BYOB Advanced 2024 12 05

Hello. Hey. Hey. Good morning.

How are you? Good.

How are you? Good. These are not connecting ever, these days. I don't know what's up. Thank you for being flexible. Sure.

I mean, until I start, like, you know, graduating people from beginner into this, it's like, I don't really care.

Because. Yeah, I really think it's, like, kind of important to go. To try to network some more. And then. And then. Yeah, for mental health, I'm going the next week to try to learn some meditative practices.

Good, good, good. Awesome. Well, what are you celebrating this week?

I guess I'm celebrating. That I'm trying.

Yeah. Yeah.

Yeah. It's been a bit hard lately. And, of course, I think when your money gets low, you start to stress quite a bit. I never expected I would have, like, all this, where I'd have to go back so many times to the US this year, and then so much money to put out, like. Yeah. From my father's illness and death. So it was a lot of unexpected expenses. And so obviously, I'm pulling all of this out of savings. And so now the pressure to get clients feels. Yeah. Daunting. And I have yet to sell a resume revamp session, so I felt a bit stressed about that. So it was almost like, a bit that I kind of took a step back from work. Not, like, really, like, I stopped, but Monday, I didn't really do anything. I just said, I'm just gonna read all day. Like, I feel like I need a timeout.

Yeah. Yeah. And that's perfect.

Yeah. And so I think it's just. Yeah. Now I'm just. I'm happy. I'm trying.

To.

And I do need to remind myself that when you get desperate, it shows. So. No. No to this. I just need to keep my cool. Do not give desperation vibes, and things will work out, because, I mean, most of the time, it's just just throwing at the wall and you see what sticks.

Yeah.

See? Yum.

Yeah. Yeah. You know, marketing always works. It works. And you get clients and it works to tell you, wow, that did not work. You know, so we can do kind of like a postmortem of the resume revamp and kind of see what worked, what didn't work. So if you want to launch it again and see, like, what sticks, we absolutely can do that. Yeah. And you've had a year, dude. You know, a lot of grace there.

And I guess that's what I'm really upset about is that. Yeah, I. I essentially didn't work three months out of this year going back to take care of my father and all his stuff. And obviously when I started in January to launch my business and I didn't like, I had no, I did not think any of this would, like, happen or derail me. I really obviously thought I was going to be hustling. And then also it's hard to hustle when. Because even when you're dealing with all this stuff, even if it's not physically, you cannot work. There is to some extent, even when I got back in May and then even when I got back again in October, there is a. It takes a toll and there is a heavy weight of what you were dealing with. So, yeah, I understand. I couldn't push myself more than I did. I'm. I'm happy I did as much as I did, but it's more so disappointed at the overall situation because this is obviously not the year that I expected. I figured, and I knew that I wouldn't get that many clients. And realistically, because it is the first year, it's. It's being realistic about a business. Right. But I obviously didn't expect to spend as much either. So I obviously, I wasn't so stressed about clients because I. I lucky with. I always seem to get a stream of interested people.

Yeah.

But, yeah, I definitely didn't expect that I would just be like.

Yeah, yeah, well, it's. It's the money expenditure, but it's also the cognition expenditure. One, One thing my mom always says to people when someone dies is, I'm not going to tell you anything to do right now because you're not going to remember a single thing. You might not even remember this conversation because we'll call two months later and be like, I don't know if I called already to find out about the will in the estate and all this stuff. And she's like, yeah, like, it takes a. A hit on your, like your cognition, your. Your cognitive ability, you know, I'll share. An aunt died last year in November. This. This woman was the meanest human. Like, anytime I dated someone who I thought maybe this would work out and we'd get married, my next thought was, how do I have a wedding without Ange being there?

Sam.

So, like, awful human being, narcissist. And I took a major hit after she died for, like four months, it was really, really hard. You know, I didn't. I hated this woman, but she was still my aunt. She was still there in the family. You know, like, it's expected that it's going to impact you. Right. And it's going to come in waves. Right. And it sucks that you were in the first year of business when this happened because this is not the time. No, no, it's very inconvenient, dad.

Yeah, no. Do you know how many times I've said this? And in therapy as well, I was like, seriously, like, he's had cancer three times. I was. And I was like. And he was very nasty to me, like at the end. I mean he. Some was sometimes obviously nasty before that. But I'm like, seriously, like now, now you choose to die? Like.

Yeah.

But.

And how many clients have you. Have you worked with this year?

Five, six? Yeah, yeah, yeah.

That's still really good for your first year.

Yeah. And that's, I guess that's the thing. Like, even then, like, I am proud of like the amount of clients that I had. I didn't expect to get more than that, like I said. But yeah, I feel the pressure because I've just had to put out so much money for, for a funeral, for the lawyers, for before he died, like medical stuff. So it's just, I feel like. Yeah, so it is the stress that. Okay, I need to bring in something.

Yeah.

And I was having a. I was a bit annoyed because I know I was going to tell you that I had a call with a woman. She seemed really excited. She wanted to get a job in Germany. She's Chinese, but she also speaks French. And. And so she wanted to like talk about getting jobs in Germany. But then like really thinking kind of about a career change. And so I said, yeah, absolutely. Like, I do career change. This is what. What we do as part of my program. And we look to see what's really suited for you. And then from there we start a job search, but with your new industry in mind. And I did a check in to at the end to validate kind of like where she was. And she said, no, no, this is great. This is fabulous. And I love that you're also local because she also lives in Stratbook Going Figure. And, and then so I said, okay, well, about starting. And she said, yeah, I just need to decide if I'm going to start before or after Christmas. So I scheduled a yes, no check in call like four days later. That's when we decided. And this was supposed to be on Tuesday and the day before Monday night she cancels and writes, hey, it was nice to meet you, but I decided I need to figure out what I want to do before I start coaching.

Yeah.

And then it's just like, it's not that I was disappointed that she didn't sign because I'm stressed about money. It was more so, like, it really was that she said yes. It just. She didn't know if she wanted. And. And I guess I should have soled the writing on the wall, like, okay, well, why don't you go ahead and pay, and then we. You can start. You just let me know when you want to start. But, Yeah, I just. I hate this. Like, I feel like I have to read between the lines because people are not blunt.

You know what?

It.

It happens to me, and it's so frustrating. People are like, they don't know how to get clients. They have no money coming in. They really need to get this, you know, working. And they're like, this all sounds good. I want to do it. Let me just think through a couple things. And they're like, you know what? I just. I want to get a couple clients first to have this, pay for it, and. Doesn't matter. You can't. You can't logic with them, because in their mind, they're like, no, no, no. I want to be at a certain level of success before I get the help, right? I. When I gym memberships, people would come in and be like, I need to lose £50. I want to do this. I should probably work with a personal trainer. And then they'd be like, you'd sit down with them and talk about membership, and they're like, great, this all sounds amazing. I'm going to go and work out at home for three minutes for three months and get in better shape, and then I'll come and do the workouts here. There's no way around it. People. People, like, have this mentality of where they need to be before they start getting help, right? They think, okay, well, I want to get the most out of working with this person, right? And to do that, I should already be several steps ahead of where I am right now, right? So, like, something that we can learn from this is to create content that kind of calls them on their. That deals with this Objection proactively. But you're still going to get it, Right? You know, because in her mind, she wants your help for the job search, right? She wants to figure out what she wants to do first because she doesn't want to waste time with you on figuring out what she wants to do, right? So I. You might start asking people, how long did it take you to figure out what you wanted to do? And then look to see how long it takes your clients to figure out what they want to do and start comparing. Took me 29 years to figure out what I wanted to do and to actually go for it.

And I think that's the thing. Like, I think it's just more so being super annoyed that, yeah, people seem to act one way. And I think this has to do with, like, I refuse to go get another diagnosis because I already have 150 different neurodivergent. But I'm pretty sure there's some autism in there because I'm super blunt. People kind of sometimes say, hey, oof, that one. That one stings a bit. And I'm like, just being honest. And I'm just. Since I'm like this. It's so hard when people, like, they say something they don't mean or they're. Yeah. I think they're in place because they're showing this and then I'm. And then there's this disconnect and I'm like, I have no problem if you tell me you don't want to work with me because I'm expensive or because. Because it's not what you thought it was. It's just.

Yeah.

Just be honest. Like.

Yeah.

But.

But, you know, here's the thing. In your mind, you're expecting them to be logical. Right. You're expecting them to make a logical choice. People don't make logical choices. They make emotional choices. Right. For her, she's probably being honest, but the logic isn't. Logicking.

Yeah.

Right. It's going to, like, the core of insecurity, the core of, like, fear of spending money on something that might be a waste, like, because she doesn't want to waste time on this thing that she thinks she should be able to figure out herself. Right. There's that belief that, like, you have to be so independent, you should be able to figure out this part by yourself. Right. Which for you is great feedback because that means you could create a whole bunch of content.

Yeah.

Around. Like, we have. There's this myth that we should be able to figure out our careers by ourselves. But. And then you can go into like a. We never do. There are so many societal pressures to do certain types of work. Mm. You've never just thought, what do I want to do? Right. It's been influenced by your teachers, by, like, your internships, by your parents, by your friends, by your significant others. Right. And then it's influenced by, like, all the. All the. All the benefits of having that career. Right. You know, you might hate being a lawyer, but. But it gives you status. You Know, it's. It gives you power, right? It impresses people. Like. Like there's. It pays well. All that stuff pressures you to stay even though you're unhappy.

For.

So, for one, figuring it out on your own, like, has always been a myth. And also, like, here's how my clients. How my. How successful my clients have been when they work with me. Here's how long it takes for us to really figure out what they want. And the difference is night and day. And you can create, like, 27,gazillion pieces of content just on that one concept alone. Figuring yourself is a myth, right? But the difference is the people, like, the people in your life have a vested interest in you doing something that they, like your spouse has a vested interest in you staying a lawyer, because it gives them status, because it pays well because of all this stuff. And they may not admit it, but it absolutely, you know, done. Your parents, they want to be able to brag about you. You know, they also hate the idea that you went to school for all that time, then you threw it out the window, right? They don't want you to give up the security because they're afraid for you. They want you to, like, you know, have security and money for the rest of your life. You know, one of the cool things about working with a coach is that the coach doesn't care about any of that shit. The coach cares only about you and in you getting what you want. Because another thing the coach cares about is a good testimonial, and that only comes from clients who actually see an impact. Yeah. Yeah.

On the other flip side, I have a client that signed up at the end of October. Mm. We had at the beginning of November, a first session scheduled, but then she was sick and she canceled it a few minutes before I told her. Of course. Happens, don't worry. Just reschedule when you're feeling better. Ten days later, I didn't hear from her, so I reached out and said, hey, I just want to check in. How are you feeling? And she said, yeah, I'm feeling much better, thanks. And I said, well, you can, like, you can go ahead when you want and schedule the next to schedule, reschedule the session. And she said, yeah, I'll get on that right now. She never did, so we didn't meet at all. So she paid for November and didn't use anything at all. Now it's December, so the automatic payment thingy has gone out for the next month. She hasn't paid yet, but I'm. I'm. I Don't know how much I should be, like, banging down her door.

I would. Okay, so here's what I would do different in the future is reach out a couple days after and say, cool, like, I hope you're feeling better. Here are two times I have available to reschedule the appointment.

Okay.

Right. Which one works best for you? Because when we send people to do something, oftentimes they just get distracted, and then they feel like they failed, so they start avoiding it in their head. Right. And then they get stressed out about it, and then they're like, oh, my God, like, this sucks. Right? So I would reach out to her and say, hey, like, you know, I know we were supposed to start here. You were sick, and I'm sure you were probably catching up on a ton of stuff and rescheduling probably fell to the back to the bottom of the to do list. But want to make sure we get a head start on this. So I have this time and this time available for us to do our onboarding session. And we'll just. We'll just like, extend our workout a month so you don't lose a month of our work together. We'll do it like a. We'll just consider our start date, you know, December 1st. Right. And then the payment system is like, so you're still sending invoices that people have to pay?

Yeah, because this is how we have to do it legally in France.

Oh, that's.

You know, they're very old school.

Oh, that's so dumb.

So even when I wrote to ask about how do I do it if I'm selling, like. Like some kind of workshop or. Or something like this even. And I said, what if I'm selling even seats to a webinar and it's a hundred people? And they said, yes, you need to do an invoice for each individual person.

They can't just buy a ticket to an event.

They. So they can. So it's not necessarily legal this way, but from what I heard from someone is that can do it retroactively so I can sell a ticket, but then I retroactively have to create an invoice.

Okay. Oh, I mean, that's doable, but how.

I worked it, how I put it in the payment system, is that it's a reoccurring invoice. So they get a notification each month saying, like, hey, it's time to pay. And they can pay with the bank card, and it goes directly on and attaches itself to that invoice in the platform.

Got it. Okay, cool. So interesting. Yeah. So I mean, in that case, like let's incentivize people to pay in full. Right? That's not typically what I recommend because I like my clients getting that auto pay. But if you can't get auto pay, then it doesn't make sense to like offer that as a desirable option.

Yeah. Because they still have, they have to pay themselves each month.

Exactly. Yeah. And it's like in their mind they can quit when they, when they just decide they don't want to pay anymore.

Yeah.

So yeah. So let's, let's incentivize people to pay in full. I didn't understand that. Thank you for telling me that. Because that, that a lot. Yeah, yeah. So I would reach out to her with that, give her two options for, for rescheduling. If you have her cell phone number, you can call her and just like say, hey, like want to touch base with you, blah, blah, blah, you know, I have this time and this time. And just like try to schedule her on the phone too because it'll just take the mental load off of her. Yep, right.

Perfect.

I've been meaning to schedule something with someone for six weeks now and it's a follow up call. I'm supposed to have a call with them every week. I just honestly haven't scheduled it because their system doesn't allow for me to schedule a recurring meeting. And it's like you get a email after the fact to book the next. I don't fucking. I, I've lost track of it. So now it's another thing that I have to go and look for the link to book the call. Right. It's not.

I'm now wondering like if. Because I'm working with more and more people that are neurodivergent in different ways. So I'm now almost wondering if I should like have, I don't know, like a 30 minute call with them just as an onboarding call in addition to the, the, the first, there's the introduction, then they decide to work and then maybe a 30 minute onboarding where I make them schedule all of our meets and then they can just update it. If they can't meet at that time but have them, you could also just.

Say, okay, so I have this time slot open Tuesdays at 2pm do you want to do every other Tuesday? Eat it. If there happens to be five Tuesdays and you do three, like, who cares?

Yeah, yeah.

Because that standard you can set the recurring in your calendar.

Yeah, exactly. Maybe that's something I will do.

That might be a better system for you.

Yeah, Okay.

Yeah, yeah, I think that's. Yeah. Because if you're running into this where people are just forgetting and honestly like people sign up for and they forget to schedule all the time, but especially because of the billing thing that's happening for you in France. Let's. Let's make it proactive.

Yeah, yeah.

Cool.

Okay.

Yeah. So. So for payment options, like instead of doing monthly, I think it would make sense to do like if you wanted to give them a payment option, like split it into two payments. I think that would be the thing that you do. Right. And payment one due when they sign up and then payment due to is due like at month two. Yeah, right. Because that way if they're a month late, then it's still, you know.

Yeah.

Still working with them.

Yeah, that's a good point.

Yeah.

Okay, good, good.

All right, what else?

So, yeah, I was talking to my friend about the situation, especially when I had that girl the other day that compared coaching to the price of a kebab. And, and my friend said, why don't you just do. We already talked about this before about low ticket items. And so I was. Yeah. To where I was going to do like one off things here and there. But now I'm wondering if I should create a program. But without me, like you can access recorded videos of me telling you all you need to know about career change and the activities that I give clients to do on their own. But they have me as sounding board. You're just paying for my brain and my resources that I provide you.

Yeah.

So similar how you have it set up with your own. Like you have your content that you provide. I just figured what if I create something like this?

Yeah, absolutely. I would do something that is low lift for you, isn't that long for them. Right. So I might have like seven different like activities that they, they do to kind of help them through their job sear. And you might do like a 10 minute video for each activity, you know, to explain the activity and show an example and you know, point them in the right direction and tell them how long they should be spending on it and so on and so forth. And then you could charge it like €97, You know, and that would also be in like the, the first, you know, two to three activities could be about figuring out what you want to do, you know, for. So for someone like that lady who's like, oh well, I want to figure it out first, you can say, oh well I have. If you don't want to spend our coaching time on that. I have this resource that, you know, guides you through the process of figuring out what you want to do. And it's only €97, so if you want to buy that, I think that would be a great option for you. I think that's a great idea because.

Yeah, it just seems like there's so many more people that really don't have realistic expectations of what coaching should cost and then people who don't. Also, similar to this woman who didn't want to waste this time with coaching. She wanted me to help her find a job, but not to figure out what she wants to do. So. Yeah, so then I just thought, maybe I will do this. Yeah.

Yeah. Did someone, did someone just say 15 hours? Okay.

I have my Mac that announces because, you know, when you're, when you have ADHD and you get into hyper focus, I need something sometimes to break me because, I mean. Yeah, but I won't remember to eat. Like, I will be in hyper focus and I don't remember to eat or I fall down the rabbit hole because someone posted something and I found it interesting. And then, you know, Wikipedia for us is a nightmare. We go and read something, then it has a hyperlink to something else. We click there, we read about it and. Yeah, so. So yeah, now I have the Mac announced every hour what time it is.

That's so funny. So I had another thought about that. Sorry, Pipe. Okay, so I mean, you can also get really like a lot more specific about who you talk about working with. Right. So people who've like, been trying to figure out what they want to do and either can't figure it out on their own or who kind of know what they want to do but have no idea how to get into it.

Yeah, right.

Yeah, yeah. And then, and then, but you can say, listen, if you're still trying to figure out what you want to do and you think you should be able to do that on your own. I'm not the coach for you. Right. Because I help my clients figure that part out. You know, in contrast, like, I don't help people figure out what kind of business they want to start. I'm not, I have no interest in that. Right. Because those people, like, they tend to get really wishy washy, change their ideas a gazillion times and never actually start a business.

Yeah.

You know, they just want to talk about it and that's boring to me. I don't, I don't want to do that.

Yeah.

So. I think, I think like, once a week or once every other week, you do one post about who you do work with and one who you do not work with.

Okay.

And you just bang the drum on that constantly. And you're basically saying the same thing over and over again in slightly different words.

It. Okay.

And on your website, you could also have like, here's who should not work with me. Right. You could have a little section of that on the front page. You could have it in your faq. You know, stuff like that. When you say, I don't work with these types of people, or like, if you have these problems, I'm not your coach. Build so much trust with people. It tells them you're not just trying to get anyone's money.

Yeah. And I mean. And that. I guess I'm not even desperate enough to do that. I will just make Toma pay more of the bills because he has enough money. Like, I swear to God, he's like a damn goblin with his money. Like nine. And it's like, you're not poor. Stop. Like, stop it. You're not poor. You're fine. But, yeah, I'll just make him pay more. I don't care. Like, I used to care because I was a strong, independent woman. I don't need your money. I can take care of myself. And I'm like, you pay more of the rent bucket. Like, I'm worried about myself now.

Yeah, absolutely.

Yeah.

And your foundation for a business that is going to be massively successful. Right. This is a normal stage for this kind of business.

And I guess that's the thing. I'm just. I'm not worried. I'm not concerned. I know people will come, but at the end of the day, I previously worked as a career coach where I was assigned people through an online school. And you had to work with some awful people. And I said, I'm not doing that anymore. No, no, no, no, no.

Yeah. Yep.

Yep. Some of those people. Yes. Excellent. Were my ideal client. They would have never been able to pay my fees and we had a great time and experience together, but absolutely not. I'm not going to just accept anyone.

Yeah. Yep. 100%.

Yeah.

Cool. All right. What else? We can design that €97 thing. You want to do that?

Yeah. This is what I'm thinking of because I'm. Because I know what you mean about keeping it short because people will lose focus and interest. So I'm just trying to figure out how flesh out it can be. So I guess one will be like, discovering what you want to do where I give, it's like some of the things that I give to my clients to figure it out.

Yeah. So I, I would help people by breaking it down. Like this can be done in seven 90 minute sessions. You know, give yourself like go into your calendar when you buy it and block out seven hour and a half sessions for yourself where you go to like a coffee shop or you're going to go like you're going to make sure no one in your home is going to bug you. So you can really sit down and do the activ.

Fully. Right.

And it doesn't necessarily have to be 90 minutes. You can like the time is. Yeah, yeah, yeah.

So just give them a time frame, how long it will take.

Yeah. And you can say some of the activities you'll do faster. You don't necessarily have to take the full 90 minutes for the full 60 minutes for, but for some people, like they take a long time to do this, this, this and this. Right. I would have an intro video that kind of breaks down. Welcome. You know, this is a seven part program to help you go from here to here. It's really tempting to jump to the final few where you're looking for a job.

However.

What I see happen when people just jump into finding any job, they tend to get into another job they don't like. Right. So if you're, you're unhappy with the job you have right now, for whatever reason, like we have to be able to identify what parts of it make you unhappy and what you want instead, what will actually make you happy. Because then we can go out and we can identify what those things are. Right. And then you go through like this should take you about this much time. You know, like I say in the instructions, you want to go ahead and block off seven different periods for yourself or sessions for yourself to really sit down and do this work. Each section will have a training video from me that's seven to ten minutes long explaining the activity. It's, it's, it's easy for you to, to sit down and understand what's going on basically. And then it has a PDF that you're going to either want to print out or, or do on your computer. And on that PDF is an activity that'll help you work out different steps of the process. And then I would stress this is what I guide. This is a part of what I guide my clients through. You know, we do a lot more obviously because we're working together one on one, but this is foundational to finding the job of your dreams or Whatever. Cool. And then brainstorm what the, what the seven courses are, what those seven exercises are.

So there's lots of different things I do with people. So there's one with Ikigai where I have them fill out the four rings of Icky Guy. So what you love, what you're good at, what you can be paid for and what the world needs. And underneath each, I have them fill.

Out.

What they believe is the case in those things, like what they can be paid for, what they're good at, and then try to find the commonality, the intersection of all of those things. I also have them. Look at transferable skills. So I have them just list everything maybe that they've done before that they can do. And then typically, obviously with my clients, before we work together, to then put the puzzle pieces together. Oh well, you've done this and you really liked this.

Yeah.

What could be from there? So I think I would just need to structure that a bit differently. If I had them write all their skills. They often don't see the connection because it's the combination. They're too close and they're quite overwhelmed by the process.

So I wonder if you could have like an AI prompt that they utilize, you know, like, you know this and you could explain like one of the reasons, you know, it's really helpful to do this with a coach is that you know, the coach can see what skills are transferable to other industries. Right. Because you're limited by your experience in your profession. Right. And a lot of people get into believing, oh my God. Well, I've only ever taught, you know, six year old kids. How does that translate anywhere else? And it's like you, you basically heard cats, like you're able to manage highly like emotional, irrational, like pos humans, no offense to children, like you can manage.

I don't like them either.

So yeah, so there you go. So you could say, you know, write down all the skills that you have in your current job or in your, in your past careers and then one by one you're going to take them and you're going to go to chat. Chatgpt or something and ask, say these are the careers I've had, this is the skill I've developed. Where else would this skill be applicable? You know, like, and how, like, like what's the translation into other industries? Like, and then how would this be a transferable skill into those industries? And then you could have a spot for each, each skill that almost goes into like you'd have a pages that have almost like a Word map. So you have the skill that they're talking about and then like it leads to a box that has multiple lines, You know, and it could be industry and like the transferable skill and how they, how they would describe it. You know what I mean?

Yeah. I'm just wondering how many videos I should make alone on figuring it out because obviously I assign things in tailor according to kind of where the person's at. Some people come and really have no clue and we do a lot of deep dive searching.

Yeah, don't, don't overthink it. You're. It's a 97 offer. It's not meant to actually fix their problem. Like if someone actually goes through, it should help them get further along. Don't get me wrong. But the point is to prove the point that it's really fucking hard to do it alone.

Yeah, Right.

So don't, don't worry about this being like 100% effective for everyone. Most of the people who buy this will never fucking do it. They'll buy it because it makes them feel better. They'll look through it and be like, oh, this is all really helpful to think about. And then they'll be on their merry way and they'll completely forget to do it. Or it'll be printed out in their room for like a year. And then they'll be like, fuck it, I should just book a call with her. So I would do three on figuring it out and four on getting the job.

Okay.

Right. And remember it, it's, it's like a, a lead magnet. So we want to also build the pain.

Yeah, Right.

So I would start off with like the first activity is what are all the aspects of your job or your career that make you unhappy, that you're, you're not okay with that. You just, you can't imagine like fast forwarding 10 years and you're still doing like have this true in your life. So like a bad in her inventory. Icky guy would be second. So bad one icky guy. Two, like figuring out your transferable skills. Three. Right. And then the fourth one is figuring out the industry you want to move into or the role you want to move into. And you're taking those. Like, that comes directly from the transferable skills exercise. Right. And it might be a research thing.

I mean, I send people to go do informational interviews because I say you don't want to change. And then you realize I hate this too. So I'm like, go talk to people in that, in that career. Make sure you do this. Work. Now, the last thing you want to do is invest all this time and then you realize this is awful.

Absolutely. Yeah. So, so four would be informational interviews. And in informational interviews, you're going to say, cool. Like, what are your top three industries that you're considering? Cool. So here's how you're going to go and interview people who work in those industries and in those roles, and here's exactly how you go and do it. And here are exactly the questions you're going to ask. Right. So, and then after that, like after they've done these informational interviews, the fifth step will be identifying your top three roles, industries that you want to move into. And maybe like identifying your top companies that you want to leverage into. I then six could be, Six could be like, like the anatomy of a compelling CV that'll get you an interview and how to apply, like the best ways to apply, right? So anyone that you did an informational interview with that works at a company you want to work at, go reaching out to them and asking them and they'll refer you for a role, you know, or applying online.

So those you want to do a two in one, like, well, you know.

You, you don't train on how to put the CV together. You say, cool. Here's what your CV has to highlight, right? Because you're not trying to solve the problem. You know, if they want help with doing the cv, then they can hire you. And here's like the ways that you can go and apply for these roles. Okay. And then seven, like, how to answer, like your interview questions or the, like preparing for the interview questions you're going to get asked or preparing for the interview, you know, so how to dress, when to arrive. Like, are you going to be interviewed by one person or is it a panel? And here are the types of questions you're going to get asked so you can prepare in advance, You know, and you're basically giving them a PDF where they can practice answering the question. And also like you're giving them tell a story about this and tell a story about this and tell a story about this. So they have them in their back pocket. And I think that's the thing. I think that's it. That's a simple, like a simple, easy. It's not going to solve the problem completely, but it is going to give them a framework to follow. It is going to, like, if they do all this stuff, they're actually, they're going to be far more successful in applying for a job that's going to make them happy. But the goal is, honestly, they buy this thing, they download it, they maybe do the first two. They realize, oh, this is really hard on my own. They're in an email sequence with you where you're kind of talking about the issues of doing it on your own, you know, and then you're constantly inviting them. You know, if you're struggling with this, you know, then let me know because I do offer a strategy call and, and one to one coaching. You know, we could also do the occasional webinar, like bimonthly, you know, where you focus in on one of these.

I think that's the problem, is that I'm always trying to help people solve the problem. I mean, I'm terrible with sales. Terrible. And I think most of the clients I get is really just because of authenticity. They see that I'm very authentic. They like that. They really are similar to me in character. But selling myself is so hard because I often not trying to make money, I'm just trying to help people. And this is a thing that obviously you cannot do if you want to be comfortable in life. And if I'm so sick of hearing Tomas talk about money, money, money, like really you would. If you hear him talk, you would think we're poor. We are not poor poor. Like, it's just Tama thinks that we, like, we need, I don't know, like a bank account that is exploding with money. Yes, it's his money. But. So I think that it's. Yeah, I think I have to really think about that. You get what you pay for. I mean, I even know this as well. If I'm buying, if I'm buying something cheap, I know it's gonna break down. I mean, money doesn't always mean quality, but often, I mean, you get what you pay for. So I have to be realistic that you're not trying to solve their problem with €97. You're just trying to give them a framework to follow. So I think I just have to keep. I wrote it down here to remind myself as I'm building this, because I'm sure I'm going to try to make super long videos to tell them everything I think they may need to know.

Right? Yeah. Well, I mean, it's. People like reassurance that this is hard. Right. People like reassurance that they're not the only one who doesn't know how to approach this. Right. That in itself, the fact that you're breaking it down and to hear all the parts you need to think about, they're like, oh my God. Like, of course this was hard. I didn't even know where to start. Like, they didn't teach me this in school, that my parents didn't show me this. Like, no one has ever walked me through this before. But here's why I've been feeling stuck.

Cool.

Now I have a tool to help me get unstuck. And then we all know most people won't use the tool to help them get unstuck. Right?

Yeah.

Like all of these business self help books. Read a lot of them. I've done every single thing in the book. Absolutely not. Did I see them as valuable? Yeah, absolutely.

Do they look great being on a shelf? Absolutely.

They're so pretty.

Books are my aesthetic. This is what I talked about. Like, I read them and they're aesthetically pleasing. So.

Yeah, yeah, yeah, yeah. My three hobbies are buying books, rearranging them on the bookshelf, occasionally reading them.

Yep.

Yeah, obviously, of course. Yeah.

Yeah. Okay.

And remember, the point is also like, introduce the problem. Offer us like a, a suggestion of a solution to the problem or a reframe of the problem that makes them feel better. Introduce new problem. Right. And then in the next thing, you solve the problem that you introduced at the end of the first thing, you know, and then you introduce another problem. And then the third thing, you solve the problem you introduced in the, in the second thing. And then you introduce a new problem, You know, and, and throughout it, you're saying, when I work with clients one on one, you know, I do this with them. Um, they have a partner, they have accountability. I'll actually like go through and do edits for them. I'll make a list of transferable skills. I'll give them a list of industries and careers that might be a good fit for them, you know. So you're saying, here's what you're going to do in this program. You know, how this is different from when I work with clients one on one is I actually do this with them so that they have my brain and my experience of helping people, you know, get jobs. Right. You're doing this on your own. So. And you're normalizing. Like, this is a little harder on your own, you know. But what that also does is says, hey, you're choosing the hard way right now when there's a much easier way, which is working with me.

Yeah. And I think, yeah. And I think it is about this. I need to really realize, like, there are a lot of people that like the idea of coaching, but aren't even Willing to put in the effort or work.

Yeah. Yep.

So, yeah.

Okay. There are a lot of people who like the idea of changing their lives, and they will never make a change. They will never even change. Like, I don't know the type of apple that they eat. What, What. What type of apple do you eat?

A lot of them. Granny Smith Gala? It depends on my mood.

Okay. Fuji all the day. All day long.

Yeah.

Won't have anything else. I'll get it. I mean, I'll be adventurous, but, like, my standard apple is Fuji.

Yeah. And then now I'm not picky so much about apples because we get them from Thomas Grandma. And I don't even know. I don't even know what kind of apples.

Oh, yeah, Yeah.

I haven't even seen, like, those apples before. They look a bit different.

Yeah. Yeah. I mean, I also, like, I'm. I'm factory farming America, so it's a little different. But, yeah.

I actually hated tomatoes until I moved to France.

Oh, yeah? Yeah. The tomatoes here suck.

Yeah. But I didn't even know what real tomatoes tasted like. And then I always hated tomatoes. And I would tell people, no, I don't eat tomatoes. Like, I pick them out of salads. And then I moved here and I said, oh, my God. But this is not a tomato. This is amazing. And they're like, no, these are tomatoes.

Yep. Potatoes also are very different. Yeah. Yeah, True. Okay. Do you feel good about that?

Yeah.

Cool.

And I feel like this is really doable. I seem to do completely fine talking. Like, I find this way easier talking to a camera as opposed to having to write something. I think it's just because always talking to a camera, it's more ad hoc. Whereas I'm overthinking. I'm always overthinking when I write.

Yeah. Yep. Absolutely. Yeah. And honestly, this is something that once you get to a thousand followers on Tick Tock, which your videos are getting great engagement, by the way.

Is it because, I don't know, like, I'm just always like, no, let me.

Actually, I was. I was gonna bring this up to you because it's not so much about, like, the amount, it's about the ratio.

I'm really like, I'm joking. I'm telling everyone, like, I'm on Tick Tock now. I'm the elder millennial on Tick Tock, and I'm just winging it out there, folks. Like.

Let me see. Yeah. So I mean, the fact that you have 27 likes and how many out of. Out of 26? Yeah, I'm sorry. Of 261 views. That's amazing. 10% of the people that watch this like it.

I think that's a, like, yeah, different big topics and I think like the recent one, mental health and work, I think that's a big, big topic.

Yeah.

But yeah, I think now that I made it more like I was making it very structured before, now I realize how Tick Tock really is. Just. Yeah, Tick Tock reminds me of like how people used to be on Twitter. They would just randomly say random. And I feel like that's. Now this is Tick Tock. But you're not just randomly typing, you're just randomly saying.

Right. My only feedback is like the second one where you have important here.

Yeah.

But you actually don't have any keywords for what you do in that or in your description of the video.

Okay.

So you want to make sure you have career change, get the job interviewing. Like, you want to have those keywords because TikTok is a search engine.

So it's like, it's like the ones I used is not enough because I did use hashtags like career advice, life, hack advice, talk, work, life.

That only works for people who are searching those hashtags versus someone goes to Google. Like, not Google, but like search career change tips. Like you say, here are my top three career change tips in, in the description. It. It actually has SEO.

Okay. So it has. Okay, all right, got it.

And then, then the words that you do as the standalone on here, that's also. They. They do scan that as well.

Oh, okay.

Yeah. So the more you have there.

Okay.

Yeah. Or the more specific you have there. Okay. And then the only other thing is, you know how when you get to the point where you can. Where you're about to post and you can change the thumbnail. Okay. So you want to do that because you want to give the title so that when I'm looking at this, I can kind of scan for. Oh, what topics are interesting to me.

Okay.

You know, like what to do right before the interview. Important things about your cv. That's a bad one. Like three things to change about your cv. You know, like what to do if you hate your job. Because like what it should. What makes it easier is if you have all those titles.

So like I. Yeah, because then people will click on the one that is more like, that's relatable to them.

Exactly, exactly.

And then you have to have a thousand likes before you can put a.

You have to have a thousand followers before you can put a link in Your bio and go live. Okay. Yeah, but the cool thing about going live is that you can go live answering questions about, you know, moving to France, about changing jobs. And you can say, by the way, if you want to change your job, there's a link in my bio. You can go and buy my guide on how to figure out what your next career should be. You know, and you could say, if you buy it while we're live here and I see the receipt, you'll actually get a free 30 minute call with me. You can incentivize it.

Yeah. Because then it's the pressure to do it then.

Exactly. Like I get a bonus. Ooh. And you can say, you know, usually people pay X amount of dollars for that.

Yeah.

You know, and then of course, you get on the call and they experience coaching and it's like, oh my God, they're, you know, you can, if they want to work with you, you can talk about that at the end. But yeah, you're doing great work there. Keep up the good work.

Yeah, I was wondering too, like, if maybe I should make some shorter formats. On average, I think they're around two to three minutes each, but I don't know if I should do a few shorter things.

You know, people get all, all like bent out of shape. They're like, I can't get out of the 2002 and 3002. But it's like that's not really what it's about. It's about providing value to the people who are seeing it. Yeah, right. Because like, like when people like continue to go back to watch your stuff, the algorithm will read that and then start pushing your stuff to more people like them. Right. We're not supposed to go viral.

Oh, yeah. And I mean, Lord knows, like, this is like my. I'm like, like, yeah, so it's more. So. Yeah. Like I just. Yeah, so you're getting myself out there so that people know I can help if they want to change their career. But I am like at the end of the day, you know, not trying to force people to do something and I don't want to help people who don't want to put in the work.

Yeah.

Okay, well then I will look to do the videos then next week and. Yeah, and then I'll try to focus on this, try to organize. So what, I have this one post of who I am for as a coach and who I'm not for.

Yeah.

So, Yeah, cool, cool, cool.

You know, and the other thing with, with TikTok is like, they love like three things. Three things that are holding you back in your job search. You know, three things to change about your cv. Three questions to ask in an interview. How to resign on good terms from a job you hate. What to do if you're being managed out. You know, all. All those things that people are like. You know, three things or three signs you're in a toxic work environment. That one I imagine people would share with each other, You know, and you could send. You could say at the end, send this to your office bestie if you think they need to hear this. And that's the other thing is the call to action. Right. Tell me in the comments. Send this to someone who needs to hear this like, and follow for more like this. You know, just interchange those three.

Okay, cool. Yep.

What else?

Let's see. Yeah. So if I focus on this and then. How much do you think? So it's interesting with LinkedIn because I don't know, like, I didn't look at the updates yet, but it seems like since they really massively with the algorithm, I don't get as many likes and engagement as I used to. And so I don't know if this then means that like, what kind of impact this has. And if there is. I don't know what I'm trying to say here. If I should be. Not that it Should I be concerned with this or should I need to. Do I need to try to figure out how to improve this?

Let me see. Let me. Let's just look because, you know, Okay, so for one resharing post, even your own posts kills your engagement. Okay, so you're resharing the career success story of Karen. Right. That right there, like you're gonna kill your own engagement.

Okay.

Okay.

I usually don't reshare stuff, but. Because that was alive.

Yeah.

Maybe it's the same effect.

Yeah. But you know, you know, you could do. Is you could go into. Do you use Restream or. Yeah, yeah. So you could go through, download the video and then cut out parts and then use that as like a little mini video.

Okay.

Also, the hook, you're. You're counting too much on people caring about who Karen is in her and her story.

Mm.

You know, so instead, here are the five things my client did to get this result.

Okay.

Right. So we want to make it more about the reader and make it them. Oh, hi kitty. And then remember, I. So I actually can't read big chunks of this because it's. It's not spaced out enough. So right there, like, it's hard for me to engage, because I can't read it, because my eyes don't have the ability to focus in on big blocks of text. And then, let's see the one before that. A new year is less than a month away. What are your hopes and dreams for 2025? Like a. That's really. It's really broad, and it's also very complicated question. Like, that's not something I can come up with right away. Asking a very big question that, like, I know, like, I don't have the. The bandwidth right now to answer. If you could change your job to anything in 2025, what would it be? Wrong answers. Welcome. And then go into. You know, my clients struggle with this, this, this, and this. And what they really want is this. And I'm actually doing a Q and A session that helps you answer those questions. Right. So you're getting engagement from the question you ask. You're framing up who you work with, like, their problems and their desires, and then you're saying, I'm doing this Q and A. So you're inviting them to register for something, and then you can tell. You can ask, like, what are the ridiculous. Like, what are the. What's the career you'd want to change into in 2025? Weird answers. Welcome. Yeah, so. So what typically happens with all my clients, with everyone, when the algorithm gets funky is you get frustrated and you kind of backslide into old ways of doing hooks. Right. And then. And then, like, the engagement continues and you get frustrated, so you lose energy in what you're writing. Right. So it's normal. But, like, for, you know, for any piece that you're writing, if you want to pop it into Heartbeat and have me edit it or look at it and. And judge it up, that's. That's what you get. So. So go do that also. I mean, you're doing all these videos for TikTok. You can absolutely be reusing them.

Yeah, this is what I thought, too, that I should do more of this.

So I really like Repurpose, because what it does is it takes. Repurpose IO because it takes the watermark off. Then you just have to make sure that you actually go and write a proper caption. Because on LinkedIn, people won't watch the video unless they can read about what the video is about first.

Yes.

Yeah, but I would make those changes. I mean, the algorithm's going to. Algorithm honestly. Like, we just have to trust that it's showing people that need to see our stuff. Right?

Yeah.

Yeah.

Okay.

Okay.

Yep. Sounds good.

Okay. Anything Else?

No, I think that's all. I think I have a lot of homework to. To start working on.

Okay, cool. You know, in the hierarchy of things, number one is always get paid. Right. So number one is reach out to that client, get her booked, indicate that it's not. It's okay that she, like, blew you off for a month, essentially. Number two is always visibility. Right. Because you can't run a business if you don't have a pipeline of future clients. Right. So keep posting, keep doing all the things. Number three is client delivery. So creating new products for clients help, you know, things that you need to do for your current clients because you, you know, need to keep them happy. And number four is your personal life, making sure that you have that dialed in, taking care of your body.

We can have one of those. Really?

Yeah. It's encouraged, actually. Yeah. That's the whole point of this. Right.

And I just feel like that's more of like a year 2 to 3 thing. Definitely a bit like.

Yeah, yeah. It's easier if you. If you maintain it through year one, because then you don't have to like, completely start from scratch. Year two, year three.

Oh, I need to make some friends.

Yeah. And take care of your meat suit, you know? And then number five is money out, paying bills, doing that. Right. And then it also helps if you do like a scale from 1 to 10. Like, requires zero energy, requires all the energy and just map it out, you know, and score it. So that way, like, if you're. You're having a low energy day, you know, so for instance, like, going and commenting on other people's content.

Yeah.

You know, low energy. You're not posting, you're not coming up with content. High energy. I have so much energy. Oh, cool. Like, record the seven videos. Great.

Yeah. Because I definitely was like, oh, I'll just do all these videos on Monday. Right.

But you don't know. You could have a low dopamine day on Monday.

Yeah.

And then if you have a low dopamine day and you've assigned yourself these videos and you don't do them, instead of recuperating and building up dopamine, you're actually gonna deplete your dopamine because you're gonna be punishing yourself with cortisol and adrenaline that, like, you're failing, you know, all the stress that you can't get it done. Right. So. So what we need to do is set ourselves up for success. So, like, if Monday happens to be a high dopamine day, amazing. You know, you're going to do the high dopamine stuff, but if it's not cool, let's knock out some of the low dopamine things.

Yeah, true.

Cool.

Yep.

All right. Anything else?

This client from way back when. I wonder if I should just, like, drop it. She never, ever paid.

Oh, yeah, yeah. The one that. That had the first session. Excuse my French, but what a con.

Okay.

Yeah, but absolutely. It's not worth your time because I'm like.

It's just now it's to the point, like, it's taking mental energy to.

Yeah. You know, it was worth the energy to give her the chance to be a decent human being. She's proven she's not, and it's not your problem now.

Yeah.

So, yeah. Yeah. I hate it when that happens, but it also. You'll not. Like, it'll never happen again.

Yeah, exactly. It's one of these things, like, you know better. So you're not gonna do it anymore.

Yeah, exactly.

So live and you learn.

Certainly do. Yep.

All right, then I will write Faith and get her signed up for something next week. And then. And then. Yeah, Then I think after that, I will organize all the typical things I need to do for the business and organize like, yeah. Low, medium, high. So that it. You're right. Because when you are depleted and you had plans to do something, it's exactly like this. I get derailed. I feel like a failure. I don't. This. This is what happened on Monday. I said, Monday, I'm going to. You know, I'm gonna get up and do great things. And I didn't sleep well, so then I just said it. I'm already a failure. Since I can't mobilize myself, I'm just gonna read all day and feel like, yeah, yeah. And you know what?

And sometimes it's like, oh, cool, I'm having a zero day. It's not even a low day. It's just a zero day. Cool. So that means the thing I have to do is rebuild dopamine. And what's going to rebuild dopamine? Oh, something that I enjoy doing. That's restful reading.

Cool.

That is my work today.

Yeah. Isn't it great? Maybe, too. Yeah. Too.

Yeah.

To think differently, like, to. For that, like, as a mind shift. To see it in that way.

Yeah. Yeah. I mean, even on low dopamine days where you get through a couple things and you just feel spent, like, go and watch a comfort show. Go watch a Disney movie that you've seen a gazillion times. Right. Because sometimes your brain genuinely just needs a rest. And one of the few ways neurotypical people can. I'm sorry. And neurodiverse people. My brain isn't working. Neurodiverse people can rest. Is when we're immersed in story. Right. We also want to give ourselves a chance of getting bored. Right. So if you're watching Beauty and the Beast for the gazillionth time and you get to the point where, you know, they're throwing snowballs at each other, you're like, okay, now I feel like doing something. Right? Then you get to go and do something. It's not like you need, like, I don't know how this ends. I need to see the end.

Yeah, exactly. Because then you are like, you're refreshed by that point because you've let your brain be dead for a little while and.

Exactly.

True. Okay. Yeah. Cool. Yeah. Keep this in mind going forward.

Okay. Awesome.

All righty.

Well, you know where to find me. And I'll see you next Wednesday.

Wednesday or Thursday?

Next Wednesday, 10am okay.

Just need to double check. Okay. I will put this. Update the calendar, because I had a Thursday at 10, so I'll just change it to Wednesday. Wait, so Wednesday, 10, 11, 12. 1, 2, 3, 4. Okay, well, we'll do it for an hour, because then I have to do a. A webinar, but that's fine. So be an hour. Let me see On.

Okay. Yeah. Okay, cool. Awesome.

Cool.

And you know where to find me if you have any other questions. All right.

Yep, sounds good. I will see you.

Okay. Bye, Susan.

Bye. Bye.