Brave Biz Labs 2024 11 01

Bonus.

Bonus. Hello.

Hey.

Happy Friday. How are you?

I'm good. How are you?

I'm good. Happy November.

I know.

I'm not excited about the clocks going back, though.

Oh, I know.

Forward, however it is, because I don't know what it's going to be like where you are, but it's going to start getting dark at like 4:30.

Yeah. Not quite that early for us, but early. I know. And it's like we have dogs too, so, like, you know, they don't change, so they'll be cranky. Hello, Erica. Welcome.

Hi.

How are you?

Well. How are you? Good, good.

Happy belated Halloween.

I know. Same to you. What are we celebrating today?

I'm finally having the calm with the interior designer today.

Good, good, good, good.

I officially also created Moonlit Chick Studios as my LLC for New York.

Congratulations.

And later today, I will also be following up with that business that I call for market research. And so I thought about making like, a pitch deck, but I think I should slow down in terms of getting more intentional as to, like, what they would like to get from a service for me before I, like, make anything. So. But I'm excited that I have two important calls today.

Yeah.

And you're spot on with that. You want to have the sale the initial call first so you understand what they want.

Right. I have a quick video edit that I am working on as well with some really good pay and then working on a branding kit as well.

Awesome. Yeah. You're busy. Congratulations.

Thank you. Thank you. I'm trying.

I'm really trying. Well done. Awesome. Thank you for going first. And who, who would like to celebrate next? What are we celebrating today?

I took my first dive into creating a video this week and posted that on LinkedIn. Got a lot of engagement, which was great. And I rewrote my About Me section to be much more clear and directed towards the clients that I'm trying to attract. So those are two positive actions.

Awesome. Congratulations. And yeah, I'm super excited for the rest of the videos you're going to be posting. Yeah. Awesome. Monica, did you get your hair done?

I got new glasses. That's my celebration.

That's what it is. They look awesome.

Thank you.

This is literally the first time I'm wearing them this morning, so I'm getting used to them.

They're weird feeling. Oh, man. Do you have anything to celebrate this week? I'm.

I'm celebrating the glasses because I've always wanted to branch out and get, like, new, different ones. And yeah, I was just like, okay, I'm gonna try it out.

Yeah. Awesome.

It's small, it's silly, but.

No, but it's, it's identity, it's brand, it's all things. Yeah. Thank you. And Yvonne.

Nothing on the business front to celebrate, but on the personal side, I just completed my. My yoga studio. Did a 30 day challenge. 20 classes in 30 days and I successfully completed it. And we're having a party at the studio tonight, so that will be fun.

That's a lot of yoga.

It's a lot of yoga. It's a lot of sweat.

Yeah. A lot of laundry after the yoga and sweat.

That, that is the one drawback is like, you literally have to do laundry after every class. Right. Because it's like.

Yeah. So gross.

Disgusting.

But yeah, it's worth it. And if you leave it and you wash it, then it like smells mildewy until you like soak it in vinegar.

Yes.

So I guess that's the other celebration. I've done laundry every day this month.

Great. Love it. Perfect. Love that for you, not for me.

Well, I'm taking care of myself. I guess that's the celebration. I'm focusing on my health and taking care of myself.

Yeah. Awesome. Cool. Well, happy Friday, everyone. I created a little tool that I showed at Brave Biz Labs after hours this week and I really made it. I was inspired by a conversation I had with one of my one on one clients who were working on her calls to action. I wanted to share with you all. I'm going to be putting together just a little instruction sheet on it and sharing it to Heartbeat, but I want to show it to you right now. So I think you have all heard and welcome, Lauren. Hello. Welcome. Lauren, do you want to celebrate? Celebrate anything? Sure.

I am celebrating that I'm going live on LinkedIn today at 1 o' clock for the first time in a while.

Awesome. And you're going to tell your story and I'm going to be there watching. And anyone else wants to join, please do. Yes. Thanks. All right, awesome. I'm just going to go over this. I know you and Jason were on Brave Biz Labs after hours, so. Okay, so calls to action. The strongest call to action that you guys can do is a solid if then statement. Right. And we want to do this like talking about our ideal client, clients that we worked with in the past, clients that we're hoping to attract in the future. And really like your, your main problem is going to be one problem rephrased a gazillion different ways. Right. So I'm, I started Doing this for myself to map it out to give you guys an example. So this is as if you were going to do it as a carousel on, like, Instagram or on LinkedIn. So slide one would be the topic slash, hook. So for my clients, it's can't get sales calls. Right. Slide 2 is totally optional if you need a little more context about, like, why this is such a big problem. So, like, if you can't get sales calls, you're not getting clients. And if you don't have clients, you don't have a business. Right. Slide one could be, you know, you're afraid to post salesy content, right? And because of that, no one's booking. And you kind of explain or you empathize. Like, you know, most people have had a bad experience with a salesperson with, like, they've seen really slimy stuff. They don't want to be the oxiclean guy. They don't want to be seen as, like, a used car salesman. And that's totally normal. But, you know, like, chances are if you're worried about being those things, then you probably aren't going to be those things. Then slide two is you don't know what to say that your clients want to hear. Then you can go into, you know, in my program, I actually teach people how to do a deep dive on their niche so they know exactly what they need to say. Right? And then slide three, I'm sorry, number three might be, you know, you get people showing interest, but when you offer them times, they never get back to you. Right. And then slight, you know, the explanation for this could be, well, you're making it too complicated for them. You know, you're not letting them, like, just pick a time and. And book in. Right? And, you know, if you're struggling with any of this, like, I help my clients go from not having any sales calls to having consistent sales calls. And if you want to learn how to do that, then book a call with me. Right? And you all can do this. But I want you to notice, like, the things that we're pointing out, we're not solving them. We're pointing to. Here's a. Here's the thing you need to work on. By the way, I teach my clients that, you know, or here's a fear you have, and it's totally normal. A lot of people feel that way, right? But here's, you know, here's why it's like, not a valid fear, right? And this, I've mapped this out so that if you wanted to make carousels out of this, you absolutely can. Why isn't this working? All right. But also, if you wanted to use this to map out a reel or a video or a live, where you really flesh it out and tell some stories throughout, you absolutely can. So I'm going to share this in the chat. Any questions?

Can you.

Sorry, can you explain what the number one, number two, number three was again? That's the problem. That's the problems.

Yeah. So those are the, like, three. The three iterations of, like, what's going on for them. Why is this. Okay, so, like, you're afraid of asking for more money. Right? And, like, one of those things is, like, you have this belief that, like, if you charge more money, people are going to tell you that you're not worth it, you know? Or, you know, you learned early on that you could only make a certain amount of money in your career. And, like, why should that be any different as owner, you know? You know, you grew up with someone telling you, like, people who are rich are greedy and evil, and you don't want to be that. So you, like, the last thing you want to do is raise your rates because you don't want to be a greedy, evil person. Right. And then. And then you set context or you empathize with whatever it is that they're thinking, you know? And. And honestly, like, this comes from your research. Like, you could literally go through and pick, like, one interview and come up with three or four different layouts of this. Right. Does that make sense? What other questions do we have on this?

So just to reiterate the topic and hook. Are the symptoms that our clients are getting? Right? Because, like, they're not the symptoms of my clients.

No, I kind of just mapped it out so you could see, like, here's my variation of it, because you guys know me, you know my business, you know, you know, the things that I focus on. But yeah, for, you know, for you, it's like you. You have sleep.

Yeah.

Right. You wake up in the middle of the night stressing out about work.

Yeah.

Yeah.

And then would 1, 2, and 3 be the symptoms or the problems? Right.

Because when we talk iterations of the symptom.

Iterations of the symptoms.

Yeah. So they would be like, if someone's not sleeping, like, Like, you could, Like, you want to speak to the things that are feeding into that symptom. Right. So, you know, before you go to bed, you're checking your email. So you know what this does to your nervous system is it bombards your brain right before you're supposed to go into rest with more stimulation about problems you need to solve, right? And that makes it really hard for you to fall into a restful sleep. You know, you might be sleeping with your cell phone next to you, which, I mean, you know, it might vibrate when the email comes through, you know, and then you can say, you know, like, it's really hard to change these little tiny things about how you do your everyday life. But it's the little tiny things that help you either be healthy or really unhealthy. Right? You're not solving the problem, you know, you might point to and, and depending on, you know, what your work, what your problem is, or what, what are the things that are keeping you from getting restful sleep. You know, I work with my clients to help them make tiny changes that won't take them more time, but will have the max amount of effect, max impact. Another one could be, you know, when you wake up, you drink so much coffee to get yourself revved up that like, you have to drink alcohol later in the day to bring yourself back down. And, you know, that's not good for your sleep, but it's become this, this routine and you can't seem to break it because if you don't have that, then you, you're still awake because you had too much caffeine that day, right? So you're kind of name like pointing out here are factors that are probably happening in your life, right? Because then what, what the goal is is that we want them to read it and not be like, oh, cool, I'm going to save this for later because it's super helpful and I'm gonna like, implement this in my life even though they never will. They'll save it and never look at it again. We don't want that. We want them being like, oh, that doesn't really happen for me. But that. How the does she know that about me? I didn't realize that wasn't just a me thing, right? Oh my God, that's such a great call out. Fuck. Like, I, I thought that I was really fucked up here, but if she's saying that she helps people, you know, get better sleep while also being better at work and, and I can get, you know, I can do it without making a big change that's gonna like, completely upend my life. Like, if she knows this about me, I bet she can help me do that, right? Jason, I saw you went off mute. Do you have something to add or, or a question?

Oh, no, sorry.

Oh, no, no, no, no, no. No, it's no problem. You don't ever have to be on mute in these calls, but I sometimes take it as a signal. What other questions? Anything.

Maybe just one quick practical applications question. I rewrote my about me page on LinkedIn, and I used an if then statement to. To say, like, if these are the problems that you're dealing with, then book a call with me. But I. In that blurb that I did, I didn't go into, like, the symptoms. I just highlighted the problems that I would address. Do you feel like that's appropriate for that type of a. Of a message? Where.

Let me look. I'm gonna do your thing, right? Yeah. So you do have to go into the symptoms. So the core of the problem is never what's going to speak to our. Our clients.

Okay.

Right. Like, the things. Trying to think I haven't had enough coffee today. Like, for instance. Yvonne, can I use you as an example? So, like, you're. You're learning that your clients don't want to admit that they're burned out and they think of burnout. That's for other people. That's on me. Right? You know it's burnout. I know it's burnout. Their doctors and their family and their friends all know it's burnout. Right. But they're not looking at it that way. It's the root of the problem for them. They're not. It's not the thing that's hitting them. The thing that's hitting them is, is they're starting to make mistakes at work. I think it's hitting them is their kids are like, can we hide your phone? Because we don't get to hang out with you anymore. Right. We want to always go for the symptoms.

Okay.

Yeah. And we wanted to make it so. A couple edits that I want you to make. Is. And. And are you saying I've worked in tech for over a decade because you're also wanting to use this to get another job?

I was trying to build credibility in that. Like, I have had a successful career, and now I've built this coaching business.

Yeah. You don't need to. I would nix it.

Okay.

Yeah. I would say, you know, my clients and I do this in my about section. Like, my clients all start with this problem, this problem, this problem, this problem. Right. And of course, I'm not saying problems. I'm saying symptoms. Right. If someone wants to know if you're certified, they'll go and look. But I would take that out because it's not about our. About Section should be about our ideal clients, not about us. No, like, they don't care about us. They don't care about any of that stuff. They will find out about it if, if they need to. But our about section should be like, them being like, damn, like, is my diary still here? Like, did he sneak into my house and, and read it and he wrote this?

Right, okay.

Yeah, Yeah. And then. And you know, one of the things that you can say absolutely is, you know, I, I started off with a substance abuse problem and, you know, it was really hard, but I overcame it. And I have had a really successful career doing these things. And I know what's possible for you because I've gone through it, and if I can go through it, I know you can go through anything. Right. That, that makes your story about them less and not so much like, here's a little bit about you now here's some stuff about me.

Right?

Right.

Okay.

Yeah. Like every, every self help book, almost all of them start off with, like, either the introduction or the first chapter of, like, here's how I royally up my own life. And here's how I did it, like, to the worst degree. And I did this, and I did this and I did this. And then my dog ran away and it was a wake up call because even my dog couldn't stand to be around me. And then I, I climb my way out of this, like, deep, disgusting pit that I created for myself. Right. And it's, it's a story that you share. Like, it's the hero's journey, but it's, it's so that your reader can be like, well, I'm not that bad. It's fine. All right. They can do it. I, I trust the rest of this book, you know, or, wow, they're as bad as I am. Great. If they could go from that to where they are right now.

Cool.

I'm in.

Okay.

Right.

Yeah. All right. Any other questions on this before we open it up to open Q and A? No.

Okay.

Awesome. All right, well then what questions do you have? How can I help?

You mentioned previously about, like, doing an audit on your own LinkedIn account and seeing, like, if it's easy for people to get in contact with you.

Yeah.

How would you go about doing that audit? I. I think the answer is just ask somebody else to do it. Just because, like, of course I think, I think it's easy because, like, I know where to go and I know how to, like, I know how to use LinkedIn. I know all of where everything's located. So I'm just wondering from a perspective of somebody that, like, may not be familiar with LinkedIn at all.

Yeah, yeah. So I'm gonna. Do you mind if I just go into your LinkedIn profile?

Sure.

Okay. Here. Okay, cool. So I'm an alien, I'm new to earth, don't know what anything is. Right. So right off the bat, pretty clear what you do. Right. I might not know what this means. So it could be, like, helping professionals get into careers and data. You know, you might add some more details there. Not necessary. Not 100% necessary. If you have, like, a really clear instruction about, like, who you're useful to. Right. So like data career coach, audit analytics, and AI consultant, we want to. We want to be very specific that this is about our clients. Right. So data career coach, who is that useful to? Are you useful to people who are already in data, or are you useful to people who are wanting to get into data? Like, that's where there's some questions.

Okay, that makes sense.

So, you know, and, and you can be as straightforward as you want. Like, folks who want to get into data work with me to get the career of their dreams, you know.

And.

Then I, you know, and companies bring me in to create data analytic structures for X, Y and Z. You know, we want to make it very much about them. Yeah.

And this is in the, in the headline, because I, I thought the headline needed to be very small because that's what you see, like, in all of the posts.

Oh, okay. So here's. Yeah. So in the very, very beginning, you have to, like, make it super about your ideal client, not about you. Right. And remember, if it's cut off, people and people are curious about what you'll do, what you do, they'll go to your profile. Okay. Right. We don't, we don't want to shrink to fit into what people are seeing. We want to take up space and create intrigue. So, like, oh, I think that she's talking about me. I want to work in data. How can I find out more? Okay, Right.

Okay.

Yeah, that makes sense.

And then, you know, it depends on the industry you're in. So, like, if your ideal clients know what these acronyms mean, great. Yep. But most of the time in coaching, and I know these are. These are professional things, but let's just pretend these are all coaching credentials. Most of the time, our clients don't know what these credentials mean.

Yeah.

Right.

So that's, that's geared. So mine's a little difficult. And, you know, I've continuously Struggled with this because I'm a career coach. But then also the audit analytics side of it, and that's those audit credentials.

Right, Right. Yeah.

So then it's like where to put that and like how to showcase that.

Yeah. So I mean, you can have it here. It does take up real estate. You could put it somewhere up here. Oh, okay. You could also put it in your about section. Yeah, right. And then of course, like, you have down in your licenses. Jesus, 48 licenses.

I know. That's another thing where I'm like, well, that one's pointless for me because I take. Yeah, I take a lot of courses.

Yeah, that's really cool. Okay, cool. Jesus Christ.

So that's why I was trying to condense it, because obviously nobody's gonna go through.

But here's the thing. Like, the people who care about this shit, they're going to come to your profile and they're going to be like, oh, here's the problem. She solves. We have that problem. And then they're going to go and check that you have these licenses.

I see. Okay.

Now, like, if it matters to them that you have that, they're going to. They're going to seek it out. Okay, Right. Yeah. And then watch my LinkedIn course here. Okay, so this takes you to a LinkedIn thing. So. Okay, so already how do I get in contact with you?

Yeah, so I mean, this is probably a bad time for you to do an audit on my stuff live, because I. That directly relates to a post that I did a couple days ago. I actually change this every other week to the book appointment and then the course, depending on what I'm highlighting.

Excuse me, have you ever thought about doing like a bitly or what is it a link?

You know, that's a good point.

Yeah.

Yeah, that's probably. Yeah, that's better. Okay.

The link tree will be like, oh, do you want to book a call with me to find out about career coaching? Do you want to book a call with me to find out about my audit analytics program for companies? Or do you want to go check out my LinkedIn learning course?

Yeah, yeah, I have that. So I just need to switch that link. That makes more sense.

Because that way, that way, like, what we don't want to have happen is people are like, oh, oh, I like Monica. Like, I'm thinking about hiring her as a career coach. And then they come back and it's gone. Because they'll, like, they can make up the story that you're not doing that anymore. They've changed or that you're not taking clients.

Okay.

Yeah, I'll.

I'll put that back.

Yeah, that's helpful.

Thank you.

Yeah. And then. Hey, nerds.

So this one again right now is geared towards me getting corporate position rather than highlighting the coaching stuff.

Right. So. So even with that in mind, it's. It's all about you. Yes. Right. We don't want to make it all about you. We want to make it all about your corporate clients. What are the problems that they're running into, you know, within their organization. Yeah, I see that kind of stuff. And. And you can have this stuff because it's going to be important for them specifically to know at the bottom. But we want to start it off with, you know, you're running into this problem and this problem and this problem, you know, and. And probably, like, you want to implement something that's easier, but you don't have the manpower for it. You know, like, everyone's already maxed out on everything that they need to do. You've probably had cuts to the team as well in the last couple years. You know, what people do, what companies will do is bring me in to. To create this, implement it, and train their team on it to free everyone up, to be able to identify this. This isn't this. Right. And then down here, you can absolutely have this. But what we don't want to have happen is, like, We. We don't want them to be like, oh, cool, like, we could hire her, because this is. This reads like someone who might be applying for a job.

That's what I'm saying. That's. That's how this is framed right now on purpose.

But that's helpful for a job or bringing a consultant. Those are two different things. Yeah. So a job. You're wanting to apply for a job right now.

That's what this is geared towards.

To get a W2. Yeah. Okay. Okay. Well, then I wouldn't make any changes to it then. All right.

No, but that is helpful information on making the switch. When I can make the switch.

Totally. Yeah. And then, yeah, you have to book a call. So if someone makes it down here. Great. But again, like, a lot of people will get here and kind of scan down and go. And jump over and go straight to, like, your. Your activity and stuff.

Yeah.

Okay.

For the link to the link tree, what verbiage should I put there? Because maybe people aren't familiar with what link tree is.

Yeah, I might put, like, find out more. Check out my stuff. Book a call. Like, my links are here, you know?

Okay.

I like to find out more.

Yeah, okay, cool.

Thank you.

Yeah, of course. Hi, David. All right, what other questions do we have today?

What's the theme? I haven't been here in a while.

What's the theme? We started off. Let me see. I started off with a little training on how to do a really strong if, then statement call to action. And so if you open up, this is a sheet that kind of breaks it down so that you can pick the topic of, like, what your clients are struggling with, and then you can come up with, like, three sub problems from that problem and how to really, like, lay it out so that it's like, oh, yeah, that's me. And that's me. That's not really me, but, oh, my God, that's totally me. And you're not solving the problem for them. You're empathizing with it. You're making it look. What's that face, David?

No, it's cool. I'm looking at it. No, no, sorry. I was digesting. Afraid of sounding stupid. People aren't buying.

Yeah. And then, you know, like, if. If you're going through the same thing, then book a call with me because I help my clients do this.

Like it.

So we started with that. What are the questions do we have today?

How about motivation slash, kicking the pants for getting back on the social media horse?

Oh, yeah.

I just opened up my LinkedIn when you're doing the butterfly, Monica and I saw like four months since my last post. And, like, I feel like extremely much less motivated to post that. I did, like, before looking at that because it's like, well, four months, like, and if it's five months, what's going to happen? Like, that's a little. That's the first thing where my brain went. And that is why it's formed. That's why it's been four months.

Yeah, yeah, yeah. Okay, so I'm actually going to have you. You don't have to do this in front of everyone, but I want you to get up and I want you to do 30 jumping jacks.

All right, all right. We just want to tell my video so you don't have to look at my crotch while I do it, you know?

That's so kind. Thanks, David. Well. Well, David's doing jumping jacks. Let me explain why I'm having him doing jumping jacks.

Okay.

Our brains like to take over.

They.

They.

Our brains were taught to do all of our thinking in our brains. We actually have a lot of neurons in our heart space and in our guts and when and when, like our brains take over and they start, like ruminating on a problem, we start experiencing stress. Right. And adrenaline is one of the, the hormones that gets released in that kind of scenario because, like, we see this as like, oh, my God, like, I'm in danger because I've already failed. Right. And adrenaline is one of those chemicals that does not leave the body by us hydrating or resting. It can only leave the body if we move it out. We burn it out. Right. So if you find yourself in like this, oh, my God, I've already failed. Like, I can't. We need to burn out that adrenaline. Okay. So, David.

Yeah.

You did your. That was fast.

I'm back.

Yeah. You did your 30 jumping jacks.

Yes. 30 jumping jacks.

You didn't cut any corners.

I mean, you can want to watch me do them, but I just feel this little go.

No, no, no. Okay, cool. So now that you've done that, I mean, to like, scan your body.

Yeah.

And think about posting to LinkedIn. What's here.

Now? I'm thinking about posting about doing 30 jumping jacks.

Yeah.

Cool. That's pretty funny, actually.

Yeah. So write that post. Monica's doing some. Everyone do jumping jacks. Let's go. Yeah. We get, we get so tied up in our own head sometimes that we just, we make things way harder. Yeah, right.

I hear that.

You know, it's like, what's that advice? Like, if you feel like you can't get anything done, just go and clean your toilet.

Just go. What?

Go and clean your toilet.

Oh, clean your face and sit on. And I was like, that doesn't generally get anything done. Just pee. That's Eddie McManus method of productivity. You should write a book.

Thank you. Yeah, it's coming. My fathom is going to have very confused notes anyway. Yeah. Go clean your toilet. Because once you do that, you'll, you'll be like, oh, well, the grossest part is done. I can also go wipe out the sink and I can do this and I can, like, do a couple of things. And then you have that dopamine head of. I just clean my bathroom. Right. And if you can clean your bathroom, the thing that most people avoid doing, of all the house cleaning possible, unless they're like me and they also hate laundry, then you know, the next thing isn't that bad.

You prefer cleaning to laundry.

I mean, I don't like any of it.

I know. I don't like either, but I, I hate cleaning more.

Well, yeah, I, I don't like any of it. So, I mean, it's just.

It's all.

It's all the misery for me. But anyway. But yeah, like, getting. Getting yourself just to do, like, that one little thing that's, you know, that helps.

Yeah, I make it big. I make it big because I'm like, I can't just post one that I haven't posted in four months. That means I need to schedule five posts before I post, and then I need to, like, have some recycling posts. I don't want to waste my brilliant idea on my first post in four months because I, like, I had this whole story.

Yeah.

About as helpful as it sounds.

Yeah. Yeah. So. And. And we know your tendency. It's a very typical ADHD tendency of all or nothing. It either has to be perfect or not at all.

Yeah, that sounds like me.

Yeah. Whereas, like, you could. You could snap a selfie and be like, my coach just made me do 30 jumping jacks and I did them, and this is my face. And the reason she had me do them is because I was feeling, you know, I was procrastinating on posting to Linked and here I am posting on LinkedIn and this isn't interesting. So share with me a boring thing that you've done today. I don't know, but, I mean, you get to. You get to let it be a low lift. Who else is guilty of the all or nothing thinking? Yeah. Where does it pop up for you? Literally everywhere. Literally everywhere. Cool. Can you give us an example that.

That would be the all as opposed to the nothing.

Yeah, yeah, exactly.

I am either gonna create 30 LinkedIn posts so that I have a LinkedIn post for the entire month, or I'm not gonna even start it because I won't finish it.

Mm, yeah. Cool. And what's the difference between, like, I don't know, 10 LinkedIn posts and 30?

Well, 10 means I'll have to come back and finish it. And I'm not good at finishing things if I walk away from them. So if I do 30, I'm not.

Saying you come back and do anything.

Oh. Then I'm not accomplishing. Then I'm like, 10 isn't 30.

Okay, cool. So. And you and I both know that 10 posts is still 10 posts that people see versus the nothing.

Oh, sure.

Logically, absolutely.

Yeah.

In practice.

No.

Yeah, yeah. What would I have a coach? What would half assing it look like?

Half assing it would be like just remembering keywords from other posts I've had and reposting them without really looking at them.

Mm, Cool. And what Would quarter assing it be.

Quarter assing? It would be like posting five times during the month.

Cool. Yeah. Yeah. So like, you know, asking it is.

What I've done for the last month.

Yeah, yeah. But I mean, it's so normal, you know, and, and you know, I want. David, if you had gone back and seen, oh, I posted once last week, would you have the same amount of pressure as you do now or would you have less pressure?

I would have less pressure.

Right. So sometimes like, when we fall off the wagon with something, it's totally quiet. Okay. But like, we can't jump back on with the full force that we were doing before. Right. Because like, you know, our, our lives probably got busy with something else, which means our routines have changed, which means we don't have the same amount of blocks time to do that thing.

Right.

Right.

I, I, I think part of it is the difficulty with like, this is going to sound dramatic, but I don't mean it that way. It's just that the, like, I don't want to be confronted with the fact that I haven't posted. So, and like, posting for the first time in a while forces me to like, acknowledge it, even if I'm acknowledging it to myself.

Right.

Like, it's like, I don't know if you have this, like, if you haven't been to the gym in a while. I do this by whatever, been sick or under the weather or busy. I will insist on doing the same workout that I did before and just be in pain. And it doesn't like, and I will just like, for, and it's just like, because I, I don't want to like, acknowledge that I need to take it easy. Take it easy is like, I want to vomit. Take it easy. I don't want to think about it. And so I just end up hurting myself. But here it's like, like logging in. I'm already, I'm already behind logging in, I'm already already working at a dopamine deficit. And I just like, the, the, the reserve dopamine reserve that I need to get over it is just huge. And then it's just like, whoa, I, I'm done.

Like, that's, yeah, Yeah.

I think the other thing with the posting piece, which is why I love the 30 day challenge, is if you have to post every day, every day doesn't have to be brilliant. It can be like, I ate cheetos today. I don't know, whatever, something dumb. But, but if you only, like, if you only post once a quarter, you're like, this has to be life changing. Right. And it's, it doesn't. That's just like a mental game that we play.

Right, Right.

You are correct.

You know, and the other way to do this is to build up dopamine gradually. Right. So you go and you don't post anything, but you go and comment on 30 people's stuff. And you do that for, for two weeks. You're just there and you're super, you're a super commenter and you're interacting and you're checking the box of showing up and being present on the platform. And then after a couple weeks, when you're like, when you've gotten over that fear of looking at LinkedIn and you have some notifications coming in because people are liking your comments, they're responding to your comments, maybe you've trolled a Trump supporter and they're angry at you and you get to go and, you know, whatever, I say this because I know you do.

Anyway.

But then, like, you, you know, you get over that hump of being afraid of logging in.

Yeah.

Right. And you already have notifications coming, so you have that ping of, of dopamine. Not that we want to get dependent on that ping, but still.

Yeah. And we've also got adaptive addiction.

Yeah, yeah, yeah.

Get your crack in a little bit.

Yeah, yeah.

I, I, I, I find that also holds me back with delegating. I'll find myself, like, too overwhelmed to do this, and I have a team that can do it, but I need to take a tiny little bit of extra time to, like, walk someone through it. And I'm just like, nope, nope, nope, nope. That's not happening. That, like, no. And then I just, like, end up procrastinating on this thing that I don't even have to do. And so I take it from your reaction that, like, you've heard rumors of people doing this.

I'm not replaying how this exact thing happened to me earlier this week. Not at all. Absolutely not.

So, yeah, yeah, yeah.

I, I legit have an email from my VA right now in my inbox where I have to, like, just answer four questions and two of them are, I don't have, like, this doesn't exist. Yeah. This is, I mean, this is just so normal. This is so normal. Especially for those of us who have, like, a little skew towards perfectionism. Who's guilty of that? Yeah, come on. Yeah, it's so normal. And I know that doesn't necessarily help you fix it, but also, you know, it, like people far more successful than Us deal with this all the time. Right. If they can be massively successful also having these kinds of hang ups, great, we can too. This, this, this, what we end up making these things about is like our ultimate success. I'm never going to be successful if I can't do this one thing right. And then it becomes so heavy and it's like that. No. You guys have experienced how janky LinkedIn has been in the last week. Right? How much is LinkedIn worth?

A lot. Yeah.

How much does anyone want to Google.

Current valuation? Oh, only 30 billion.

Yeah.

Cool.

If LinkedIn can be worth 30 billion, janky, where the page times out and doesn't work properly, so can we.

Yeah. You know one of the side benefits of doing business litigation, especially for startups, is get to work with people who have more money than you, who have fucked up their business beyond like what you thought was possible. And it's just wonders for your self esteem. It just like, you know, just in case you think that like all the successful startup founders out there raising money like know what they're doing. They really, they really don't. And I see that, I would see that evidence like all the time. It's really heartwarming. Promise. I'm not a big person.

I'd even argue that because we want, we do such a good job. We want to do such a good job. That's what's holding us back. Right. To your point. There are so many businesses who are doing it wrong more often than not and they're successful.

Yeah.

I had it this week where I started booking a part time office space through Regis. Regis is worldwide. They messed up my email address when they set up my account and for the last 30 days they have not been able to fix it. An email address. This is a worldwide company that has offices in every country in the world.

Yeah.

I'm like, how?

How?

Yeah. Huh.

The people in charge of that system make a lot more money than us.

Yep.

Yeah.

And they don't care about my email address.

Yeah.

But they'll take my money. They've been charging me.

Right?

Yeah. But you know, and here's the difference, right. If you were making that kind of up with a client, would you be charging them?

No.

Or I'd at least give them a free month or something. Right. Like I would want to make it right.

Yeah, yeah, yeah. They're not making it right. No, no. Yeah. It's a, I mean that, that brings in like ethics and morality and we don't necessarily have to go there with this conversation, but like, the big difference here is they're willing to fuck up a lot faster than we are. Right. Like, that's the thing. Like, we're all going to make mistakes. They're making mistakes. LinkedIn is making mistakes. Like, even, like the big honchos who are 17 years ahead of all of us in our respective fields are out there making a zillion mistakes. They're willing to. Right. They had to make a certain amount of. Of mistakes. Like a certain percentage of the things that they did had to go wrong for them to get to the things that went right. Right. We cannot avoid failure. That's not a thing like that. If you're trying to avoid failure and you're also starting a business, I'm going to tell you, quit the business and go do something else.

Yep.

Where you're still going to make mistakes and do things wrong, because that's just the nature of being human. So let's, let's do this. I have a challenge for you. Wow. This time is blown. What is a mistake that you're going to make? Or what's something that you're going to like? You have a very high chance of failure that you're going to set yourself up for for the next week. We're going to start November off strong.

Wait, so the problem. You have a high chance of failure. Yeah.

So what's something where you have a high probability of failure this week? This, this coming week.

Going to be mistakes in my marketing rollout. Cool. I have a newsletter and multiple blogs and like, 15 posts ready to go or 15, like full articles ready to go. And I just can't get over the perfectionism. And every time I look at it, I just, like, I tweak and I play around with it. It's not even mistakes anymore. I just like compulsively rewriting things that have been ready for to at least two weeks and. Yeah. And even though, like, three people are going to read, if I. If three people read my newsletter, that's considered pretty good. I just, it's just, I just.

Like, David, before we hang up, you're going to email your team and you're going to give them the green light to do it. Do it. Do it right now.

Okay.

What else?

What else?

This is like getting a driver's license all over again.

I know. I made him do that a couple years ago on this call.

I remember that. And I forgot. And I forgot that I was. That I didn't, like, you know, turn on my camera off at some point. Katie was like, are you okay, you, you hanging in there? Because I'm just like, anxiety on my face was so obvious. I just want to like, check, make sure I'm okay.

Well, I didn't want you getting arrested for driving without a license.

Yeah, that was bad. That's bad. I remember that.

All right, who else? High probability of failure.

Okay, I have one. I've been playing around with doing lives. Like doing 30 Days of Lives.

Yeah.

But it's also like the all or nothing. The fear of like missing one day is preventing me from doing it at all. So I guess that that's my. It should be easy to get on even for five minutes, live every day just to say something I'm grateful for.

Yeah, and who's to say where you go live too? Well, that's a good one because you could, you could absolutely sit down with Streamyard and your ring light and all stuff and.

And I could just turn on Instagram, right?

Yeah, fuck it, go on Instagram, say, oh my God, I just saw a really cool looking bird. Like, you know, I'm out in nature, just hanging out, having a moment to myself, and I saw this beautiful bird and just wanted to come live with you guys and just tell you, go and look for something beautiful right now. Boom. You can even lie there. There was no bird. You made it up. No one will know.

Oh, by the way, Katie, I just have to say trick or treating. Last night I was shocked at the amount of hot dogs I saw in the wild.

No way.

Hot dogs and bananas. It was like a big thing. This year.

We have, we have this tradition where my family decided, decided a few years ago that they wanted to cook lobster on Halloween and eat it outside while trick or treaters came. And then one of the neighbors was like, oh, do like, what are you guys doing? They're like, we have extra lobsters. Come on over. And then it turned into like kind of a three household kind of thing. And our, like, then their neighbor has a three year old daughter and she wanted to dress up as a lobster. And this is the one year we haven't done lobster. And so she came over expecting to be like one with the lobsters that we were eating. There were no lobsters and we felt so bad anyway. But yeah, I love Halloween and I love, I love that people are taking the hot dog and running with it. Obviously I started that trend anyway. Obviously. Yeah. All right, who else wants to pick something? High probability of failure?

So I'm, I'm just diving into learning how to make videos and Katie showed me how to Use the Tick Tock app on Wednesday. And so I'm gonna make videos with that next week. And I'm a hundred percent sure that I'm gonna make some really bad ones.

Yeah.

And that's okay.

Yep. I, I would even challenge you to save, like, the really bad ones and all the fuckups and make a blooper reel. People love that.

Yeah, I made a blooper reel.

Those are fun. And what else? Who wants to go?

I think just posting in general. I've definitely picked up a few opportunities without posting, but then it's the whole idea of, like, when those opportunities are finishing up, and it's like, I haven't been taking care of the other side of things kind of situation. I've been thinking about, like, the idea of kind of just like doing a vlog with, like, B roll vlogs with a voiceover, of just kind of expressing on how I'm committing to do this all in and how much I'm learning every day. But even that, you know, just the idea of that and trying to be like, oh, could I do this consistently every day? Probably is like, where I'm stumping myself because I have a, because I have a video background. Then I have a certain, like, expectation and criteria for myself and how I want to film and all that, all the, all the kinks of it. And so it's just like, oh, boy.

Yeah. Yeah. But you know what? Okay, so here's the connection you make with your clients is, hey, listen, I'm a pro at this. I have all the training I could possibly need. I do this for my clients. And because I know all this stuff, I hold myself to, like, this insane standard. And what it does is it actually gets in the way of me showing up. Right. I do this for other people and I still struggle with it. So if you're trying to do this and this and this and this for your business and you're struggling, know that even the pros get in their own way when it comes to their own business. Right. Think of, think of the trust that builds because then they're going to come to you and be like, oh, God, we know we're supposed to be showing up and we're not. Ah. They're not going to feel judged by you. They're going to be like, oh, she gets it. She does it for herself. You know, she has this problem for herself.

A thousand percent.

Yep, yep. What we think makes us not qualified for our clients actually is the stuff that gives them, like, so much trust in us. Okay, who else. Lauren. Monica.

I am. My unrealistic goal is that I am going to get all three of my outstanding four of my outstanding unedited podcast episodes edited on Sunday.

Awesome. Yep. Beautiful.

Can I share something that I came across on a TikTok woman was speaking about like neurod divergencies and how we have all have like this level of expectations slash goals that we have for ourselves. And she said when I started expecting like me to show up 50% or like at least reach to 50% versus like the 100% goal, it kind of alleviated a lot of like the negative thoughts and pressure that she had on herself. So it was just more of saying, oh, if I wanted to go on a walk five times a week, but I only did like two or three days, it's just like, hey, that's still a win.

Yeah. Yeah. You know, it's kind of like the point system versus the all or nothing system. You don't have to check all the boxes, but at the end of the week you get to check. You get to count how many boxes you did check. Right. And each week you just try to do one more Right. And it could be like one of the boxes could be brushing your teeth. We do that every day, hopefully. But it counts just as much as taking a walk. It counts just as much as eating 100 grams of protein or whatever other things that you're tracking. But I Love that, Erica. 100%. And Monica, what about you?

I have a big goal on somehow finishing, starting and finishing a whole presentation deck in one day. So we'll start how that goes.

Okay. Awesome. So, okay, so what you guys just said, are you willing to take those on as your challenge?

Yes.

Or some variation of it. Yeah. And as you're kind of thinking through how you're going to do it, like, I want you to think of like what's perfect, what's the half assed version and what's the quarter asked version? Right. They're all fair game. And David, how you doing? Did you send that email? Oh, you're muted. We can't hear you.

Yes, I sent it. And?

And no take backs.

No take backs.

No take backs. Well done.

Thank you.

Okay, awesome. All right, everyone, let's do main takeaways. Who would like to go first?

I'll go. My main takeaway is to remember to do jumping jacks, or it used to be squats, knock out 100 squats, whatever it was. But basically, you know, if you're feeling unproductive, make your butt hurt.

Yep.

That's the advice.

Yep. Who are you picking?

Yvonne.

Oh, thank you. You're cracking me up today, David. My main takeaway is you're going to make mistakes regardless, so just do something like just do the thing and move on.

Yeah.

Monica.

The reminder to utilize my link tree more because I have a lot of things I'm constantly referencing and trying to chase my own tail and just to use that one place where everything belongs. So thank you for that reminder.

Thanks, Monica.

Erica, My main takeaway is definitely show up regardless. Because showing up regardless is better than not showing up at all. And the more that you're just showing the mistakes or vulnerability too, it allows people to see how human you are. Yeah.

Oh, David, you want to go again?

Sure. What's another main takeaway. Is embrace awkward silences.

Yep. Always. Always. I love a good awkward silence. Just to design with you all, I'm going to be up in New Hampshire canvassing for Harris this weekend, so I will be. But if I don't respond to questions in a heartbeat, right away, that's why. But I will be getting to them. I'm not ignoring them. And then if you haven't voted or made a plan to vote, please go do the voting. I think we're all in the same camp. Yeah. Yeah. And then any final questions before we wrap the weekend? No. All right, everyone, happy November and I'll see you next week. Bye.