BYOB Advanced Group Call 2024 06 13

Foreign. You have to make me rich because the Harry Potter cat castle you sent me, obviously I loved it, but it's like between 800 and a thousand dollars.

So two clients, that's fine.

Yeah. So I just need to, like, get on it.

Yeah. And then we need to get you, like, a big house so you can have one for every room.

Exactly. I mean, I do already have a cat tree almost in every room, but they still, like, you know, need more space.

I mean, but they should be thematic, so it's like a change of environment for them, you know?

Exactly. It's all about them and their happiness, essentially. Absolutely.

I mean, I just had to. The amount of treats I get my dog, I think I spend like $400 a month on treats.

How is he not overweight or is he.

I mean, she's a grazer, so she doesn't, like, eat everything. So, like, like there's a hierarchy. So there's some that aren't as good. So she literally, literally leaves them on the floor and then she, like, turns her nose up until I give her the better stuff. It's so funny. Anyway.

Oh, my gosh. My one. My one cat does that. She knows what she likes and what she doesn't like. And when you try to give her something, she's like, no, I don't like those. And she will try to act like she's covering it up. Like she's covering up her.

Oh, my God.

Okay.

Great latitude.

Awesome.

Well, what are we celebrating today besides needing to make you rich?

I guess we're celebrating productivity. I got quite a bit done today. Yesterday was like a dump. Like, I did nothing. And, you know, it's like you have those days where it's hyper focus and, like, brain dead. And it. It seemed like Thursday I had great. Or Tuesday I had great hyper focus. I was like, Wednesday, nothing. Today was another great hyper focus, get a lot done day. So. So, yeah, Yay to productivity. Yes.

Yes. And did you get the feedback that I gave on your LinkedIn post?

Yes. And so I took it as you rewrote it. Thank you. Because I was freaking out when I was reading all your things. I was like, oh, my God, how am I going to rewrite this? And you're like, I would write it as. And I was like, yes, thank God. Copy paste. And then I started taking, like, your notes and saying, okay, like, how can I take these and, like, write out additional post with the ones that you said that these are a whole nother topic of a post. So I already started trying to create an outline for those.

Yeah. Awesome.

Yeah.

Yeah, It's. It's. I mean, it's obviously like a different way of writing than we've ever been taught. Right. Because how we've been taught is I have to, like, communicate helpful information, you know, that you can do something with. And that's not necessarily what's going to get people to want to book calls with us. Right.

Yeah.

So we have to be like, here's how you feel and here's a life and here's what you want. And by the way, I help people do that and do it in a way that's like. It feels helpful, feels acknowledging, and it feels hopeful, but it doesn't give too much away.

Yeah. And it's quite. It's quite the opposite for me because obviously I went on and did, like, higher studies, so I learned how to write, like, formal. Like, Like a formal thesis, a dissertation. And so then I know this writing, which is really long form. And then before I was a journalist, so I've learned how to do essentially, newspaper writing and really how to explain everything, because you're providing the reader with all the information they need to know. So I think it's almost harder if it's someone who doesn't have a lot of experience in writing. They just have to learn this one way, whereas I'm actually having to retrain myself how to write, which I think is harder.

It's really hard. And when you're retraining yourself how to write, writing takes like, three times as long.

Oh, my God. Yeah. And that's why I get so. Like, it took so long to write that post. I was like, all right, I just banged something out, and then I started reading all of your comments, and I was like, oh, my God, it's gonna take another, like, six hours.

No, no, no. But here's how you learn.

Here's how you learn.

Like, right. You know, it's. You're not gonna learn if I'm like, oh, cool, no edits.

Yeah.

Like, how are you gonna know what you're doing? Right.

Exactly. So, I mean, it's. So, no, it was helpful. And I've been taking the. The bits and pieces and have been working on writing new content. But that kind of leads into one of my questions, which is how well do videos do on LinkedIn as a post?

They.

Maybe you don't know. Like, maybe I have to research. I don't know.

It really depends. But here's the thing about video on LinkedIn.

It's doing.

Still needs a written post.

Yeah. So What I was wondering though is if I did like a video because I'm very ad hoc. Like I do really well with like live webinars, for example. So I was just thinking if I have a topic and if I just do a video that is a minute, two minutes long, but then just summarize the video in the text part, if that would work.

It depends on what the video is about.

Right.

So like, okay, so like you could do a funny video.

Absolutely.

And that'll get some traction. But we want to still apply like the empathetic marketing kind of framework to videos. So instead of like here are the three things you should do during a job interview. It's, you know, here are the three fears my clients have before they start with me about job interviews.

But that's why. Yeah, exactly. But I do think that's why I asked about video, because I think that I'm so used to not writing with emotion.

Yeah.

Because as a journalist you have to be so like non biased. So I think that's where to hang up. It's written. Whereas if I'm just talking, I think I can get the empathy through. I think I can tell the story better. Like, oh, you know, just like you mentioned, like I work with so many clients that are struggling with feeling like they're not good enough. I feel like I can tell that easier than writing it. So that's why, of course, of course I will still do like written post. But I was wondering, would it be feasible that I do half, half, like half video and then half written?

I think it's a great idea. I think video is one of the best things, especially a coach who works with people in a very vulnerable area because they get to kind of experience you in a lower pressure manner than booking a sales call. So 100% do it. You know, as I'm thinking through like your particular challenge, with all your writing history and like starting to write this way, it might make sense for you to write like the journalist version and then go and add the emotion after the fact, you know, until. And then you can really see, oh cool, like here's how I do this. And then you'll start editing and kind of starting to write that way. It might be, that might be like an easier evolution for you just, and just an idea. I don't have to be right with that. But you know, all of my clients have to find their own road to writing in a specific way.

And then also, do you have any kind of tool software that you recommend for captions?

I honestly just record everything in TikTok.

Okay.

Yeah, it's. And then you can very easily add captions. It auto does it. And then you have to, if you have to go through and you have to like, edit and make sure that it's correct. But yeah, like, honestly, just use social media.

Okay.

You know, it's free and you can like, you don't have to necessarily post on TikTok.

You could.

Or the same on Instagram, but what you can do is just download the video before you post it and then do that.

Okay. Yeah. Okay, good. Yeah.

The thing I like about Tick Tock too, because, like, especially with video content, like, you cannot have any empty space. Like if you pause for a second in the beginning of the video, people keep scrolling when you're doing it. Like, you can start and stop like immediately as you're speaking, and then you can pause and think of the next sentence and then do that. And then you can pause and think of the next sentence and then do that. And then after the fact, you can go and you can kind of clip in for any of those, like, little pauses. It's called the millennial pause to make fun of us. But anyway, that's a way for you to like, make it really, really snappy. Yeah.

Okay.

Yeah, because it'll just, it'll. It'll get you more viewers for it. Right. You also want to have a good hook, you know, so here are the three ways people sabotage their job search. You know, here's the number one most important thing you have to do to stand out from the crowd. Now the other thing about short form video is, especially if people are scrolling and they're finding it from you, we need to come up with a, like, intro statement that you're going to say every single time. Okay. So, and how this works for short form video. So for instance, your, your inclination would be to say, hi, everyone, I'm Susan. I do this and people are going to keep scrolling because they don't know how you're useful to them.

So, so it's. It should be later. Yeah, yeah.

So we start with the hook. We might even go into like the first thing. And then you say, oh, by the way, I'm Susan. I help people with blah, blah, blah, blah, blah, blah, blah. And then you go into the rest of it. You can also do it at the end. But I like to do it like towards the beginning because then people are like, they're more likely to continue watching because they want to hear the rest of it.

Okay, so hook, intro and then explanation.

Exactly and then you do have to be very clear with your call to action what you want them to do at the end. You know, like, tell me the weirdest interview question you've ever gotten, you know, like. And follow if you want more content like this, if you're ready to change careers, then book a. Book a strategy. Call with me.

Okay.

I will say if you're, if you're posting these on TikTok. TikTok leads are not always ready to buy expensive things, right? So like, if you're.

Well, they're, they're youngins, so of course.

They'Re youngins, but they're also like, they're also not youngins and, but it's also, they've just come across you. They might see this really compelling video and like get impulsive and want to book the call, but they're not quite ready to spend a big money because they don't know who you are. Right. They're not that established relationship on Instagram. However, it's far more effective, right, because they can really go and like stock and really see what you're about. There's a lot more them to investigate you. But those videos on LinkedIn would be really effective. Yeah.

Okay, Good to know. Good to know.

Yeah.

Okay.

Questions you have.

Yes, so. So I, when I was in the us, I did not do a lot of marketing and so I'm kind of hating myself a little bit. I mean, I obviously didn't have time to do it, but I don't have very many clients right now. So now the accumulator is coming in and it's like, oh my God, you have no money. Like, time to panic, time to run around like a chicken with its head cut off. And so I'm like an insane person. So what I was using previously is LinkedIn helper. It's a tool, I don't know if you know it. So it's quite a really cheap tool to do automation, to reach out to people on LinkedIn. And it's like £100 for a year subscription and £100 flat rate, like not per month because there's another one that is 100 per month, which is insane. There is like some risk because obviously they're kind of hacking a little bit through the system. They tell you like, what the risk are, but I haven't had any issues. And they just say usually you just get a warning if LinkedIn thinks you're using it. So nonetheless, what I do is I automate reaching out. So I wanted you to kind of like look at the text that I've written for the campaign, because how it works is that I usually create a list. You can create a list of people, like a profile of people that you want it to go to. So my new list is anyone in marketing, entry level within Europe and they're a second degree connection of me, but they have three to five years of experience. So even though they're entry level, they have three to five years of experience already. And my goal with reaching out to them is about not so much changing their career, but leveling up their career. And I decided to target people in marketing because I used to also previously work in marketing.

Okay, so your screen and show me, show me all this.

Yes. So now I can make this larger for you to see better as well. As soon as I stop freaking out about. So, uh, yeah. So then this is the campaign of the people. There's like 800 people that it will reach out to. Um, so the invite, it cannot be too long, but it can be a bit longer. So I didn't know actually what else I could say to get them hooked in. So hi blank so it will input their name. I see you have several years of experience marketing. Are you ready to take your career to the next level? That's like. Yeah, this, I mean, yeah.

So a few thoughts here. So when it sends us, does it also send the connection request?

Yes.

Okay, cool.

And then once they accept the connection request then they will have another message go out.

Yeah, well, so I would actually back off of trying to get them into a consultation right away.

Okay.

Okay. Because what that can do is like get you blocked. People will report you for using your a bot. I like, I report people who send me this stuff, you know, because I don't want this. And like people tend to get a little defensive about it too. So what I would do is, hey, it's so nice to connect with you. I also used to work in marketing. You know what got you into it? You know what got you into this or whatever. And then have a follow up question that's more along the lines of, you know, I'm offering this free webinar coming up about up leveling your career. I don't know if this would have any, you'd have any interest in this, but wanted to extend it to you as a new connection. You know, it would take more work because you're, you're having to have a webinar every month. But it also be a great like place to draw people and you can post about the webinar, you know, and then, and then you'd also be able to like gather their, their email address and their name because they would be registering for it.

Right.

And then if they respond and they're like, oh my God, this is so cool, I'm actually looking for a job right now, then you can continue that conversation. But I think you're more likely to get responses that are positive by doing, by doing something like that that's a little more conversational in the front and then you know, kind of offering something because you can also like gauge if they are at all interested in up leveling their career. Right.

So I did do, I did do one before that promoted a webinar versus just promoting myself. And. But I was very blunt. I didn't have like a prior conversation before. So I just. It's a slow tool because it's a big tool. So. Okay. Campaigns, career change. So here, here was the first thing. Hi Blank. Is career change one of your goals for 2024? I'm holding a free webinar to explain the process within three steps and then they could click this and don't hesitate to send me any questions you have on the topic.

Yeah, yeah, I would. Again, like I think conversational is probably going to be more effective. How much. How many people did you get registering?

Registering? I got. Hold on, let's see the. All of the statistics. So. Yeah, so I got 10 registered. But being that blunt, first off, I still had a 197 accept my connection invite.

Yeah. So. So my only concern is like them accepting your connection invite, like if they aren't really active on LinkedIn and they're just getting this, like they may just accept it, not understanding what it is, you know, So I don't know that that's the best metric for us to look at. Hmm. Is the idea, I'm just thinking through. Is there a way for you to target people who are active on the platform who've like maybe posted or commented on something in the last week?

Yeah, hold on.

So I think you'll get cleaner data that way if we're able to really hone in on that.

Filters posted on LinkedIn. So but this is the bad thing because it's about people who posted and not people who necessarily liked.

Yeah. So can we look at you scroll.

Up and yeah, so here's all like we have lots of options.

So that.

And I also make it always second degree connection because I figure people are more likely going to trust you if you're a completely third degree connection. You're a complete Stranger. But at least if they see you have a connection in common.

Yeah.

It kind of gives a little bit of a. I mean, it's a false idea. Right. But it's. They feel a bit more comfortable.

Right. Right. Yeah. Can you scroll down? Keep going. Let's see if there's anything. Oh, man. Okay. Yeah. I wish that there was an option here for you to see like how active they've been.

Yeah. And it's not. It's just like if you, if they've posted within, I think it's like 60 days or something. Yeah, 90 days. It definitely to have changed their job posted on LinkedIn within the last 30 days or within the news in the last 90 days. But yeah, not. So can we see seniority level?

Can we add something in addition to entry level? Because I think like, entry level is where you're going to have some trouble with people being able to afford. But it's option.

So it's entry level, senior and then strategic. So I can put senior.

Yeah.

Okay. Yeah.

But, yeah, so, so here's, here's where we can absolutely leverage this tool to get more eyes on your content, which I think people are more likely to book through and like, be like bought in by the time they get to the call. You were mentioning previously that your yes, no rate was pretty low sales calls. I think it might be the cold outreach. Right. Because you're getting people who are like, well, why not? Instead of like, oh, I really want this. But here's where we can use this to really up the chances of them seeing your content is if we make that first, first outreach more conversational. Because if they're responding to you and having an interaction with you, they're far more likely to see your content. And also because you're training the algorithm that you interact with these people in the dms, the algorithm is going to show your stuff to more people like them. So that would be. That would be my recommendation. And then we double down on content and driving people to, you know, book something. That's a lighter lift than a sales call. It does. It does take a little longer. But I think your yes, no rate will start going up if you do that because it creates some sorting in the process. What are your thoughts?

Yeah, The only bad thing is that if we say like, hey, how you got into that? I feel like a lot of people would ignore because why talk to this stranger who just added me? I feel like this when people are coming at me with small talk because. And that's why I like to just be Upfront, because then if people, I take it, if people are accepting me, then they must want to see what I'm about because at least I'm straightforward about what I want. I hate when people do small talk and then they're like, hey, like, I can help you. And I'm like, yeah, I already have an assistant. I don't need your help as my assistant.

Yeah. So, I mean, there are few, there are a few schools of thought here. Obviously you can continue being really direct. My only concern with that, again, is that you're getting people booking sales calls that aren't interested in actually becoming your client. You can also have it be, like, very personal. Like, like trust building. Like, hey, you know, it's so nice to connect with you. I know it's hard to make friends online. So, like, here's three weird facts about me. Like, like, I'd love to learn more about, like, what would your three, three weird facts. Be looking forward to seeing your posts and things on my newsfeed and then have it be a couple days later that it sends out, hey, I don't know if you know, but I'm doing this webinar on this I don't know if you saw my post, but I'm doing this webinar on this date. Not sure if you're in a, in for a job change, but since you're a new connection of mine and thought this, you know, might interest you because I'll be talking about, you know, being in, in the marketing industry and how you can level up your career, thought I would just, like, bring it to your attention. You know, it's less of like a bait and switch. And also if, if they respond, then you can have that conversation with them. They're far more likely to see your content, talking about what you do and how you help and book a call with me. If they're having an interaction with you in the DMs, right? And they're also far more likely to go and comment on your content because they'll feel like you're a friend. Like, my, my instinct here is to have you stick out a little bit more as like a human. Right? Because they're getting, they're like, I get these, I get these dms. You know, everyone gets them and it doesn't pop for anyone.

What would I send in the invite? Because the invite only allows you to have 300 characters, so that includes space. So it's really just like essentially a sentence.

Yeah, I would say, Yeah, it's hard because there's no Customization beyond their name.

There is. Let me see. I can give you options.

You can show me because then I know the.

The possibilities. Yeah. So let's see when we go. Need to go click a new one. So you have first name, last name, company position.

Mutual friend, and then mutual.

Total industry public id, member id. So that's not that very exciting. Yeah. Oh, that's like their link. Like what their link is. So, yeah, so like, yeah, it's a company, so those are quite boring. Or position. I mean, we could say, hello, Bill, I see that you are a co chair.

Right.

And then, I mean, it could be even be at blah, blah, blah.

Yeah. Would love to add you to my network.

Really, though?

I mean, I don't know. I. I have a really hard time with cold outreach because it's really hard to come across as sincere, you know?

Well, that's why I've just been being blunt. And so I already ran. I ran three campaigns this way. Two were blunt and one was to sign up for a webinar that I did. And then the other two were to ask people to sign up for a free strategy call. And out of the strategy calls, the people who signed up, I had about a 10% success rate. So 10% of the people who did a strategy call signed up. Yeah. So. And. But it also was when I was even way worse at selling. And so I feel like I have become better about selling because I've been doing it. Like, I took all of your tips and integrated your tips, so I feel like I could increase that. Yeah, great.

Okay, so here's what I suggest then, because, like, I'm. I'm very hesitant to, like, throw the baby out with the bathwater and start afresh if that worked. A couple things I noticed you do 45 minutes. Some people may think, wow, it's a really fucking long time. Because they also don't know if you're a psycho. Right. Like, that's a long time to commit. I would dial it down to 30 minutes because it'll still be enough time. And you can always block off more time on the back end in your. In your booking system. Let's try that. Let's keep the bluntness. And then let's also, like, have you posting more on social media about, like, who you help, the problems you solve, the. The goals they want to reach. Because I think, like, even if they don't opt to book a call with you, like, they, you know, will see your content if they're active on the platform.

Yeah.

You know, the other thing Is.

Is.

There, is it possible after you've invited them to do that and be like, hey, I noticed you didn't book a call. Is there a way that it'll speak to it or does it. Can it not read that?

No, it cannot read that. But I can do it. I can have my assistant do it manually. Like I can just write the text and then have her cross check.

Yeah, yeah. So I mean, there might be something in, you know, turning it conversational after the fact, you know, like, no, like, hey, no worries if you're not interested in this either way, like, really excited to be connected. Here are three fun facts about me. Would love to learn more about you and I. And then I would say, and I promise not to push you into like a non consensual consultation in the dms, you know, Because that way, like, if you can get them to respond in a positive manner, then again they're going to see you as a friend.

And.

Far to see your content.

Yeah.

So, yeah, stick with the bluntness. Go down to 30 minutes and then add that last bit.

Is 30 minutes enough time to show value?

You don't have to worry about showing value. You have to get, like, understand what their problems are and what their desires are. Right. Like, you're gonna let them like talk and, and get through, like, what is going on in your career right now that you're not happy with?

Cool.

What do you want instead? You know, what do you feel is getting in the way of you doing that, you know, and then you're normalizing. Oh, yeah. A lot of my clients struggle with the same thing. There's a whole part of my program that covers that. And then at the end, if it feels like the right fit, then you can invite them to be a client.

Right.

Because at that point it's more, it's more of a strategy call where you're kind of helping them identify. Oh, here are the areas you need to work on. You're not helping. Work on it because that is what you do with your paying clients. But no one's getting on a free strategy call with you thinking that they're going to get a free service. No one's doing it thinking that they're going to like get something for free and not be sold. Right.

Okay. Yep. Does that feel true?

Yeah.

Better. Because I hate, well, I hate small talk. And I mean, I'm starting to really start thinking like on top of, on top of being adhd. I think I have a little bit of autism there because I'm like, no, I Don't want to sugarcoat. I just want to be super extra real. And like, I don't. I hate small talk. I lived in the south and that's why I left, because I hate small talk. And so I just want to be super blunt right off the bat. Like, this is what I have. Like, if you're interested, cool. If you're not, cool.

Yeah, yeah, yeah, I love that. That should be a post. Honestly, who else hates small talk? Like, I'd rather talk about, you know, your deepest darkest fears and this other thing and this other thing than about what the weather's like or this or that, you know?

Yeah, but that's the thing. I really always want meaningful conversation. Like, let's talk about really, like, how you envision the world. What do you. What are your personal values that you live by? Like, where do you envision the world being and 100 years. What is your attachment style? How do you relate to your astrology sign? Like, I mean, I really want to, like, discuss, like.

I mean, so much in that. So, like, you could absolutely write a post where you're sharing. Here's like, If I imagine 100 years from now, here's where I imagine the world. You know, this is where I think we're going to be. Blah, blah, like, what's this for you? Because people are going to read that and be like, oh, my God, like, what do I think think it is? And it's gonna. It's kind of a big question, but it's kind. It'll be fun for those who like answering those questions, you know, likewise with zodiac sign. You know, you can, you can go off about, oh, well, I. What's your sign?

Libra.

Okay, so I'm a libra, and this is what I align with in the libra description. And here's where my friends tell me my libraness really comes out. And know some people don't believe in this, but I, I find it really insightful to look at this and ask myself certain questions and like, what's your zodiac sign? And how do you feel aligned? You know, and if you don't believe in it, then, like, what's your Harry Potter house? You know, like, you get like, there's a way to make those kinds of conversations fun in content, right? Because it's stuff that everyone's going to have an opinion on, right? And people can add. I mean, someone could say, oh, I'm a Gemini, so I'm a psycho, you know, or someone could go into depth and be like, oh, I'm a Gemini, and I'm a Aquarius rising and a Scorpio moon. And, you know, here's how the dynamic that they all kind of create together, like, I'm really intense sometimes and, you know, but it's. It starts a conversation that isn't small talk necessarily, but, like, brings everyone into the conversation, and it'll be easier than. I don't know. I said so. So it'll be easier for people who aren't your ideal clients to comment on it, which you're going to broaden your network. Right. And that piece of content is going to get more engagement. It's going to, like, people will lag longer on it because they will want to read the comments, you know, so, like, maybe you could do one of those a week, because I know you don't want to post every single day, but if you could post one of those a week, I think that would be a great way for people to get to know you and for you to kind of show your freak flags, which is so much fun for people because then they want to share theirs back.

Yeah.

Yeah.

Okay.

So all those questions you asked, write them down. You know, any question that you love diving into, You know, like, what movie traumatized you the most and why.

Yeah.

Social media is like that balance between small talk because, I mean, it's strangers on the Internet. You don't know who they are. You don't. You can't, like, say, oh, cool, I see. You know, you go to church every Sunday. You know, what's your connection to God? Like, you just don't know that. Right. And I have to share the thing about yourself first and invite people into the conversation and then deal with whatever they give you.

Yeah.

But I think that would be an awesome way because also knowing that stuff about you is something that they would normally just know about a friend.

Yeah.

Right. And that creates a lot of trust. And even if they're not your ideal client, if you're promoting, then your program, they'll comment on it because they'll feel like you're their friend, they want to support you, or they may refer you to someone they know who wants to change jobs. Right.

Yep.

Anything else on this one that you want to cover?

Let me just see. No, I think it's good with that one. So I will set those up for that. That starts next week. Okay. And then my next thing here is I have another post, but I have stared at it and I hate how it sounds. So.

Okay, share your screen.

We'll. We'll go. I spent way too Long trying to do this today, and I want to post it tomorrow before we have our next call. Like, I want to schedule this for Monday. So that's why I thought I would just ask you now. So let's move this do hickey. Okay, cool.

So who are you speaking to with this post?

So I'm trying. Yeah, that's a good question. So that's probably already the problem, because I was just like, I'm just trying to write a post that's truthful, because I did have this conversation with a business owner about the issues, and I know from my experience with clients that it's not money, it's growth, as in that's a big issue. So I was just trying to explain that. But, yeah, I don't know how this translates to converting them into clients.

Yeah. So. So this. You're speaking beautifully to the business owner who's having our attention. Right. Not to the people who are, like, in the job getting offer more money and be like, no, you. I hate this place. No, I'm not staying. It doesn't matter if you throw another. Another thousand dollars a month at me, I. I'm gone. Like, this is. This is toxic and awful, and I don't want this anymore.

But how do I turn it around to show that, like, I'm, like, here for the people? This sounds like, so. Like, I'm just gonna vomit. But, yeah, like, I understand the issue that they're facing.

Yeah.

Because. Because I'm talking to business owners, and I realize business owners don't get it. Right. But we cannot. Because the way I see it, that's why I'm a career coach. We cannot make business owners or companies understand and get it with anything about employee rights and, like, happy, healthy environments. So I'm an advocate for the individual person. So because we are armed with this knowledge, I want to help people get to a place where they can grow. Yeah. So it's trying to show that even if it's not a bad place to work, they might not get what they need from that environment because just simply, the business owner doesn't know. Does that make sense?

Okay, I totally get what you're saying, and it's kind of a big concept for a post.

The neurodivergent brain is like, really? Like, yeah. So, okay.

So I'm trying to think of, like, what the problem could be that a client might come to you and be like, I just don't know what to do. You could talk about a hypothetical client who comes to you, and they're like, I Hate my job. I think I want to change. Here's all the things I hate about my job. And the question you ask is like, okay, cool, let's, let's really dig in. If they paid you an extra thousand euros a month, would you stay? And if the client is like.

Like.

Then you're like, awesome, then we need to move you out. If it's like, well, yeah, yeah, I would stay for an extra thousand euros. And it's like, cool, Then let's, let's coach you through how to make this job what you want it to be. Right.

I think this is the hang up too. I'm trying to write posts and I cannot do hypothetical clients.

Yeah.

Like, I, it's like an ethics thing I'm hung up on. I'm just like, no, but that's not truthful. I'm very authentic in everything I do. I don't want to pretend to have a client that has this problem. I know this, this thing exists. I know people have talked about it, but I don't want to. So.

Yeah, totally hear that. I was just that that's how I would have approached it to make this topic work.

In that. Yeah, yeah.

In that case, then we really need to go to like, your client notes, we need to go to your intake forms, we need to go to your research. And we need to find the problems that people are talking about. Right. And like, there's a way for you to talk about clients and anonymize it in a way that they're not going to know you're talking about them. Or they'll just assume that everyone has this problem. And, but also like, you know, you can write truthfully and feel aligned to it. So I would start there instead of you doing all this like mental gymnastics, trying to find the interesting thing that's going to help people go to like, what they're already talking about. So what's something that a client has, like, brought to you that was a problem recently?

Not passing final round interviews. Yeah.

And how discouraging it is, how frustrating and how you feel trapped and like, it's never going to work. Yeah. So.

So in this, and so in this case, it's just now whatever my clients are talking about, write that as a subject and then like create a post for it.

Exactly.

Okay.

Exactly. And you like the hook? Could be it sucks to get to the final round of interviews and get passed up for the job. You know, and if this has happened to you, my heart goes out to you because it's, it's, it's a rejection that you've. You've built up your hope around. You know, if you didn't get invited back after the first interview, like, whatever, you know, it's kind of like a first date, you know, but if you've been dating someone for a month and all of a sudden they say they don't want to hang out with you anymore, that hurts, you know, so. And then you can go into, you know, a lot of my clients, you know, we're getting them out interviewing, and this does happen. You know, they can be as prepared as they want to be, and this will still happen because the employer, you know, has a certain fit in mind. And so here's what we do to, like, get them ready to get out there and start applying again is a. We really deal with the emotional side of it. You know, we process that because there is grief attached to it. Like, you had all these hopes about this job that might have worked out, and then they got bashed, right? And then, of course, we look to see, like, what could be improved. Maybe, maybe the company actually wasn't a great fit. So maybe the. We need to improve the types of companies that you're applying to there. The strategy there maybe, like, there were questions in the interview that you weren't prepared for. So we're reviewing that and. And practicing you for that and on and on and on. So. So you see, what you're doing here is you're like, you're creating this scenario. You're talking about the scenario that has pain attached to it. It has emotion, right? And you're kind of like, underlying the emotion, underlining, not underlying. And then you're going into like, here's what we kind of work on. But you're not giving them. Here's how you work on it. You're saying, here's how I work on it with my clients, you know, and then at the end you're saying, you know, if you're in the middle of a job search and you really want to change, like, get out of the company you're in and into a new place and into a new role, and you want someone in your corner who can help you get through all these different rounds of interviews, views, that's what I do with my clients. And I'd love to talk. You know, you could even do it, like, in quotation marks. Like, you know, I got an email back from the recruiter. They said, no, I can't believe I got to the final round of interviews and it didn't go through. Like, that's a hook. I know, I know. It's not necessarily something your client has sent to you, but it's a hook. And it's like, I hear this. This kind of thing from clients sometimes, and it sucks, you know, and it also builds a lot of trust because you're not saying that. Oh, my God. Every single one of my clients goes and gets a job, the first interview process they go through.

Yeah.

You know, like, we get to talk about the struggles our clients go through. You know, a related post would be, you know, something that keeps people from really moving on to a new job is not necessarily like not getting hired for one. It's getting rejected by one. And then they stop applying. Right. Because it's too painful. I imagine a lot of your clients, like, they need someone to kind of hold them accountable as well to applying to more and more jobs, right?

Yeah, yeah, absolutely. And then sometimes people who are very upset and they've only applied for three jobs, and I have to tell them, like, in a nice way, that's not a lot. And at the end of the day, I always say job. A job search is like dating. You're not going to find the one after three people. It's rare. You have to go through quite a bit of frogs to find a match. So I tell people, you know, it's about finding the match.

Yeah, exactly. Exactly. Do you ever watch Indian Matchmaker?

I have not. But is it good?

It's good, but it's Seema from Mumbai. She's the matchmaker and she traveled all over the world. And it's funny, like, you know, she's presenting match over, match over, match over match, you know, and for the people, like, they really do have to find the right fit. But, like, you could talk about something like that and be like, it's the same in a job search, you know, and it's really easy to get discouraged and think that there's not anything out there for you.

Yeah. And that. And that's the thing, really, people are. They get to this desperation stage where they're like, I just want anything. And I usually tell people, and I am more picky now. Like, I tell people if they come to me and they're at this stage where they're just like, I want anything I say. Oh. Like, they're not the client for me. Because this desperation, you're not going to get anything with this desperation.

And that's a post, I just want anything. Sorry, I'm not the career coach for you. And here's why. Whenever I hear this from A potential client. I see a big old red flag because I know my approach is not going to be the right fit for them if they're really desperate for money and they really need just any job that they can possibly land. You know, like, they just need to go and do that, what I do. And then you kind of explain, like, what I do with my clients. You know, usually they're in a job already that, like, they're just unhappy with for this reason or this reason or this reason or this reason. And whatever it is that they need to change, we really, we work on identifying that in other companies and we create a strategy that's aligned to them so that they can go and apply for as many of these roles as possible, giving them the best chance of getting an offer. But it's very much an intentional process. It's not a process driven by desperation.

Yeah.

You know, and on a side note, like, there's so many things that go wrong in interview processes. Like, you could absolutely start, like, do a post, like, what's the worst thing that's ever happened to you in an interview? You know, I once offered to show someone my birth control. I meant to say birth certificate. Awkward. Yeah. But, you know, like, everyone has a story, right? Is the point.

Okay, Can we make it soup? Like, can we make them super short? Or should I really be going into things to explain more? I understand I could probably explain more on this, but I just thought about harmful lies we tell ourselves to justify staying in a toxic work environment. And then I thought about just asking a question to get engagement after that. But should I instead use this as an opportunity to write more of a post to say, like, you're missing an opportunity to live the career you want if you do XYZ kind of thing?

I don't know, but I actually think this is three posts. Right. And I, you know, so what other ones have you heard or which ones have you used? That kind of requires the reader to know the. The root of the problem and not be so in the symptom. You're requiring them to be the expert. So it really limits who you're going to get. Right. So I, I love. I mean, the first one, if I continue to work hard, the leaders will recognize my efforts. Like, you can say, this is a big fat myth. Right? If you're in an environment that. And you can list off, like, any of the qualities of that environment that someone has said, then it doesn't matter how hard you work, like, they're. They're happy that you're Working at the level that you're at, at the salary that you're at, for the recognition that you're at, like, that's never going to improve unless you advocate for yourself. Right. The trouble is, most people don't know how to advocate for themselves in a way that. That convinces leadership that they need to be paid more, that they should be promoted. And sometimes, like, it. It can't happen in that environment. You know, sometimes, like, it does require switching companies, you know, and because, like, it really depends on the situation. Oftentimes when my client comes to me and they're complaining about this, one thing we really assess, like, is this actually the environment you want to work in? Do we want to get you more clout here, or do we need to get you in with someone else?

Okay, yeah.

And then, Like, you know, changing jobs is risky. It's safer to stay where I'm at and with what I know. Again, this is a myth. This isn't true. You know, like the. Like the devil you know is better than the devil you don't. Like, you're the devil. Right. But you've just convinced yourself that everything sucks, and so you have to settle for the thing that sucks the least or at least that you're familiar with. You can go into, like, this is the same rationale for people who are in abusive relationships. You know, it's just the thing that they're the most familiar with. And so their nervous system actually just draws them to the next partner and the next partner who continues that cycle, You know, and then you go into agreeing with them a little bit, because you can't. You can't necessarily change someone's mind in a social media post, say, you know, there absolutely is some risk involved in changing jobs. You do lose seniority. Like, here are a few other really valid concerns, which is why it's really important to work with a career coach who can help you vet companies that have good hiring practices. You know, the last thing you want to do is give up a job with a steady paycheck. That doesn't make you happy for a job that's all promises. And they have a tendency to, like, mass higher and mass fire.

Right.

But if you're. And then you go into. But if you're telling yourself that you have to suffer through this job because it's the least risky option, stop lying to yourself. And if you want to figure out what your strategy forward will be, you know, book a strategy. Call with me.

I have a fun one that I'll post on a Friday because People are not that, like, Because I find people are not that that active on Friday like they do. But more of a fun post is probably. I feel like the thing. So someone else posted this, and I thought it was kind of a cool idea. So I thought that what I listed as a classes I wish I could have taken in high school. And it's all things that could have benefited me now. And then, what classes would you want to take? And then in the comments, I would give her credit that thanks for, like, the inspiration.

Totally, totally. And then I would. After I could guy, I would do, like, I would show the benefit. I would. I would say something like, I would have more money in the bank. I'd have lower stress levels. I'd have a greater understanding of myself. I'd have a much stronger network and group of, like, whatever. Like, just show them.

Like, thanks to these classes, I would have. Yeah.

Like, this is how it would have impacted who I am right now, you know, because that opens the conversation to, oh, my God, yes. Like, I wish I had had meditation because I had so much anxiety as a child. You know? Or you could go line by line to flesh it out a little bit more. Like, how it would have helped you.

Mm. Okay. Okay. So I also wanted to ask about. Can I do stuff on the content for the website? So I'm following the order that we set last time, so you probably ended up here. Because I didn't know if it can be. Countering, like, if it can be opposite. Because people come to me because they're bored in their role. But then people come to me because they're sick of the unhealthy work culture and they're feeling burnt out. But I know some people will say, I'm burnout. I'm not bored.

Yeah. So you can. You. I mean, this is the linguistic thing. So you're either you can do that and then dot, dot, dot, or you can put an or in front of. Or you're sick and sick of the unhealthy work culture and feeling burnt out.

Okay.

You know? You know, you can also kind of create two dynamics. Like, some of my clients who come to me, it's because they're not getting enough from their job. They're bored.

They feel stuck. Stuck.

Like they're not getting growth opportunities. This and this and this and this. Others come to me because they're getting too much in their work. Like, they're. They have too much work. They have to do too many hours. Like, it's burning them out. And this and this and this and this. And it's like, it's like they're holding a platter and everyone keeps piling responsibilities on top, you know, which sounds familiar to you, right? So you're kind of like giving them like the option of that and then you're going into, like, what they want. Because both people want the same thing.

Yeah. So I put discover meaningful work, embark on a new challenge. But I don't even know if that's still. If that's even hard hitting enough. I felt like it was a bit.

Okay, so let's, let's imagine you're out a glass of wine with your ideal client. They've had a couple, they're a little drunk. So how are they saying embark on a new challenge? Because it's not, they're not wording it that way.

Yeah, they want to do something different or they want to do something new.

Yeah, we'll find you something new and different that holds your interest, that, that, that inspires you, that you can grow with. Different. That gives them a new challenge. That gives them a challenge. That challenges them. Like, build a different skill set so they are more hireable in the future, you know, so they have more job options in the future. How do your clients describe what they want?

They all want to do something that, I mean, more or less makes the world better place. Like, they want to do something that has a good social impact. Yeah.

So I would say it sounds lofty, but they want to make the world a better place.

Their creativity. I have quite a bit of those and.

I would, I would actually use the words. It sounds like a lofty goal. Okay, right. Because, like, you know, it, it is a big goal. You know, we want to acknowledge that. So it's not.

How. Where would I put that? Because I would do it.

I would do it in the beginning. It sounds lofty, but they really do want to make the world a better place. Or it sounds like a massive thing, but they want to make the world a better place.

So then it wouldn't be in the bullet point format anymore.

I mean, it can be entered in. Yeah, you can enter and then have it below. So remember, like, when things are too blocky, people blind to it. So you actually do want it to vary in like, length and, and in depth a little bit because it's easier for people to scan when it, when it varies a little bit.

Okay. Yeah. All right. I still have to work on that stuff, so. Okay.

All right, what else?

Any ideas on how to calm my accumulator the fuck down? Because my accumulator spiking my anxiety, and I really don't like this.

Yeah, yeah, yeah, yeah. So what is your accumulator feel particularly activated by?

You have no money, you're broke. Like, oh, my God, you're broke, you have no money. That's what it just keeps screaming in my head. So obviously I'm doing what I always do when the accumulator comes into play is that I'm hustling now. I'm like, all right, let's hustle. Let's get these clients. Which is why I'm looking at the LinkedIn campaign to send out automated messages, which is why I'm trying to get this text together to set up my website so that I said, like, I'm, like, on it, but obviously it takes time.

Yeah.

So I'm trying to figure out how to calm it because it's just panicking and I can't make it stop.

Yeah, yeah.

So.

Well, for one, you know, there's generalized anxiety that's going to cause and there's tending to that part. But really, the accumulator needs proof. The accumulator needs proof that you can bring in money. Right. So, like, sometimes what helps the accumulator is showing yourself, like, how much money you've made in the last year. You know, how many clients assigned, how you've been broke before, like, reminding yourself that this is not just where you live. You know, you've changed this time and time and time again. Right. Yeah. The accumulator isn't also. Isn't only just about money. You know, the accumulator likes stability in general. Right. So one of the things that you could also do is go through and do an inventory of all the things that you have and all the resources you have and all the creativity you have and all the support you have. Like, tell me, tell me five things that support you right now.

My partner, my assistant, and my cats. Yeah.

Yeah. And what kind of support do they give you?

My partner is supporting me financially because I'm broke. Broke. And then my cats are supporting me emotionally, obviously. And my assistant is supporting me with all the things that I feel like I do not have mental capacity for. And so she just does it. Especially with things like invoicing. Yeah. And accounting and.

Yeah. And what does it feel like to have that support?

It's good. It's. With my partner, it's a safety net, which is nice. I don't like to rely on it, but it's there. And he doesn't make me feel bad about using it either. I think Sometimes he's so practical with money that he's just like, for fuck's sake. I don't understand how one minute you think you have a lot of money, and then the next minute you're out of money. He's like, I don't understand how this happens. But. But he's never judgmental. He's. Yeah. He gives me money, no questions asked. And then, yeah, the cats, it's wonderful because they seem to know when I need love and will just come and snuggle with me. And my assistant is great. Like, it's just so refreshing to know that I don't have to babysit or handhold her. Like, I can just give her something, and I know she'll do it to my standard and that she'll do it well. So I don't. Yeah. I. I don't worry when she's taking care of things. Yeah.

What does it feel like to list all that off?

It feels good. I. It makes me almost feel like I shouldn't be complaining because I'm. I'm quite lucky that I have those things. And a lot of people cannot say that.

Yeah, let's. Let's talk again. Let's talk about resources. So do the same thing. What are five resources that you have at your. Available to you that help you?

Five resources? I would have to say. My therapist, because I know if I start breaking down, I have a lifeline to call at the end of the day. I would say my anxiety meds, because without those, I probably really would be a psycho. And. It's funny, but, like, a resource is simply, I guess, a computer and everything that goes along with it, because essentially I can do my job from anywhere and everywhere with Internet access and my laptop. So my resource is. And that allows me to build and grow in my business and do my work. Is my laptop.

Yeah.

And then other resources, I would say is my apartment. I have a roof over my head, and I don't have to worry about anywhere to live. That's taken care of. And I think also it's the. The support system, I guess, around me is that I do have a good support system to rely on. Yeah.

Yeah. So how is that? I was listing all that.

Yeah, yeah, it's true. It doesn't feel as end of the world now because I think that also has been hurting some of my productivity to an extent, because I keep just feeling like. And it's really quite powerful because I just want to go. When I first came to France, I didn't speak French, so Chema's childhood friend owns a farm. It's like a farm passed down through his family. He is our age, but he owns this massive fruit and vegetable farm. So I told Tima, because he doesn't speak English, the friend. So I. I told Tima, because I didn't speak French, I said, go get me a job picking, like, stuff on the farm because I need money. So he did.

Yeah.

Now. Now, like nine, 10 years later, I'm panicking because I don't have money, and I'm like, I should call Thibaut and ask if I can come pick some tomatoes, like, for some money. And it's. I mean, it's gonna be minimum wage, so it's not at all, like, a lot of money. But I'm just so panicked. I. I feel like for the past week, I've just been, like, itching, and I'm like, I need to call Tebow. I have to find out about picking tomatoes because I need to get money. And it's like, Susan, just focus on your own business. Like, yeah, like, write these LinkedIn posts, because this is how you get people stop thinking about the fram was and like, tomatoes and all this that you can pick. Like, no, don't. But my accumulator is just like, money, Go get money.

Yeah, yeah, yeah. Okay, so. So here's the general theme of the accumulator is they're kind of the miser, and they either like to, like, count all the coins of everything that they have, or they obsess over, like, oh, God, it's gone. Right? And so when it's in the oh, God, it's gone category of things, it does cause all that anxiety, right? And then because that's like, the mode you're in, everything feels like it's crumbling, right? Like, there's a reason why lawyers and accountants get a divorce at a very high rate because they're looking for problems all the time.

That's.

That is their job. They have to look for problems. They're super critical when they come home, right? So you're in that mode. So. So we really have to refocus your accumulator on what you do have, on everything that is at your disposable, your disposal right now, all the help you have available to you on the proof of how you've gotten clients in the.

Past.

You know, for that anxiety as well. It's showing your accumulator that you've taken action every day. You know, even if it's going and commenting on 10 people's posts, you know, you've done something for visibility. Right?

Yeah, true.

Yeah. It's. It's like being in not enough mode.

Yeah. And that's what it is. Exactly. Like I keep saying I'm not doing enough and it's like, well, I'm, I'm really doing.

Yeah.

The best that I can. Really? The best that I can.

Yeah. I mean, so like the Monday calls, you know, there's a reason why I only let people assign themselves three things a day. Right. Because if you assign seven and you get five of them done, it wasn't enough and you get from it and then you're exhausted the next day because you didn't get enough done. But if you do things and do four, like, wow, I really overachieved. And then you have enough dope, mean to do three more things the next day and maybe you overachieve again. Maybe you get five things done. Right. Versus the first scenario where you're exhausted and you feel like you failed. Like you're maybe doing, you know, the math doesn't add up. It doesn't matter. The week.

Yeah, exactly. Yeah.

You know, and also, you know, like you can post in a heartbeat at any time saying, I'm overwhelmed. I like my accumulator is going insane. Like, here's my to do list. Like what is enough right now? You know, there's also reaching out to everyone who's ever booked a call with you, even if they weren't the right fit, and asking for referrals, you know, and just saying very cleanly, very bluntly, you know, I have a few spots open in my coaching practice right now. Wanted to reach out to you in case you or someone you know is in the beginning process of wanting to change careers. You know, I'm offering a 30 minute strategy call. Feel free. If you want to respond back, ccing them or if you want to just go ahead and book. Here's the link.

Okay.

Because those people, even if they weren't your ideal client, they know what you do. You know, they have a sense of your personality, they have a sense of their friends. Personalities.

Yeah.

You know.

Good.

No, we've covered a lot. Is there anything else you want to cover today? We have about nine minutes left.

No, I think it's good. I don't want to overwhelm myself with more thoughts. That was pretty much. Did you hear him? Hello, Mr. Needy. Yes. Come here.

He's so pretty. It's like Crookshanks.

Yeah, and very, very needy. Huh? You're always video bombing.

Like you're embarrassing me.

Yeah, he likes to Think he's a big boy. I don't know if you're. I don't know if you're that woo woo. And into it. You strike me as someone who is more practical. But there is this thing called animal. Animal communication. And it's people who are basically. They can talk with pets. Huh. And we have one basically on speed dial. We know her very well. Because I'm crazy and I would pay for this.

I'm all in. I totally. Yes, hysterical.

It's correct.

It's just like, holy. How do you know that?

No, and it's really. And that's the thing. Like, even Portoma, who is an engineer, was like, well, we've spent worse money elsewhere. And then when we first did it, he was so creeped out because of the fact that obviously she's telling us about our pets habits. And he's like, that's creepy. How does she know this? Because yes, if you say a cat sleeps, then yes, all cats sleep. But the point, she's explaining what our whole entire apartment looks like and the favorite chair our cat sits in and all the details that he's, yes, super stressed. And now he's like, I don't know how it works, but it clearly does. But I'm very disturbed about how, how much these people know about us. But. Yep. But the point of that was to say that when we had the woman speak to him, he's very vain. And so when they made the connection, before she even started asking him a question, he said, oh, you think I'm beautiful? I know. That's what he said to her, starting out as like. Because she just was looking at him before she formed her first question to ask him. Oh my God, you think I'm beautiful. I know. I was like, oh my God, he's so vain. I mean, he acts like that. And very much I think, like, he does know he's beautiful and he acts like It's. It's just hilarious though, that she told me. She tried to. She was like, well, he's. He doesn't have a confidence problem, that's for sure. Like, Like, oh, God. Jesus. Yep.

Yeah, it's. It's funny, Luna, when I had a communicator talk to her, she's like, whoa, slow down, slow down. She has a lot to say. I was like, I'm not surprised. I'm just, I'm not surprised at all. A lot of opinions and she's like, there's a lot of things that, like, she feels like I. She gets blamed for, especially at my Parents house. And she wants to be very clear, it's not my fault. I'm like, you can't blame me for all of it. And it's so funny. But it's wild what they come up, what they are able to get out of them.

Yeah. And that's the thing, too, is, is that you start to realize, wow, like, how would they just be able to create this? This is clearly something that the animal went through. And, yeah, it's. I mean, it's really. Yeah, it's really crazy.

But, yeah, I'm here for it 100%.

So funny, though, that she had so many opinions that she wanted to let you know. I bet you were like, whoa, okay. Taking notes.

Yeah, yeah. She. She doesn't. I mean, she doesn't dislike my parents poodle, but they bat. They butt heads a lot because Lily thinks that she is the alpha and she is of their. Of their house. Right?

Yeah. Yeah.

Comes in and Luna's like, an only. And Luna refuses to adhere to, like, the pack rules. And, you know, Lily was really upset about it, so she's, you know, communicating with Lily the poodle and trying to explain, like, yes.

It's just.

And Luno sometimes, like. Like, kind of lose it at Lily, but apparently it's like, because Lily needles her in a way that we can't perceive.

You know, that's what they said, too, about our dynamic at home, is that I said Nomi is constantly growling at pigs, but I don't see that Teagues is doing anything. And that's the same what the animal communicator said is that he does do to piss her off, but we can't perceive it. It's on another level because he's just being a little. But he does it because he thinks he's number one and he wants all the attention in the house. And it doesn't matter if you give him 15 minutes of pet and give her one minute of pets. Whoa, whoa, whoa. Why is she getting one minute of pets? No.

Not allowed.

Yeah.

Yeah, I asked. I asked. Would. Would Luna be open to getting a puppy and like, nope, nope. She's not interested in sharing.

And we didn't ask ahead of time. We already knew about the pet communicator, but we didn't ask ahead of time before we got a second cat. And afterwards, she was kind of like, why the did you bring this here? Like, it was like, yeah, we didn't ask you. We should have did that before. Maybe. Yeah.

Oh, well, you know, everyone. Everyone will learn and grow together.

Exactly. Exactly. But yeah, really insightful nonetheless.

Yeah, that's so funny. Do they, does she speak in French to the cat or is it in English?

She, she speaks to them in French and I asked her about it because I said Nomi, our first one, we would speak to her in French. So she was, she was a bilingual kitty. She, she knew French and she knew English. But when we got Teagues, we adopted him from a German family so we didn't want to confuse him with another language in the mix and he was already older, so we just, we just speak English to him. But she said nonetheless, she spoke in French to him and she said because it's telepathically, it doesn't matter which language she you use, they will send you the information, the feelings that, that they feel.

Fascinating.

Yeah.

That's so cool.

Yeah, it is really neat.

Well, he may have some, some opinions about the content that you want to make.

He probably wants me to plaster his photo all over LinkedIn. I, I mean I would not be surprised.

I mean you should, yeah, you should attract all the cat people.

Yep. Maybe could help. I got a client like that actually. I had a cat mug and I was using it and she was like, oh my gosh, is this a cat mug? And I said, yes, I'm a crazy cat lady. And I think honestly that's probably 90. Why she like signed up for me.

Yeah, yeah. It's like anything that you care about, you know, people, if they care about it too, they will feel so aligned to you.

Yeah.

You know, it's, I mean it just builds trust when you find out someone likes cats, you know.

Yeah. You think it's a like minded person. So you're like, ah, yeah, exactly.

Yeah. So if you have the problem that they solve, you're more likely to buy from them than someone else.

Yep, true. Yeah, true.

Well, main takeaways and what are you committing for the next week?

Main takeaway is tell my accumulator to shut the up. No, obviously that doesn't work. So I'm going to really remind myself about that I do have a support system and that I do have resources and remind myself of how far I've already gotten and how much I've already made and if I did it once, I can do it again. And then what I'm going to work on next is I'm going to go ahead and get the campaign set up to run next week and then I'm going to go ahead and tweak and write a post to schedule it for Monday and then I'm going to try to finish up the content for the website. Awesome.

And anything you want me to look over or edit, just pop it into Heartbeat and tag me, okay?

Okay. Perfect. Great. Thanks so much.

Have a good night.

Yep. Bye.