Brave Biz Labs 2024 10 25

Good morning.

Good morning.

Happy Friday. Happy Friday. How are you?

Good. How are you?

I'm good. Hi, Nicole. Hi, Erica. Hi, Bianca.

Hey.

No one had any issues getting in with Zoom? Okay, good.

You were in a different meeting?

Oh, yeah.

I mean, I was, but that wasn't. We had some issues with Zoom earlier in the week. That's why I wanted to check in. Ah, awesome. All right, well, I love starting this call off with celebrations and wins. What are you celebrating? This. This week? Is there a win you'd like to share before we dive into Brave Biz Labs? And as everyone arrives, I can share.

My sales call earlier this week was not a no, and we scheduled our discovery or our decision call.

Yes.

So we'll see how that goes.

Excited about the potential of working with them?

Yeah.

Yeah.

There are specific ways that I thought I would be able to help. They mentioned that they were doing research on other coaches and I was just like, you should, you know, definitely let me know if there's any questions that you have once you meet with other coaches and whatnot and gave them, you know, a lot of time to be.

Able to make that decision. Yeah, good, good, good.

Yeah.

And, you know, dealing. When our clients are really interviewing, we want to encourage it because it builds so much trust, you know, and really, ultimately we want them to find the right person to work with. Right, Absolutely.

Yeah.

Awesome. Congratulations. What else are we celebrating this week?

Hi, good morning. I am celebrating on having potentially a client come in from a. A market research call and also working with a dear friend. Not in the same state, but she's working on something in which she needs some brand branding and some, like, logo design. So we're in the discussion of that too. So there's those two big things. And this whole month I've been trying to get a follow up meeting with the interior designer, but since she's obviously she's in Florida and hence the hurricane, we have definitely been patiently waiting, so finally getting a dates locked, hopefully to have that and review the pitch deck and to solidify as to, like, what tier that she wants to work with.

Awesome. Awesome. Yeah. Oh, my God. I hope, I hope she didn't experience too much damage, but I don't think so.

It just sounds like power outage and obviously like, just needing to do a lot of catch up and probably like, discussing with clients in terms of if they had any damage, but I don't know too much of what's going on within that wheelhouse. I just know that she's safe. Her co work, her like, everyone is safe and she's doing well.

Okay, good, good, good. And congratulations. That's a lot of progress.

Thank you.

Congratulations. Who else would like to share a win or something you're celebrating. It doesn't have to be massive. It can be. I survived this week, literally.

Well, Katie, because of you, I met Orzala.

Yes. Thank you.

Hi, everyone. I'm Jess. I'm not a. An official member of Katie's coaching group, so I'm here because she invited me for the last Friday of the month. So, yeah, I connected with Orzales. She's amazing. She's so raw and honest and just.

I.

She's actually going to offer to help me maybe get some more clients. I'm going to help her with the survey that she wants to send to another coaching group. I'm in. So it was a great connection. You know, not a solid client ad, but definitely something that's going to enhance my business. So thank you, Katie, for having me last month.

No, no. And it's always. And I'm. I'm so happy with. To hear even the folks who aren't in my programs, like, come and actually get, you know, quantifiable results from being here. So. Yeah, for sure. Yeah. Who else would like to share a win or something? They're celebrating.

I can share a win. I'm getting clarity around an offer, basically. Like, not. Not even the offer, but what. What it even is, I guess. So I'm excited about that and I survived the week, so that's a huge so for me right now. So.

Yeah. Yeah. Beautiful. Awesome. Bianca. Jennifer, you don't have to share if you don't want to, but if you want to, now's.

Now, I guess.

Yeah.

Jennifer.

Okay, my audio is on. And it wasn't supposed to be. Sorry about that. The fatal zoom flaw. So I'm brand new. This is the very first of your sessions that I've ever attended, so I'm really excited to be here. And for me, I'm. I'm new to setting up my own private practice. And so this week I took a day off of my job, as I hear you say all the time in your podcast, and did all the legal business stuff to make myself official, so got the IRS number and the registration with the state and the county and all of those other things. And I have all the business bank account stuff set up, which for me was a major scary thing. So I did that, and I'm excited about it. And I know it feels like I'm trying not to say it's Small fry, but in some ways it is, but it isn't for me, so. So, yeah, that's like my big win of the week. It's been a long time in coming.

Yeah. Congratulations. You know, it's. You can build a. You can build a wall, but if you miss a brick in the wall, like, the wall's not going to stay up.

Right?

Yeah.

So congratulations.

You know, they're. They're small but very, very, very necessary.

Steps, so parts that I'm super uncomfortable with. And so. And that was like the major hurdle to me being able to do all the other fun, creative things that I actually want to do.

So. Yeah.

Yeah, yeah. Awesome. Well, I'm so happy to hear that. And welcome. And Bianca, do you want to share?

Yeah, I'll share a little something. This is my first call and I am just. I'm glad to be here. I'll share two little things. One, mostly just surviving the week. Know I'm experiencing perimenopause insomnia, and it's. It's a little brutal sometimes. But the other thing is that I am just in the beginning stages of putting together a support group that will get started in January, and I'm very excited about that. And so in the next couple of weeks, I need to really get my stuff. Stuff together to put the word out and build the actual framework for it. But there's already interest and that is really encouraging, and it just feels good.

Awesome. Awesome. Well, I'm so happy to have those of you who are new here, welcome to Brave Biz Labs, and I think you've all had very productive weeks. I'm very impressed. Would love to start off with just a bit little. A little context setting, not necessarily training. There was this question that I saw on a TikTok this week, and I thought it was absolutely brilliant. I wanted to bring it to you all. And I think this is a great exercise to. For us to all incorporate in any kind of journaling practice we do, any reflections that we do at the end of the day, the week, the month, the year, whatever. So there's this concept that, like, back in the day when we were hunter gatherers, you know, you might have, like, ventured off into the wilds of the world and come back to the village with blueberries. And the question from the other villagers wouldn't have been, what did you do wrong to get these blueberries? The question would be, what did you do right? You know, how did you find the blueberries? How did you avoid predators? You know, how did you figure out that the blueberries weren't poisonous. You know, what path did you take? You know, what did you notice about the path? What were the markers? That it was the right path. So I want each and every one of you to think of something that you did, like some result that you got in the last month that you were happy with. And I want you to break down what is the Blueberry report on that good result? What are the things that you did right? What are the markers that you are on the right path? And just take a minute and jot down some notes.

It.

A few more seconds. Whatever you have is perfect. Okay, who, who would like to give a bare bones report of the Blueberry?

I think for me it was just reflecting on who I enjoyed working with. Prior or just like using their services? Prior. And gently doing follow ups. Like, there's no such thing as like being a gentle follow up as long as you're very like polite about it. There's no such thing as there's too many follow ups unless they say stop.

100%. Yeah, yeah. It's scary to follow up.

It is.

You know, you feel like you're being a stalker, you're bugging people, but it's, it's so not true. I can't tell you how many times I followed up with someone. They're like, oh my God, thank you so much. I've been meaning to get back to you. Yeah, love that. Thank you, Erica. Anything else you want to report on your Blueberry report?

Not yet.

Okay, cool. What else do we want to share about our Blueberry reports?

I'll share.

I keep talking about the details about like, what it is I'm trying to do and asking for help and putting.

Good vibes out into the world. Yeah, yeah. And it's working. Yeah. Thank you, Monica. Who else would like to share? Anyone? Okay, well then let's roll right into open Q and A. I. Well, before we do that, I invite you because we're really good at collecting proof that we suck and, and using it against ourselves and like just convincing ourselves that we're not doing enough or we're doing things wrong. So I invite you, like, to make a practice of some kind of version of this where you acknowledge yourself for what you're doing correctly for what you're doing right for what you're doing that's producing results. For one, it'll train your brain to view yourself differently. And for two, it's really easy to like get a result and write it off right away like, oh, that was just luck when really that could have been the gateway to a system of consistent business. Right? So we want to start doing Blueberry reports on ourselves, to start finding the common threads for how we're getting clients. You know, if. If you got a client at a networking event and you do a Blueberry report on yourself, and you realize, oh, cool, like, here's what I did at the networking event that got me that client. And then three months later, you go to another networking event and you get a client in a very similar manner. But you. You don't make the connection. You could be completely jumping over a source of business for yourself. Right? Got a client from doing a live on Instagram. Cool. And then four months later, you did another live, you got another client. If you're not making that connection, then you're missing out on a system that you could just recreate as many times as you want. Right? So I invite you to start making this a practice. This is actually something that I'm starting to make a practice for myself as well. And it's a lot of fun. Okay. So moving into open Q and A. How this works if you've never been here before is there's no such thing as a stupid question.

Okay.

There's no such thing as something that's too beginner if you're not even sure how to ask the question. If you're just like, here's this amorphous issue I keep running into. I'm not sure here. That is also fair game. If you have something that's super advanced that's also welcome. I. I try to answer questions as completely as possible, but there are some questions that are, like, really long, and if I can't get to the whole thing, I'll say, here's. Here's the top level. If you want to talk about the more detailed level, we can talk about that offline. Any questions before we go in now? Okay, cool. What questions do you have? How can I support?

I guess I could go first. So it's to where, you know, my. My win is also my question is I'm getting clarity on kind of what I'm offering. And I figure we'll talk about this more at some point. But, like, I. I am trying to figure out the best way to do an offering that I am basically just doing advising and not really any deliverables with my eight and nine figure CEOs. And I'm like, I feel like something's missing there and that I am struggling to make it something that they would actually be. I don't know, like Is that something they want? I feel it's what I do. And I know you like it, but like I, I don't know, like I think I've been pricing too low is one thing. And I don't know, I feel like there's something, there's a disconnect there that isn't working. And I, I kind of want to keep testing and try because I want to put something out on my website and LinkedIn saying this is what I do now, but I don't want to just. It can be 75% there.

Yeah.

To put something out. But I'm, we're just, just for everyone.

So they understand the context of the question. Because I know the context, they don't. Do you mind sharing so that they understand my answer?

Yeah. Okay. So I do marketing strategy for eight, nine figure businesses and I am trying to basically instead of having like a strategy plan for people is just do the advising, do the coaching, consulting, advising. All kind of just wrapped up in advising and try and move more in that direction. And I was charging 1600 for it. Everyone was like, this is an idiot. Like, don't, don't charge that low. But I've, you know, I was like, okay, I'll charge 2700. And people are still saying that is way too low. Um, so I'm trying to figure out, like, I don't know, like, I guess that I don't know. I, I feel like there's something that I'm missing before I can put it out that this is the direction I'm going, you know, because I want to start testing it as I'm going and then get coaching. Yeah.

So, I mean, so here's, here's the thing that we need to address anytime or developing an offer is what's the pain? It, it fit it, you know, helps people recover from and what's the outcome they're hopefully going to get on the other side. Right. So you know, the pain you fix with your done for you offer, you know the outcome. Right. You know, when you're doing it for them, like you're basically helping them have a marketing, a very efficient and effective marketing department. And then you're helping them, you know, add an extra zero to their bottom line.

Right.

Yeah. Which isn't a bad deliverable. Right. You know, that is a very easy sell. Right. Because I mean, everyone wants that. They might not afford it right now, but they want it. Yeah. When we bring it back to advising, we want to think about who's the person you're going to be Supporting. And what's the pain they're experiencing right now? Right. So if you're working, say, I know you work with a lot of construction companies. Who's the person who usually owns the company? What's their background?

Yeah, it's someone that's just. They started a business at a high school or college, and they're. So it's. The pain is that they're typically stuck. They just can't get it any bigger, any better anymore. So they're stuck. So that's.

Those are the people. I would also hazard a guess that they don't like looking stupid.

Yeah, very much so.

Yeah. They like. They like it when they make decisions that go. Right. Right. And they've probably made some decisions with their marketing that haven't worked out. Right.

Yeah.

And not just embarrassing, but it's like, it pisses them off. Waste of money on it. Right. And. But they're smart. I mean, and they're scrappy. I mean, they built this from the bottom up. And look at how successful it is right now. And they have this dream that it can be even more successful. They know that they've gone from where they started to where they are now. They believe that they can get to the next level, but.

Right.

They're bumping into this gap, this knowledge gap that they just don't have. Right. And so I would. I would position you as like, hey, listen, like, you're. You're smart and capable on your own. You've gone from here to here. Like, that's fucking impressive. And for you to go from here to there, there's some knowledge that you need and there's the ability to discern, like, what's the right decision and not the right decision that you just haven't never been trained on. And for folks who aren't ready to invest in a full done for you strategy, I offer an advisory program. So I'm basically, you know, the marketing angel on your shoulder who will help you make the right decisions for your business.

Yeah.

Right. And ultimately, you know, the goal is that you're spending money on marketing. You know, things that are bringing you more business. Right. You're able to turn around and say, I did this.

Mm.

You know, I was the one who implemented this plan. I'm the one that did this and this and this. I'm the one that brought in X and X, Y and Z. More business. You picture for them of who they get to be on the other side of working with you.

Yeah.

Right. It's not just a guy who, out of High school, started like a carpentry company and then got this and this and this and then got to this point and then stalled out. Right. It's the guy who went from that to, you know, this dream of the company.

Mm.

Right. Yeah. And you can say, you know, a lot of the folks that I work with, you know, they're not ready for whatever reason, they're not ready to invest in a full done for you strategy. And that's okay. Not everyone needs it.

Yeah.

Right. But there are certain things that, like, they need to figure out to grow their business that they just. They need a marketing brain to pick to be able to help them make those kinds of decisions.

Yeah.

Right. And that's what I do. And how it looks is we work together for a minimum of six months. You get, I don't know, between two, two to four calls a month where we're. We're really fine tuning your marketing strategy and your plan. We're doing meetings with anyone on your team who's going to be actioning this stuff, you know, and you get to ask me questions outside of those calls.

Yeah.

And I would say it's like four or five thousand. If you're. If you're getting told that 27,000. I'm sorry, 2700 is too cheap. Yeah, I think so. I would charge between 4 and 5,000. Yeah. You know.

Yeah, I'd be okay with that.

Yeah.

Yeah. But I mean, like, it's.

Yeah.

When we're working with folks one on one, like, they're not buying you. They're not buying your expertise. They're not buying what you do. What they're buying is who they get to be on the other side of working with you.

Yeah. And that's huge. That's huge.

Right?

You just said.

Yeah. And, you know, sometimes, like, people, like, they get on the phone and they're like, oh, you know, I thought I wanted that. Now that I think of, like, all the work it's going to take and, like, this and the money it'll cost to get there, like, I don't think I want it that much.

Yeah.

You know, and that's all it is.

Yeah.

But I think that that's your positioning. That's. That's how you set up the offer.

Yeah.

Right. And then you and I both know they're gonna get to a point where they're like, okay, this is a lot of work. You just do this for me. Yeah, yeah, yeah.

Okay.

And then. And then you've already anchored, like, here's what it costs. Just have me as an advisor if you want me to do it for you. It's that much more expensive.

Yeah.

Right? Yeah.

Okay, cool. Thank you.

Of course.

Clarity. I like the clarity.

Does this, does this, does everyone else see how they can implement this kind of thinking in their own offer? Thumbs up, thumbs down.

Trying to find the new emojis.

Oh, there we go.

Okay, awesome. Good, good. Thanks, Monica. Thanks, Jess. Okay, awesome. What other questions do we have today? Thank you.

Nicole, I have a question.

So my restaurant client that I had signed, he paid for the first month, our second month together, I was supposed to start working on his website. And I'm also charging him in terms of like a retainer for like social media managing. So like writing on Google reviews, like posting like once a week on their socials and things like that. I wanted to know because they are an Indian and Thai restaurant, I believe, like, because the Thai part of the restaurant they outsource in terms of doing a point of sales. And he asked me to take a pause in terms of building their website, so I haven't been able to charge him for this month. In terms of my service, besides the retainer, what might be like a gentle thing or something that I can offer in terms of like, hey, while you're waiting for this point of sales, like, I know that you don't want me to necessarily do the work twice, but like, this is so.

I'm sorry, I want to make sure I'm understanding the sequence of events. So they hired you to do. So you're doing social media and that's rolling the background and you're getting paid for that, right?

Correct.

Okay. And then the website. So you had started it.

I.

Well, I was supposed to start it this month, but he asked me to take a pause on it because they outsourced in terms of doing the point of sales, I think they were trying to connect it with some kind of third party webpage to like maybe do some menu ordering or something that I don't have necessarily any understanding for. But they, they asked me to take a pause because I think in terms of it being tied to like it being a Thai restaurant, there's like a Thai government situation thing. What I mean by that is that I learned that if Thai restaurants in America can get some benefits from the Thai government for. And so I think that is part of like the deal or something like that, the more that I'm involved. So I was like, okay, well, you sign the contract and technically our second month together, I'm supposed to be paid for this. But obviously I'm not working on it. So I'll charge you for, like, the monthly retainer. But, like, still, I. I need to know, like, what's going on, and I haven't gotten any clear updates.

Okay, cool. Yeah. So, I mean, and how are you doing the billing for them right now?

Currently, I'm just using PayPal, but it's not necessarily. It doesn't give, like, a very strong, like, push in terms of, like, the payment process.

Sorry. My question is, are you sending an invoice and they're having to pay it, or is it automated?

I'm sending an invoice.

Okay, cool. So this is the learning experience we all have to have in the beginning of our business is we want to automate our payment systems as much as possible. Right. Because, like, if we don't want to bump into this situation where then it's your decision to send the invoice or not.

Gotcha.

So, you know, and one of the things. And how much are they paying for the social media stuff?

Monthly retainer is 500.

Okay, great. Yeah. So. What I would do is I would reach out to them and say. Totally understand. Want to make sure, though, when you're. When we're a go for the website, that I have the availability blocked off, because doing a website takes, you know, a fair amount of time. And how I kind of schedule out my projects is I. I stack them so that I'm not doing them all at once, because I can't. Right, right. So I need to know from you when we're a green light for the website so that I can block that time off. And, like, like in the agreement, we do have it, that payment was due at this point. If that's not possible right now to block that time off, then I'm happy to make an amendment to the agreement where payment is due by this date. Right. So you're giving them something, but you're really, like, narrowing them into. Here's what we need to do. Like, if you want the website for me, here's kind of what you have to commit to. I'm. I'm making some allowances for this, you know, and. And you're showing them. Listen, like, we had agreed this. I'm happy to work with you on this, but we need to do X, Y and Z.

Okay.

Yeah.

Yes. I'll probably draft something up and then send it over in the biz for you.

Yeah, totally. Yeah.

All right.

If you don't mind also just incorporating the language that was in the agreement. I can't Give legal advice, but that way I'll understand how to, like, how to write it. Write the email so it makes sense. Email so it makes sense.

Yeah, for sure.

Yeah, yeah. You know, and it's, you know, we have. Our clients are just people and they sign up for stuff and they don't read all the, all the terms of the agreement and they forget and, and then something happens and you know, they make asks and it's a pain in the butt for us and it feels, it feels bad to like hold people to an agreement. Right. And going forward, you're going to want to touch base with whoever. Have you worked with David yet to get an agreement? Okay, cool. So you're going to want to like book in with him and let him know that when you work with clients, sometimes this happens so that he can put in language into your agreement that like protects you from this.

Okay, right.

But going forward, you know, for your projects, especially where you're doing a retainer thing and then you're doing these bigger projects, what I would like to see you do is take the cost of the bigger projects and build it in to the beginning of it. Either have it be an onboarding cost that people are paying for upfront so you don't have to worry about this getting pushed off and then worrying about like when the money's coming through, or you have it built into like the first three months of the payment.

Right, okay, yeah, that makes sense.

Yeah.

Because you know, if they're contracting you for something and you're planning on, on devoting time for that, you're not going to be out there generating new business because you're not going to think you have the bandwidth for it. But if then they do something like this and they change their mind about the timing and when they want to pay, you're kind of shit out of luck. You see what I mean?

Right?

Yeah.

So, yeah, like, money first. And you know what, you're a solopreneur, but it's not like you work for a company where they have an invoicing department and they have a big bank account that they can still pay your salary. Either way, it's completely valid for you to say, hey, listen, I need to be paid so that I can plan my salary basically for the next three months.

Right.

Okay, sounds good. Okay, thank you. Emails. I know. I hate, I hate dealing with this stuff too. It's not fun.

Yeah.

But yeah, I would approach it that way. Any, Any other questions on that?

Not that I can think of right now.

Okay, cool. Awesome. And Just tag me in the heartbeat when you. When you post it. Okay.

Thank you. Of course.

What other questions do we have today?

Hi.

I have a question.

Yes, Bianca?

It's so, it's about how to, you know, structure getting paid, but in a different way. So I have a client that I've been helping develop a support group, basically, and we are forming a second group that I am going to be running myself, but with her content.

So.

How to. How to fairly structure my pay and how to compensate her for using her content. And also we are both going to be doing outreach to find people for the groups. And so what, what, what I landed on. I haven't had the final conversation with her yet, but this is what I want to offer, is that we do after expenses, which there's only one expense, really, it's rental space to hold the group. So after that expense, I want to offer a 70, 30 split, No matter who the people are coming from, whether it's from her outreach or my outreach, that it's just a straight spot 70, 30 split. Does that. My first question is, does that sound fair? And. And then a secondary question is if she feels like that's not enough for her and she wants to do something more like a 60, 40, I want to ask for her to provide, like, consultation for me for running the group. So she would be getting more money, but I would be getting, like, more support from her directly out of it. How does, how does that all sound?

Do you mind telling. Just sharing what the support group is about? Is it. Is it for perimenopause?

No, no, it's not. It's.

It's.

We're calling it relational unmasking, and it's for neurodivergent women.

I love that.

Okay.

Yeah.

Yeah. I mean, so basically what she's doing is she's white labeling her program to you.

Yes.

Okay, cool. So, I mean, this is something that typically the person who has the intellectual property needs to figure out. Right. So you in the awkward position because you're, like, wanting to use her thing, but she's not initiating this conversation. So I just want to acknowledge that, like, if anyone in this group here right now develops something, you know, a sales training, some kind of, like, support group model, whatever, if you're developing it and having other people do it, like, there's so many opportunities for you to license it out, for you to franchise it, for you to create these partnerships, and really, like, it's your intellectual property, you get to decide what it is. Right?

Yes.

I think it's Perfectly fair for you to say, hey, listen, like here are the two models I think would work best. Right? We can do like, I would, I'd love to do a 70, 30 split split where it doesn't matter where the leads come from. I'll get 70%, you get 30%. Is she doing like a ton of outreach or is it just like several emails that she's sending?

Just a few emails, actually.

Yeah. So it's a super low left and, and, and I would lay out exactly like, here's, you know, the lift on your end. And here's the lift on my end. You know, there's also another option. If she's like, that's not enough. Then you'd say, okay, cool. Then what I think, and I would be careful using the term fair with, when negotiation with someone, because when you say, I think this is fair, if they have a different opinion, you've just painted them into a corner of being unfair and things that people think because like, like, I'm not an unfair person. And then it becomes this battle. Well, I think this is fair. I think this is fair. There's, there's a great.

Okay.

Never Split the Difference by Chris Boss. I've actually, I've never actually read it. I've only listened to it like a gazillion times on Audible. I keep meaning to go and read it like, but he does a whole chapter on fair in negotiations. So I would, I would read this book or at least listen to the audible. It's really interesting. He used to be a hostage negotiator for FBI and he teaches this in business situations. Yeah, but, so that's just one thing on the negotiation front. But I think it's totally fair for you to do a 6040 where she's offering support. Right. Another thing that you could potentially propose is, hey, listen, since we're doing this model, what I would love to do with you is become a partner in the business run groups from like the OG space and then like, like really help you license this out so that we can grow it so that we can franchise it. Right. Because for her that would be beneficial because she's obviously not taking the business initiative here to do that, but she's developed this thing, you know, and then you could become a partner and potentially, you know, get revenue from other people doing this as well. What's, what's coming up for you as I say that. Oh, you're muted. I don't know if you're talking right now.

Sorry.

Okay.

I, I feel like I could easily get some pushback from her on that just because, you know, so she is a therapist and has been in practice for 20 years. And. And I am not, you know, I don't have that training and experience, but I have participated in this group and. And actually, let me back up just one step further. I. I actually work for her as a personal assistant, and I helped her. So I have been supporting her in developing this group and also participating in it. And.

So.

So, like, the relationship between us is. Well, gosh, I don't know what to say about it, but there's a. There's a lot of nuance in there.

There's hierarchy. There's hierarchy that you're working within.

Yeah. Okay. That's a good way to put it. Absolutely. Yes.

And.

And I am the first person that she is considering of, you know, letting me use her content to run a group in a different area from her.

Right.

So. Yeah. And so that's why, I think that's one of the reasons why she hasn't had a real set, like, business idea about it, because we're, like, just getting started with this and we're just really just throwing around ideas, and then once we get established between ourselves, she will probably offer this same deal to other people. Yeah. So.

Okay. Yeah, well, I, you know, and I hear that. I hear that 100%. And also, this is above and beyond the scope of what you are currently being paid for.

Oh, absolutely, yes.

So.

But.

And also, like, yes, you know, talk about the split that you could do now, but I would still make the ask because, you know, if she is a therapist and she's doing all this stuff, she might not want to invest all of her time. Time in the business aspects of it.

True.

Right. She may want business partner. And so I would still make that ask. I would still say, hey, listen, you know, since we're doing this, and I know you kind of have this idea of doing this, I have a few ideas. And if you're at all curious about it, like, I love to talk about potential partnerships so that I could, you know, help support this business, this business model, grow and scale so that you can make way more money and that, you know, I could benefit as well.

Yeah.

The worst you can say. The worst you can say is, oh, no, I think I've got it. I don't need help with this. Cool.

Yeah.

Great.

Yeah. Okay.

And.

And I've already gotten permission from her that anybody who wants, like, private support outside of the group, that would be 100 me.

Amazing.

And yeah. Yeah. So, okay. Okay, well thank you for that.

Yeah, of course. No, I'm so, I'm super excited and let me know how it goes.

Thank you. Yes.

Cool.

What other questions do we have today? I can tell it's like a really exhausting time in the world when everyone's off camera. It's not a problem. I don't care. But it's rare. It's rare for this group to be totally off camera. Who would like to go next?

It. Anyone?

Any questions? Even if it's not really a question, if you're just like bleh it.

I have a question. Sort of.

Ah, going first.

So I'm at the very beginning of building the business and I'm working my daytime job as you call it. Which is funny because that's what my dad always called it too. I'm just curious. I'm not at this point yet, but I'm really curious what you would advise as to how someone starts to tell. My goal is to slowly build it so that I can part time my way out of the job. And I'm just curious what advice you offer like how do you do that? When do you know it's the time to take that leap. And for context, the salary coming in has to match. It has to match. There's no space, there's no Runway. Not with two kids approaching college. So what should I be looking for? How should I bear that in mind as I'm building the business? And I expect it'll take years. That's okay, maybe it won't, I don't know. But I'm just curious what you would say to someone in that space.

Yeah.

And just give me a basic rundown of like the offer that you have in mind and what the business is in your mind right now.

Yeah, sorry. I'm an ADHD coach. ADHD and CliftonStrengths. So I have one on one clients right now. Where I really want to build into is corporate and non profit and you know, what have you contracts. I'm not really sure. That's another. I was telling myself, geez, I need to make notes all the time of all the questions I have for you for every month. But how, how I scale this into being something companies pay for. I'm not really sure. Like how do you pitch to somebody, hey, I'm an ADHD coach and I can help you with the people who have trouble procrastinating and all those other kinds of things in their business. I'm not sure what the business case for that. I mean I know there's a business case, but I'm not sure how to do that. So anyway, that is the business that I'm working on building. I'm an ADHD coach. I also combine Clifton's strengths. So I take it from a very strengths based perspective and how you deal with the challenges of being an ADHD person with the strengths that you have and how you can use those to offset and deal with the challenges that ADHD presents. Right.

So I mean, to answer your question really quickly, how you transition the one on one into corporate, you know, honestly, like the things that people do to be able to manage their ADHD generally like massively helpful for the productivity of anyone. Right. So, you know, your selling point is how do we, like how do you make your teams more productive? Well, I help you do that. I come in and I help your managers help their teams be more productive. I work with teams to help them come up with systems that make them more productive. Right. And I do this because, you know what, I work with ADHD people outside of this one on one. If I can help them be more productive in their life, I can help your team. Right. And, and so I think that's the jump that you do and you do it. I love that you're Clifton. Clifton strengths training as well. You have that sort of, that kind of angle to it because that's something that is seen by businesses as something that they trust as a, as a, as a model. So I mean for you, it's, it's really. How much money do you need to be making a month from the business? Do you have a number?

Sorry, I'm getting really good at the mute button. A month? I don't know, I haven't done the math on the month yet. I would say probably around 20 to 25k would be my initial target.

20 to 25k a month? Yep. Okay. And then. Yeah, so for, let me just think for this, and this is kind of just like a Cliff Notes strategy. So what we need to get you to the point of is we need to get you making $10,000 a month at least with one on one clients that you're working with outside of your day to day job. Like I want you to be super cheap, as cheap as possible. Because I want every dollar that you're making that you're not spending on your business to go into a savings that can be your Runway. Because I don't think you're gonna be able to jump from your 20 to $25,000 a month paying job into, directly into a 20, $25,000 a month paying business. There's going to be like a period of a gap. I think you're going to have to figure out are you comfortable with making 40, 50, 60% of what your, your monthly salary is before you can jump? And, but like the bigger, the bigger a savings account you have that can kind of like keep you afloat in the interim as you're building it up to full time, the better. What kind of hours, what kind of hours do you have for your, your job?

40 hours.

40 hours. And is it like nine to five?

More or less? Yeah.

Well, yeah, I mean it's kind of tricky to do corporate work when you're in that kind of schedule, right. Because like the sales process, all the sales calls that you're going to have to do with potential corporate clients are probably going to have to happen within that time frame. I don't know how militant your company is with your, and of course delivering it is going to have to be within working hours. It's not something you're going to be able to do in the evenings or on the weekends. So that's really where the big money is. But, but here's kind of your, your high level game plan. You're going to focus on getting one on one clients as you build up your book of business of one on one clients. Then once, once you have like a really, really solid system to get them, you're gonna roll out some kind of group program, right? Because then you're, you're trading less time for more money, right? All this money is going into a savings account that is your life raft for when you leave the job. And you're not making quite enough yet, but it'll keep you afloat. And then all the while you are also marketing to corporate. Corporate contracts can take anywhere for a year to come to fruition, usually six months to a year. So you, you basically need to do your fastest path to cash, which is one on one clients, which it sounds like you're doing, start making more money with less time and then figure out like what your stomach can take with, with jumping before you have your salary covered. Does that make sense?

Yeah, absolutely. That, and that has been exactly what's been on my mind. Like what's the abyss I'm staring into in terms of I know at some point I'm gonna have to take the leap, what's the number I'm gonna be comfortable with and how long. And so if I had contracts and things that, you know, with corporate contracts that would make me Feel more comfortable and sort of coaching myself out loud, what are the things I'm gonna need in place to make me feel comfortable to take the leap. And you know, like, that's why I was thinking doing the part time thing, you know, once I get to a point where I can start to offset that, then I can create that space to have those sales calls, to have those, you know, actually doing the work during regular business hours, so to speak.

Yeah. And you know, it's different for everyone. One of the things that I work on in BYOB Advanced and with my one on one clients is we work really heavily within your money archetypes because we all have, there are about eight money archetypes and we all have our top three. So for instance, I'm a maverick, celebrity and nurturer. None of the three are savers. So that tells me a. I have to make sure. But I'm also extremely comfortable with risk. I will bet the whole farm on something if I think it's going to work out. And I might panic for a moment, but I always find a way to make it work right. For someone who say an accumulator, they would have a heart attack and die if they lived life the way I've lived my life. Like they just. I had, I had a client once who's in a very strong accumulator and another maverick was talking about running out of money and she like literally had to come off of mute and be like, I'm sweating. Can we, can we move on? I'm having a panic attack for them over here. So it's really, it depends on what your like money operating system is and what you'll be able to withstand on an anxiety level, if that makes sense.

Totally does. And I, I'm, I'm lining up with your accumulator there.

Yeah, yeah, yeah, yeah, exactly. So I mean, and that accumulator, funnily enough started a business, quit her job four months later because she got like, you know, she got a fair amount of clients pretty quickly. So it is possible, it is 100% possible to do that. But yeah, it's different for everyone. There's no like one number that works for everyone.

That's been really helpful. Thank you. Just in identifying too, like more with, with more sharp clarity. What exactly. I need to clarify for myself where those, those things gonna be. And it seemed like a pipe dream for now, but it, it's also safer space to do it right now because it's a pipe dream.

So.

Because I'm not staring into that abyss right now it gives me a little bit more room and the anxiety button to go. Okay, well, what does that actually look like?

Yeah.

And, and honestly, like, as you're making money with your first few clients, like, watching that, that savings account grow is just going to be like that much more of a relief to you because you're going to be like, oh my God, like, this is what is going to support me as I go forth and do this. And it's just going to give you all the fuzzies and all the confidence, you know, for you. With my clients who have full time jobs, who are starting a business on the side, the thing that is most important is being economical with your time. So figuring out as fast as possible what will get you clients as quickly as possible in the least amount of time for you, like, that is the name of the game. And if you're at all curious about what that looks like, we can talk offline if you want.

Yeah, thank you. I appreciate that. It's ruthless efficiency.

Yeah, exactly. And it's figuring and it's honestly like it's throwing pasta at the wall and figuring out what sticks and just doing it and doing it and doing it until you figure out like, okay, there are three noodles up here. Keep doing that.

Yeah. And two, being in long enough to see what the cycles are going to be. Because I work with kids and adults, so I suspect that there will be cycles, you know, summer will probably be lighter and so how do I plan for that? What makes sense there?

So one thing I will name is working with kids and adults. You actually have three different people you're having to market to. Right. So if you're working with adults, you're having to market to them and their problems that they're experiencing with their own adhd. If you're marketing to kids, you're having to not only market to the parents, but you're having to also market to the kids. All right, so you. That is a lot of marketing to have to do for a person who's working 40 hours a week and doing this in their spare time. You're only one person who's doing the whole marketing department. What I would recommend is I would, I would work with parent, I would work with adults because they're the easiest. They have control of their own money and they are like directly impacted by their own adhd. Right. That would be my guidance on that.

Just a lot of sense too. And, and to switch into the. Or not switch into, but to add the corporate side or to branch into that first. That Makes a lot of sense to sort of narrow in on them.

Yeah. And then a few years down the road, you could absolutely, like, incorporate some kind of program that's specifically for parents and kids, you know, that you could then sell to your whole list who's been corporate clients, you know, adult clients, all that stuff. But I would wait for that because those kinds of business models take a. Take more time to get off the. Off the ground.

Okay, that's super helpful. Thank you.

Of course.

Yeah, Great question. Awesome. All right, we're almost at time, so I love wrapping this up with main takeaways. How we do this is whoever volunteers first tells who goes next and who goes next and who goes next. Who would like to start us off with their main takeaway from today?

I'll start. I work with a coach, and she always talks about talking about your transformation and your offer, and it never, like, clicked for me until Katie said they're buying who they get to be after they work with you. It just, it makes so much sense now. And that's like, I've been having a hard time with my messaging, and now I get to, like, message in a way that's authentic to me. So I want to thank you for that. And I'm going to call out Margaret, because your picture's showing.

Fair enough. Good morning. I joined partway through, but to me.

I'm going to say my takeaway is.

Just this fascinating place of, like, where everybody's different, business is and, you know.

All the stuff that's like, huh, I'm.

Not thinking about that now, but I love having a seed and starting a file, you know, for, oh, maybe that's going to be something I need, but not today.

Thank you, Margaret. And who are you picking next? I'm just like, let's see, I'm doing this on my phone. Erica.

My main takeaway is being able to take account of myself as well as serving others. I think, I think, like, getting into the depths of everything, you. You want to help a lot of people, and then you're just like, oh, yeah, well, I do need to get paid for this too, so let's do that. Jennifer.

Thanks. I have a couple. So I'll just summarize. The previous one that was said is that buying who they think they're going to be on the other side of working with you is really, really helpful. And then just sort of my own is, Katie, what you said about how to market to the corporate entity, I loved the idea. Well, if I can do this with ADHD years, I can do this with you and your teams. So, so that was really helpful. So next. Monica, did you go yet?

No, not yet.

Thank you.

I really, really liked the Blueberry report and learning about that. I'm going to do that more.

Thank you.

Bianca, I think was the last.

Okay. I hope you can hear me. I'm driving now. Okay, great. Two things. Yes. The, the framing of they are buying who they think they'll be after working with you. That is super helpful in when you're offering work that really offers like intangible results essentially. So that, that I thought was really, really great. And, and then I also just want to mention the note on. Automated payments instead of invoicing and waiting for payments. That's just a, a really good thing to note. So I appreciate that. Thank you.

Thank you so much. And I just wanted to share one thing that I'm doing. On Monday evening next week we have a little election happening. It's super stressful. I'm doing kind of a 2024 election reset for business owners because I know like sales slowed, slow down around elections and it's really stressful this year and it's really easy, especially since I know a lot of my people are empaths and we take on a lot of the stress and fear that's out there in the world. It's at 6pm on Monday. It's totally free. Just a support call. Going to be doing like an energetic clearing, doing some reality focusing so we know what we can really put our energy to and, and stay grounded throughout this time and still stay present in our businesses. So if you want to come, I just shared that link in the chat. Just go ahead and register. And if you want to share it out with anyone who, you know is struggling with the anxiety of all the stuff, then please feel free to share it out. It's just something that I'm paying forward to my community right now. For those of you who have joined for fourth Friday, I was so happy to have you here. Thank you for being here. If you want to come at any point on any fourth Friday, do this as many as, as many times as you'd like. There's no limitation. If anyone's curious about working with me, we can touch base about that after the call. And for my clients, you know where to find me if you have any questions offline. Thank you again, everyone. Have a great Friday. Thank you, Katie.

Thank you.

Bye.