Brave Biz Lab 2024 05 10

Hello.

Ah, so fun with this challenge. I feel like I get to hang out with all my clients all day long.

Yes.

Hello.

Awesome. Good morning. Happy Friday. Happy Friday. What are we celebrating?

What are we celebrating?

Looking at my calendar because I need inspiration. I finished. I finished the post about me struggling with writing.

Awesome. How was it to write?

Still hard. It helps when I, like, come back to it later because it is very difficult for me to write, like, function at 6am Right?

Yeah. Yeah. And that's fair. It's very early.

Yeah.

That's why I don't have my camera on during the morning call. Because I, like, literally roll out of bed and I'm just sitting here. My hair is just like, everywhere.

Yeah. You do not have to explain. I understand.

My sports.

I know you're on the other end. You're like, it's the end of my day. What are you talking. Okay, so Monica's celebrating her first, like, fly on the wall post. Awesome. What else are we celebrating today?

What does this mean, Fly on the wall post?

Can I say something about the fly on the wall too? You said fly on the wall, and I literally had a bug, like, mosquito, hawk. And so I took a picture of it right after you said that, I took a picture, and that's the picture.

Funny. Funny. Oh, my God, that's so funny. So the fly on the wall, to answer your question, is so when you're. When you're trying to do something and you're really struggling with it. So, like, for instance, if you're trying to write a post, and for some reason, it's just not. It's not working. Like, you're not able to write. You're not able to put the thoughts together into a coherent, you know, peace. Like, it's really easy to get, like, super crunchy and angry and get all freaked out and then get writer's block, right? What I like to do in those moments is be like, huh, I wonder what the fly on the back of the wall in my brain thinks right now, right? Because he's watching and he's like, wow, she's sitting here, like, beating her head against the computer and trying to force out this idea. That's really not a good idea for a post. Like, wow, she's really struggling right now, and she's making herself this, like, this wimpy character in her own story who just, like, doesn't have any good ideas ever, Right? And we kind of just like, observe the struggle that we're in.

Right?

We share about that. You know what I like about it is that a. It tells people that we're humans and we're not perfect. Like, it makes us very approachable. Usually our clients struggle with a similar thing, maybe a different flavor of it. So it could be perfectionism. It could be writer's block. It could be. It could be any number of.

Together.

Yeah, exactly, exactly. It could be overwhelmed, you know, like just sitting here being overwhelmed by everything. Our clients experience that. Right? Who doesn't?

Loneliness.

Oh, all good, Carrie. Yeah. So it. It does that and then it also tells people, hey, we. We work like, we're working. We're promoting our business. And it's hard sometimes, but it gets people curious. Like, oh, she runs her own business. I wonder what. What kind of business she runs. And then they go and check you out. Yeah. So the fly on the back of the wall, you know, they have lots of insights.

Like it. Yeah. I learned so much expressions here.

Well, I've made most of them up. So don't go around athletes talking about them like.

I do that all the time myself.

You go around, you're like, you know, the fly on the back of the wall. It's an Americanism. And it's like, no, it's not. It's Kadyism. All right, then to the question. Back to celebrating. What are we celebrating today?

I'm celebrating that we just had a one on one and now we going to this. So we had the writing one on one in this, so it's a full morning of Katie.

Know you're gonna need like a KD detox.

I'm.

I'm in. I'm in Katie land now.

That's the best land to be.

I'm gonna start coming up with weird metaphors and.

Yeah.

Actually would be a fun exercise for today. What else are we celebrating before we dive in? Hi, Parker.

I was super focused on results and I. And I know that the theory that says detach yourself from the outcome, so I'm celebrating that I managed to go to the other side of it and. And just focus on the good and be grateful, which is always like, you know, big words. But in practice it looks different. So.

Yeah, totally. Yeah. We can't control the outcome. We can control how we show up every single day. The outcome is out of our hands.

So.

Yeah. Carrie, you came off on camera.

Yeah, I will. Going up to rural Vermont and the service is crappy and. And it's loud and my husband. So I apologize. I'm keeping myself, Mike. But very quickly, I. I came up with a new lead magnet. I think we talked about this last week, and it's like this framework that I develop for small business owners and whatnot to pitch themselves to the media.

It's called.

Anyway, I've started my Instagram account anew, so it's really small checkup, but I had, like, 10 people opt in from posts, which I've never really had happen on a lead magnet before, which tells me that there's a need there or an interest there, which is, like, awesome. So it's for this new offer that we're working on putting together.

So that is Dot com. That's fabulous. Can I mute you? Because you can hear the podcast.

More details on how you did that, on.

How she did the. The lead magnet.

So that's the frame book, the Pitch Perfect that I also signed up for and received. Okay. Yeah. So I wanted from that. Wow.

Yeah. For people to sign up for it. I'm sure everyone here would benefit from it.

I did. I did. I received and I started looking into that. Yeah.

If you want to put it in the chat, then everyone can sign up. Oh, I think you first. Okay. Anyway, anything else we want to celebrate?

I'll go. Yes.

So I guess two things I'm going to celebrate. The same thing I celebrated last week is I've been posting every day as part of the challenge, and I have not yet died or actually thrown up. So that's.

That.

That's good news. I'm actually getting much more efficient at writing my posts. So all good practice.

Yeah.

And this month, I started my Wellness Wednesday weekly newsletter, and I have 286 subscribers already, so that's pretty good.

That's amazing. Yeah.

Yeah.

Fabulous. Well done.

Yeah.

Yeah. So, I mean, like, so here's the thing about money. Money loves movement. Money loves just you going out and just doing the stuff. And the more you do, the more it can come in, right?

Yep.

So, okay, so I want to do a little exercise inspired by today's workshop. You know, content workshop. I want you all to go on a scavenger hunt throughout your space. Carrie, stay safe in the car. Go on a scavenger hunt, and I want you to find just a random thing, a random object, and we'll come back here, you know, in a minute or so. No, no, Dina, it can't be something you're sitting near.

Go.

Go find something.

Can we have a contest of who can get the most random object?

Yeah.

Most random object. Feeling you're. You have an advantage. A toy plane. Beautiful. This is so dusty. And I have to clean it before I need it. All Right. Okay. Does everyone have an object? Okay, I would like you to share your object. Okay, so we have a toy plane. We have Yvonne. What's that? Oh, is it like a matcha spinner thing?

Cool.

And then, let's see. Monica, what is that?

It's a fidget toy switch blade. It's like a little plastic fidget toy.

I'm so bored. I'm going to cut a. Beautiful, beautiful.

To honor my. To honor my Friday adhd. I can't decide. I have a packet of floss or a PEZ dispenser.

If you're going to eat the pez, you need the floss. I think they go together.

All right, cool.

Okay.

Okay, so we're going to go through a few different questions with these objects. Okay. The first question is, what's the metaphor that relates to your business?

I am your rebel co pilot in strategy.

Yeah. So, so pilot. So planes. We have to spell it out, right? So planes, planes. You don't want to just have one pilot. Right. Because what happens if that pilot, you know, has a stroke or has a heart attack or, like, isn't familiar with the area or something goes wrong and they don't have the expertise? It's really, like, it's necessary for there to be a co pilot who can man the plane or woman the plane. Right. We want to spell out the metaphor. Right. The co pilot might remember something or have some. Some expertise that the regular pilot doesn't. Hopefully the pilot knows. Like, hopefully they're good, you know, but the co pilot can be really, really helpful. Right. A plane without a co pilot is not a plane that people want to get on. Right. The same as a business that doesn't have someone who is, who is knowledgeable about how to manage investors. Are investors going to want to sign on to invest in that company?

Probably not.

It's probably more work than it's worth. Right. Even if it seems like an amazing investment. Right. How much time are they going to have to spend chasing down information to make sure that their investment is safe?

Right.

If you have, like, a really, really qualified investment person who can manage those relationships or at least teach you how to manage those relationships, you're going to be a much more viable investment option to investors.

Right.

Okay, so that's a metaphor. Who else has a metaphor of how your object applies to your work?

I'll go.

You need to stir things up in your wellness routine to actually get results.

Yeah.

Yay.

Right.

To break through a plateau, you have to mix things up.

Yeah. So, okay, so let's let's really spell this out, right? You hear a lot of advice online about how like, green tea is super healthy for you, right? But like, green tea, like a sad, sad old bag of green tea in the morning just doesn't hit the same way. It doesn't have like the same viscosity as your normal cup of coffee. And so like, it seems like you have to choose happiness or green tea in the morning. But like, what if, what if you got a little adventurous? What if you decided to make it fun and creative and you decided to like, play with some matcha in the morning? Matcha has this really beautiful mouth feel that's kind of similar to coffee, right? And it also is kind of like, it's like a little project in the morning. It's a nice little routine. It's a, it's a, a ritual. You know, wellness doesn't have to be sacrificing happiness. Wellness can be like adding happiness in new ways, right? And also like, you don't want matcha without that thing because it's just, it's lumpy pieces in. That's powdery in water. Ew, gross. You know, you want the froth. You know, also like, there's, there's a side element to the things that we enjoy eating. Like we, we slow down with, you know, eating becomes less about shove the feelings down. Like, like, like I need to shove this in my face because I have so much work to do. And it becomes more like, oh my God, this is the thing I' forward to all day. I'm going to take a half hour. I'm take a half hour. I'm going to find like a quiet bench outside before I go. I'm going to like make my matcha. I'm going to do this and I. Oh, it's just like, this is my treat, right? It becomes, it becomes like a ritual that, you know, you are actively taking care of yourself rather than like, I'm going to chug some water and hope I don't have to pee in my next three hour stint of zoom calls.

Right?

Awesome. Okay, what's the next metaphor? Oh, and Carrie, I'm seeing your direct message. All good. We can, we can move it. Don't. Don't stress about it. I know service is kind of a up there. What else? Monica, do you wanna, what's, what is your switchblade saying to you?

I can't think of anything like, metaphorically. It's just that fidget spinners help you when you're like upskilling, like when you're learning new things. I don't know.

Yeah, yeah. I mean, the first thing. I mean, we all giggled when we heard about the switchblade. Yeah, right. Like, where my mind goes is, you know, if someone's thinking about moving into data or something like a. They don't have any experience. They've never done it before. They probably feel like there's this huge barrier to entry because they haven't done it before. There's no way for. And they probably feel like there's no way for them to do it. Right. And you could say, no, no, no, no. There's absolutely a way we can do this. But you know what we're going to do? We're gonna do it on something fun that you actually enjoy. You know, imagine if I wanted to get into data, and you were like, cool, what do you have a lot of? And I'd be like, well, I have more yarn than my car, than any of my cars combined have been worth. I have a ton of yarn.

Right.

And you could say, cool. So it sounds like that's a hyper focus of yours. It's something fun. Let's do some data sets around your yarn collection. Right? Let's do something that, like, is kind of besides the point. Let's figure out the data, like how long it takes you to actually make a sock. Can you actually finish the second sock? I have never actually done the second sock. I make single socks, and they're all out of different yarns. So it's not like you can mix and match. You know, you can make it fun, you can make it silly, you can make it besides the point. Just like. Like the fidget spinner. People have decided to start making really silly things with their fidget spinners, like my little switchblade, which thankfully can't hurt anyone, or else we'd probably all hurt ourselves. Right?

Yeah. Yeah.

Let me see, Yvonne, that's why hats are great. Exactly. Yeah. I'm. I'm a big hat maker. I love those. One and done. Okay, Carrie, just let me know. No, no worries. Yeah. So you get to. It can be a stretch object. Doesn't actually have to show up in the post. It can kick off. It can kick off, like an idea. Right? So if it's. If you're really struggling with it, like, think about what the parallel is. Right. Roberto, what about you?

All right, this one's gonna be nice and convoluted. Maybe let's. So we oftentimes have a lot of ideas about what else can we do with our career, right? And they pop like candy out of a pest dispenser one after the other. Right. But ultimately they end up. So many great ideas end up just accumulating in our teeth, and they form. They. They end up just contaminating the mouth. Right. And that's why you need cleanup. You need a way to go through those ideas and extract the bad pieces, keep the good pieces, and then combine them for a hygienic mental state.

Yeah. You know, I. I love where you're going. It's kind of complicated. So I'm totally. A little bit.

Yeah.

So, like, PEZ are great. Like, and I would. I would actually align PEZ candies with, like, the job they already have.

Okay.

Does the job. It's something sweet, like, it. It checks the boxes.

Yeah.

But it's deteriorating a part of their life, actually actively harming a part of them, and it's not a part that they were ever brought up to care about. Right. Be successful. Make money. Get the title. Like, happiness. Like, you can find happiness in your free time. You can make a difference in your free time. You can volunteer. You can either stay with it. You can stay with that job that, like, check some of the boxes, you know, but oftentimes, like, there is. There's cleanup that needs to be done because it starts eating away at your soul. Right. Like, you start feeling depressed. You start feeling like. Like you're dreading going to work because it just doesn't light you up. There's nothing about it that makes you excited. Right. And you probably have another 20, 30 years worth of work in you. Do you want to do this every single day? Do you, like, by the. Like, it could. Like, it could give you one cavity or it could rot out every single tooth in your mouth. Right. And also, like, what's. What's your limit? You know, are you. How many cavities are you okay with? You know, how many teeth are you okay with losing? Which ones?

Where?

In your mouth?

Can you write every single one of my post for the rest of.

$1 million a month?

Yes.

Okay, so that's. And, Carrie, I don't. I don't know if you have the correct service, but if you want to pop it in the chat. Okay. Oh, and I'm seeing your thing. Cool. Just let me know either way. All right, so that's looking to this object for metaphor. Now we're gonna look to this object for its perspective on our work.

If.

If this object had an opinion about what you do or had a thought or had, like, some kind of perception of the people that you help. What's its opinion? What does it think?

You.

Totally change the perspective and help to gain the bigger picture. Yeah.

You also help them get to places they wouldn't be able to get to on their own. You help them take a lot of people with them to go there. Also, You connect markets.

Yeah. Wow.

Yeah.

Roberto, I'm going to split the cost with you.

Great.

Who else wants to join the pool?

You said take a lot of people with you. Connect. What else? I'm sorry, I interrupted.

No, no. So great. So, Dina, you have. You have several posts now.

Yeah.

Who else?

Who else has, like, their. Their object has an opinion about them or their work or. Or their clients?

Yeah.

Yvonne, I'm having problems unmuting.

I help people do something different from their normal routine. I help them enjoy things that are new or different or healthy alternatives. That's as far as I got.

Does it have a battery or is it a plug in?

It's rechargeable.

That's actually good.

Help people recharge.

Yeah.

Yeah.

You can't. You can't keep doing the same thing forever without recharging.

Yeah.

Right.

Yeah.

Also, like, what happens if, like, a single bit on it gets bent? You know, you need to replace a part. Yeah, replace a part. It needs a break. It needs to be repaired. You know, burnouts like that getting sick is like that. If you try to. If you try to power through being sick at work, guess what's going to happen? The next week you're going to have strep throat. And then the next week you're going to have Covid, and the next week you're going to have the flu. You actually need to recover. David, you're behind on an exercise, so go and find a random object.

Random object? Any random object.

Anything.

Anything Random.

Got it.

Okay.

So the random object has an opinion about what you do. So take a minute to think about it. Who wants to go next? Monica, I think I have a new metaphor. Okay.

So much like with fidget toys, you can fidget with your career for a really long time. And they're meant to be time wasters, but they're also meant to help you concentrate if they're used appropriately and intentionally. So you have to be intentional about your career change.

Yeah, yeah, yeah. So, okay, so there's this whole thing about, like, you don't tell people to just quit their job.

Yeah.

Like, there are parts. You have to kind of stay with the job for a while and. And be fidgety and be, like, unsettled before you go and do the other thing because that, that moment of being unsettled is actually really prime thinking time and processing time and, and like self work time. Yeah, right. Yeah, I love that. Yeah.

Thank you. Yeah.

So its opinion is use me intentionally. I can help you.

Oh, yeah. How many people, like, when they decide that they're, they're unhappy with their job or with the career they chose, just get in a funk and just get mad and frustrated and sad and, you know, become miserable to hang out with? Like, how many people actually use that time and as learning like, oh, cool, this is what I don't like. And this is what I don't like. And this is what I don't like. But I kind of like this bit. I like that bit. And where else can I find that? You know, it buys you thinking time so that you can actually like sit through it and get to the other side in a way that's really intentional.

Yeah.

Yeah, Love that.

Yeah.

Roberto, did you want to go next? You're muted. I can't hear what you're saying, but I think I know what you're saying.

My choices are just so hard to work with. Let's give it a try.

And you don't make them both have like, you know, a complimentary opinion. You can pick either or.

Yeah, well, in this case, the one that I'm thinking is that, you know, my clients come with, you know, they tell themselves a lot of things about, you know, why they can't pursue a mid career change and ultimately it results in a big tangle that when all put together properly can be streamlined into one.

Yeah, yeah, yeah, totally.

They, something like that.

They've come up with all these reasons why they can't have what they want. Yeah, cool. And then the reasons have reasons. They have reasons. Yeah, right. And once you start pulling at that thread, it starts untangling.

Yeah.

You know, it comes out straight and they're able to see clearly.

Yes.

Also, their dentist will stop yelling at them.

Yes.

Awesome.

I love it. David, did you. Were you able to think through.

Okay.

Do I say what the object is or I just say, okay, it's my water bottle?

Your water bottle. Very good.

And it has all of this knowledge about my moods and. Way of showing up because, you know, hydration has a way of doing that.

Yeah.

Is it supposed to give me advice?

Yeah, well, it's supposed to have like an opinion about what you do or your clients and.

Yeah. So it, it thinks that I don't drink water and that it reminds me to. Reminds me about Self care and reminds me that when I'm feeling off to, like, come back to it because it can help me.

Yeah, yeah, yeah.

It also reminds me of Or. Or reminds me that. That for something to be valuable, it can still be very simple. Like something like giving you water, which is you don't think of as particularly expensive or fancy or high end, but like, it's super valuable because. Solves a very, extremely specific but like, relatable problem that everyone has, which is like, we're human beings and we're mostly water.

Yeah. Yeah. The most infuriating thing that my mom says whenever, like, I'm having a meltdown or, you know, really upset with something. Honey, have you had any water today? You know, because honestly, half the time we're just dehydrated and our brain can't work and everything seems so much scarier when your brain's not working, when it's not, well, lubricated. Right, Totally.

I extremely hear that.

And so, like, oftentimes your clients, they think something is like the end of the world. And of course for them it feels like it because they're in it. Right, Right. And your work is kind of like having that big drink of water. It's like. Oh, wait, hold on. I was just dehydrated. This is gonna be fine. It's all okay. I just need more water. I need more legal help. More water. We just need to keep things. You're the lubricant that keeps them going.

Yeah, It's a great tagline.

Yeah.

Awesome. What's. Okay, so here's a one that's kind of a stretch of. This feels hard. Don't. Don't panic. What's the advice that you'd have for both the object and your client?

Can you clarify?

Yeah, like, what's the. And of course, like, this is an inanimate object. Okay.

We're.

We're in the realm of. This is a real thing that has feelings. What's the advice we would have for this inanimate object as it is right now and our clients.

This sounds like that activity on Whose line is it anyway? You know, what can you say to both your object and your. Yeah.

What's something you could say both in bed and at a bar?

Your client. That's. That. That would be a different kind of business improv event. Anyway. Okay. Thinking about. I want.

Make sure that you know what's your destination?

Yeah. Yeah, that's a great one. Yeah. Also, it's a. It's a toy playing. Like, not everyone's going to Want to play with you. Not everyone's going to be interested in playing with you. And that's okay. It doesn't mean that you're a bad, you know, toy plane or a bad company. It just means they're not your ideal person. Right. What other advice do we have for the object and our clients?

You have things aren't as scary as they appear. Like, this is a switch blade, but it's also plastic and it's pink, so it's not so scary.

It's cute. Yeah.

Oh, my God.

Yeah.

I can't even add to that. That's perfect.

What did you say? You said.

Me or Monica.

Monica.

Things aren't so scary as they might appear.

Ah, nice.

Who else.

Eat more carrots? I would actually say just let it all out, you know, don't hold back. It's important to have all, all your thoughts out there so we can do something with them.

Yeah, yeah. Also, you know, and it's a bunny, right?

Yep.

So, like, stop chasing the carrots. You know, like the carrot. Like chasing the carrots, unless that makes you happy is never going to make you happy. Like when you get the carrot, it's not actually going to make you happy.

Yeah.

All right.

Who else is in the pool?

You have to fill yourself up first. Fill your own cup before you can be useful to others.

Yeah, Yep.

My empty water bottle is like legit useless. It's not even a good paperweight because it's empty. It'll just fall over.

Yeah. Yeah. Thank you, David. Yvonne.

Well, two things. One, if you don't take time to recharge, you're going to stop working, you're.

Going to burn out.

And the other one is you don't want to mix up everything.

Right.

You want to be strategic about what you mix. If you mix up salad, it's not going to work.

Right.

If you mix up, it's specific for tea and coffee. Yeah, Right. No, no. What works for you and what doesn't?

Yeah, yeah, Spot on. Yeah. That can't make a smoothie. That's not going to blend up a banana. No way. Right, Right.

Yeah.

Amazing. Okay, so. So play with this. When you feel tapped for content, just go find a random object and ask any number of those questions. Right? Anything can be turned into content. Right. And if you want to, if you're like, I picked an object, I have no idea what to do with it either. If you're one on one, you can text it to me. If you're in my group, then you can post into Heartbeat and I Will give you some ideas. Deal. Okay, let's open this up. To open Q and A, I want to make sure you have time to ask questions. What have we got today?

I have a question. My co founders for the workshop has been postponed once again to Monday. My friend and she explained that there were like personal matters to take care of and we had a really good chat. So it looks like they're absolutely positive. So it's just that, you know, the finder, the founders want to get on the call and to see the vibe and they really want to be super clear about what it is that I'm going to deliver to them. So I said in order to, to answer that question, I would need to ask them a few questions, those three questions that we discussed last time. And she said, great, just tell them I will answer that. But first can I ask you those three a couple of questions and then just in the bullet point to structure now in that offer, they would pick and choose. So they would want probably that keynote of one and a half hours and help with a new product design workshop. They already have an idea that we just want help. So how much to charge and should I answer on that call for the price back up?

Also, because the three questions I gave you were if you had no context of what this was in the process. Right.

Ah, right, right.

So like, yeah, there's, there's a part in here we can say, you know, of course, like, I'm going to fine tune this structure to specifically what you need. But of course, like I won't know these particulars until we do our onboarding.

Okay.

Right. So like, but here is, here's what you're going to be getting. Here's what I would do. Here's the layout of the workshop. Here's layout of this thing. What questions do you have if you like now that you know that they're basically like, yes, they just want to know like all the particulars. Great. You don't have to really ask those questions.

Okay. Yeah.

Those questions were only for if like you're going into this kind of blind, not really understanding where the problems were.

Okay.

Yeah, yeah, yeah, yeah. So. And of course like, it wouldn't have hurt you if you'd asked those questions.

Yeah.

But it's just like, it just, it shows a little more confidence if you're, you're going in like, cool. Well, here's the plan.

Got it.

So I mean really, it's a question of time. How many days do they want you actively working with the, with the program.

To I, I mean, be present. I think it will be the first day. Then there, there is a. Some boat trip, if I'm not mistaken. And on the third day, they have that product workshop that they want my. Potentially want my help with.

Yeah. Cool. So, I mean, your day rate is $10,000. Okay. So $10,000 times two, plus some planning stuff. Right. Because you're gonna have to do that plus travel. So I would say it's 25,000 for the two days. Right. And the 5,000 covers, like the prep.

Work and I need to break it down for them or no necessarily.

I would say, hey, listen, so you want me here and you want me here and I'll be available to advise throughout the day. And, and here's the structure. But you know, it's $10,000 a day. Especially they're taking you out of your home location, taking you to Thailand. Like, you. You're not going to be able to do anything else.

Yes.

Right. And you can say, you know, you have me for the day, so if you want to utilize me for other stuff, I'm more than happy to be involved in as many conversations as you want. Here are the structures I'm going to be providing. Here's the workshop, and here's this thing that I can, I can walk you through, but if that's what you want me for, then it'll be $25,000 all in. Plus travel.

Got it.

Yeah.

And it will be one hour. The whole conversation.

Yeah.

For.

With them before. Okay. I mean, it doesn't necessarily have to take a whole hour, but yeah, I imagine like they're bringing you in to meet everyone. They kind of just want to know your personality and make sure you're not a crazy person, which, I mean, you are, but like, in a good way.

Everybody knows me. Yeah.

Be yourself. Be yourself. Like, they just need to verify that you're someone that they would want to have around them for these days.

I'm so nervous. And yeah, I will, I will practice the structure. I will put myself bullet points of what it is that I'm going to prove.

Yeah. And, and you can also just be very specific about. You know, I have a, like, kind of a general format that I go by, but I do customize the content and how I'm leading the conversation based around the goals of the company. And of course, you know, if we decide to move forward really quickly, we're going to want to let. I need to get this information in our onboarding process so that I can customize it further. Right. It underlines like, why it's. It's worth that much because this is bespoke. It's not just a one size fits all thing that you go and slap into every single company.

Yes.

Yeah.

You think you.

Of course.

Yeah.

All right, what else? What other questions do we have?

Can you give me a social media pep talk? Because I, I just, like, I'm in my head about it. I been staring at my computer for an hour this morning, and I just, like, I'm in, like, a dopamine deficit when it comes to posting, and it's like, very hard to. Just daunting to climb back up.

Yeah.

You know that you have friends online, right?

Yeah.

Yeah. So you know that feeling of, like, going to your regular coffee shop and seeing other regulars and like, you're happy to see them because they make you feel like you're. You're one with the world.

Yeah.

So you posting today and just getting back in the wagon is you being that regular that recognizes other people. Right. How good does it feel to walk into a place and be like, oh, hey, John. Hey, Karen, nice to see you. You know, even though you don't have anything beyond that relationship with them, it makes you feel like you belong. Right. There's a feeling that your followers get when they see your content. They're like, oh, my God, I know this guy. I know this guy. I know a little bit about him. He's a lawyer. He's sharing this.

Ah.

Like, this is my community. Right? Like, who gives a. Like about you and your business and, like, what posting has to do for you? Like, do it for them. Do it for them. Feeling that sense of community and camaraderie. Right? Right.

Yeah.

And then.

And then the added bonus of, like, it's going to be something that you can check off at the end of the day. You post it, right? Check, done. Cross it off. X. Like, whatever gives you the most dopamine.

Yeah. This is going to sound crazy, but I got it in my head that, like, I can't just post because I need to, like, first write, like, three or four posts. Because if I post and I use all of this energy till I get back and then I don't follow up, it's going to be wasted. And so I just convinced myself somehow as I'm saying this, I'm aware how ridiculous this sounds, but, like, I got into my head somehow that, like, I got to like this to be amazing. It's like the greatest LinkedIn comeback in the history of the platform. And, like, otherwise it just, like, will be Underwhelming. That's extremely unhelpful way to think about it.

I mean, but that's your post. That's your post. I've been missing, and you guys probably missed me. And I just have to tell you, this post right here is like the quintessential comeback story I'm posting. You have to make fun of yourself.

That is the post.

That is the post.

Yeah, that's a good idea.

You know, you're gonna, you're gonna read this post. You're just gonna cry from the beauty of. Of this comeback story.

That is the post. All right.

I've been missing from here for how many weeks? I know you've missed me. I know you've been like, where's Dave Freiman? You know, it has. It has eaten away at the joy that you experience every single day. Not seeing my stuff.

Yeah, the wheels are turning.

Yeah, yeah, yeah, yeah, you got it, Kitty. Yeah, but it's not, it's not for you. It's for people who follow you, who.

Might have also been away. And I can relate totally.

They're not gonna be like, you haven't been at the coffee shop. You're. You're not allowed here anymore.

Right?

Like, wait, David, welcome.

Yeah, it's gonna, like, everyone's gonna be commenting with, like, I, like, LinkedIn has been so boring since you left, and, like, you know, it's really taken a toll on my life. And now, you know, it's as though the lights have been turned on in a dimly lit room.

Yeah, I mean, I bet people sold some Microsoft stock when they didn't see your stuff.

They were just like, I'm sure people just, like, you know, got sued and they were like, the hell with it. I'm just gonna, I'm just gonna default because there's no lawyer on LinkedIn who's been reminding me to call them.

Oh, yeah, they just probably, like, told their. Their spouse, like, sorry, we have to move, honey, and then drove by the person who was suing their. Them to their house and said, here are the keys. Enjoy the, the pool. Here's how you turn on the heater for the pool. But, you know, there you go.

I'm not even your client, and I've been weeping incontrollably.

Can you. Can I, like, as a testimonial, like, just quote that Roberto, I'm not even your kind weeping.

Yeah, put it on, Put it on. I'm actually, I'll. I'll respond to it.

Yeah, yeah, yeah, if you can. DM David in. In LinkedIn, like, David, where have you been? I've been crying so much just thinking about how much I miss your content. That would be hysterical.

Please do that. I will. I will share that. That is gold.

Actually, do you want me. Do you want me to. Actually, do you want me?

Yeah, if you want to text him.

Yeah.

All right.

Give me your number.

Yeah, hold on.

You could also ask your followers what important legal emergencies they've had that you are sorry you've missed.

That's awesome. Yeah, I'm very excited about this.

Like, who have you wanted to sue that you haven't been able to since I've been gone?

Who do you hate?

Oh, you could get a long list.

Yeah. And, like, name names. We're here for the tea. Like, let's just go for it. Defamation.

I would like to sue David Freyman for not giving me my 10%.

That's.

David.

And I.

So I. I actually was working out of David's office yesterday because I was driving through New York, and we have a joke, and it's not even a joke, it's just true. Every time we spend time together or we're, like, on a meeting call, he gets checks sent in, I get paid unexpected.

It started when, like, on coaching calls, I would just, like, call and just like, holy shit, I got paid. So Katie's invited back literally anytime show up.

Yeah, but, like, he. He owes me 10%, and I. I've yet to get it, David.

But thank you for lunch.

Anyway.

Yeah.

There you go. Carrie, can you do video replies on LinkedIn? I want to reply to David's post in the video threatening to sue him for neglect.

Oh, my goodness.

Oh, my God.

I love you. Please do that.

I tried to post a video on the comment, and it's not possible. I actually tried to put it a few days ago. Only a photo, unfortunately.

So, Carrie, that would actually be a really funny post.

So, Carrie, can you comment that I. I wanted to sue LinkedIn for not allowing me to leave a video comment, but I couldn't think of a lawyer. Yeah, because I. I've been reminded of a lawyer on LinkedIn. This is awesome. Okay, this post is going on Monday.

Okay.

Awesome.

All right, everyone be aware. Right? Get ready. Think of. Think of people you want to sue.

And if you've been planning on posting, Monday is going to be the day because, like, the servers might be crashed by Tuesday.

Right.

And so I just want to, you know if you had plans to, like, launch anything this week.

Yeah.

Everyone, if you're doing this, I'm about.

To Jump in here.

Yeah.

What? What?

No, because he's. His post is going to go so viral, it's going to crash everything.

Ah, of course.

Yeah.

Is that a good pep talk, David? Do you feel good?

No, that was perfect. That was. Yeah. That's even better than the idea I gave you yesterday.

All right, final question. Do we have today before we break?

If. If. If there is more time, I would love a pep talk for that call because I'm super nervous.

So they've already hired you.

How do you know that?

So that's what your friend said. And honestly, guys, everyone. So when you go into every sales conversation, assuming they've already chosen to hire you, you're so much more likely to get the client.

That's it.

They've already hired you. They're already in their mind imagining a world in which they're doing business with you. Right. Like, you know, if you, like, want to go out and buy, say. Say you want to buy, like, a little black dress. I know. Roberto and David, you have this experience. Definitely, you know, you've already bought a little black dress in your mind. You just have to go find it. You just got to go find the right one. Right. They've already decided. They already want this. Right. They, like, how many times have they postponed this call? They're really busy, and they're still making time to make sure that they get to talk to you. They wouldn't waste their time if they didn't want. If they didn't want to work with you. Yeah. And also, you have no idea. Like, they may have looked at your profile. They may have done some digging on you and think, well, you know, yes, we want her for this, but maybe we could also have her do some work with us in an ongoing fashion. You have no idea of knowing.

Yes. Yeah.

People, like, people don't like just using their time for stuff that they're not interested in. Right.

If you have gotten speed dial, please, guys. What a good word for me. Yeah. Thank you.

Yeah. They've already hired you in their minds, you know, they just have to work out the details. And sometimes the details are money, and sometimes the details are like, hey, is this the right person? But they've already hired you.

And.

And know that if, like, you get to the end of the call and they decide not to go with it this time, they've still already hired you in their mind. Right. This is just the beginning, like, conversation to maybe a much bigger project with them. Yeah, Right.

I can see.

Yeah.

And they're aware.

Yeah.

Yeah.

Cool. Thank You.

Yeah, yeah. Be assumptive. Assume.

Okay, yeah.

The worst case there is, you're gonna be an ass and we know it. Who cares? Life is short. Be the ass.

Yeah.

All right, we have four minutes left. So let's go into main takeaways. And it looks like Yvonne already popped hers in the thing. So. One, get inspiration from random objects. Two, schedule my next dentist appointment and remember to floss more. Three, make sure my Monday post is posted early before David's legal post breaks the Internet. Perfect.

Perfect. Fun.

Fun fact. So when I was in high school, I didn't floss at all. And my dental hygienist lied to me. She told me I had a cavity starting in the middle of my two front teeth. And she said, if you don't floss, you're going to lose both teeth. And I panicked. And I flossed three times a day for a year. And then when I went back for my next cleaning, I was like, is the cavity still there? And they're like, we don't know what you're talking about. Anyway, anyway, so main takeaways.

That was brilliant. But I would never go back to that dentist.

Yeah, I mean, I was a kid, so I didn't really have a choice. Who wants to go first? And as per usual, we'll popcorn it.

I'll go.

So same with Yvonne. Get inspiration from random objects. And I have a lot of random objects, so I'm excited about that. And also, life is short. Bvs. I like that.

Short. Pbs.

And who are you picking?

Monica? David.

I wasn't here for the life is short. Be the ass. That's a great idea.

I literally just said it. It literally just happened.

Oh, no, this was just now. I thought this was referencing. Sorry, I think I spaced out there.

You're just imagining, like, the fame that's gonna happen when you break the Internet.

Really? The truth is, you're actually not joking. That's. I just like, this is vision of me, like, you know, sitting on Lucrat LinkedIn throne there. I missed the BDS, so that can't be my. My main takeaway because I. I somehow wasn't present for that. So we're gonna go with. Playing improv with my water bottle is a great way to generate ideas.

I love it. And who are you picking next, Roberto?

Well, so many same thing. Finding inspiration in everyday objects. But also this moment with unblocking David here was very useful as well from thinking about everyone. Like, you know, just don't take the whole topic so freaking seriously. Just, you know, have. Have Some humor from time to time, if not always. And play with that. Who am I missing?

Dina, thank you. BSS assumptive. What? This was walking to the call as if I'm fired.

Yes. And then Carrie or I guess the Vermont sky as we see it right now.

Wow.

I can't hear. You're muted.

Oh, I didn't realize I had my video on the whole time.

This is like the last couple weeks.

What was that be the ass thing again? Yeah, you've ruined it, David. I can't support you anymore. I think we also had this ourselves. Taking an object and making some assumptions about it and drawing inspiration from it. But it also reminded me of something I've been meaning to do for a long time, which is sort of create a life map. Like break my life up into five chunks and like just brain dump story ideas each chunk and then see how they may relate to content. So you. You've reinvigorated something that I had planned to do like six months ago. So that's my understanding. I surrender. Post.

They're no longer bringing us together around. Instead they're phone have to come up.

And actually creating a group dynamics story idea. That's a great idea. Write that down.

Absence of leadership.

Now.

Have an amazing weekend. If you're doing the content challenge, then I will see you on Monday. If you're joining the morning calls, no need to be on camera or be out of your pajamas. And you know where to find me if you have any questions. All right? And remember, be the ass.

Bye.

I heard that. I got it.

Thank you.

Have a good weekend. Bye.