Brave Biz Lab 2024-08-30

Good morning.

Good morning. How are you?

I am better. How are you?

I'm good. You were, wait, better? Were you sick?

Are you.

I. I had full blown Covid.

Oh.

Oh, my God. I'm so sorry.

Yeah, it wasn't as bad as it was two years ago, but it still sucked pretty bad.

Yeah, it's. It's not. It's not great. Yeah.

So I'm feeling like a million times better than I was.

Okay, good, good. Yeah. And just be gentle with yourself. I know whenever I get sick, I like expect myself just hop to and be back to normal immediately and then I just make myself worse.

Yeah, yeah. I've been taking it really easy. I'm going to try a workout today because that's the thing though is like, I'm like, oh, I feel great. And I do, like one thing and then I'm exhausted.

Right.

Yeah, yeah, yeah. You gotta. You gotta be moderate your spoons. Yeah, yeah, yeah. Monica, welcome. Hello.

Hello. Happy Friday.

Happy Friday. So it's so funny. I was. I was in Whole Foods and this has happened a couple times. And I wonder if their connection just sucks. Like, I did a voice to text for the $150 an hour, which is great. And then this morning I was like going through, making sure I didn't miss anything and it didn't post, so. So I just wanted to make sure.

You thought, yeah, I have not seen that.

But okay. But yeah, as long as the math works out to the same, you know, that's good.

It was.

It was slightly higher, actually.

It came.

I think if I did it, it was like 144 or something like that.

Yeah, yeah. You have negotiation. So if they're like, well, high, you can say, well, I could go down to 140.

Okay. Okay.

Yeah, that's closer to what we can afford.

So that's fair to have like the hourly thing.

Yeah, exactly. Especially for consulting where you're gonna go in and do work.

Yeah, that's what I thought. I was like, okay, so when we talked, we put together this, like, fictitious package of like, this three months and all of that. And I was like, okay, so how realistic is that? It'll probably be more or less. And so I'll need to put together something else.

Yeah, well, and the other thing is, you know, you don't know until you talk to them. True. Really? Yeah. So what I always like to say is, you know, happy to give you, you know, some ballpark things, but really, like, every single program I do with clients is custom.

Yeah.

Right. So I won't know for sure until we hop on the phone and I can give you a better, a, like a better estimate about cost. Yeah, that makes sense. Right? Because you can say, I can give you, I can give you a ballpark of like what it could cost, but that might not be useful. You might not need all of that or you might need more. Yeah, right. Yeah. So always, always, always dangle that on the other side of actually getting on the phone.

Yes.

Yeah. But 115 hours solid. All right. Welcome back, Dina. Hi, Susan. I hope you had a nice vacation.

Yes. It's so good to see you. I missed you. Oh, my gosh.

Missed you too.

You look slimmer and prettier. What. What have you been up to, all of you?

It was summer, you know.

Yeah.

Well, let's start with some. Some celebrations. Who would like to kick us off?

I. I would like to, if I can. Yeah, please. So, I mean, first of all, I. I'm so glad that I did take a break from our conversation because I was reflecting a lot and I can, I can feel now, even though I wasn't really resting, I was, I shifted, I was working, but I. It wasn't like a full day work, so I, I was really the boss of my schedule, which is, you know, such a different and amazing sensation that I experienced for the first time. And I have one client signed up for five months contract. Yes. And that's the investor guy that I told you about that I was started. And we had amazing sessions and more to come. A lot of challenges with this ngo. And I've did this workshop for the female leaders. And it was, I mean, let me tell you, that was such a. Again, an amazing sensation because people recognized me but I didn't know who they were. So it was such strange, you know, people showed up, 25 people and two calls were booked as a result, which was the. Which is the first time ever, ah, that happening. And today I had a call with one of them and coincidence or not, she was staying in that hotel, a luxury hotel in Vilnius. She was about to go out for a jog and she saw a group of female women gathering. And she went to ask, what is happening? She wanted to grab coffee. And she basically told by all these women, you should join. And she joined and she booked a call. And she's a founder of a skincare company, She's Lithuanian based in London. And we had a call today. I have goosebumps and I have goosebumps.

Congratulations.

Thank you so much.

This is how it goes. It doesn't happen doesn't happen. Doesn't happen. And then it happens all at once. Because you were doing the work.

Yes, Continuously. And I just want to extend a word of encouragement and it almost brings me to tears because we don't see the road ahead of us and we just have that inner knowing. Just keep going. So I'm here to remind you all, keep going. And thank you so much, Katie.

Congratulations.

And I have more to share with you. So. Yeah.

Amazing. All right, great start to celebrations. Who would like to go next after. After being totally intimidated.

Everyone can do it. If I can do it. Because I was. I literally came from the bot of all the bottoms. So everyone can do it.

Thank you, Dina. Yes, Rala.

So I've been working on a side project with a mindset coach to come up with a program that combines mindset and marketing. We had our launch last evening. We're basically creating a community on Facebook group and it was successful to a point that I had somebody already reached out. And this is just our launch. Yeah. We haven't even got started with building the community to work one on one.

Amazing. That's fabulous. So it's. It's all underway.

Yes.

So it's exciting already. Yes.

Ah, yeah. Well done.

Thanks.

Thank you. Who would like to share next? And it doesn't have to be like a big, splashy celebration. It can be that I brush my teeth today. Just to remind you, you know, sometimes when.

Yeah, I've had my first referral, not a client yet. I have to kind of follow up again. But it's kind of nice to see that where I'm getting like warm intros of people who know me or people who have worked with me, introducing others who could benefit from my.

For my services.

So that's.

That's exciting.

Yeah, that's awesome. And this is kind of that time of year where people are like, I really need to get to work. Do you know anyone? Or I need to do this. Do you know anyone? So, you know, like, planting that seed for people, like sending emails out for referrals, posting about referrals. You know, I encourage you to do all of it and any of it right now, but well done. And who else? Yes, Monica.

So my celebration is that I got my first strategy call for my analytics services that was then immediately canceled. And I kind of like looked at. I looked at my email box and I was like, you know what? I'm going to reach out to this person. So I reached out and was like, oh, you know, let me know if there's any questions. I saw you booked an appointment. You see if, you know, I can answer anything. And they were basically looking for my prices. And so I just explained, you know, it depends on the project. That's what this phone call is for. And so he said, thank you for reaching out, and I'll check back on the calendar. So I don't know if they'll sign back up, but I was just, like, proud of myself for reaching out to ask, like, hey, you know, I saw this happen. Do you have any questions?

Yeah, yeah. Some people are weird about it, and, you know, it is what it is, but way to go. That's really brave. Absolutely brave.

Thank you.

Yeah. And also, I mean, it does. It tells you that your marketing's working. It tells you that, like, all the stuff you're doing to tell people how you're useful to them, like, there are people seeing it, and maybe not the right people, like, the right, right people yet, but you're heading in the right direction. Yeah, the dogs agree. All right, Susan, do you. Would you like to go next?

Yeah. I am celebrating that I've just been able to be so successful this week just with getting things done on my to do list.

All right. Wanted little design. So one of the things that I was, like, really puzzling in my. In my brain hole over the last few weeks as I've been, like, kind of relaunching the challenge that we did in May is that, like, one of the things that I realized I didn't like about last time, and I didn't realize this until over the week. Wait, no, today's Friday until yesterday, is that there is no training portion. Oh, there's no training portion. And I actually want to add the training portion in, so just to design with you guys. So the challenge is still happening next week? The calls are still happening, but they're actually going to be training on how to write content. So, like, we're going to do a call, you know, Tuesday through Friday morning, same time. I'm going to teach on the concept of how to write content the best way, some really core principles, and then we're going to kick off the challenge on the following Monday. So that way it also gives you time because you're also going to get the. The calendar ahead of time so you have time to, like, pre write some stuff. And especially since you're in the BYOBs, you can send them to me, and I'm happy to edit them beforehand. So it gives you a little planning time. And I just wanted to let you guys know first and Foremost. And sorry for changing this last minute. This is the life of adhd. But I figured this would make it a lot more impactful to, like, posting consistently and posting in a really effective way. Because really, like, this 30 day challenge, my goal for each and every one of you is that you get a client out of this. Right. And there's a learning while you do it, and that's great, but there's also learning before you learn how to do it. Right. That make sense? Okay, cool. My team hates me. They're like, you're changing everything again on us. Anyway. All right, so.

So sister might join and she will write. She might. But, yeah, I mean, she's completely new to LinkedIn and she might write in Russian and then translate it. So. Yeah, we spoke about it last time.

So, yeah, you know, I'm always up for a challenge.

Okay, I'll pass it on to her. Yes.

In English. She speaks English.

Yes, yes. Okay.

Yeah, Yeah. I mean, the principles are the same, and I just won't be able to read her stuff and give direct feedback on the wording and stuff.

But just. And we're still starting kicking off on Tuesday, September 3rd.

Calls are still happening. Then they're just going to extend out. So we're going to start the challenge properly on the 8th, on Monday, so you have a little more time. But, like, seriously, like, if you want to go through and. And add some stuff, if you want to go through the content prompts and just start posting and get your feet wet that way, like, I encourage you to do that.

Yeah, yeah.

And also, let this be a lesson to you all. Like, you don't have to do things perfectly. You can change your mind last minute, you can add stuff, you can change the date, you can do whatever. You know, it's. At the end of the day, what matters most is that you're giving your clients the experience that you want them to have and you're helping them, like, giving them the tools that they need to be successful. And that's one of the things that I just realized, like, was missing from this challenge. So. Yeah. Cool. All right. But I will ask no other languages. I can only handle one different language in the group. Let's not go to our Spanish friends and our French friends. Well, French I can do, but it's. Let's not push it too far.

Do you speak in Russian or. No? Okay. I know, I know.

Basically, whatever was said in the Hunt for Red October, but that's it.

Yeah. Okay. I can teach you. Thank you. Yeah, yeah.

In all my Spare time. Well, in all of our spare time, we'll do that. Anyway, let's bring it back. What questions do you have today? How can I support?

I have kind of a shortish question. So I, when I got that the strategy call for my analytical services, I realized, oh shoot, I forgot to put together a questionnaire for that like I do with my coaching calls. What's the easiest way to submit that for to you for feedback?

You just copy. Just put the questions in a Google Doc. Just like every.

In a Google Doc. Okay, that's what I thought.

That way I can go and comment on it. It's just hard for me to like say in this part, in this part, you know.

Yeah, exactly. Okay, I can do that. And then also because of the interaction we had, I felt like they were looking for just like a coaching call because it sounded like they were looking for how much that call itself costed. So I'm thinking I want like with my career coaching kind of at the bottom saying like, this isn't a coaching call. But if you do have just like a quick question, sign up here. And then that would be like the 150 hour thing.

Yeah, yeah, you can. Yeah.

Yeah.

And I would just, I would just phrase it as like, you know, if you want to talk through this project, whether you want to use me or not, you can book this hour. And then of course in that like, you know, they're not going to be able to take like the information you give them in one hour and go and create like a whole transition in their team.

Absolutely. Yeah.

Like that's not like they may think that's going to be possible, but of course through that hour they're going to realize, oh crap, there's so much that we don't know that we don't know. Like, we should probably continue talking to Monica.

Yeah.

Yeah. Okay. Yeah.

Cool.

Yeah, Exciting. All right, what other questions do we have today?

Would like your guidance on pricing for today's client for the startup. So she already launched her skincare products. She has an IP and all the, you know, like ready to sell products. She has minimum traction and she bootstrap. And now she wants to prepare to do to go for a pre seed fundraising. So she needs a pitch deck but also she needs a strategy for the entire organization because she doesn't even have a financial evaluation and excel with all the figures. So she's really in all the baby steps. Even though she's doing great and very active and hype.

Yeah.

Still needs all the foundation for her business and A strategy for her fundraising. Yeah, she listed her monthly expense between 3 to $4,000.

So that's already paying or that's what she's willing to pay you.

This is what she marked in my intake form for the call today that we had.

That's what she has budget for?

Yes.

Okay, great. And remind me, so if you were to do all that for someone, what is the pricing we set for that?

So we always separated. So the. For the investor relations, we did a minimum commitment of 12 months and we had three, five and $10,000 a month.

Yeah.

And so, I mean, I'm more than happy to, to take her on and, and offer that for, for the same. So.

No, no, no, no, no, no, no.

No.

So, okay, so but here's the beauty of what you do is that like, if, if what you do is successful, if you're, you know, if everyone is successful, if like the pitch deck really works, she gets funding, she gets this, blah, blah, blah, blah, blah, and the company becomes a massive success. That is thanks to you.

Yes.

All right, so if she can't afford the normal package price, you can say so. Typically what I do in this situation is if a client can't afford my normal package price, we'll do it for like, we'll figure out what it is that you can't afford to pay now. And then I'll take a percentage of ownership in the company.

Oh, wow. Yeah.

It doesn't have to be a big percentage point. It could be, it could be 0.5%, it could be 1%, it could be 2%, but still, I mean, and it's, it's kind of a gamble on your part because you're taking a hit financially right now, but it could work out if you really see potential for this company.

Right. Okay.

And then she knows that you have a vested interest in it being successful.

Yes.

Right. Because you want to get paid.

Yes.

You know.

And I even, I mean, when she started like being concerned that it's a 12 months commitment today on the call, because I treat like a corporate. Not the same type of style that I kept like that I did in the past. And I mean, we had a very honest conversation. And because she participated in my workshop, so she knows already a lot about me. And I'm telling you, Katie, a huge part that was a game changer is the empathetic marketing element. I mean, I called it's. I mean, I didn't do any marketing, but I just was very empathetic towards how they feel. The lonely and leadership. It's Etc and huge. Like she felt seen and understood. So thank you for that. And so today on the call, I told her, feel free to negotiate. And I know this. Maybe I shouldn't have said that, but. But it. We did had such a honest, like, kind conversation, and I, you know, wanted to.

I am so happy you're bringing this up because I just want to teach you all this right now.

Okay.

Negotiating doesn't mean you accept less.

Yes, yes, yes, yes.

Right. It doesn't mean you get paid less for your time. It doesn't mean any of that. Negotiating means, like, instead of just goats, we do goats and sheep. There's a llama in there.

Okay.

Okay.

Yes. Because I went on and to say that I would like for it to be a win. Win for the both of us. So. Okay. Okay. Okay. Thank you. Yeah. Okay. Now again, the. So because now there are two elements. The strategy for the company and strategy for the fundraising. And what should be the price? Because, I mean, we did a few pricing together with you. One was like one full day of strategy boot camp or something like that with a playbook. And we priced it at $15,000 for a day. And that's it.

You know the answer to this. What is it that she needs?

She needs both. And she wants to get out to do fundraising as soon as possible. And we discussed three months, and I told her that it's not a guaranteed timeline because it depends.

Yeah.

There's a lot of work that needs to be done. She understands that it's. She also needs the strategy for the company, but also for the fundraising. And this is my expertise.

Yeah. So you. You know the answer to this question.

So for me, again, I go back to what we did with the fund, like the strategy for fundraising, which is 3,000, 5,000 and 10,000. So I feel com. Even comfortable with that figure even now. For her, I will do two things. You see, like my point.

Here's the. Here's what I want to remind you.

Yeah.

Is you, like, you don't have to take a hit financially.

Yes, yes, yes, yes. So I.

So what she paid because, like, she's not going to be able to pay 10,000, but maybe she wants that package. You could say, hey, listen, like, I know the budget's tight and this is probably out of your budget, but in that case, here's what I do is we talk about, you know, having some kind of equity in the company.

Mm.

That's it. You make it clean like that. You give her that option. You know, I do require payment. You know, what you can afford as we're doing the work. Because I can't do the work with nothing upfront. Right, but, but if you can't, if this is the package that you want, then we would talk equity and just know that like, I have a vested interest in this succeeding, you know, and also like I'm taking a risk because there's a chance it might not.

So that part is great deal.

Sorry.

So that part is clear. It's just that now I'm asking myself, where do I need to start at? Is it 3, 5 or 10? Or I need to start at.

Why are you changing the numbers at all?

Because it's a different product. Because it's the 3, 5 and 10. The three options of service was for fundraising, for investor relations and a 12 months commitment. And here we're doing two things. We're doing a strategy for the company, meaning that we're positioning the company and we're taking care of all the aspects in terms of the business model. Go to market and, and so on. Yeah, and, and the invest relations. For me, it's like a head of department in a company. Yeah, it's.

Yeah, so. So it's basically two things plus each other.

Exactly.

So how much are you charging for the company strategy?

I never did a pricing for that. We did only so.

So I want you to figure out how many hours like more or less you'd be spending on that.

It's very similar to the fundraising strategy because I will go through the same onboarding process.

Okay, but I'm saying go and do the math on what it's going to be because I can't, I can't tell you right now. I don't have enough insight as to what goes on with that. I don't have enough insight as to what she might. All this stuff, you, you have all that information and, and it would be too confusing for us to like build. So go and do the math. Like, you know this. I, I know you know this. Like, I think what you're asking is permission to go and charge money.

Maybe. Yes, you're right. Probably.

So using permission, go and do the math, figure out what that math looks like, and then you get to go to her and say, let's make a deal. I know this is going to be out of your budget, but I do have ways you can work with me even if you can't necessarily afford to pay for it right now.

Okay, I see. Because when I mentioned the 12 months commitment, she was reluctant because she mentioned like February, there was like she's now under red. You know, usually startups at this stage.

Don'T get hung up on the 12 month commitment. Don't get hung up on that.

Right.

She has urgency. She wants this done as soon as possible so she can get to profitable the 12 month commitment. Probably for her, feels disjointed from what she needs.

Yes.

Okay, so you can say I typically work with clients, you know, in this kind of capacity. And you and I will honestly probably work together for 12 months. But like, here's, here's what you need right now.

Okay. Okay. Okay. So then. Okay, so I will show her that I'm cutting it. So I will cut it down to six months.

Yeah, you'd say this is what our first six months would look like. You know, no guarantees that it's going to be done because it's this huge thing and it's also going to need to be iterated as we go.

Right.

And, and you can say oftentimes people work with me for more than 12 months, like will need to work with me for more than 12 months of X, Y and Z.

Okay, got it. Thank you so much. So I will, instead of sending you the Google form, if I can only send you like a summarizing note and break it down, the prices without the. I'll send it in a Google Doc.

Just because it's so much easier for me to comment on it.

Okay. Okay, I will. Thank you.

Yeah.

Awesome.

Yeah, you all, like, you know, I know there's this tendency, especially when you haven't charged a lot for your work and if like doing something that's like big, big numbers, to feel like you have to ask for permission, know that you always have the permission. Right. Know that. And know that, like, you don't have to take a hit financially. You don't have to like settle for a third of what you normally pay to get the client. Right. You know, Yvonne, I'll use you because you're kind of a disparate example here. You know, if someone wanted to work with you but like their company had a rule about professional development versus personal development, you could say, cool, well, why don't I just write an invoice that's for executive leadership coaching and we can send that to your company, they can pay for it. Or I'll, I'll write up a, an invoice that has shown as paid and they can reimburse you for it. Like, who cares what we call it? Yeah, you know, you know, if they're facing burnout and they want to burnout Coach, like, that's.

That's great.

But you can say, you know, I'm. I'm happy to slap whatever label we need on that, you know, because at the end of the day, it does help them be better at being executive, does help them in their leadership. It does help them be better at work. Right. We don't have to settle for less. You know, I. You know, in this case, because Dina has the opportunity to, you know, let's say it becomes massive, and this little investment of time that she does right now, where she still gets paid some, you know, could turn into, like, a $3 million payout a few years from now. Who knows? Look, that would be great. You know, personally, I would want you making more per month before offering this kind of thing. But, like, you're so excited about her. She's so excited about you, and there's still budget. It's not like you're just doing this for free right now, hoping that there's going to be a payout. Yeah, Right.

And when she said three to four, it means that the five is still reasonable, right?

Yeah. Yeah. If people need the help enough, if they're. If they have enough pain, if they have a big enough desire to make something work, they're going to make it work. Yeah.

Wow. Okay.

Yeah. I. I was once in a program with someone who had legit sold his car to pay for the first few months of the program, not even the whole program.

He was.

He was a corrections officer at a prison in Canada, and he. He decided that he was going to just take the bus, the hour and a half bus, to work every single day to be able to pay for the program.

Oh, my God.

Yeah. You know, he made it work. He made it work.

And he.

And I don't, like, I would never suggest someone do that. I would never say, well, can you sell your car and just get. No. But, like, if someone wants something enough, if they see it as the solution, that'll help them get from where they are now to where they want to go. Like, the human ability to be creative and resourceful is endless. Right. This is why we go. This is why we empathize with, like, the need to solve problems with the really, really deep desire outcomes. Right. If we're just saying, oh, want to feel more confident, like, that's a vitamin. That's Spanx. You know, you don't need coaching. You just need a pair of Spanx. Suck it all up.

Oh, my God.

Yeah. And also, these are clients that are going to be so devoted to making sure that this is the thing that works. Like, they're going to show up. They're going to do the thing.

Yeah. And the only thing that. Again, this voice that in my head says that this price, even $5,000, is like a corporate price. Not an individual, a founder.

But you're not doing different work.

No.

You're doing the same exact work. Yeah, yeah, yeah. Just because, like, just because you build houses for people who happen to have $17 million in the bank, and then you also build a house for someone who has only, like, $700,000 in the bank. Does it change the cost of materials or the cost of the. The workers or the cost of any of the things?

No. And for the benchmark, the executive coach, they also charge similar amount of money. Yeah. So it's not like, out of.

No.

Okay.

And it also, like, think about the result that it gets. Like, right now, she doesn't have a pitch deck. She has no idea what she's doing. She has no strategy. Where's that going to take her? Right. She actually wants us to go. Like, she's going to have to figure that out with someone, you know, and she trusts you. She's far more likely to be successful with someone that she trusts than with someone she doesn't trust.

Yeah. Yeah. And she was quoting me back all the time, which was freaky. Yeah. That's like. Yeah. I almost want to do that for you, this workshop, like, because I'm so, like, excited because I worked so hard for the whole month, and my sister, who's a vocal coach and, like, she's like, a peach, is a speech coach as well, and her first language is logic, so she was keeping me accountable on every single word that I said. So.

Yeah. What did Susan say? Not a corporation. You're paying Katie's pricing. Why can't this person pay her pricing? Yeah, exactly. Yeah, yeah, yeah, yeah. Huh.

And this is the notebook that I got. Think differently.

Yeah.

Okay. Thank you.

Yeah. For sure. Who else would like to go? What questions do you have?

It.

I guess I have a question. I had a good reminder this week to just, like, have fun at work. I attended an L and D event, and we played the. The shortest D and D game ever, but it was, like, all about teamwork and enrolls and things like that. But anyway, so I've been writing more funny content. I had, like, I'm just. I haven't even posted any of it yet, but I'm like. And I had a ton of fun. I have, like, 20 different posts that are like, have funny Hooks and are, you know, just like, I totally got into it.

Yeah.

But I'm curious, like, should there be a balance between, like, funny posts and more serious stuff? Because I also don't want to, like, go off the deep end and then be like, the jokester. Or am I overthinking it?

I think you're overthinking it. You know, it's so the funny stuff that like, shares who we are and it's easy to engage on. I want you to think of that as like top of funnel. Right? So if you can like write a lot, draw a line on your piece of paper and do five points on it. Okay. So this is. This is the linear funnel. Right. So point number one, all the way to the left is stranger, stranger danger. No idea who the you are. Haven't, haven't seen your posts.

They did.

They didn't notice it. Right. Your goal is to take them from point one stranger to follower, which is 0.2. Right. They have to see something that they're like, oh, this is cool. I want to see more stuff like this. And it could be funny things, it could be personal shares, it could be something that's like, makes them feel good as your ideal client, whatever. Right? And remember, we're all on stage with a big canvas in front of us. No one can see us unless we're jabbing holes in it. Right. So the funny stuff is just like a bunch of holes over here. Right. And then of course, from friend. I'm sorry, from follower, you want to take them to friend. That's the middle point, the third one. Right. Hearing about your personality and your sense of humor and a little bit about your life, like, that's the only way people feel like they're your friend. Right. And then from friend, they can either go to client if they're your ideal client, if they're not your ideal client, if they're just someone who just really jives with you, they generally jump from friend to super fan, which is the last point. Right. And super fans, like, they will never buy from you because you're not relevant to them, but they will always comment on your. They will promote you, they will reshare your things. Even though it help, it hurts their engagement, You know, because they feel like you are friends. So, like, absolutely share funny stuff. You just don't want to forget to also promote yourself. I fall into that trap a lot. I'm just like having so much fun and sharing all this personal garbage that I forget to like, sell my thing sometimes. Don't do that. Right. But if you want to share like two or three funny things a week, I mean, now you have, you have several weeks of content, it sounds like, and how, how cool is that? And then you get to have fun in the comments. Yeah, Right. So, yeah, don't overthink it. If you, you know, if you want to just have fun on social media, that's perfectly fine. Because remember, you're building those relationships and you're becoming memorable. Right. I went to this event in Denver over a year ago. It was in June, and It was this LinkedIn event, and there were like 200 people there. And like, before I put my hot dog costume on, people were coming up to me and being like, oh, my God, you shared that dating story. You share datings. And I think, like, at that point I'd really only shared like four or five dating stories, but those were funny and they were memorable and it got them to feel like we were girlfriends, even though I had no idea who they were when I saw them in person. Because, you know, people in, in three day look very different from their little circle profile picture. But yeah, like, share it. Share all that stuff. Don't, don't feel like it's, it's disparate. Like people like seeing how dynamic we.

Are.

Because otherwise you could be a bottle. Who knows?

A fembot.

Yeah, a fembot, exactly. Thank you.

I just want to say thank you so much for bringing that up because that's kind of how I've been feeling, like, with writing the posts in the way that, you know, we were, we're being taught and all of that and rubbing the salt in the wound, and that just feels weird to me. And I'm just like, but I don't want to do that. And I posted like two funny ones last week and I got, I got some sales calls. Yeah, I don't know if it was from those particular posts, but it just gave me like, extra boosts in that. Like, okay, so I can be funny. I don't have to be serious all the time and whatnot.

So marketing always works. Like, showing up and being visible always works, right? Because if someone sees a funny post, they're like, this is hysterical. I really like this person. They're gonna look at your name, at your face, your name and your little tagline. They'll be, oh, she has that. Let me, let me check this out. And then they'll go and look at your profile. And if your profile set up in a way that, you know, tells them who you're useful to oh, maybe I should book a call with her. I feel like I already know her. Like we have like already. I think we'll get along, you know, and I've kind of had this problem already. Maybe I should solve it with her. 100%. Yeah. You know, and it's. Remember, my job is to teach you how to write sales copy.

Right.

My job is to help you really make the case for why people should hire you. Doesn't mean you really have to do.

It all the time.

Right. I focus on that because like, otherwise we will go off the rails telling embarrassing funny stories. Right. Which we do anyway sometimes.

Yeah. I want to really like boost what you're saying because I can see with like the journey that I am going through in the past months, my intention is really to be authentic. I am very open and authentic when people meet me live. But I'm, I'm very reserved and private digitally. And with that podcast I was like having this panic attack because I was so getting into my head because one thing to think about, doing a podcast, it's completely different when you do it. And now with this workshop, I'm telling you, it was like an out of body experience because, and people keep on telling me that all the time. Your energy, Dina, your energy. And, and, and I'm telling you, Yvonne and Monica and Susan and Katie, even Katie with like, like the, the better way to, to put across our energy is by being authentic. Right. And by the way, Katie, congratulations on your book.

Oh, thank you. Coming out, I have a few books I'm working on, so. But you know, to that point, you know, like, you know, you're going to get really good at writing the funny posts and the personality post and the authentic posts and you're going to get good at writing the sales posts. And like, I'm focusing on my clients post. Over time, you're going to notice they naturally start melding together. You're going to notice that like you're writing a funny post and you're like, wait, this is actually a great lesson for my clients. You know, like my booger post that I did this week. I don't know if you guys saw that. No, I. So I was at an event in June. Events in June are usually pretty exciting for me. And I was at this launch party for one of my former clients for her healthcare brand and she had someone there, a professional photographer who was taking headshots and I'm like about to smile and I like breathed out of my nose and like a whole lot of snot just came out of my nostril while she's, like, zoomed in on my face. Like, she's very aware that just happened. I'm like, oh, my God, what is this? And I get a tissue and all the things. I'm mortified. Mortified. Like, so much so that normally, like, embarrassing moments I just immediately start laughing about. I was just like, oh, my God, didn't mention it. And then I wrote a post about it this week because it's like, if I can do that, like, you know, there's something inherently embarrassing about starting to promote your business online. Like, there's always something embarrassed. It feels embarrassing calling attention to yourself. Right? But, like, if. Like, there's. But there's parallels. Like, if I can live through that, like, you can live through posting. And actually, like, that didn't help me get clients. You posting can help you get clients. Right. Like, there's. There's center. There's ways you can tie the stories together. Right. To take it a step further, I once shared about the time I tried. I, like, had never gotten, like, waxed before, and I was like. I was too embarrassed to go into, like, a proper waxing salon. So I was like, I'm gonna do it myself. I can give myself a Brazilian. Absolutely. And I heard from someone that you wanted to get, like, the hard wax that doesn't have the paper that goes on it or the strips, and, like, it ended up with wax just getting stuck down there and me crying on my bathroom floor and then having it stuck there for days and then having to go to the wax salon anyway to get the wax removed and then to get waxed. And then I later bumped into the lady at work because her daughter walked up to me. She's like, you're so pretty. I was like, that's so nice.

Thank you.

And then I was like, where's your mom? And I looked at mom, like, you see my vagina?

Awesome.

Great. You know, but this is a great lesson that DIY does not work. DIY usually goes terribly wrong. DIY usually ends up in you having to, like, expend a lot more energy and a lot more pain and more money to get it fixed when you could have just done, like, paid someone to do it in the first place.

Right.

Like, I've shared that story. Like, you guys like stories at that level. But whatever level you're comfortable sharing those funny stories with, with your friends, like, that can also be part of your content. And there's a way to, like, make any story relate to the.

Your work.

Yeah.

Yeah.

There you go. Any other questions on this topic? All right, what other questions do we have today then?

I guess mine really quick because I didn't see it. The meetings for the social media challenge, what time will those be?

9Am Eastern. So what is that?

3Pm And 4 my time.

Okay.

Okay.

Will you send a calendar invite or should I go ahead and just block that?

There is a way for you to add them to your calendar through acuity. However, I would just go and block it with the zoom link. Yeah, okay. Yeah, got it.

Did you already send that zoom link out?

Not yet. Okay.

Yeah.

Those emails, I know.

I just looked.

I was like, no, no. But it's just always easier than keeping it somewhere else. So as soon as you get it, add it to the thing. Yeah.

Is it.

How long is it?

They're going to be an hour. The first week. The first half hour is going to be the most important because I'm going to be teaching and then you guys are going to be writing in the second half hour and then the. For the rest of it, starting on the 8th, it's going to be. The first half hour is going to be like silent writing and then the second half hour is going to be feedback and group coaching. I'm going to be taking like one. One person per day, like I did last time to do feedback. And I, I. The reason it's a half hour is because last time we ended up doing a half hour anyway. And it's supposed to be 15 minutes, but that way I can also, like, bring it into, like, whatever lesson needs to be taught in that moment for everyone and then the recordings from that will be shared out. Okay, cool. What other questions do you have? What are you all doing to have fun.

Jog, happy dance.

Genuinely. You have fun jogging?

I do. That's my meeting room.

Okay.

Yeah.

If I'm jogging, you should be concerned. There's probably a bear or a man chasing me.

Hopefully you're going faster than a jog in either case.

Just that effect of. It wasn't like that in the beginning, but. And it does take a long time to build that discipline. So I'm in that routine for two and a half years and I'm already sometimes craving for that. Not all the time.

Yeah, yeah.

Yeah.

The, the reason I ask is because it's very easy to get sucked into only working on your business and feeling like every second of every day. If you have a free moment, you should be working on your business and, oh, you could go out with friends, but you also could write a few More emails and this and that and the other thing and, you know, family game night. Actually, like, I just want to finish this one thing, and then I'll be there. Right? That's not what we're building.

I actually. I'm really guilty of that. And my trainer coach told me, like, she. She. I don't know if you've ever used the same diagram of bicycle. So she takes the personal life and the nutrition, and my bicycle was very. Not, like, straight because of this, like, lack of social life.

Yeah, yeah. But, you know, here's the ugly truth is, however you build your business, however you are, as you build your business, your business will always require you to do that. Right. This is why the Hustle bros burn themselves out and then have to quit. Right? I'm gonna hustle for 12 hours a day, seven days a week, and build this business. Well, guess what? The business then will require. Require them to hustle 12 hours a day, seven days a week, because they're not thinking. They're not stepping back and thinking, okay, cool. This thing has to happen. Do I necessarily have to do it?

Yeah, you date.

Sorry?

You date.

Do I date? Not currently. There's not a good. A good flock of single men here on Cape Cod. I hope to when I move.

The reason why I ask is because I keep postponing the dating. I don't date, and I'm single, and I. The reason why I'm postponing it is because I tell myself I want to establish my business first, not to get distracted.

Y' all come to France, men are hunting.

And the.

The funny thing is, I mean, you know, we have, like, a fuck boy culture in America. Not at all. I. At least the French men are looking for that. They're blunt, and they're like, yeah, I just want, like, a fuck friend situation right off. Are you into that?

No.

Okay, have a nice life. But most of them are just. I want to find someone to grow and build a life with. Do you have any single friends? No.

Sorry.

Are you sure? Distant cousin.

I'm like, no.

Sorry.

Let me get my visa then.

And you see my question, right? I mean, because.

So here's. Here's what I. And of course, like, there's so much that goes into this, and I come from. I come from, like, a past where I had a lot of relationship trauma and I had to work through a lot of it. So I just want to acknowledge that because I know a lot of women do have that. Right?

And a lot.

And just a lot of people have that, you know, There's a. There can be a situation where, like, you can only handle being vulnerable in one area of your life at a time and want to honor that. I want to honor that. Like, your nervous system sometimes does need to limit how much you're opening yourself up to hurt. Right. Especially if you're still healing from stuff. And also, sometimes that becomes a bullshit excuse.

Yes.

Right. Sometimes it's, oh, cool. I just want to do this first because I don't feel like I bring it up to the table. Fuck that. That. You know, maybe. Maybe at some point when the relationship becomes more serious, you say, hey, listen, like, before we start intertwining finances, let me get my business a little more successful. Respect, Absolute respect there. Right. But you are absolutely enough to be in a relationship right now. Right. You do not need to have your. Your business at a certain level to be worthy of love. Right.

I'm not even there. I thought that. I didn't want to get distracted. Yeah.

But here's the thing. Like, do you do work better when you're kind of mopey and sad and things are boring, or do you do work better when, like, you're bubbly and happy and something good is happening? Happening?

Of course. Yeah. Yeah. Good. So go.

Go get some.

1. If you. If you do the same, Katie.

Literally, I'll tell you. So a friend wanted to set me up with his friend who's moving to Cape Cod, but he's a dentist. He's buying a practice, you know.

Oh, cool.

Tell me his deal. He's like, oh, well, he's just finalizing his divorce. His wife cheated on him a bunch. Like, okay. And then he's like. And also, his sister just died, and he discovered the body three weeks ago. And I'm like, that's a lot of trauma. Yeah, he needs therapy.

That's not. That's a project.

That's not a relationship. So that's the dating pool here. So, no, I'm not dating here. I'm gonna date wherever I move. But, you know, I. Anyway, yeah, maybe that person has something they are working on. Oh, yeah, exactly. Exactly.

The.

You know, the other person could have a passion project as well. You know, I don't know, Katie.

I was like, oh, I'm just gonna date for fun in Minneapolis right before moving to Seattle. And, I mean, I took Jeff with me. I had no intention of taking him with me. He was way too young for me. He was just a fun guy to go on dates with. And here we are, 10 years and a little boy later that's true.

That's true. I mean, who knows?

Tomo is also my fling. Like, fling, rebound, whatever. I'm going to go wild. And then he just stuck. And 10 years later, he's still stuck. So.

Yeah, I don't think he would describe himself as stuck, though.

No. He's smiling, he's laughing at me in the corner over there.

Yeah. Yeah.

But you know what? Like, the things that bring you joy are going to be the things that make you far more resilient in your business.

Yeah. Thank you so much for bringing this up because it's. It's such a valid and important topic to create life as well, and I just. Yeah. And I'm guilty of that. So. Yeah.

So your homework this weekend is go and do something fun just for the sake of being fun and don't fall into the trap of. Okay, cool. I'm gonna. I'm gonna record myself having fun, and then I'm gonna use that as content. No, no, no.

I'm gonna.

I'm gonna talk about having fun next week. It's gonna be part of my content plan. No, just go and do something fun. All right.

Yes.

Okay, main takeaways, really quick. Who would like to go first?

And we'll popcorn information to charge a lot of money and be comfortable with that concept. Sit with it, play with it, negotiate for more. Yes. Have fun. And thank you.

Yeah. Thank you. And who. Who are you kicking it off to?

Susan.

Yes. Scheduling these 9am Eastern sessions for the social media because I struggle with this, so I'm very excited to show up and do it, so.

Yes. Awesome.

And then last but not least, Monica.

The reminder that you can be silly and post fun stuff as well and not so serious all the time.

Awesome.

All right, well, have an amazing weekend. It's technically a US holiday on Monday, but I still plan on doing the sprint if you want to come. You're not obligated, obviously. Whatever serves. And I will see you in coaching next week.

Okay. Thank you. Have a good weekend.

You.