Brave Biz Labs 2024 11 29

Hello.

Good morning. How are you?

Good. My hair is an absolute mess. I just got out of bed, so camera off today.

It's all good.

It's all good.

How was your Thanksgiving?

It was good.

How was yours?

It was good. It was a very, very low key. Didn't. Didn't do a whole lot, but it was perfect.

Yeah.

Yeah.

That's always nice. We just watched a lot of Thanksgiving themed movies.

What. What's Thanksgiving themed?

There was one called Friendsgiving. There was another animated movie that was like some person's project. It was very terrible, but it was, like, fun to watch. Like, he voiced all of the characters and put everything together and it didn't make sense, but it was just fun to watch in the background.

I was gonna say, I don't know any. We watched Christmas movies and then I binge watched. Nobody wants this.

Oh, okay.

Have you seen it?

I watched the first episode and then.

I was like, nah. Yeah, yeah. You get into it, like, second episode, it builds on you. Yeah, okay. Yeah. But anyway, what are you celebrating today?

Coming to this call.

Awesome. And I, you know, obviously, Thanksgiving. A little bit of gratitude. What are you grateful for?

I am grateful for my support system.

Yeah. Yeah. Oh, and we have Lauren joining. It's funny, sometimes I have a lot of, like, non Americans in this group, and it's a given that everyone shows up on the Friday after Thanksgiving.

Oh, yeah.

I don't know how many non Americans I have. I don't know how many people are.

Going to show up.

Hi, Lauren.

Good morning.

Good morning. Happy day after Thanksgiving.

Happy day after Thanksgiving. Nobody has wished me that yet. Thank you.

What are you celebrating?

I am celebrating that I get to be with a dog. I'm dog sitting for an English pointer. And I am celebrating that I'm living this, like, fantastical, pretend life. And it's actually mine.

Pretend but not pretend.

Pretend but not pretend. Yes. I'm living the life that five years ago, me doesn't think is real.

Right.

I know.

She wouldn't have even imagined this.

No.

Yeah, yeah.

Nobody lives like this. Nobody just moves to a Hallmark movie town and dog sits for famous people and.

Yeah.

You know, a little of this, little that.

Yeah, yeah. No, no, not at all. In her wild, wildest imagination, she never would have been able to come up with this.

No.

You know, the. What is it? The monkeys in a. In a room with the typewriter theory on the universe. No, that, like, if you. If, like for all of time, like infinity of time, you were to leave monkeys in a room with a typewriter they would absolutely come up with Shakespeare and all of his works, like, in all the ways they could clack at the typewriter. I feel like even in that world, your. Your Lauren 5 years ago wouldn't have been able to come up.

Totally true.

What are you grateful for?

What am I grateful for? I'm grateful for you.

Right answer.

No. Yeah.

Yeah. I'm grateful that I ran into you when I decided to play on LinkedIn. And, like, I wouldn't be here if I hadn't been there and had a conversation with you four years ago or whenever it was where I said yes to this life. Like, I'm super grateful that this all exists. Yeah.

I feel like it was around four years ago that you came to this call for the first time.

It was. It was.

It was right before Christmas, and then we had a strategy call, like, right around Christmas, and we started January 1st. Yeah. And you said to me, I'm working January 1st. If you want to start, if you want to kick off, then. And I'm totally not a New Year's resolution person. I'm, like, very anti that. And I was like, you know what? This new year, new start for that.

Yeah, I remember. I'm very grateful for that, too. I'm grateful that I get to do this work.

Yeah.

I was saying to my family yesterday when they were, like, asking me what I was doing today, and I was like, well, I have my brave biz lab call. And they're like, really? And I was like, you don't understand. Like, you don't know how much I love doing this work with my clients.

Yeah.

And, like, I just, like, I want to show up to it every single day. And it's like, it's so cool because I know that they're working on the thing that they want to show up to every single day. Yeah. You know, so. Yeah. Awesome. Well, I wasn't honestly sure if anyone would show up today. So curious. What do you want to work on? What would you, like, support on? What ideas do you have for the month ahead?

I did have a question regarding LinkedIn and accepting connection requests.

Yeah.

Because I typically monitor them very closely, and I don't accept. You know, I barely accept any because I get a. Get a lot. So I'll see. Like, if they write a message and the message makes sense, I'll usually accept those. But the other week, I randomly just accepted a few in one of the people DM'd me right away. Like, oh, my gosh. I'm so like, thank you for accepting my connection. Request and it seems like, oh, they might be like a potential client in the future. So then I'm like, oh, wow. Like, maybe I should just be accepting all of that.

The only, the only people I don't accept are people without a profile picture.

Okay.

Who don't have their last name listed.

Oh.

I mean, if they don't have their last name listed, I don't. If their profiles in a different language that I don't speak. Speak. Because they speak French. So I'll accept that. Like, it doesn't make sense if they're only right in one language. Like, yeah, yeah, then. And that's an exception. If they're Italian and like a hot guy, I will accept them.

That's fair.

Okay, maybe, I don't know, like, that's a cute little rom com. What else? And then if they have crypto or B2B lead gen in their, in their title, those are the only ones I don't accept. Right. Because everyone, everyone that connects with you, like you get access to their whole network, then. Yes. Right. And they're connecting with you because they want to see your content more often.

Yeah.

Okay. Right. And like, you know, it's. Part of it is like you're doing all this work to create content for LinkedIn that's great. But like, you need more people to see it. Right.

And it's not enough for them to follow you. You want to connect with them so you get access to their entire network.

It's a stronger connection. Yeah, it's a stronger connection because then you also see their stuff. So you can go and comment on their stuff. Right. And like, when you're connected with someone, there's a psychological thing that even if you've never spoken to them, you feel like you're kind of friends. Right. That is the goal of social media, especially when you're a personal brand. Yeah, right. You want people to feel like they know you well enough that, like, they can relate. They'll see a post of yours and then be telling someone about it and be like, my friend, acquaintance, this person with on LinkedIn. Because they don't know, because their brain doesn't know how to categorize it. Right. That's the goal. Right. Because remember, in the. On the on the line of client journey. Oh, Jason's joining us. On the line of client journey, we have, we have stranger, we have follower, we have friend, client and super fan. Right?

Yeah.

So here you have someone who has gone from stranger who wants to jump like two spots to friend. Yeah. Cool. Right? Because from friend there's only. There's only two places that they can go. They can go to client and they can go to superfan. Hi, Jason. So we're talking about what connection requests to accept on LinkedIn, and I'm, I'm a big fan. Like, except most. I actually, I get suspicious of people who send a message with it because.

Oh, for real?

Yeah, because, like, it usually follows up with a cold pitch. Oh, yeah, yeah.

Like that one I asked about the other day with the inbound thing. Okay.

Yeah. So to reiterate, just because this is useful for Jason too, you know, all the work you're doing on LinkedIn to grow your network, when people request to connect with you, the. The standards I have are they have to have a profile picture, they have to have a last name that's visible. They cannot have crypto or B2B lead gen in their title because that means they're just going to cold pitch you lead gen services, which are garbage. And it has to be in a language that you speak. Right. For women, I would also add, like, you know, don't accept connection requests from, like, men who come from different countries where there's like, like, no reason why they should follow you. Just because, like, I had bad experiences and I've, like, most of the women I speak to have had bad experiences, just, like, getting harassed by men who come. And it's, it's a cultural thing because how they speak to women is different than how we expect to be spoken.

To.

You know, And I know it's a mass generalization. It just so happens to be very, very true in a lot of instances, and you get to choose not to deal with it. They're also probably not your ideal clients just because their GDP is not what ours is, So. But yeah, what else? Yeah, I mean, people are like, at this point where, where you don't have, you know, 60,000 followers, people want to connect because everyone knows There's a $30,000 limit. I'm sorry, 30,000 connection limit. Right. And so until you're at that point, like, they're like, well, why wouldn't you want to connect with me?

True.

Right.

I also feel like you can always disconnect and block if you need to, like, super fast.

Yeah, that's fair.

Yeah, yeah. But I mean, you guys are doing so much work posting on social media. Like, like, let's make that more impactful by letting your stuff be shown to more people. Right. Because if they're connected to you and they comment on your stuff or they like your stuff, that's more likely to show up to their network. And the algorithm will also read that like, oh cool. People like this want to connect with people like Monica. Let's show Monica's stuff to more people like this. They may be your ideal client.

Okay.

Right. A lot of, a lot of the clients that I've gotten were lurkers. They never commented on my stuff, they never liked my stuff, but they connected with me at some point. Right. And I didn't really, didn't really register because I was just accepting. And then they would book a call with me at some point. Yeah, that's a really good question. Thank you. Any follow up to that?

I have like indirect follow up question to that. So it's about LinkedIn. So I've been, I've been running a mix of video and written stuff and the written stuff is outperforming the video stuff by far. I'm not sure if that's just because I haven't been doing video long enough in order to make it good enough to generate the impact that I'm looking for or if that's a sign that I should just continue to double down on the written stuff with some pictures.

I mean, here's the thing. They all perform differently. They all have different metrics for success. Your goal as a business owner is to create content that different content, like viewer types will, will consume. Right. So I'm a reader. I'm far more likely to read a written post that either has a graphic and a picture or no graphic and picture than I am to watch a video. Right. I don't really watch lives unless one of my clients is like, hey, I'm doing a live. And I, you know, will you watch it? And I'm like, yeah, absolutely. Just I'll put it on my calendar. But I'm not saying, oh, someone's going live and going and hopping on and watching it. Right. But I know a lot of the people who follow me love lives. Right. And of course, like in those lives, like I might only get like 10 likes. I might. You get like 0 comments. Right. I mean that people aren't watching it doesn't mean it's not having an impact.

Right?

Right. Also, let's remember the video feature on LinkedIn is pretty new. Let me see. And also remember, like the post that goes along with video has to be the same like level of post is your written stuff. Right. So just I'm eyeballing your account or your, your profile right now. So the last video you did where you're sitting in the Car.

Yeah.

Wait, hold on. Okay, so the last one, that's a really short post.

Yeah.

That doesn't give me enough to go off of to, to watch the video if I, if I didn't know you from anyone, like, because people tend to want to know what they're signing themselves up for for like a two minute video. Right, right. You know, and then the next one. Funny conversation with my wife. I've been loving. I don't know what jelly roll is. Right? So like, and I'm also just music inept, but, but if you're using terms that people don't know, they feel like they're left out of the conversation. Right, right. So like I don't know what jelly roll is. And it doesn't become clear to me until like a little further along that it's a band or a music type. I don't know. But even the fact that like I have to wonder what it is.

Right?

That I'm like, well, I don't know what this is. This isn't relevant to me. This isn't my language.

I just figured he would have been the same level of awareness in the Zeitgeist as like Taylor Swift.

I mean, I didn't know that he was even a person.

I mean, he is blowing up right now. But if you're not like part of.

The music scene, then I'm just showing you guys how not I am. Please don't tell anyone.

The same here.

This is the same space for me, right?

Yes, yes.

Look at grandma. Like, who, what kids listening to these days.

I only know him though, because he was on snl, so otherwise I wouldn't have known.

Yeah, yeah.

Yeah. Funny conversation. Okay, so, but here's the thing. The, the sentence that you're. So I want you to show, don't tell. Right? So you, you to say you're. You're telling them there's a funny conversation with my wife. Right. That sets the bar really high for the conversation to be really, really funny. Right, Right. I would rather you start with the sentence your wife said, jelly roll is the Adele for long haul truckers.

Right.

And say. And then go like, there's nothing like getting roasted by your wife for your taste in music. Right, right. And then talk about, you know, like, jelly roll. And like if you don't know jelly roll because you always have to explain something if people don't know it or if it's brand new just so people feel like they're in the know with the conversation, they can follow along for the who don't pay attention. And then, and then you want to go into, like, why, why you listen to it so much. What do you get out of it? And then, and then you can say in the video, I talk more about what I get out of it.

Okay.

And then, I know we kind of talked about this before, but like, the two videos, they. They look the same. They're the same angle, same outfit, and it looks like it's the same video over and over. So people might just be scrolling because they might have seen one and think it's the same video without look at it. And so that can be changed by a thumbnail.

A thumbnail? What do you mean?

So you can go into Canva and create a thumbnail that you can upload when you upload the video.

Okay.

And then it basically is like a cover for the video.

Okay.

Because that way it shows like a differentiation.

Okay.

That makes sense.

Yeah, I can try that.

Yeah. But also, like, you know, my videos, my video content gets lower engagement than my written stuff.

Does it?

Yeah, yeah. And it's just like, you know, not everyone, like, people tend to consume content in the way that they were trained to originally consume content on that platform. Right, Right. And so like, the video feature is cool, but they're not consuming content on LinkedIn like they are on TikTok or Instagram.

Right?

Yeah.

Like, I wrote a post, the written post that I did about being in the barbershop this week, like, was one of my best performing posts from like any. Not from a views perspective, but from a. Comments. Like lots of different people commenting different. You know, like, it was, it was a good one for me. But.

Yeah, it's super relatable too.

Yeah.

Right. You know, super relatable. You know, the video. Yeah. The video you posted about your last hangover being over 25, 2500 days ago. That's only relatable to a few people. And a lot of those people won't want to out themselves as being sober. Right, right. It might be a very private journey for them. Right. You know, And so, you know, there's. You want to always create some way people can engage on the. On the piece of content that's not as vulnerable for them. Right. You know, like, you could, you could add in like a little blip in there. Like, it's so unfair that at my age, like, sometimes I wake up and I have a hangover and I don't even drink anymore. Like, what the fuck is that about? You know?

Right.

That was a very unfortunate discovery I made when I kind of Quit drinking, you know, like, yeah, that's the worst. Like, garbage sometimes, you know, it just gives people like, that. That safe way to be involved in the conversation. Right, right. And then, you know, again with the jelly roll post, like, beautiful message. You are loved. You are not alone. There's so much hope for a brighter future. How does someone respond to that, though?

Yeah. I don't know.

Yeah, so we want to always kind of, like, look at our content and say, okay, cool. What about this would be easy for someone to just throw their two cents down.

Right.

You know, like, and you could have asked a question, like, what music choices do you get trolled for?

Right.

You know.

So with a post like that that's already gone live, what it. So if I'm hearing you correctly, like, there's a different way to position that post that could get a different result with the same content.

Yep.

Would you recycle that in a different way?

Yeah, I would take the same concept, I would rewrite it in a different way, and then I would probably wait, like a month or two. Right again. Yeah.

Okay.

Yeah. And you could say my wife trolls me for my choice in music. Lately, she's been making fun of me for my repetitive listening of Jelly Roll, which, if you're not familiar with Jelly Roll, they're blah, blah, blah, blah, blah, blah, blah. And I can't get enough. And let me tell you, like, here's why. Here's what I love about their music. Here's what I love about their message. And. And, like, once I explained this to my wife, she kind of dialed down making fun of me, but she still, like, pokes fun at me for how much I listen to it and. And blah, blah, blah, blah, blah. And then you can ask, like, what. Like, what do you get made fun of for listening to?

Right.

And if you're struggling with X, Y, and Z, like I have in my life, go check out this music because, like, it'll make you feel xyz. Right. Because then you.

You've.

You've opened up the conversation. It's more about the dynamic between you and your wife. And then you kind of guide it through the music and the meaning to you and how it helps you as someone who's gone on this journey. And then you bring it back to your wife. Because everyone's reading this post thinking about, like, how they get made fun of for their music choices.

Right?

Right. Because everyone likes some kind of weird music. Right?

Right.

Like, I can't get enough of Snoop Dogg's, like, daily affirmation song I could listen all day long, you know.

Right.

And so they're, they're reading it, thinking about how they're going to write their comment. Right. And then you ask them the question of, you know, what do you get made fun of? They've already, like, thought of it in their head. Right, Right. Everyone wants to seem smart on LinkedIn and everywhere. Everyone wants to seem like they're clever and funny and smart and have something real to contribute to the conversation. Right. And then you get to point to your ideal clients and just like, give them this moment of grace.

Right.

A little lifeline of support that, like, is a song recommendation.

How beautiful.

Okay.

You know, and it trains everyone else that you work with these people.

Right?

Yeah, it's, it's a journey. You're going to get better at it as you go. Right. You know, I regularly will go back and like, just copy and paste all of my content from the last year or two years. You know, I do this every couple years and every time I do this, the stuff from like a year ago, two years ago, I'm like, oh, this wasn't that good because I've gotten better. Right, Right. And that's, that's just being human.

Yeah, yeah. Like, I'm getting people. I was, I was telling Kathy the other day, like, I'm getting people that are reaching out to me and sometimes even in the comments saying, this is really great, keep doing it. But it's, I'm not yet getting people that are like showing up on my calendar to book, book calls.

But yeah, yeah, you know, you're, you're walking that line right now of like, building the personal brand, which is so important because, like, we were just talking about when you joined, like, the goal is to take people who are strangers, get them to become followers, get them to become friends in their minds, and then the only places they can go from there is client or super fan. Right, Right. And people jump over client all the time because they're not your ideal client, but promote your stuff. But, like, the first, the first step is we have to get them to the point where they feel like you're their friend.

That's right.

Right. And then, you know, you're also going to get better at the empathetic marketing. Right. Where you're framing up where they are right now or the thing that they want more than anything that they feel like is out of their reach and, and making that call to action, that, that really strong if, then statement of like, if you're here and you want to go there, book A call with me. Right. And they just need to see it, you know, a critical mass of times.

Right.

You know, I don't know about you guys, but I get influenced all the time to buy planners and journals on Instagram and TikTok. Like, the algorithms have me packed. They know that if they show me an ad enough times, I will buy every single. Journal in the goddamn world. Like all of these. Have I used all of them? No, I start them and I abandon them. But I'm still convinced one of these is going to change my life someday. Right. But it usually takes a couple months of me seeing it over and over and over and over and over again. Right. And these are low ticket things. These don't require me to be vulnerable. Yeah, you. But for me, like, not openly.

Yeah, that's right.

Right. So it just takes time. It really does. And then, and then don't forget, like, there are other ways for you to get clients as well. There's networking, you know, there's asking for referrals. There are so many ways for you to do this. Deal. Yeah. What other questions do we have on LinkedIn or Jason, is that. Is that enough? Does that make sense?

No, that was good.

Okay, Cool. What else?

I have something. So I started commenting on threads the other day, like an unhinged, I'm not thinking about business way.

Huh.

And then one of my comments, like, totally took off. So I made it a post and that took off. And now people are starting to follow me on threads and I feel like I should take advantage of it. And I don't really know how to use threads. Do you have any advice on that?

I mean, I'll say this. Not really knowing how to use threads either. But like, if you have following you, like the next step is introducing yourself.

Oh, yeah, yeah. That's a good idea.

You don't have to like. Right. And you could do the post, could be like, hey, new followers, feel like I should introduce myself. Hi, I'm Lauren. And have a graphic with it that kind of gives like the five points of who you are. And then, but also ask, introduce yourself to me in the comments or respond, you know, tell me who you are in the thread. Yeah. Where you say, I don't know the lingo, but yeah.

Yeah, okay. Yeah, I love that.

And then you could also do a followup of hey, I'm here, I'm this. And I'm looking to follow folks who fit this description. Who do you. Who do you recommend? Because everyone likes to be able to give a recommendation.

Yeah.

Right.

Yeah. Yeah. Thread seems to have a big following of women and like anti patriarchy people who are speaking pretty loud about it, which I love. And then huge chronic illness community and, and just like a lot of people speaking, like from the heart.

Yeah.

Which I like. So. Yeah. Yeah. Cool. Yeah.

But yeah, I mean, just like, I think we take, I think we just forget that, like everyone doesn't already know you.

Right, right.

You know, because you know, you. You're with you all, all day long.

Yeah, I've been, I have been here the whole time.

The whole time. Yeah. And like you're around people all the time who know you. Like, we all know you.

Right.

You know? Yeah, yeah. But yeah, anytime, a new wave, like big wave of followers, always reintroduce yourself.

Okay, yeah, cool, thanks.

Welcome.

Of course.

What other questions do we have.

Commenting on other people's posts?

Uhhuh.

How do you need to be only commenting on posts that were posted today?

No, absolutely not.

Okay, so it could be like a late one and it doesn't seem weird.

I mean, if. If it's like someone you have a crush on and you've gone through and commented on every single thing they've posted since like 2017. Yeah, that's weird. If it's just like something someone posted last week and the comments are still alive. Yeah, sure, go for it.

Okay. Yeah. Because I was, I was looking at this one and it was posted like two days ago and nobody had posted recent or commented recently. So then I was like, well, I'm not going to comment on this if it died, I guess.

I mean, here's the thing. Like, comment on the. That interests you, that you find entertaining, that you find interesting, that like you feel connected to. Because even if you don't get engagement in the comment section with other people, it trains the algorithm to show you more stuff like that, which makes the experience of being on LinkedIn more fun, which means you're going to do it more consistently, which means that you're going to have more exposure on there.

Okay.

Right. Like this is a two way street. You don't have to just like make yourself suffer through this. You get to make it an enjoyable experience for you. Right. Because there's a big difference. On a day where you come in, you like log into LinkedIn as if, like, we all just like log in freshly every day. And you like, see immediately a post that makes you laugh out loud and you comment on it and then you bounce off into something else that also is interesting or another thing that's like heartwarming. Another thing that's funny. And da da, da, da, da. Like, your energy shows up differently for on those days than when you log in. You're like, this is so boring. Like, what do I say to this? And what do I say to this?

Oh, God.

Like, people really suck today, you know, There's a huge difference. And then, of course, like, people will see your energy and what you write. So we get to train algorithm to show us more of the good stuff.

Okay.

But yeah, don't overthink. Like, when they posted something. What else?

We got.

It.

I have a question for you. If you were to present all of your posts and videos and content and the work you do to a group of your closest friends and family, the people that you like, not. Not the people that you don't like, what would it feel like?

Cringy.

Cool. Why?

Because I'm getting better at talking salesy in that. In a. Informal friend setting just seems like. What? Like, just weird.

Cool. Yeah. So what's weird about it? Like, they. They've come to this. This gathering to, like, kind of look at your stuff. Like, you're at a dinner party and you're like, everyone, here's my PowerPoint presentation of all my things. And like, Monica, like, we're just. We're drinking. We're eating and drinking. Like, go away.

Oh.

So, okay, so the purpose is for them to want to see my stuff so they can. Okay, so then that changes it a little bit more because I could just. I. I feel like I would be making fun of myself and saying, like, hey, look at how silly this is.

Why Making fun of yourself?

Because I'm not a. I'm not a salesy person. Like, I'm specifically thinking of a video that I showed Tristan the other day, and it was just so hilarious because it was like, oh, and you know this program and sign up and don't forget to like and subscribe, and it's just, like, so hilarious to me. But it's good because that's, like, the stuff that works, supposedly. I mean, one day it'll work.

Yeah. Cool. So, Monica, that's how you would approach it? Who else? What would it feel like?

So I basically, like, made everybody I know follow me on LinkedIn and Instagram, but I held off on Facebook, and I don't post personal stuff on my. Or work stuff on my personal Facebook. Sorry, I'm walking a dog. She doesn't really like other dogs. And. And I have, like, wholly avoided my personal Facebook, except for when I announced my business, which got, like, a Ton of attention. And I have coached somebody who I, like, went to grade school with, and I still feel super cringe thinking about posting anything business related on my personal Facebook.

Cool. What?

So when you said that, I was like, I, I already have everybody. And then I was like, but not everybody's going on to, like, the professional sites, you know?

Right.

Um, I just, I feel like it's invasive to. I don't know, like, I don't really, really want to see pictures of your grandkid eating sweet potatoes either. Like, I think babies who have food on their face are disgusting. You.

Yeah, I get it. Their parents probably think it's cute, but everyone's like, just clean that up.

Clean their face off there. It's so gross. Yeah. So I, I don't. I, I am, like, considering why I feel cringy about it. I think it's, like, a little bit what Monica said, like, the, like, buy my wares kind of thing. Like, it feels like the only time that I've seen people post business stuff on personal Facebook has been, like, having a pampered chef party and, like, that kind of stuff.

Yeah.

So it feels, like, misplaced, I guess. Like a different, Like, a compartmentalized audience of people. If they were coming. If they were, like, specifically coming to a fine is a trap party and, like, they wanted to see my stuff, I'd be like, yeah, here's my stuff. But I do feel like I compartmentalize out Facebook, like, regular Facebook, because I don't want people to feel like I'm taking advantage of personal Facebook. It's dumb. I'm saying it out loud and it feels dumb.

Huh? Yeah. Yeah. Thank you for sharing that.

Yeah.

And, Jason, what about you? What does it feel like?

I have mixed feelings on the issue. Part of me would feel embarrassed because, like, there's not a perfection to what I've done. Like, the body of work would be very imperfect, but there would kind of also be a part of me that would feel proud too, because, Like, I. No one will ever be able to say, like, I didn't try.

Yeah.

You know, like, there's a lot of people that don't even get as far as, like, hitting the post button. And I, I've gotten over that fear. Right. So I would feel good about that.

Yeah. Yeah. Cool. So you're. You're feeling pretty grounded, it sounds. It sounds like, I guess.

Yeah. Like, I, I, I think I'm owning the fact that I'm in this, like, mushy middle ground where, like, the shit that I put out Isn't perfect.

Yeah.

But I'm gonna continue to keep. Yeah. Like, I. I think I have a sense of pride around that.

Yeah. Yeah. Cool. So the reason I bring this up is because, like, part of us running a business is being known. Right. It's like, to a certain degree, being famous within our own little sphere of people. Right. But think about it. If you were, you know, a musician and you were playing at a. At a pub that, like, you know, you know that friends and family go to. Like, if you had this fear of, like, oh, God, they can't see me, what would that do to your performance? Might it. Might it keep you from even showing up to perform?

Yeah.

Monica, did you come off mute to say something?

No, I was just agreeing, like. Yeah, I wouldn't show up fully. I would kind of hesitate.

Yeah. Yeah. So what does that do to all the other people in the audience who showed up? And they want a cool time, they want to listen to your music.

They probably not pay attention fully.

Yeah.

Like, this is fine. Could be better. So a big part of this is, like, of starting the business. And the shadow work that we have to do is not just posting and letting strangers see us, but posting, posting and knowing full well that friends and family will see us. And the reason this came up is I was checking my notifications on LinkedIn and an ex boyfriend liked some of my stuff on Instagram. Right. And when I started my business, this freaked me out. Like, guys, like one guy that I had a one night stand with and we were connected with on Facebook liked my stuff and it was terrifying. I was like, who is? Like, why? Like, he shouldn't be seeing this. This is extra embarrassing that he is seeing this. You know, former bosses.

Yep.

Former college professors that I really looked up to. Family members. My Aunt Ange told me I was showing too much cleavage at some point. I was working out. It was a workout. Sometimes cleavage happens when you have a workout outfit. But, like, that's the kind of stuff that impacts the message that, like, makes us kind of shrink and stay small and be someone other than who we are. Right. It's way easier to, like, wear a random prom dress in a group of people that you don't know when no one else is wearing a prom dress. Would you show up to Thanksgiving wearing a prom dress if everyone else was wearing, like, sweatpants?

If I wanted to, yeah.

Yeah. Right. Well, yeah, I mean, it depends on the. On the personality, the family. But, like, how we edit ourselves around the people who matter most will impact our business. So I Want you to pay attention to how, like, what you're worried about when you share something, who you're worried will see it. It'll make a massive difference to how you show up. And really, the only way to work through it is to start showing up in front of them and show yourself that you won't die. Any questions on this or any. Aha.

I. I think I'm going to start testing out posting stuff on regular Facebook because there aren't a lot of people from regular Facebook that I care about.

Right.

It just always felt like it was like MLM cringy to post business stuff on Facebook, but I'm also, like, friends with people from business on Facebook.

Right.

Who use Facebook as their main thing.

Yeah, absolutely. Are you planning Running. Fine. As a trap into a pyramid scheme?

Yes. Yes. Would you like to buy a franchise? The investment is very, very small. And you'll make it back so fast as art.

Now.

Imagine if that was my game plan all.

Oh, my God. It was actually. I. I suggested for the next year, but I'll. I'll change it.

Now we have to redo the whole 2025 plan. Yeah.

Yeah. You know, it's so different. Like, of course, like, we've all seen the MLM stuff, but, like, it's so different when we see someone who's like, hey, just started making pottery and selling it. Like, cool, I want to see your pottery.

Okay. Yeah, I wanted to buy pottery from someone who posted on Facebook that they were selling pottery. Yeah. Okay, great. That was a really good example. Great intuitive hit for you.

Thank you, thank you, thank you. Yeah, it's. But it's so different because it's something that they created. Your business is something you created. You know, it wasn't created by a boardroom of scammers who found loopholes in. In scamming people laws. That's the technical term. The legal term.

There's still so much for me to learn about how to make my money.

I know.

Board room of scammers. Okay. I wrote that down.

I think they do consulting too, So. Yeah. So as. As you're kind of like going through the end of the year, I want you to start paying attention to this because as you. As you venture into 2025, this can be something that you really tackle is how do you show up fully as yourself, regardless of seeing it. Have you. Who here seen Mrs. Maisel? The Marvelous Mrs. Maisel?

Oh, yeah.

Amazing.

Yeah. So like, season two when she's in the. In the Poconos? No, in the cat skills. Cat Skills. Thank you. And she gets a gig at another resort, and she's on stage and she's doing, like, her really inappropriate routine. And she looks down, she sees her dad. You know, she, like, she has a couple choices. And the thing that Susie, her manager, is so impressed by, she gets off stage is, like, you said all that in front of your father. Like, because she, like, went off and got extra inappropriate. Right. But you could have. She had a choice. She could have dialed it back. She could have made herself smaller. She could have, like, changed her app. She could have made it, like, more. More appropriate to him seeing it. And. And that's really the difference. That's what makes it possible for her to be a star later. And I don't know. I mean, I know. I know a couple of you have a. A. A desire to be famous in your own way at some point. Right. But the only way you're going to get there is if you let yourself be seen by everyone. If you don't shrink back, you don't edit yourself for the audience. That makes sense. Yeah. Also, if you haven't seen the Marvelous Mrs. Maisel, I highly recommend all the. Season four is not great. Season five is. Is redeemable.

Okay.

Cool. What other questions do we have?

I gotta run. Have a good weekend. Everyone else, too.

Bye.

Bye. Any more questions or should we do main takeaways? I don't have any other questions. Okay. Monica and Lauren, what about you?

No other questions.

Okay. So what do you mean the defense Rest. Closing arguments. Go. When I was in high school, I really thought I was going to be Jack McCoy from Law and Order. Like, despite, like, he's an old man with gray hair, like, gender and looks aside. Yeah. Like, I was. Like, I wanted to be a lawyer, so I joined mock trial. And, like, the only thing I wanted to do in mock trial was closing arguments. I was really good.

Sounds about right.

Really wanted to give in Passion speeches. Anyway, main takeaways. Who wants to go first?

I really appreciate the not editing yourself for the audience.

Yeah.

And not to shrink.

Yeah.

Take up space.

Yeah.

All the space. And I imagine you're picking Lauren.

I will pick Lauren.

I was hoping. I am. I'm gonna shift my perspective on my personal Facebook because I think there's opportunity there that I'm not tapping into because I made a rule for myself that wasn't real.

I love those rules that we make for ourselves that aren't real.

Yeah.

That actually leads me to homework assignment that I wasn't even thinking of. I want you both to do an inventory of all the rules that you've made up for yourself that are not real in every area of your life. Money, sex, relationships, your home, how clean it has to be or. Or t. Like, untidy it's allowed to be. Your clothes, your body, your health. Make up all. Make up a list of all the rules you have made up for yourself that do not exist anywhere. Deal. Do you accept my challenge? Deal.

Deal.

Awesome. All right, well, then, have a great weekend. I hope you have lots of leftovers to enjoy if you enjoy Thanksgiving food. I don't personally, so I, you know, I'll exempt myself from that. But have a great weekend, and I will see you guys on Monday.

Thank you. All right, take care.

Bye.