BYOB Advanced 2024 11 07

How's it going?

Good. How are you? Other than, like, the normal that we have, like, now becomes our new normal? Other than that.

Yeah, I'm. I'm good. I'm alive. I ate today. I brushed my teeth today. You know, like, things are. Things are looking up, you know, on those sides. Yeah, yeah, yeah.

So, yeah, I've been the spokesperson for America to Europeans who are just. We don't understand. Why would America vote for him twice? And it's like, oh, how. How to explain this? Oof.

Yeah. Yeah, I have my answer because I. I get a lot of, like, international people in my. In my DMS. On Instagram, on Instagram, on LinkedIn asking. Because I, you know, I share. Like, I think.

Yeah.

And I, like, my only answer is, like, look into the psychology of cults. You know, like, that, like, you get people who are otherwise rational and. And kind who then get sucked into this. And then also think about misogyny and racism.

Oh, yeah, but this is why I said misogyny and racism. We're very much still about the p. Patriarchy in the U.S. like, we're very. We're still very patriarchal society. And then on top of this, it's just. I was trying to explain to people, like, brain. Like, Americans are brainwashed. Yeah, Tom.

Yeah.

Yep. Well, I know it was extra hard for you because I felt this. I know you also did a lot of campaign painting, canvassing, and I did this. Actually. I was highly involved when it was Hillary against Donald Trump. And so just when it happened, I think that I had such a meltdown. I think I cried for, like, weeks on end. And Chima said, like, he was like, it's not the end of the world. And I said, but it feels like it.

Yeah.

And I put in so much effort, like, registering Americans broad to vote, like, explaining what their rights are broad. And I can't imagine how you feel. You put in all this effort and.

You'Re like, yeah, I mean, you know, and. And also, I think, like, structurally, the system needs to break down so that something better can come in. And how do you do that? Like, it is. It is just like, the natural progression of things that when something better is coming through, like, the old system has to burn down. And I'm just hoping that marginalized groups aren't victimize as much as I think the powers that be are planning on victimizing them. But anyway, my. My new initiative is, like, helping my clients mass as much wealth as they possibly can, because with wealth comes options and power. And there you.

And it's Sad but very true.

Yep. So, anyway, what are you celebrating today?

Just life. Being alive.

Yeah.

Being in overall good health, not having something massive I have to, I guess, deal with. So.

Yeah, good.

I saw the email from your admin assistant. It's just. Yeah, yeah, poor. Like, poor oversight on my part. I just asked her now.

No, and I'm so sorry. I know it's like the worst customer service would be, like, oh, God. Months later. And it was just something that they. They lost track of following up on. So you, we will work with you. I don't want to, like, put, you know, undue stress on you for it, but, you know, just know what, math works for you.

Yeah, yeah, no, and I told her just. Just to send me the links for September and October and I will pay them. It really was just. Yeah, it was just an oversight.

Awesome.

Well, okay.

Cool. Cool. Yeah.

I don't think there's any other housekeeping st. Yeah, I've been trying to do the Tick Tock thing. I mean, obviously, when they're not perfect, I don't. I don't braid myself. I just say post it, see what happens.

So, yeah, you know, Tick Tock is one of those weird animals that like you. You'll be posting stuff for like 100 days straight, and then something from day 44 on day, like 91 will just start popping off for whatever reason.

Yeah.

No way of predicting what it's going to be. Yeah.

It doesn't seem like there's rhyme or reason to it, like, because I also saw some things that pop up in my feed that are like old stuff of other people's.

Yeah.

So I was like, okay, well, so, yeah, so I'm just. What I've been trying to do is what I create in TikTok, I transcribe it and I drop the transcription into ChatGPT. And I'm trying to have it write me a post for LinkedIn so that I divert, so that I diversify. But it's on the same subject. But I have written content and occasionally, yeah, I can post the videos from TikTok, but I don't want it just to be a whole bunch of TikTok videos thrown up on LinkedIn.

Right. Yeah. No, I think that's brilliant.

So that's what I've been doing so far. And then I got a new client.

Congratulations.

Thank you. She got everything put together, signed the agreement, paid the first payment. We were supposed to have her first session today, but she got sick. So she said she's good, she prefers to meet next week when she's feeling better. So I said, yeah, no problem.

Perfect.

So that's nice. I'm looking now going forward. I think that I realized to tell people about it, it's not a good opportunity to post on Friday. So I think on Monday I'll post that I'm doing kind of like not in these words, but basically a flash sale where get your resume CBN, order for your new job in 2025. Yep. So where I'll offer an hour and a half session to do the CV and. And yeah, so I'll advertise that. That I have five places to do this.

Cool. Great.

So that I'll do next week. And then I am in talks just because I happen to see, you know, I used to live in Berlin and Tomas still goes back for work and I happened to see one of the people that I used to work with now works for this place that rents out meeting rooms and stuff. So I thought maybe I will have a career change TV workshop in person in Berlin. But it will be quite tight because it would be like looking at the calendar, it would be the first week, so it would be like the fourth or the fifth. So I would really have to get crazy on marketing now and promotion. So hopefully they'll get back to me tomorrow about the pricing I just saw that they're having. It's someone I know there. But then he also said that he can see what he can do to make better pricing for me. And on top of that he'll give me a 15% winter discount.

Oh, awesome.

So we'll see if it's not astronomical pricing. I think I'll go ahead and do that. So I think now I'm just trying to figure out pricing for this kind of workshop per person.

Yeah. Well, so with stuff like this, you know, depending on how far out you're doing it, like if you were just saying end of January, for instance, in a different scenario, you don't necessarily have to have the location locked down. You just have to know kind of like the city. Right. And then you sell as many tickets as you possibly can and then figure out kind of how, how much space you need. Right. That's an option. And then of course, like you always want to see what the cancellation policy is if you need to reserve a room because the cancel policy is seven days. And then you can, you know, as hard as you can to sell it. And then if eight days before it's not selling or you only have people and you can do that in like a coffee shop somewhere or Change. Change the room or whatever then.

Yeah. So the good thing is this place they. Because it's kind of like hostel, co working space, meeting, event space and they have rooms from two people to 200 people. So I just don't know how flexible they'll be on the day of. It's more so about availability. I don't think it's a problem to, to kind of change a week before because I have more people or less people. So it's more. So I think if it's available then they allow you to change. I thought just maybe for. Yeah. Feasibility. If there's too many people then it might not be. It might be too many people where. Too many questions. And so I thought maybe it's better to limit it.

Absolutely. Yeah. Yeah. And then any questions that people have, like you're just jotting them down as it goes or you have a recorder going because all that. No, I think that's great. So. And pricing really depends on the cost of the room, right?

Yeah.

And really like, you know, for something like that, you're not necessarily wanting it to make a ton of money because people to become your clients.

Yeah, right.

So, and so you always want to make sure like as you're doing it, you're having them book their 30 minute session to follow up to make a job change strategy thing. Excuse me.

Okay. Yeah.

Yeah. And then you have a way of like targeting people who are in Berlin. Right, cool. Yeah. So then you just want to do that. And, and whenever you're doing some kind of workshop like this, you want to, you want to sell what the Deliverable is. Right. Like they're going to know how to create, they're going to walk away with a CV that will get them, you know, interviews and you just have to be careful about the, the language there because like you can't guarantee it because obviously there's a lot of other stuff that goes into it. But if they have a solid CV and a solid plan, like they're going to get the interview and hopefully they'll get the job. Right.

Any advice on where to kind of advertise this or get the word out about this? I just feel a bit nervous because it would be like essentially one month away. So.

Yeah, I mean, are there any professional groups in Berlin that you're, that you have access to?

Not really, no.

Okay, then I would look to see if there are any Facebook groups you could join. And what else? And posting to LinkedIn. I want you to look at this like an experiment. I don't want you to like get too into the resulting of like, well, is this absolutely going to work?

Oh yeah. I mean, I'm not too worried about this. I know it's all just throwing spaghetti at the wall and seeing what sticks. I just didn't know if you had any ideas that were.

Yeah, I think, you know, if you had more time I would say like throw some money at some Facebook ads or Instagram ads. But I mean, you know, one of the things that you want to be sure to do is you want to geotag everything that you're doing on TikTok about it. So you want to Berlin because then it's more likely to get shown to people in Berlin. The same if you're posting to Instagram. And then I would reach out to everyone, you know who lives in Berlin on LinkedIn.

Yeah.

And just say, hey, I don't know if this is for you or if you know anyone who's wanting to change jobs, but I'm, I'm doing this like one time only pop up TV training or workshop and it's gonna be amazing and they're gonna be getting this isn't this if you know anyone, do you mind sharing, you know, or if this is for you to have you join, you know, with stuff like this where you're like, especially if you're posting to LinkedIn and there are people who like want to change jobs but they're not going to want to like it or comment on it. You kind of want to name that and be like, hey, share, share a picture of a potato or something, you know, like share a picture of your dog or your cat or a potato or this whatever velociraptor in the comments, you know, give them beside the point, beside the point kind of thing to do so that they can drive engagement.

Yep.

Yeah. And then of course, like your email list, if you know, like I would be emailing them, you know, because I mean you don't. You never know who they know.

Yep.

And where they have friends. And also you never know if someone will travel to Berlin to see. Go to your workshop. Yeah, right. What time are you thinking of doing it in the day?

So it would be during the week. So I'm afraid if I do it during the day then I'll miss people that are employed though. I thought I would do it in the evening.

Yeah, perfect. So one of the things that you can add to it for fairly inexpensively is you could say we're going to be doing a little cocktail hour afterwards, you know, and then, and then you could just go and buy some like beer and wine, you know, and have that ready, you know, because then you can tell it is also like a networking event. You know, get to know other people who are also in the job market who might be, might be good feelers for job opportunities, you know, because if someone's applying for a job at a company that's hiring for sale, they might also be hiring for marketing. Oh, my friend Doreen is also looking for a marketing role. Let me refer her in.

Yeah, good.

Oh, and another thing you might want to do is reach out to any universities in the area. You know, I mean, they might not be your ideal client, but still.

Still.

Yeah, to get butts and seats and if there are any expat groups as well.

Tons, a billion. Yeah, that's where all the Americans live. Right?

Okay, cool. I wanted to train on something. Do you have anything that you want to jump into or do you want to look at what I have for you?

No. Yeah.

All right. So I built this based on a conversation I had with a one on one client about how we can structure. Because you know how I talk about calls to action and how like they're, they're more powerful if they're a really sound if then statement.

Right?

So this is kind of how you can break down like what the topic is into a solid if then statement, right? So like, and I kind of just gave like examples of what my topics or hooks would be since for someone who can't get sales calls, like that's painful, but you have to explain why it's painful. So you have to give some context. Like if you want to have a business, then you need paying clients. And if you want paying clients, then you need to have sales calls to get people to buy from you, right? And so if you don't have sales calls, like, you know, one of the fears that is hold, that can hold you back is. And this would be the number one problem is that you come across as too salesy in your content, right? You don't. And you don't want to be that salesy gross person who's always, you know, the, the oxiclean guy, right? But then you have to explain like, but like for you to get sales calls, like you're going to have to tell people how you're in business and how they can do work with. You have to invite them. And here's kind of the, the context on that. And then like another thing is like maybe you're, you're offering people different times and they're Getting lost in the back and forth, right. And then you, like, kind of empathize with it and say it's really hard to schedule when you're sending people away to look at different times, and then they have to come back and. And do manual scheduling with you, blah, blah, blah. And then the third reason could be, you know, like, you're actually afraid of selling your thing. Right. And then you empathize with it, and then you say, you know, if any of these things are happening for you, then this is exactly what I do with my clients, and I invite you to book a call with me.

And.

You can basically do it for every single one. But the key here is, like, the different. The three things, you're not solving the problem for them.

Right?

You're. You're not telling them exactly how they fix it. You're empathizing with it, or you're giving them context to understand why it's happening. And you can use this as, like, how I have it structured here is it would be slides in a carousel, which you on TikTok, and you could just have, like, trending sound over it, or you could use this almost as a script. And this could also be kind of like the fundamental stuff that you could do a whole talk on, or you could do a webinar on this. Just need to flesh it out with maybe an exercise or a client story or something like that.

Mm.

Any questions on this?

No. Clear.

Awesome. All right, what do you want to work on today besides the Berlin event?

I guess I just need a plan going forward. Like, I have kind of a lot of different things, like, all over my mind. And the event thing is kind of ad hoc. Choma's going. His company pays for the hotel. Like, maybe I should do this while he's there kind of thing. And then I'm going to do this thing where I'm asking for, like, limited number of people to do a. To that we can do a CV together. But then now I guess I'm trying to figure out what else I need to kind of be thinking about and organizing.

Okay, so you're promoting the two things kind of at the same time.

It will maybe overlap a bit, which I was a bit nervous about. That wasn't the goal, but originally. Yeah, this just kind of. This opportunity to do it and build Berlin just kind of fell from the sky. So I guess maybe I. But I obviously need money, so I don't want to not do one. So I'm. Yeah.

Okay. So fastest path to cash is always going to be one on one where people get to schedule on their own time. Right. You know, that being said, you are also just one marketing department where you also are wearing a lot of other hats. So let's think this through. Does it make sense for you to do the event in Berlin right now or is this going to be another thing that you're confusing your audience with?

I don't know if I'm excited because I saw that it's the person I used to work with who is advertising that they're having this winter deal. And on top of that, he said, yeah, and we can even upgrade, like, where I can give you a discount on. On any alcohol or food if you want to order that apart. So. And he said, it is. It's because they have less events in winter that he can cut me a lot of deals. So that's why I'm like, oh, right. So that's why I kind of feel like I need to do it now. Because if I do it in person, then it is also the hope that people decide that they want to work with me.

Totally. So. But you know, here's the thing. Like, there's so much other stuff that has to like, align for them to get there.

Yeah.

Right. So is this something that you do in December? Is this something you do in February? Because February is still the winter. I can't imagine there are a whole lot of events they do in February.

But then it goes back to. Then when does Chima go back to Berlin? And we don't know.

Right, right.

Because his company pays the hotel. So that's. That's a big expense I don't have to pay for.

Right.

And I don't. I'm a bit concerned because he probably won't go back before March if he's going already in December.

Yeah. Well, then, you know, but if you do do it in February or you do do it at some point, then you just do them a little differently. So it covers everything. You see what I mean? Like it, like make sure the math works out. So it covers the hotel if it's not aligned to when he's doing it.

Yeah.

Right. I mean, if you're. If you are pushing those one on sessions, one on one sessions, it might be a little confusing for the people you're marketing to.

Yeah.

To see, oh, well, this is this much. But this is this much. Like, I don't understand.

I guess it too. It depends as well. Like we'll see how much the rooms are and I guess that will be a good indicator.

Right, right. Because I Would I would rather you have like enough time to plan it well and really get in front of your ideal client so that you're not. Because. Yes. I mean, you're getting a discount on the room.

Cool.

You get a discount on food and wine and whatever. Awesome. But that doesn't do you anything if it confuses the other stuff you're doing to get one on one clients on the off the back end. See what I mean?

Yeah.

So I mean, and of course like, you know, he's a salesperson. His job is to make it feel like this is.

Oh yeah, of course.

You know, and I also think that you have negotiating power because you're like, how often are they lending stuff out or leasing the room out during the week in, you know, for an evening? Probably not that often.

Yeah.

Right. So I mean, if I were in your shoes, I would be going full throttle on the one off sessions and I would start teasing dates for the new year, you know, and start building a list for people in Berlin. Is that way you have a, like a robust amount of people that you could reach out to and be like, hey, I'm doing a CV workshop, you know, on these dates here in Berlin. Do you want like early access tickets to. To it? Right. We want to come up with like the fastest path to cash and the fastest path to your one on one clients.

Okay. It. I had a potential, like an introduction chemistry potential client call yesterday. And I guess coaching is so, coaching is very subjective. Obviously every coach is different. And so this person had. Did coaching before and they said it didn't help them. And I said, okay, well you now went to a free webinar of mine because in collaboration with one of the companies, that's how she found out about me as I did. She found out about one of these. She was on one of these that I did at the beginning of the month. And so I kind of explained my program and I explained everything that I covered. And she goes, oh, well this is like a lot of money. And I said, well, it's as you, as you said yourself, this is way different than what the, the coach you had before did. So I said, is, is this what you're, is this what you're looking for, in other words? And she said, yeah, yeah, yeah. But she was still hung up on the money thing. I always think it's going to end up being a no because I, and I hate that because I even told her like not about the money thing, that's fine if they make that decision. But I said it's okay, like I understand like if this is something that, that you're not ready to commit to. And, and so I said, but yeah, just, just let me know like how you're feeling. And she, and I, and I tried to get her to schedule a follow up call and here it comes again where the people are like I'll, I'll email you. And even when I said like, even when I did try to poke at that, I could tell that, that, yeah, she just was then closing up and not so comfortable after that. So I just said, oh, I leave it alone. And I just said, okay, well I'll. If I don't hear from you, I'll circle back around.

Yeah.

So I don't know how common you face that. And I don't know if it's also kind of just because it's my target audience is Europe and not Americans and Americans really like to fucking talk. So.

Yeah. So, okay, so anytime someone says, I had a coach before and it didn't work for me, I pay attention to the red flag because it's not always that coaching doesn't work for them. It's sometimes that they are not coachable. Right. And so what I always like to do is just say, oh, okay, cool. Like coaching doesn't work for everyone. So I'm curious, do you mind sharing what about that coach and their, and their methods didn't work for you?

Right.

And of course they're going to get into the blame game and you're going to be able to see how much they're saying, well, they didn't do this and they didn't do this and they didn't do this and how much responsibility they're taking, they're taking for you. Part of it. Yeah. Because like some people do think they can hire a coach and the coach is going to do all the work and then they're going to be fixed and that's not how coaching works. Right. And then of course like when someone says, you know, this is a lot of money, I'm not sure I'm ready for this. Like, you can also follow up and say, cool, well let me just check in on something. Like if, if it, if the money wasn't an issue, if you had the money or is way cheaper, would you want to do this?

And this. I asked this, I asked her and she said yes.

Okay, cool.

So then, so then that's when I said, okay, well it's up to you. You said you want to do it? You have to decide if this is what if this is Something you want to prioritize. And I told her, I can't make this decision for you, but I do want you to prioritize, to make a decision for yourself so that you know what you're doing.

Right. And of course, like depending on how, how pushy you're willing to be and how much trust you have with them that you can coach them through it. I always like to ask permission, like, do you want to like talk through the money stuff to really decide if this is going to be the right investment for you? Oftentimes people say yes. And I'll say, cool. So like, you know, this is how much the program costs. Like what's it going to cost you if you don't act? Like, what's it going to cost you if you go another like year, 5 years, 10 years out making this change? Right. And sometimes they'll be like, oh, well, now that I think of that way, like, you're right. Or they'll be like, ah, it won't cost me that much then. You know, it's just not that big of a problem for them.

Yeah, yeah, right?

Yeah, yeah. And, and also, you know, the folks who are, who are standoffish about setting up a follow up call, they're typically like, because they don't want to tell you no to your face.

Yeah.

You know, unfortunately. But it also like that's, that's their way of kind of weaseling out of, of doing it, of giving you a direct answer.

Yeah.

So can you, can you walk me through how you explain the follow up call?

Yeah. So I usually say, like, as you all know, I'm a coach and I'm all about accountability. I think it's great for you and me to kind of decide, know where you stand going forward and for you to be able to make a decision for yourself so that you already know what you want to do as far as the next step. So I always like to schedule a quick follow up call, just 15 minutes where we can, where we can quickly jump on a call. And I say, and you can let me know what you've thought about. And I said, it doesn't have to be tomorrow. You can have, have some time, however long you need to decide. And I, and then I say, and then I say, if it's a no, that's perfectly fine. I'm just happy that you've now have a decision for yourself and you're not, you're not still wondering what you should do. And I said, and that's completely okay for me. And I say and if it's a yes, back. Fabulous. Great. And on that call, we can go ahead and talk about next steps.

Okay, cool. So are you open to some edits on that?

Yeah.

Okay, so let's, let's cut it down a little bit so it's not as wordy because in the beginning you're talking about accountability. I could see them being like, oh God, this is like pressure tactic, right? So I, what I want to have you do instead is, you know, just say, okay. What I like to do when someone says they need to think about it is let's schedule a yes, no call. Right? And on that call, if it's a yes, then we can hit the ground running. If it's a no, then you have made a powerful decision, but you'll always know that you can come back to me. There's no weirdness of like, oh God, I forgot to go back to them. Right. You're, you're doing it on for their sake so that they don't have any awkwardness, right. And then say, okay, so you said that you want to think about this and this and this. How many days do you need to think about those things? And if they say, oh, well, you know, today's Wednesday, I probably need the weekend, then you say, okay, great. So I have an availability on Monday at this time and on Tuesday at this time. Which works best for you. Right? Because then it's much more part of the process and helping them like either hop to and get, get to it and like fix this or know that they've closed the loop either way. Right. And if they have push back at that point, you can say, well, you know, like, this isn't, this isn't about me getting an answer. This, this is about you making a powerful decision for yourself. And sometimes that powerful decision is saying no to someone. Right. If you want to change your job, chances are you're going to have to say no to some people. Right. I want you to practice with me and, and to see that it goes well, you know, because I'm not, I'm never going to come after you with a pitchfork for saying no to working with me. I'm going to, I'm going to say, you know what? I'm so glad you're making the right decision for you. Okay, well, yeah, yeah. Because when we over explain, people hear what they want to hear or what they think we're leading to, right? Because they're not listening to every single word. Especially if they're like flirting with, I don't know if I want to do this. Right. They're in their head, like, oh, God, like, I have to have an uncomfortable truth or not. How do I get out of it? You know, so. And if they're still resistant to booking that call, then you kind of have your answer.

Yeah. And that's what I always figure, too. When they don't want to schedule this call, then. Then I figure, yeah, then, no, they're. It's. It's not. It's not a good decision for them. Like, they don't want to do it.

Yeah. I, I will also name that. That hesitancy is often more common with people who got cold outreach, too. At least. At least in what I see with my clients. And, and from my past in sales.

Lately, I haven't done. Because obviously I haven't had time, so I haven't done any cold outreach. It's. It's all been people scheduling. That's through my booking link. It's just annoying that. Yeah. It seems like a lot of them. One of them, when I told the price, they said, oh, wow, that's. That's way more than I thought. And so I said, oh, well, kind of. How much were you thinking that. That something like this would cost? And she goes, oh, well, you know, I live in Berlin and it's different. And she, she made an assumption. She said, I think you live in the UK, but I, I'm just used to paying €5 for, for a kebab, so, you know, the prices are way, like, way cheaper here. And I was like, okay, comparing, like, career coaching to a price of a kebab.

Yeah, yeah, yeah.

Huh. So then I was like, okay, like, how would a professional. Yeah. Live. So, yeah, there's quite a bit of people, too, that sometimes don't have realistic expectations, I think, of how much that this would cost. And it's. I mean, this is not something fun to do. This is like an investment because you have pains in your current situation and you want to change. I don't know why people seem to think that that just happens for free or something.

Yeah. Are you, Are you asking them about their salary goals and their current salary in the call?

No, but maybe I should.

Yeah, I want you to start doing that because then it's less about, like, oh, this is like, the help is going to get me out of something, and it becomes more about, oh, I want this. And you might even have it in the intake form. Like, what's your current salary range and what's the salary range that you. Is your goal?

Oh, I wanted to ask you about that. I'm glad you mentioned this. So in Heartbeat, I was there under resources somewhere about the intake form and to see what all the questions that you gave as like example questions to ask. And I. It says that it's like, couldn't open.

That's.

Where. Oh, let me take. Go back through and look, because I dug around for it one day because I figured you had something like that. And then.

Because what you should see is.

Intake questionnaires. So it's byob, Beginner intake questionnaires.

Yeah. This is. Yes, it does. There's a document here. Let me show you what I'm seeing.

Yeah, because what is. Are these all of these? Because this. You said it's a client questionnaire. It's not like an intake.

Let me see. So the top. Yeah, this is the wrong one.

You're right.

Yeah. Okay. Thank you for telling me this. Intake. Okay, cool. So. So really, if you go into my intake question on my booking link, which I'll. I'll pop right now, it's basically those questions.

Okay.

And. And basically what we're asking are like, what are the goals? What are the things that get in your way? Some kind of gauge of like, what. What have you done up until this point to. To finish this or to accomplish this. Here, let me find it. And then also to gauge, like, what's their commitment? And. And really, the intake questions, they're helpful for you to know, to be able to sort them out, but their real purpose is to be like an energetic deposit because people are far less likely to know something. No. Show something that they feel like they've already committed time to.

Mm.

So here.

Okay.

So for you, it would be like, please describe your current career. You know, what's your job? What industry are you in? And then you want to go into. And what. What's your. Your next. What are you picturing your next role to be, if you're clear on that at all? And then you could actually keep the same. Ish question. Describe three to five goals you'd like to accomplish in the next 12 months in your career, in life. What are the three biggest obstacles standing between you and your goals? Use that. What's your timeline for changing jobs? That would be really helpful. What's. Yeah, you can ask this or not. What's one big challenge you'd love to find a solution to on this call? Because that feels like, oh, I'm going to get something out of this. I'm going to get an answer to a question. Have. Right. And then you Know, you could ask them for their LinkedIn profile link or for a copy of their current CV and like, no judgment if it's out of date. So you can kind of see what they're, what they're working with. And then I have this question of like, what's the amount of money you've budgeted in your monthly expenses towards starting and growing your business? This is. You could do this or you could say, you know, how much of a salary jump do you want to make per year? And you can have them say nothing or I'd like to make an extra €5,000 or another 10,000 or another 20 plus per year. Yeah. And then I don't think you need a. Are you interested about portion? I don't think that's necessary. And then I like my last two questions just because it really does like scare away the. And then you need to have a terms and conditions. That way they, they have, they give permission to be on your email, your newsletter list.

Okay.

Okay.

Yep. Good, good.

Okay. What else?

I think that, yeah, on Monday I'll push the one on one sessions. Should I say I have limited spots or should I actually put a number to that? Like I only have seven spots available or something?

I would say limited because you don't want to lie if like you only get one and you're like trying to create urgency around it. Like it always feels icky. Like if you put yourself in that position, you're like, oh, well, I've only sold one, you know, do I say, oh God, they're almost gone. You know, if limited supply, I think limited supply is good. And then later, as you do sell them out, you know, you can then very honestly say, oh yeah, like I only have two left if you want it. And I also think it would be really good for you to reach out to people who've booked sales calls with you in the past because of pricing to say, and I, I am opening this up and I wanted to give you early access because we've spoken previously. I know, I know coaching was too expensive, but if you want, because that might be a, a great downsell for them, you know, and actually having something like this in your back pocket could be a good downsell for people like the person you talked to yesterday. Right? Like, oh, okay, so it sounds like this is out of your budget. Totally fine. Here's another thing that I do. I don't, I don't advertise it, but it is something that I offer. Right. And you and I both know it opens up more questions than it answers. Right.

Okay.

Yeah.

All right, so I'll do that. I'll focus on the one on one sessions and then I will see what they say about the pricing in Berlin. And then maybe I look then to plan it in January or February so that I have time to further it out. Yeah. And then I'll update my intake questions and then. Yeah, I think that will be. And then on top of keeping up with LinkedIn and Tik Tok, I think that that's going to be. Yeah, my week.

Yeah, yeah. And then, I mean, you know, it also doesn't hurt if you want to do like a popup training and use it as like a webinar to sell the CV sessions, you know, and it's like, here's what we'll go over, you know, here like the BO here are the bare bones of a solid CV that'll get you an interview and hopefully land you the job. However, it's going to be different for everyone. But like, here's what we're going to be going over. We're going to be identifying what your strengths are. We're going to be doing this. We're going to be doing this. We're going to. Right.

Yeah.

And then of course, as you're going through that session, you know, if someone's like, well, I know I want to change industries, I'm not really sure what I want to do, then you want to, you want to constantly say, okay, cool, so what I do with my one on one clients is we get really clear on what that is because that makes this a lot more powerful.

Yeah, right.

You always want to say, yeah, well, when I work with my one on one clients, we do this, but for right now, let's do like the simple version of that. You know, if you ever work with me, we'll come back and revamp this so it's more effective for that industry. You know, you just constantly want to point to when I work with clients. Yeah, yeah, exactly. Yeah.

Okay.

Anything else?

I wanted to ask you because it's for myself and then integrating it for clients later, but I would like to do more somatic practices to keep myself like in check. How do you know what you know, like, where did you get this info so that I know where to go to get that?

I mean, my somatic knowledge I got from like the various CTI stuff that I've had that they would. They don't necessarily teach somatic stuff. However, like, there are some somatic, informed teachers there who, you know, share it as part of what they do. I also learned a fair bit at their leadership program, which I don't recommend. It's very traumatic.

It's.

I learned a lot about myself, but I also had to do a ton of therapy to undo a bunch of stuff. So don't. And then also from therapy, you know, But I mean there are so many somatic schools. There's like somatic sex therapy. There's somatic coaching. Yeah.

I feel a bit overwhelmed. That's why I thought I would ask you because I started trying to dig and then I said, okay, well, it's just so much. And I just wanted first to start with myself some learning some basic somatic practices. And. Yeah.

You know, and it's. I think a really nice place to start is like, where am I feeling this in my body? You know, am I feeling this in my body? Okay. And what does it feel like there? And really putting words to. Here's the physical sensation there. And then understanding kind of like what, what knowledge is being held there, whether it's right or wrong. Like what's the thinking happening there? What's the job that that feeling is. Has to keep you stuck. Right. I mean really, if you think about it, like my, my style of somatic coaching is really process coaching. That's. That's what coactive training calls it. You know, there's. Let me, let me ask around because I know some people who've been through programs because there are some like really creepy ones out there that I don't want you accidentally landing in.

But that's why I asked too, because some I've like, I have like kind of seen some of like when they give like a teaser or something and I'm like, this is a bit like a little bit weird. And I, I already feel like I'm out there and woo. And if I think it's weird, it's weird.

Yeah, yeah, yeah. That's like true. Somatic coaching is kind of weird, you know, so like full permission to just do what I do with you.

Yeah. And that. I guess that's what more I was looking for. Like to do this on the regular basis with myself because I mean, yeah, it's great to do it in coaching, but I guess I like, I need to check myself more.

Yeah, yeah.

Like, and I think that has a lot to do with. I think that's maybe even something related to adhd because we're kind of tend to be all over the place that I'm not sure if we actually regulate emotions so well.

Well, I think what happens Especially with adhd, is we dissociate way more than we realize because we're told our entire childhoods into adults that, like, what we're feeling is inappropriate, acting is inappropriate. And so, like, we have all this emotion in our bodies that we don't know what to do with. We're told it's inappropriate and to not act it out. And it's like, oh, okay, so you don't process it and then it lives somewhere in the body and then we feel completely detached.

Right.

And we don't understand what's happening for us when we're having anxiety or we're having excitement or whatever.

That's true. Yeah.

And so I think. I think a really good practice for you would be to, you know, either alter or add to a meditative practice where you sit down and you just, like, give yourself a moment to settle. And you always want to make sure you feel really grounded in your chair. Right. Because as you're doing this, like, it can feel really unsettling. And just do a scan of your body. We do this now. Let's do this now. So I want you to get settled in your chair and you're just going to do a scan of your body and just notice any part or parts that are calling your attention to them. What are you noticing?

I feel like someone has a chokehold on my heart.

In your heart. Okay, cool. So I want you to focus in on that feeling. When you say chokehold, are we imagining hands? Okay. What temperature feels like?

It feels like a hand is hot, warm, and it's just squeezing and it almost makes. Almost makes it where it seems to affect the air supply. It's not that, like I can no longer breathe, but it's affecting the air supply because it just feels so restricting.

Yeah. Okay, cool. So I want you to just focus in on that sensation. We're not trying to change it. We just have to feel into it. And as you spend some time here, what does it feel like now?

Almost feels throbbing. Like someone opens and then closes it again. It's not just clenching, so it's like. Yeah, that's slow.

Yeah. So just like you were just doing naturally, I want you to open and close your hands to the same beat as you can feel that, and really clench your hands with tightness. And what's here now.

It'S still there, but it seems like it's a dollar and duller effect.

Yeah. Yeah. So I want you to continue to feel into it and I want you to ask that feeling what's job.

It. I Don't get a really clear cut answer. It's more. So it seems to be some kind of fear behind and it seems to be almost like some kind of warning mechanism just to say, hey, be careful. Like behind. It's like a scared feeling.

Yeah.

And it's like, hey, be careful. Hey, be careful. Yeah.

Okay, cool. So it's beautiful that is giving you this. Right. Your body is sensing something and of course, like, how could it not send something right now? Right. And so what do you know in your heart about, about like how safe you are?

I guess life is a bit tumultuous right now. So I don't. It's a bit ironic because you know me with money issues, I've. I always usually freak out about a roof over my head and am I going to have food and security and. But ironically it's not so much about this as it's really, it's psychological safety that I'm missing now. And I think it has a lot to do with the relationship with my family, also with my father just passing and then the relationship with my mother being strained and also with Toma and I not being in the best place because obviously when, when you're going through a lot, then the relationship goes on the back burner and I, it was by me put there too much and so it has suffered. So we're not in the best place. And also this feeling that I'm outgrowing my friends and it's the friends I've had since I've been in Europe for 10 years now. And just every time we get together with, with, with each other, I just don't feel good. Yeah. And so I think it's just a lot of psychological missing, of psychological safety because so many of my relationships are in like really in the heart of changing, really in the center of it. And so I think that's where kind of this fear in this. And I think that's also why I feel it in my heart because it's like, oh, be careful, this is scary, you're gonna get hurt kind of thing. Yeah, it's funny. Like this is the most chill I've been about my business in a really, really, really, really long time. Because I'm just like, no, no, no, like whatever, let's throw up a tick tock. Let's see like hit or miss. We'll just throw fucking spaghetti and see what sticks.

Yeah.

And I'm working on stuff every day. It might not be gold level stuff, but I'm working on stuff every day. But I definitely Feel very, very anxious about all of my relationships.

Yeah. Yeah. So, okay, so now that you've identified that, I want you to feel back into your heart. What's there?

Well, it's open now. Like, there's no. I've recognized it. So it is. It's happy that it's been recognized.

Yeah, yeah, yeah. And is there, like, a physical movement that, like, would kind of lock that openness in?

The minute that I really stopped feeling it, it really was just like the vision of hands just going like this opening and then, like, disappearing.

Yeah. So based on what you just learned from your heart space, what's your priority now?

I think I need to lean into this more. I. I'm very bad about, I think, ignoring feelings and because, well, yeah, number one, we weren't allowed to act them out how we naturally felt they should be. So there was a lot of suppression. And not just that I was always a very emotional. A highly emotional person, and I just always felt like, oh, no, I don't have time to be emotional right now. And that. So when I was already an adult, this is just what I thought. So the combination of these two. And I think that I need to pay more attention to this because I need to take conscious steps because I think also, like, I had a complete mindset shift after my father died, realizing nobody on their deathbed says, I wish I would have worked more, or, oh, I wish I would have made more money. People say, no, I wish I would have spent more time with friends. I wish I would have spent more time with my. My loved ones. And so I really wanted to start prioritizing relationships. And I think. And I. I have since I've been back, but I think I need to do more of it.

Yeah. Yeah. And what does it feel like to say that.

It feels good? It feels right. It feels like. Yeah, it's like almost like a duh. This is what you, of course, should have been doing.

Yeah. And actually, this is the first time in this call where your voice has had that level of resonance, you know, or it was. It wasn't. Not resonant, but it was very heady. No, no, no, Centered, you know?

Yeah. No, no. I mean, it's. Because it clicked. That's exactly like you said. I mean, it clicked now, but I'm happy because we're having. On Saturday, we're having a board game marathon at my house, so six people are coming over, so it's going to be quite cool. So that's going to be nice. And it's all like, new Friends. So.

Yeah. Awesome.

So that's nice. So we'll see about. Yeah. Things growing into that. Like, we know we all like board games, so we'll see if it grows into some new friendships as well.

Now, it sounds like a lot of fun, but, you know, at its heart, like, that's it. That's it. You know, it's noticing where. Where in your body something's, you know, happening. And it could be your heart, it could be your ankle, could be, you know, your wrist, it could be whatever. And just focusing your attention in it and noticing, like, a, what does it feel like physically? Right. B, what are the emotions that are attached to it? Right. And then kind of oscillating back and forth between, what's this, what does it feel like? And what's the emotion and what does it feel like and what's the emotion? And not trying to change it, but, like, allowing yourself to experience both. Right. So, like, you know, the heart center, like, could be love, it could be grief, it could be fear. It could be so many different things. Right. And then you get to a point where you're like, oh, cool. Like, it doesn't feel as heavy. And you ask that question, like, what job are you. Are you fulfilling right now in making me feel this way? You know, like, our bodies don't. Don't cause sensations for us unless, like, they have a purpose. Right. And understanding the purpose without judgment. Right. Because it's not like, are you me up right now? You know, like, oh, how do you think you're doing right now?

Whereas I always feel. Whereas I always took it, like, just go away. Like, this is not serving me. And I didn't lean into. What is this trying to tell me? I just was trying to banish it.

Yeah. Yeah. Which is what we were always told. And by our very disregulated adults who are told that by their very dysregulated adults who are told that by their very dysregulated adults. Right. You know, the key to emotional regulation is not ignoring the emotions, it's feeling them.

Yeah.

Right. And even. Even if there's no, like, obvious cause, you know, nothing bad happened to you today. Cool. Where's this coming from? You know, and it could absolutely just be, like, something you saw, something today that reminded you of that one time when you were 8 years old.

Yeah.

You know?

Yeah, it's true.

Yeah. The thing that we. We completely discredit our bodies for is our bodies are basically just. Just meat computers. Right. And they're constantly processing new information and constantly trying to process old information as well that we never dealt with. Right. And we think it's all in our heads, but it's not. Our whole bodies are on board for this. So where I would start, if I were you is I would take myself through this a few times. Like, you know, if you can, like, schedule times throughout the week for yourself, where you just sit down and you do this and you do a little journaling after, I think that would be really healthy. And then practice on someone. You know, practice. You know, if you come to BYOB or Brave Biz labs, ask if someone wants practice with you, you know, or if you have a former client or a friend who open to this stuff. Right. Cool. The key with it is to not assign. As a coach is to not assign meaning beyond what your client has assigned meaning to.

Right.

So, like, when I ask you, does it have a temperature? Does it have a texture? All that stuff, those are geography questions to, like, help you really get grounded in the sensation of it, you know? You know, like, if you were to lead someone through a visualization, a geography question might be like, what does this room smell like? You know, it really transports the mind into being there and experiencing it. Like it's an actual thing that's happening to them.

Yeah.

And then as they talk through, oh, well, it feels like this, and it's coming from here. And this is the other thing. You know, you're just like, oh, not judging, not guiding them any which way, Even though you are always going to have opinions about what they should be doing. Right. That's human. And then just, you know, guide them through. Back to the sensation, back to the emotion, back to the sensation. Then when you start hearing, oh, it's lessening. That's when you kind of pivot into, okay, cool. What's the job here? Right? Because you don't want to be completely gone, yet you want them to still have contact with it when you're asking them to assign. What's the meaning here?

Okay.

Cool. Other somatic practices are like, what's your mood right now? And pick a song that fits that mood and, like, make up a dance to it. Not a good dance. Like, we're not good. Like, what is the physical manifestation of this dance? And it can be joy, can be, you know, feeling sexy. It can be feeling rage. It could be any of those things. It could be sadness. The only key with that is because you have something that can so deeply impact someone's emotions being played, you do need to bring them out of it. You do need to bring them into like a happy song.

Okay.

Powerful song, you know. And what I, what I'm always really conscious of with that is people have associations with songs that we don't know about. You know, like Jack Johnson was my first boyfriend's favorite artist and I can't listen to him to this day because I was so heartbroken. And every time I heard it after we broke up, I would just cry. And it's not happy to me. So like figuring out like something that is completely esoteric, like drum beats or something, you know, just besides the point to help them come out of it, it's going to be really helpful.

Okay.

Okay. Two more practices. I'll just train you in really quick. Okay. So when someone like I can't, I can't feel in my body. I don't know what you're talking about. I'm so in my head right now. I don't know what's going on beneath here. Then they are either they're probably hyper aroused, like they're probably like so like in the panic of whatever's happening or so associated that they can't access their body. So there are two moves that I still love. I'm gonna, I'm gonna faces down. So one is you put your hands on the outside of your legs and you just kind of focus in and you build, so you build the pressure. So like you're pushing your knees outward and you're pushing your arms in and you do on like the count to like 10 to 15. So on account from 1 to 10, you're going to build it up to the max amount of pressure and you're going to hold it for like five seconds and then you're going to bring it back down from 10 to 1. Okay, so we'll do it together. All right, so 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Hold it. 5, 4, 3, 2, 1. Lesson. 10, 9, 8, 8, 7, 6, 5, 4, 3, 2 and 1. Okay. And so that's kind of a way to bring your nervous system back down into your body to reground the other one. I know that there's an actual name, but I call it the Molly Shannon because it's literally you take your hands and you press into your armpits and you just kind of like apply pressure like right behind where your bra is. Kind of like not necessarily where you're ticklish. I not painful pressure. And you just do this for like 30 to 60 seconds and you just focus in on that sensation of that pressure. It. Those are two tools you can Use with your clients if they're, like, too out of it to really. Those are also really great tools for you to do. It's kind of like an energetic cleanse in between sessions. If you just had a session that was really intense, you know, or you have a session that's based on you, and then you have to switch to the coach role, you know, to kind of just like, get your. Your head, yourself out of your head into your body so you can go back into your head and be a different version of. And then final note, if ever someone's like, my heart is racing, I like, I'm just so worked up. They have adrenaline in their system. They can't do anything with the adrenaline in their system. So you have to make them go and do, like, squats, body weight squats. I've had clients do a hundred body weight squats just because they need to build up that lactic acid to be able to burn through it. You can do jumping jacks. I've made you do that before.

And this I utilize. Like the other day someone walked in and said, are you doing jumping jacks? And I said, yeah, I'm too stressed. But I felt better because, I mean, we did this. I mean, we did this in coaching. And I said. And I realized it works. So I was over there doing 20 jumping jacks. And then I said, okay. Yeah. Better.

Yep. Yeah, it, like, it just kind of resets the system. Our bodies are so weird. It's basically the version of, like, unplugging and blowing on it and plugging it back.

Yeah, really? Like, I mean.

Yeah. So I would start with those practices. I'll ask around in my circle of, like, you know, people who've gone to Somatic practices and how weird they were and, like, do they have an online option? But I would start with that.

Nice. Good. Cool. Sounds good.

Anything else today?

No. No.

Okay. Great job.

And.

Trying to think. Had another thing. What is. What is the goal for clients towards the end of the year? How many clients do you want to reach for?

I would love if I could have five clients by the end of the year. Cool.

So to get five clients, what's your yes, no rate?

Honestly, it's hard to say now because since it's been really wonky since I didn't work the whole month of September. It's. It's really. It's slowing down far as the amount of people booking introduction calls. So I just. I. Yeah, so it's hard to say.

Yeah. So let's say just for the sake of math, that it's 25. Yes. So to get five clients that, that means you need to book 20 sales calls. Right. And then we're just reverse engineering that. So, you know, we don't really understand what your math is yet with, with organic stuff because you're still ramping it up. But say like for every two hardcore sales posts you do, you get one, you get one booking. And then start thinking out like, you know, a couple popup trainings or a webinar or something. And always remember that like 50% of the people who register are likely to show up.

Yeah.

And this of those people are likely to book a sales call. So if you can get 30 people to register and 15 show up and one and a half of them book a sales call, you're, you're in good working order. How much are you charging for the CV sessions?

I thought I would charge 400. Perfect.

Okay.

Does that seem reasonable?

Yeah. So if you did one webinar, that's like hard hitting to that and then let people buy off the back end. You don't have to book a sales call for that. It's just like, go ahead and buy it right now. Does anyone have any questions? I think that would be really solid. And then if you did some pop up trainings where you're getting people to book a sales call with you and you're either selling them into one on one coaching or downselling them into this, I think that would be really.

Okay.

Yeah. It's all math, it's all numbers, which.

Is awful because I, I had a. No, no. But I had a meltdown. But I have math dyslexia. So numbers are like a nightmare. Like Tim, I came in the other day and I was trying to do my accounting because my assistant went awol. Like just completely disappeared. It's been three weeks. Like, no, nothing.

What?

So I had to do my. So I mean I. The last I heard from her was like already a bit scary. She said, I have medical appointments all day so I won't be able to make our call. I said, okay, yeah, no problem. And then nothing after.

Do you have an emergency contact for.

I know someone that knows her and that's how I hired her. And I asked her and she didn't tell me anything. She just said, I passed on your message. So she's still alive, but I don't know what that means. So.

Yeah. So I mean, this is something that we don't think of, but having an emergency contact for people who work for us just in case something happens because like, you're. You care. It's not like you're.

Yeah, no, no. Because I was like, is everything okay? Because last I heard, she had a whole bunch of medical appointments, and then I just haven't heard anything from her. And. Yeah. So I ended up doing my own accounting, which I have her do because Matt, dyslexia, and Timo walked in, and I was broke down over the computer, like, sobbing, because it's just numbers.

Yeah, yeah, yeah.

I really got this. This wonderful genetic lottery when it comes to neurodivergency, like dyslexia, math, dyslexia, adhd. And then I was reading about. And I'm not even trying to. I don't even want to ask the doctor because I just don't even want to diagnose myself with more stuff. But a few people have now told me, you know, you might be on the spectrum. You're a bit Aspie. And I said, oh, no, we're not giving myself another neurodivergent. Like, no, no, no. Like, I already have enough pieces of papers with documented neurodivergency. I don't need anything else. Like, that's o. Well.

And also, yeah. Like, everyone thinks they're autistic now because of, like, all the content about it. And we all have that face. Like, am I? Am I? Yeah, but.

And then to Tomo tried to tell me, I don't know. I was listening to Trevor Noah on this podcast, and everything he's saying makes me think I have adhd. And I was like, you do not have adhd. Like, stop diagnosing yourself with this. You see how I am? You're nothing. Like this. No.

Like, so funny. Well, on that. What is your main takeaway today?

Be in tune with myself. Because if I don't take care of myself, I cannot take care of my business.

Yeah.

Oh, let me know if you want to move to Europe, because my friend gave a wonderful idea because she said, hey, a lot of Americans are asking me if I know single people in Europe to set them up with for basically a green card, essentially here. And I told her I actually know a lot of single men that are looking for women. And she goes, oh. She was like, I have the opposite problem. I have a lot of American women trying to figure out if there's a man.

Yeah. So Michelle McCarthy, who's Irish, has already offered to marry me. So we'll. We'll see. I might. I might need a man. I might need her. I don't know.

We'll see. You take someone you get the. You. You get the piece of paper. The legality in it. Fine.

Yep, yep, yep. Make things a lot easier. Yeah. Anyway, I have to jump for my next call, but you know where to find me if you have any questions.

And thank you.

Bye, Susan.

See you.