Brave Biz Labs 2024 12 06

Hello. How are you?

Well, how are you?

Good.

So it was what you talked about with the Me not being able to get into the zoom. It said like, when I. Yeah.

Oh, okay. Yeah. I'm like, wait, what part of what we talked about?

But it says like, this meeting is scheduled for November 15th, when I click

on the one in the events.

And I was actually going to leave because I was like, oh, well, it's 1101. She's probably on. But I stayed on and there we go.

Yeah, okay. Interesting. All right, November 15th. Let me just message my team really quick.

Do you want me to send you the screenshot or.

Yeah, if you have the screenshot. Oh, my God, that would be amazing.

Do you want to email or do you want me to send it in chat here?

Could you email it?

Yeah, sure. That right now. Okay, cool.

And then.

I'm not going to say anything. I'm just going to put the screenshots in. That's okay.

Yeah, that's great. Actually, do you. Do you mind sending something that's like, this is really a bad experience, Katie. Seriously. Because then I can show heartbeat like, you guys, what are you doing? Why is it. Why is it like this? I have. I have clients who are upset.

Okay, no problem.

This is my inner Karen. I know how to get like.

I'll work on that after.

But I will know that you're not actually upset with me.

Okay.

And I'll tell my clients before my. My team. Before they get it so they're not like, oh, my God,

I thought she was nice. Okay, cool, Cool.

All right. What are you celebrating? And I appreciate you doing that, by the way. Thank you.

No problem. So I am getting steady interviews coming in, so I had to reschedule from today, but that's okay. That's the name of the game. I'm used to that. So I just have to stay on top of them and keep asking more people. Yeah, but. So that's really exciting. I'm starting to see. Need a little bit more. I've really only spoken with three people so far, but it's starting to become clear. So that's exciting.

Tell me about the three people you've spoken to. What's their background?

They're all different, actually. One is my sister. Okay, cool. She is a principal at a school in a prison. A high school in a prison.

Wow. Okay.

Yeah.

So it's a juvenile detention facility.

No, it's actually a high school, but it's for. I mean, it's actually adult male prison. It's for people who haven't gotten their diploma yet or they do, like a trade. Yeah, it's really.

Okay.

Cool. Yeah, so that was really interesting. Just learning about, like, the dynamics and the problems with staff being cynical and not really, you know, feeling like they're not part of the system, that kind of stuff. But I was so glad I did her first because I bombed the interview.

What did you bomb?

Well, I kind of just had the questions that you had. Right. And I was like, okay, well, it's my sister. I'm going to go through. I'll ask more probing questions as I go. Kind of just feel this out. And it didn't make as much sense with what I was doing. Like, the structure made sense, but I needed to kind of figure out what I was asking if that makes sense. Like, so, yeah, I'm asking what's important to you, but, like, what's important in your role in your organization. Just kind of tweaking it like that. So that was really helpful. And then I was really prepared for the next one, which was with a pastor who also runs a local nonprofit.

Right.

And so we were talking and it was a lot easier to kind of ask those questions, like, you know, like, how do you feel the belonging is, you know, like when somebody new comes in, like, more specific questions. That was really, really cool. And I have some questions about that, but we'll see if some other folks come.

Yeah.

So that was really good. I saw there is a definite need in the nonprofit and church space. I just have to see. I was just going through your pricing, so. And then the last one actually was with. At the real estate company I used to recruit for one of the sales agents. Their top producer wants to leave because they are not. The company is not focused on the agents that have been there for a long time. It's all about bringing new agents in, getting them to their first, like, two closed sales, repeating that process. I think there could be. I don't think I could get into Weikert Corporate. I worked for Weikert. I don't know if they have it in Massachusetts, but I worked for Weikert Corporate and they could care less. However, the managers, the sales managers of those offices, I think there were some sort of class or workshop for them on like retaining even just like retaining sales agents. Something kind of.

Yeah.

Specific. I think that. That I could get some traction with that.

Yeah. So especially retaining top performing sales agents. Yeah. Yes. Yeah. So.

But I'm just kind of. The nonprofit church stuff is kind of like where my heart is. And the sales Stuff is interesting and fascinating to me, but I don't know if I can do both.

You can.

Okay.

We need to figure out a way to bridge the gap between how you articulate one and articulate the other. How it like it comes back to like the roots of the tree. There's going to be basically different branches. Yeah. So I mean, we'll cross that bridge when we get to it. Okay. Right. But I mean like for right now, if you're talking to people and like they're a manager and they're like, you help with this, you're saying. Yeah, I actually do, but I'm, I'm developing, you know, workshops in this. But I. For right now I'm just doing some one on one work, you know. You know, you're asking like, is it because you're interested? Right, right. And then you schedule a sales call with them or. Right, right. And then you do some one on one consulting with them or coaching or whatever you call it.

Right.

Yeah.

I'm still trying to figure out like, like curriculum almost. And that's, you know, that takes that,

you know, don't stress about the curriculum right now because it's gonna differ so much from client to client. Right. You know, with the questions that you're asking, you know. Yes. Augment them a bit to get more into belonging, but be careful not to because we want to also. Especially if they're a buy, like the buyer, the potential buyer. So like your sister and the pastor, they would. The decision maker.

Right, right, right.

And what we don't want to get from them is they say, oh, her focus is belonging. So I'm going to gear all of my question, all of my answers to all the questions about what's going on for me to be the right answer for her.

Right.

Yeah.

I was careful to ask like their frustrations first. Just like general.

Right.

Tie some of it, but also just hear. And I'm thinking, remember I was talking about appreciative inquiry coaching and like all that kind of stuff. I'm thinking that's a way, like, I think coaching is going to be really helpful to get the initial certification that you and I were talking about. I do have the background in organization development and I think like belonging is great, but who knows, five years from now, like if that's going to be a buzzword. I think if I can do kind

of more of a. I don't think belonging is ever going to be the buzzword.

Okay.

Honestly, like, I don't think people are gonna spend money on belonging. I think they will spend money on acquiring new members and on retaining talent and membership. And all the thing, all the things. I think those are going to be the things you talk about. And then when you talk about belonging, that's going to be your thought leadership. Okay. That's going to be like your TED Talk. That's going to be your book. That's going to be, you know, the spirit in which you do all this. Okay, Right. But like, it's going to be the reason you have a dip in membership is because people don't feel like they belong.

Okay.

Right.

Yeah, I guess. I'm sorry, go ahead.

Yeah, yeah. No, and it's because people will buy, will buy. Like, here's the business outcome. Even churches, even non profits, here's the business outcome that we have the problem with. Right. And then they'll base it off of like, oh, well, we like her. Her thought patterns. We like how she looks at it. You know, you know, belonging on its own is kind of like a vitamin versus an antibiotic.

Okay.

Right.

Yeah. So, like, I'm a doctor, I prescribe medicine, but I also.

Yeah, yeah.

But like, you know, there's a difference between the doctor who's just like, let's just throw antibiotics at it versus the doctor who's like, oh, well, I think something's happening in your gut biome. Let's look at this holistically. Right. Like, yeah, I want to make sure this infection goes away, but let's look at it from this angle and this angle and this angle first because, like, let's prevent this from happening again. Right? Yeah, I think, I think. Hi, Jason. I think that's going to be like your differentiator.

Okay.

Right.

I'm thinking a lot of, like, diagnoses, just like assessment kind of stuff.

Yeah, yeah, absolutely. And those are all like lead. Lead generators, essentially. Right. I also think that you don't necessarily have to call yourself a coach or do technical coaching. You can be a consultant based on your experience right now. Right. And. And also, like, it requires fewer certifications. Yes.

I think I work on it. Like, so, like you said, it might be good.

Yeah. But, yeah, skill building. But I think you don't have to call yourself a coach to be hired. I think you can call yourself a consultant and have that be good enough.

Okay, cool.

Awesome. Hi, Jason.

Hi.

Happy Friday.

You too.

What are you celebrating today?

I had a really good in real life meeting with a LinkedIn connection this week.

Really?

Yeah.

Like in person. In person. No kidding.

Yeah, like in person. So somebody that has been on my LinkedIn sort of zeitgeist for years. And I reached out and said, hey, you want to have like a chat? Coffee? He's often in my comments. And we sat and we had coffee and we had a lovely chat. And I don't know if there's going to be any business that comes from it, but it was just nice to have that relationship go from face on a screen to actual, like, oh, I could be friends with this dude.

Yeah. Mm. Yeah, you know, yeah, sure. Like, there's a monetary aspect to LinkedIn, but that only comes from building real relationships. Right. So. Right on. Congratulations. Yeah, well done. Amazing. I had something I wanted to do as kind of an activity, but something since we don't have a critical mass really yet, I'm gonna, I'm gonna hold off for like 10, 15 minutes. Let's do open Q and A now, and then if anyone else joins, great. If not, then we'll do it together.

Okay.

All right.

What question? I actually have a question.

Yeah.

And it came from somebody in the community. Heather actually posted this week about, like, her 60 days on tick Tock.

Yeah.

I think she said she did nine posts and got a kajillion views. Yeah, like 9, 000 comments. It was insane.

Yeah.

And so I, I read that and immediately, like, I sat down and I was like, I don't know if I want to keep doing this LinkedIn. Like.

Okay, okay, okay, let me pause you, let me pause you. Because, yes, she did. It has absolutely nothing to do with her business.

Okay.

Nothing to do with her business. Yeah, she did. She got some stuff going viral, but she's doing commentary on. On queer film.

Okay.

It was nothing to do with her business.

Okay.

Like, it's kind of like influencership in that world.

Okay.

Which could turn into something. Who knows, right? But nothing to do with getting clients for Clover Collective.

Okay.

Okay. So I know this because I'm one of her friends and she called me excited and was like, this doesn't have anything to do with my business. Okay, Right.

I saw that and I was like, I am just. I felt like a dummy. I'm like, I am beating my head up against the wall on LinkedIn for, like, a few likes, a few comments.

Yeah, yeah, yeah, yeah. She's never gotten a client from TikTok.

Okay.

Yeah, yeah, yeah. She gets all of her clients from LinkedIn and from people she knows through LinkedIn.

Okay.

Yeah, yeah.

I was ready to throw in the top.

Yeah, yeah. Great example of comparitis.

Yeah, I was done. I like, I didn't post for two days. I was like, fuck this, I'm done. LinkedIn again?

Yeah. Huh? Absolutely.

Okay.

This is why we don't see stuff on LinkedIn and think, oh, that's going to change my whole strategy. Because we don't know the behind the scenes. We don't know any more information than what they're telling us. Right? You know, for her, it makes sense to do that because she does work with a lot of influencers or people who want to be influencers, Right? She helps them build the back end business, right? So if she says, cool, like I know how to become like a micro influencer, like that, cool, that makes sense, right? But it like she's gearing that towards professional athletes. She's gearing that towards people who already have some kind of base of success within the world that they want to be in. Right? So, you know, it's really easy to go on, on LinkedIn and be like, I make, I make $700,000 a year and da, da, da, da, da, da. And like, here's how I do it and here's the strategy you should follow. Unless they're also showing you the inside of their bank account and showing you like, here's exactly how many sales I've gotten. Here's all the happy customers I've had who've gotten results from working with me. It's not good enough for you to change your strategy over. Right? I could go on and say that I make $17 million a year. Right? The FTC could absolutely come after me because that's not true. Right. And especially if you're selling something that like, helps people make money, you can't point to how much money you make. People still do it, right? Gross. It is gross. Yeah, yeah. I very rarely refer to the money that I make, right? Because who cares? There are a lot of people who are really good at making money for themselves who suck at teaching, who suck at showing other people how to do it. Right? How much money I make is really irrelevant to the greater scheme of things. It's irrelevant to my clients because like I, I've built a business that's very different from a lot of my clients. I have a lot of clients who make way more money than I do. Right? Because their ideal clients will pay more. Right? And that's great for them. I want that for them. But like, what I make doesn't, doesn't really make sense for them to be looking at. Right? So stay the course. You know, how many followers are you up to on, on Instagram I'm sorry, on LinkedIn.

Close to 3600.

Cool. Yeah. And then what's your growth? What are you doing to grow right now? Are you connecting people?

I'm posting, I'm connecting. And I. I do a lot of comments. Like, I feel like I comment a lot.

Good.

And I tell you, like, I'll be like, frankly, honest. I feel like I give way more than I get in. In the comments, and sometimes that starts to irk me and it makes me feel like I want to disappear for a couple days. But, yeah, that's what I'm doing.

Okay, so let's. I'm gonna do some stalking. My favorite thing.

And I think I'm done with video for a while, like, because I don't think that I. It's not working for me. I'm gonna go back to, like, the more written posts. Mm. For now. Okay, cool.

So hold on. My computer's being a little slow, so let me go to my mini computer, my handheld. Because sometimes what the issue can be is that you're commenting on people who just don't comment back. Let's make sure. Okay. So Diana hall, how do you know her?

That's like a work connection.

Okay. So she doesn't know how to use, like, the fact that she's sharing a YouTube link. She doesn't know how to use LinkedIn. She's not going to be an engaging person to. To do anything collaboratively with in the comments.

Yeah.

Tom Burn, seeking a new role. He's also obviously not a content creator. Right. So there's not going to be a conversation that happens in his comments. John Spears. Let me see. He just. So. Oh, he's a client of mine. I'm going to tell him he needs to respond to all of his comments. You see, Stu Groff, Stu Greenhoff doesn't respond to any of his comments. Right. So yours, your metric for success needs to. Or your metric for. Is this worth me commenting on? Is do they respond to every single comment? Right. Because that means that they have an engaged community, which means you can actually make friends and connections within their comment section.

So can I ask you like a. I don't want this to sound like a call out, because it's not. But like a. Like, for example, like I, I make intention to. Well, like, I like what you post, so I, I go to your. And I comment on it, but I've never seen you in my. Right. So like. And there's a lot of people like that that are. That are like 15, $20,000, like, medium to large comp. I don't find them on my page. Like, I find that I'm always. It makes me feel like I'm always chasing.

Yeah. So I mean, to the point, like, because I'm connected with so many people, there's only so many people the algorithm is going to link me to. Right, Right. So, like, yeah, but I, like, that's not the level that you want to try to connect with. You want to try to connect with people who don't have a whole lot of followers. Right. Because I'm also not your ideal client. So. But, like, who typically comment on my stuff, those are the people you want to connect with. Right, Right. So, like, if you were to go through my comment section and con, like, add a comment to other people's comment and then connect with them.

Yeah, I haven't done that yet.

Yeah, that's. That's a really great growth strategy because oftentimes they don't have a ton of followers. They're on there to network. They're active on the platform, obviously. Like, and they're active in a way that, like, is real and they're showing up and having a real conversation. But, like, you know, unfortunately, LinkedIn is janky, as you know. How many times have I searched your LinkedIn and it can't read that it should show me your stuff. Right. There's obviously a reason I keep checking your account. Right. Because we're in these sessions and I'm like, going and looking. But, like, you're interesting to me. Right, right. LinkedIn is janky as the like. And the bigger the creator is, like, the less likely they are to see your stuff. Just because, like, the newsfeed is only really going to show them 30 things. Right, right. And like, of those 30 things, like, what's going to show up for them? Probably. Yeah. So really, you want to start building connections with people who have anywhere from like 700 to 3,000. Right. And that's how your, your following is going to grow and your connection going to grow.

That makes sense.

Yeah. And, you know, full, full transparency. I've been really struggling with social media in the last month just because of the election and everything.

Yeah.

So if you haven't seen me show up in, in comment sections, except for this week, like, I'm finally getting back into it, so. And I think a lot of people are kind of feeling that way too.

Yeah. And like I said, like, it wasn't a call out. No, Specifically, no. Like, it was more of like, like, I noticed this pattern.

Right.

You know what is Katie. Like, and. And then I'll. I'll leave it. But, like, a lot of my life, I was the chaser.

Yeah.

Right. I was the chaser. And, like, sometimes LinkedIn makes me feel like I'm, like, giving off that big time chaser energy again. I don't like that.

Yeah.

Can I say something?

Yeah. Allison.

I was just gonna say, you know how much it just helped make you feel better, but you're the only one probably who's cognizant of how much you're putting out there. So not everybody is seeing every single thing that you do. So even though to you it feels like a lot, it might not be as much to other people as you think, if that makes you feel any better.

Yeah. Thank you.

You're welcome.

Yeah. You know, and. A big part of creating a coaching business is creating a community. Right. And a big part of creating a community is going in always with the intention of reading. This should make you feel like you're on the end. Right. Do you do that when you write your content right now?

I try. Like, I don't. I. This is one of those things where, Like, I. I do feel like I try to do that, but I. I don't feel like it always works.

Right.

And it's like, it's like when my, like when I used to go to parties. Right. Like, sometimes I would need my wife to be like my. My social human to help me understand, like, what was landing, what wasn't landing.

Yeah.

And so, like, off, like, I do. I think that's why sometimes it's so tiring for me because I try to make people feel that way, but I actually think that more times than not, I don't.

Okay, cool. So, I mean, you know that part of being in BYOB is you can write content and post it into the content feedback, and I will go through and edit and give you comments and teach you how to improve it. Right.

Yeah. I should probably do that more.

Yeah. Because, I mean, that's essentially what I do is I scan for, is this engageable? Is this going to invite conversation in the comments? Does this showcase who you are and what you're about? Right. And. And I know I gave you this feedback before, but, like, you know, the, the last four video. 1, 2, 3, 4. The last four videos all look the same. There's no thumbnail that says, this is a different topic. There's nothing like different color or that indicates that this is a new video. So, like, we, like, people may not realize that they remember. Like, if you were to ask them, like, do you remember that I posted this 5 days ago? They're like, no, but if they're scan. If they're scrolling and your content's showing up and it looks like a video that they've already seen, they're not going to watch it, they're not going to read it. They're going to assume they've already seen it. Right? So it might mean like wearing, like having a few different hats that you put on. You know, it might mean like changing out your jacket. You know, it could be creating a little graphic in canva. That's the, the thumbnail that's different each time. Right. But like, you need to make sure that what you're putting out there seems like it's new. Right. Or else people are gonna think, I already saw this and they're gonna keep scrolling. Right. Remember, people make decisions so quickly, really, without any consciousness, conscious effort. Right. And they're sitting here, you know, like, I have five minutes in between calls, like, what can entertain me. They're looking for something new and novel. They're not going to go and look at something that they've already seen before. Right. So, I mean, part of this is you're. You're becoming a content creator by virtue of starting a business. It's required nowadays. And becoming a good content creator takes time. You know, it takes trial and error. It takes posting something and having a bomb takes posting something and having a, like a great conversation happen in the comments and, and kind of dissecting, oh, what did I do here? That inspired that? Right. Another part of it is letting yourself be seen, like share, sharing in a way that feels like we're buddies already. Right. And doing that consistently and honestly, it takes time. But for right now, write the, Write the content, put it in a Google Doc and share it with me. I need like a day or two to make sure I have time to go in and actually do it.

Well, I think, I think that's like, that's what I. That could be something that I do is just to write five posts, send them for review, and then build a strategy that way. Like. Yeah, because what I'm doing isn't working. And I think that's what I've been feeling like.

Yeah.

You know? Yeah.

Yeah. But you know what? Marketing always works. It either works to get clients or it works to show you this isn't working.

Yeah.

You know, how much did Coca Cola put into doing Coke Zero?

A lot probably. Right?

Yeah. Ton. I don't know. I don't know. The Specific number. If someone wants to Google it, you can. But they abandoned it. Didn't work. They tried to abandon their whole brand to start something new. Right. What. What did that marketing do? Show them this doesn't work.

Sure.

You know. Yeah. It's. You know, companies way bigger than ours like, do that doesn't work all the time. Right. We don't really notice it all the time because they're doing so much other stuff that does work. It's. It's the speed of which they pivot. It's the speed of which they're like, oh, no, okay, rebound. Start something else. Right. They look for a different way.

Yeah.

But a Videos has. They have to appear different in some way.

Yeah. And I don't know if I can commit to doing that. So I think I need to go back to written posts for now.

Right.

In the short term.

That's great.

Yeah.

Yeah.

You can do that with selfies.

Yeah. Like, that feels more attainable.

Yeah.

Than. Than posting up, doing a video.

Right. Yeah. I mean, honestly, here's something you all can do. And I say this all because I know some people watch the recordings every single day. You get in your car to go to work, take a selfie, you're in a new shirt. The weather might be a little different, but you then have a whole bank of selfies of. And you could do it with different emotions. You could do happy. You could do like, you know, you. You can absolutely create a bank of con. Like pictures that you can use for pretty much any piece of content. No one's going to know that it's a selfie you took three months ago. I mean, unless you've since dyed your hair blue. Right. The other thing you can do is you can stand in front of a wall like, you know, the guy who holds the sign, and everyone superimposes. You know, you can take selfies of you holding a piece of paper in front of you, and then you could, you know, with graphics, put words on it.

Yeah.

You know, and you could do that a bunch of different times. You could honestly reuse that a bunch of times, you know, spread out and people will just say, oh, well, this is Jason's thing. You know, you might even get people, like, doing it back to you with your own picture. Saying ridiculous things back. That's always fun when people kind of take over what you did and like to. To roast you for it. You know that. That's a true sense of community.

Right.

Right. It's as fun as we make it. Right. So an activity you might want to do. And I've, I've had clients do this in the past is make a point of every single day going and making 10 besides the point comments. Right. So someone shares, I don't know, a picture of a Christmas party and they're talking about like, you know, an award they got or something. You could say, you know, this is totally besides the point, but I love your shoes. Right. That takes.

How does that work for me though? Like, because I feel like that can come off weird. Right.

Okay. So I mean, like, I like your shoes might not be the thing. This is totally besides the point, but I love that piece of art in the background.

Yeah, okay.

Right. This is totally besides the point. And they might have made a reference to like their baby having a blowout diaper. This is totally besides the point. But like this was my go to when my kids had blowout diapers. Right, Right. Like anything human, you, you latch on to the human of the post and you write a comment that's a. This is besides the point, but like humanity. Humanity. Humanity.

Okay.

You know, you know, someone writes a post about how this day has been really awful, they only got like three hours of sleep, blah, blah, blah, blah, you know, and, and here's the business lesson they've learned from it. You, you go in and write a post like, this is totally besides the point, but I know, like my dog woke me up at 2 o' clock in the morning with vomit sounds. And we know how terrible that sound is. That'll start a whole conversation. Right?

Yeah, I have a question about that.

Yeah.

I worry that I, I don't want it to. What is it? I don't want to be a pick me girl. I don't want it to just always be like, oh, this reminds me of me. And this time, do you think that that bothers people or do you think just go for it?

I mean, I think it's a normal way people relate to each other.

Okay.

Okay. Right. You're not going in and saying like if someone writes about their mom dying, you're not going in and be like, oh, well, my mom died and it was really, really sad and blah, blah, blah. You're not like trumping them.

Okay?

Right. You're, you're going in and saying, oh my God, I'm so sorry, my deepest condolences. I know when so and so passed for me, it was really hard and the grief came in waves and, and just be really gentle to yourself. You know, That's a really human way of relating. Yeah. You are sharing your Own experience, but it's. You're not making it about you. I think, I think where, yeah, it's bad is like if someone shares about their business and you jump in and are blatantly trying to promote your own work, like, that's gross. That's hijacking the conversation. If you're being kind of a troll about something that's also, you know, hijacking the conversation in a different direction, I can't see you doing either. Right? Yeah. But if you're going in saying, oh my God, I know exactly the situation. I've had a terrible boss too. The worst thing they did to me was this isn't this. Oh my God. Everyone can relate to that. And for the person who posted it, A, you're supporting their post, they love that. B, you're normalizing their experience. They're not alone. Right. And you're, you're creating this, this place where a further conversation can continue in the comments. Right. If you're worried about being a pick me girl, you're not a pick me girl. Right? Yeah. Just like if you're a narcissist, you're not worried about being a nurse.

Exist. Very true.

How are we feeling on this topic?

I was thinking about Wednesday. I believe you were talking about kind of doing a post that's not necessarily business related. Can I share my screen for a quick second? I just have a picture I wanted to show you.

Now let me make that possible. Go for it.

So this is a little cringe, but this is a question at 10 years old writing.

Yes. Yes. I don't even have to read it, but yes. How are you? I am fine. Oh my God.

So originally I was. Yes, originally I was going to post about, like, I was 10, I was already 6ft tall. And I was like, teased at school because people saw this. I was gonna relate to belonging. Should I not do that and just say, like, what? Like, show me your worst Santa picture or like your, I don't know, something like that?

Oh my God. I. I mean, this is a picture that you're gonna use over and over and over and over again. Also, you don't necessarily have to make it be about belonging because like, if you're talking about how maybe you got made fun of at school for this or whatever, like, people are gonna inherently feel like it's about belonging.

Okay.

Right. You don't have to like whack them over the head with it. But yeah. Oh my God, just. And like, you met you making that a fun post. Like, like, have you ever Been in the newspaper. Well, let me share with you, like, the worst time for me or whatever happened then.

Yeah, yeah.

Now. Yeah.

Thank you.

Yeah. That's fabulous. I love that. That's so much fun. Okay, any other questions? I want to jump in. No one. No one else is coming, so we're gonna. We're gonna do. I just wanted to show you guys a feature in Canva,

which, of course,

Canva just restarted on me, so. And reset to the old screen. So give me a hot second. Yeah. Okay. So, canva. I'm not good at creating graphics. You don't have to be good at creating graphics. There are incredible graphically gifted people out there in the world who have created the templates for us. Right. So, for instance, Jason, if you were to do. If you wanted to do a. A thumbnail for your videos, and they're like, you know, they're the Instagram size, you could come in here and it's already the right shape or size. Both. And you could just update the graphic. Right.

So you upload a video to that.

You can absolutely.

How does that work? Like, here,

customize this template. Yeah, so I would basically just go and delete all of this. I would add a page, and then you would want to go and do an upload. Okay, so let's. Let's just do this. Let's just have some fun. I'm gonna do. Hi, my name is Katie, and I'm doing a bullshit video to showcase how canva works. Hello. Okay, so I just did that on my. On my camera. I'm going to. I have Canva on. On my phone. So I'm going to go there and I'm going to upload it. Otherwise, I would just, like, upload it to my computer. I'm going to refresh. Oh, come on. Oh, here we go. Okay. Oh, undo. Hi, my name is Katie. Stop. Right. So I want to do it in here. Hi, my name is Katie, and I'm doing a video to showcase how canva works. Hello. And then video to show right now. Hi, my name is Katie, and I'm doing a bullshit video to showcase how canva works. Hello. Simple.

So the. Do you want to boost is what's going to show up first, and then your video is going to show.

Yeah, Here you go. And then you can also shorten this so it's not as long as. But if someone is. If it's just showing up as the thumbnail. Hi, my name is Katie, and I'm doing a. You know, you can also. So this has an action attached to it also effects. Let's go. No, that's not it. Oh, here. So you can do different things. You can do that. You can do where speed. You could also remove animation. So it's just there. Hi, my name is Katie. See? So that becomes the thumbnail, essentially, because it's not moving. That first frame will always have that. But then, you know, this bit where I'm wearing this outfit, I have a complete lack of makeup. I'd probably want to fix that if I were going to be putting this much effort into the video that way, like it appears as a new video. Right. I could go and do 10 of these wearing the same outfit.

Right,

Right. You can also, like, say I wanted to use a gif, You know, and then I could go over here and do a text. I want to make this bigger. Then I want to bold it. Maybe change the color.

I have to.

I could also do effects. I could do a background so it really pops. I can't think of anything clever to put with this, but you see where I'm going, right? And then you could actually just delete these and then you've created your own gif or gif, however you pronounce it. Right. You could also do some audio. I was. I was playing around with, doing meditation videos. So this doesn't make any sense, but you do. But never. Cool cats. There we go. Where's my camera? There we go. Okay, cool.

In any of the trainings I'm still going through, are there, like, tips on what to do for Instagram versus what to do for LinkedIn, like, in terms of posting?

So Instagram. Sorry, I'm just thinking through the video sequence. And I'm also thinking through the answer to that question. I don't believe there's like a deep dive into Instagram. I can make those videos available to you if you want. Most of the clients that I have that are in byob beginner, like, Instagram is not where they're going to get clients. Right. And really, like, yes, yes, they are different. But Instagram requires a ton more work. Right. And also has, like a lower success rate.

I don't use it that often. I'm a terrible. I'm a millennial.

I watch.

I go to Facebook still.

Yeah. I mean, LinkedIn is where, especially if you're doing some kind of consulting, it has. People are making more money over there. They're more likely. Likely to make a buying decision, especially for something high ticket, you know? And really, I want you focusing on one thing at a time, because if you're trying to do too much. It can, it can overwhelm you and then you don't do anything. Well, sure, right. But for those folks who, like, need Instagram, like, yeah, they have, they have access to the Instagram training. That is more specific. But really, I mean, like Instagram, you have to worry about doing reels and doing static posts and writing captions correctly for the static posts. And then you have to worry about stories and, and all the things. LinkedIn, I think, has a ton more credibility.

Yeah, thank you.

Yeah, of course. All right, what other questions do we have? Oh, and I'm sorry, one more thing with that. Like, if you want to do a graphic or a carousel, you can go in into Canva and use theirs. Use any of the templates that are already there and use those on LinkedIn. Right. If you're doing a PDF that you're doing for clients, Canva already has it looking nice. You just have to go and put your stuff in. Right. And there are a lot of, like, YouTube university videos on how to use Canva. But I, I honestly just recommend going in and around, just play with it. Make ridiculous things. Do a presentation on cows and why you love cows.

I am a Canva addict, so. Okay, cool.

Yeah, yeah, yeah. All right, what else we got today?

I had a question about the assessment. Doing assessments kind of because they're not necessarily committing to something with an assessment, especially for like the church nonprofit space. Maybe they just want to kind of get an overview. Is that okay? Something that doesn't necessarily have a commitment, hoping that it'll be an entree into offering more trainings or.

Absolutely. Yeah. I, I typically, like, advise against like one off coaching sessions. Right. Because, you know, people will see it as a quick fix.

Yeah.

Typically the people who sign up for a one off coaching session don't sign up for longer things. However, in the consulting space where you're doing kind of a, a temperature check on what they're doing well and what they're not doing well, and then you make a recommendation at the end, you know, it's all in how you manage it. Okay, Right. So like, if you were to go in and do a whole assessment with them and then you're sitting down with the leadership team and you're saying, okay, cool. Like here is the breakdown of, of the assessment. And at the end I'm going to make some recommendations for how you can improve in these areas. Part of your recommendation is work with you. And you get to say that very cleanly, very just, you know, pointedly. If you want to fix these, then part of what I offer is this program. This program, this program, you know, do you want to talk about those options? Right. And if they do, then you kind of go through the proposal with them. Yeah. It takes some. Just assuming that they are interested. Yeah, yeah, yeah, yeah.

Thank you.

Of course. Yeah. What else we got? Jason, how you doing over there?

I'm okay. I'm.

I'm.

I'm good. I. I'm. I'm in this, like, weird. Like, I don't. I'm. I had this thought coming into the call today where I was like, I don't even know if I want to do this anymore.

Welcome to running a business.

And so that's. That's kind of like. Yeah, yeah, yeah. I don't know.

Like there. I will say there is a up limbo space between when you start doing the things and when you start, like, really getting results. Right. You're in that right now. And it. Right.

I don't like it.

Yeah, no one likes. No one likes it.

It's.

Yeah, yeah. I mean, this is. This is the lifestyle cycle of becoming a business owner. Right. And I'm so sorry. I wish there was a way for me to help you bypass it.

No, I know. And it's. It's not on you. It's on me too, because I realized that, like, probably, like, if I were dedicating more time or. I don't know. Like, I just. I don't know if I have what's required in order to actually, like, buckle down and do it like that. That's. That's what I'm dealing with.

Yeah. Yeah. Okay, cool. So for right now, what you're working with is you're having to come up with absolutely every single action you have to take in the business with very little feedback. Right. And you're also not having a ton of opportunities to do the thing you love.

That's true.

Right. This is the hardest stage of the business. Right. It gets easier when you start getting clients. Right?

Yeah.

Because then you're doing the thing that you love and you understand the shitty parts that you don't really enjoy doing. It gets you this.

Yeah.

Right. And you're getting feedback and you're seeing, oh, here's what's working. Right. You're really seeing the connection between. When I post this way, I get. I attract these kinds of people.

Yeah.

Right. And then you get more clients, and then you're focusing more on that kind of stuff. And then. And then the problem changes. The problem becomes crap. Like, how do I Continue doing this stuff. Do I need to start outsourcing some things? You know, new. New level, New Devil, essentially?

Yeah.

Right. But this is. I don't know if you've ever read Fourth Wing.

No.

Okay. So this is the parapet. The parapet, which is like you. Basically, it's like how they sort for who gets into the war school. And, like, you die if you don't get across, but you're not gonna die. Yeah.

Yeah. That's good.

Yeah.

Yeah. Talking to people, like, doing more interviews, honestly, does help. Right. Because you're at least talking to people who are your ideal client.

You know, that's been really challenging because my interviews have dried up completely since I switched the, the target that I was going after.

Yeah.

And so now I feel like I'm, I'm throwing a whole bunch of shit at the wall.

Yeah.

Right. Not getting a lot back, and I'm not getting either.

Yeah. So if there's no one signing up for interviews, and if, like, you're really struggling, unfortunately, that is a sign that it's not a market where people are going to be spending money.

I know. I hate that.

Yeah.

So it means another pivot, and I'm like, like, what do I got to do next? I don't know.

You know, I had, I pivoted four times, you know, and who knows? Like, you know, I'm young. I could pivot again. Who knows? It's not going to happen in the next year, but, yeah, it's, I mean, that is feedback.

Yeah.

Right. You can absolutely keep going down this, this path on this niche, but, like, you're already getting feedback that there's not a market.

It feels like that. And that makes me incredibly sad because I wish that there was a market. And in my heart of hearts, I wanted it to.

Yeah.

To, to, to be there, but I, I, I think you might be right.

Yeah. Yeah.

I hate that.

Yeah. You know, but here, here's a way to look at it, though. Like, what's something that would massively help that market that would be easier for them to invest in help for? Like, what are other issues that they could see are a problem in their life that you could help them with either, either when they're also struggling with some kind of addiction or, you know, folks who aren't struggling with addiction but have that problem as well?

Yeah.

You know, it's, it's a real hard truth that the people who need us the most are often not our ideal clients because they are too far gone into the problem, and they have to do a level of work to get to the point where we're actually going to be able to help them. Right. Someone's so far into it that they don't want to recognize that they have a problem. You know, it's, it's. You can't help them. You know, on a scale from 1 to 10, like, ones don't need our help. They are our colleagues. They also help people. Tens, like they're so far gone with the problem, they don't even want to. Like, they don't believe that help is possible. We want to go for the six and sevens.

It's a good question. Do you have any like journal prompts or like, do you have anything that you think that I could do as like a self discovery to figure out what that might be?

I don't, but I could come up with some because I remember you said

that one of your superpowers was helping people find what their niche is.

Yeah.

And we've worked together long enough now where I think, you know me.

Yeah.

And I think I really could use some help trying to figure out like, okay, like what. How do I figure out what's going to be the most likely thing that could potentially be a super nichy thing that I could run with.

Yeah. So give me, give me 10 struggles you've had in your life that you got out of.

Impostor syndrome, sobriety. I've like relationship struggles.

So I'm just going to throw something out that just pinged for me. When you said imposter syndrome, you don't have a college degree, right?

No.

Cool.

I don't have a college degree. There are a lot of people out there who don't have college degrees. I made it in my fourth year and then I dropped out. But anyway, like, that's a major thing that a lot of people that hold them back because they see that as like, well, I'm not qualified.

Right.

You know that like something like that could be like, you help people who don't have college degrees get over the fear that they're not qualified enough for the next job.

Yeah.

Right. So here's what I want you to do is I want you to make an inventory like you just started to do.

Yeah.

All of the struggles you've gone through in your life. Right. All the things that you have overcome. Right. And just kind of like talk through what it felt like, how painful it was. What did you do to try to solve it? What help do you wish was available to you? And be honest, like maybe, maybe like you wouldn't have accepted Help. Help in that situation. Right. Maybe you didn't believe that help was possible. Right. And just do that inventory on your own experience. Because one thing I know about you is you have to feel connected to the experience for you to feel like you can help.

Yeah.

Right.

Okay.

You're not going to be working supermodels who want to learn how to, you know, walk down the catwalk better. Like, that's not something that's ever going to like. Of course that's a dumb example, but, you know, it's very distant from you.

Okay.

Okay.

I could do that and then post that in the BYOB and have you look at it.

Yeah, absolutely. And then I'll go through and comment, like, here are some ideas.

Okay.

Right.

That's my homework then.

Yeah. Cool. And just tag me so I make sure I see it.

Okay.

Okay. Yeah. Most people don't figure out their niche perfectly on the first try. Right. I certainly didn't. Most of my clients have to evolve a few times before they land on the right thing.

Right.

It's one of the reasons BYB used to be six months. And then I realized six months, like that could. That could be just figuring out your niche.

I'd be freaking the fuck out right now if it was like almost over and I had to re up and resign again.

Yeah.

Because I already paid for it. Right. Like I'm like. You know what I mean? Like I would be.

Yeah, yeah, Exactly.

Okay.

All right.

This is great. Thank you.

Cool.

Main takeaways?

Oh, just keep swimming.

I love that.

Yeah.

Jason, mine is the. The 10 problems. I gotta dig into that. Think that's important now.

Yeah. Cool. Awesome. All right. Have a great weekend. You know where to find me if you have any questions. Yeah, Allison, what do you need?

I just wanted to ask you about doing another. What we did last week or this week? This Monday.

Absolutely. Yeah. And. And just so it doesn't sound like a shady secretive thing, Jason, there's some

back alley coaching happening here or what?

No, no, no, no. Alison paid for a 90 minute session with me, which is something that I do on one off things if anyone wants them. But you paid for it. It wasn't like secret bonuses happening.

Okay.

All the secrets now.

Which, Jason, if you ever want it. It's not something that I'm just only offering to Allison. She just requested it specifically, so.

Okay.

Okay.

So sounds good, Katie. Thank you.

Okay. All right.

Yeah.

So, Allison, do you want to schedule that now?

Yeah, I was wondering when you think would be the best.

I'm going to Peace out now. See you.

Okay. All right. Thanks, Nathan. Bye. Bye. I say let's get through half of your market research interviews first because that way we'll have some data to go off of. Okay, Right. Because you and I can sit and ideate all we want about all the things. And also that's not going to help you with your actual real life offer. Right. If we don't have something to base it off of.

Okay. Yeah. That's where I want the most help, I think.

Yeah. So, like, I mean, based on the trajectory of how your interviews are going so far. Yeah. What do you think? Like, what will set you at the 25:30 mark?

Let me just pull up my calendar really quickly. So, 1, 2, 3, 4, 5, probably so next week. So far I have six. I'm looking to add more, and I have three. Done. That's nine. So probably the week before Christmas. I don't know if you want to wait till I. After. Christ. I just don't want to lose momentum, so.

Yeah, but also, let's be realistic. You're going to get more cancellations the week before Christmas. I would say let's do it early January.

Okay.

To really just make sure you're getting, you're, you know, the most out of it. And you have. We have the stuff to base it off of, which would take us to either January 3rd on Friday.

Okay.

Or Monday, Monday the 6th or Tuesday the 7th.

Either Friday or Monday. Work for me.

Okay, cool. I could do either day at 1pm Eastern.

Let's do Friday then. Now, when would. Is payment due? Like, right this second or could I pay a little bit closer?

You can pay a little bit closer, absolutely.

Okay. All right, perfect. And then I just. I know that my goal was to have something booked for January, but should I just kind of like, let go of that or.

No. Why?

Because I don't necessarily have offerings yet.

Well, you do. You. You have the interim offer that we kind of, you know, put together.

Okay.

Right. Don't overthink it. Okay, Right. And also, like, goals. Like, so in a sales team, you and I both know, in a sales team, you have a goal. You're not fired if you don't necessarily hit it.

Right, right, right.

The goal, like, there's the. Here's what we want you to do. 80% is great. Okay, Right, That's. And that's an ecosystem where they have a history of what's worked and not worked. Right. So, like, if you were selling cars, they'd know, like, how many cars they can typically sell in the month of January. Okay. Right. So you'd have a goal when you're starting a business. Like, if you're setting yourself a goal and be like, well, that's not realistic, and then cutting it down, you're. You're basically saying, okay, well, this is my new goal. And then if you don't reach it, you don't get any clients. Okay. Okay. So set the goal knowing that you might not hit it, but throw everything you possibly can into getting it.

Okay. Okay, quick thing. I. When I had the call with the pastor and nonprofit person, she said, like, do the one at your church have an example to show me? And, like, I kind of think she's ready to do it. Is it okay if I send you an example report? Should I wait till the week of the cycle?

Absolutely. Yeah. Send it to me. Because we want. We want to have it set up so that it delivers information, but also frames up. We need you. Right. Okay.

Yeah. I just wasn't sure, like, with the structure, if I was able to do that.

Oh, yeah. Anything you're writing that you want feedback on, you can throw into feedback.

Okay. And there's a. There's a place in the BYOB for that.

Yeah, exactly. Yeah.

Perfect. Thank you so much. I feel really good.

Yeah. Good, good. I'm so glad. And I'll see you next week. Okay, bye.