity, people will go back to them time and time again, ask them to be on more segments.

Yeah.

So, I mean, full permission here if you want to do that. Yeah, I, I would. You know, Dina, I, I love that you're very confident in the dms. You know, a lot of people react badly to getting DMS when there's a sales behind it, right?

Not yet.

I was advised to start doing it because I was trying to engage with my target audience, but audience is not active on LinkedIn. So Leah told me, start doing DMs, start doing lives, start doing videos and.

Got it.

Okay, cool. Yeah. So, Carrie, can you teach me? Took me one hour to do one take of 60 seconds. And I.

Yes, I can help you with that.

Yeah.

Come across. I mean, now, I mean, from the first minute I saw you on Zoom Carrie, you come across as, wow, like a bomb. What's the word? And use that. I mean. Well, that's what I see from the side.

Thank you. I appreciate that. I don't think, I just, I just don't know how to, how to use it effectively yet really is part of, like, the issue. And then I, I much like what you and Katie talked about earlier. Like, you tweet, tweet, tweet, tweet, tweet, tweet, tweak. I do the same thing. I'm like, here's my audience. This is my audience, is my.

They're here.

Another here, another here.

This is the fear. That's the fear. Like, and I have a tendency also, and I think it's based from my news background, to be somewhat of a chameleon. Like, I. And it comes from just working in different environments or like interviewing someone. Like, this person is a high level politician. I have to be very dominant. This one is, you know, this woman who's been through, like, heavy trauma. I have to be very empathetic. And so I go into, like, working with individuals and I, and I sort of assess what tactic they need and then I chameleon myself into that. But that layer adds complexity to my messaging, which.

That's also such a strength. There are some coaches out there who have no range. Yeah. And it doesn't mean that they're not good coaches, but they're only good coaches for a very specific type of person. The fact that you have that level of range to be able to say, okay, cool, you're. You're super, super, like a tough nut to crack. I want to be super dominant with you.

Yeah.

And we're going to get this shit done. And then. Oh, cool. Like, you, you have like this, this wounded side of you that is terrified of being seen and like, you know all the stuff. And we're, we're going to be very gentle here.

Yeah.

Like, that is, that is a quality that you can absolutely get on social media and start talking about.

Yeah.

Then I, But I don't know how to do that.

Yeah.

Yeah.

That's why you, that's why you have me.

But that's why you have me. So, so right up. Write up something. It doesn't have to be good, and send it to me and we will find you in it.

Okay.

Okay.

I want to see that. Seriously, I would like to. Well, I'm not maybe your ideal client, but I. Please. Yeah.

Your ideal clients and Carrie's ideal clients may have some crossover at some point.

Yeah.

So I'm adding you on LinkedIn and I will be a fan. Yeah.

Likewise.

One of your thousands.

Yes. Awesome.

Okay, we have about three minutes. Do we have a final question before we move into main takeaways? No. Okay, we're into main takeaways, then whoever goes first voluntels the next person who Voluntels the next person who would like to start us off.

I'll start. I guess I just think that my main takeaway here is that I, I. Specifically for me, I over complicate things. I know that I do it. I'm in my head way too much. And today's session was a good reminder that I, I have to simplify it and, and just. Yeah, that's it. I'm not. Again, I'm trying to overcomplicate it. That's it. I gotta simplify this.

Yeah. And who are you picking next? Thanks, Carrie.

Dina.

I shouldn't be as quick as I am to tweak and pivot. Yeah, because I, I think I was promoting that. I mean, I am always promoting that. To be stuck and changed, but not to be constantly on the move. Stay, just stay for. For a minute. Yeah.

Thank you. And who are you picking next?

Yvonne?

My main takeaway is visibility is the number one thing I wrote down. The faster you have a following, the faster you have a market. And then you can decide what other products you want to. What other offerings you want to have. So just visibility.

Visibility.

Visibility.

Yes.

My takeaway today is that I have. I do not have to be a step ahead of my clients. I just have to be good at coaching them.

Yeah. Yeah. Thank you. Okay, awesome everyone. Have an amazing weekend. You know where to find me if you want any support. And I'll see you all next week.

And when can I start dropping content review for my posts?

Whenever. Just put them in Heartbeat.

Okay?

Yeah, yeah, of course. All right, talk to you soon.

Bye.