BYOB Beginner Group Session - 17th September 2025

Hello.

Hello. How are you?

Pretty good. How are you?

Oh, you know. Oh, no, I. I stayed up too late reading last night and, you know, slept to my alarm. So it's been a little rush of a morning.

Got it.

And I really wish I had a dog, Luna, who would wake me up, you know, early. But I have to wake her up most of the time, so.

That's funny. We. We've talked about that. My dog is. I mean, we're up anyway, and at 7 she'll be like, hey, do you see what time it is? It's breakfast time is at seven. But she's not like aggressive or, you know, she's not the dog that puts her head on the side of the bed and starts doing that.

Right, right, right. Well, literally, I had to bring Luna's breakfast to her in the, in the office bed, the guest bed, because she wasn't eating and she just. She just had her breakfast. It's 11 o'.

Clock.

So anyway, that's funny.

My son does intermittent fasting and he wouldn't until two. And now his dog won't eat until two either.

Oh, that's so funny.

Breakfast down and it just sits there till he gets himself food and then she's like, okay. And then she eats dinner at six.

Right.

Strange. But there you go. Dogs are weird. They are.

Anyway, what are you celebrating today?

That my friend Nancy is flying in tonight and we're going on a road trip tomorrow, so I'm Super.

Where are you going?

To Taos, New Mexico.

Oh, fun.

It's. Yeah, I've never been there and it's only like five hours away. I don't know. I've been to Santa Fe but not to Taos, so. Yeah. Have you been there ever?

No. I had a former co worker slash friend who was a realtor there for a little while so that all the pictures that he, that he posted were just gorgeous.

I shall report back, but I've never been, so. Yeah. Yeah.

Oh, yeah, yeah. Hi, Tia.

Hello.

How's it going?

It's okay. How are you?

Yeah, I'm good. What are you celebrating today?

I'm gonna participate in a friend's workshop today and next Wednesday.

Oh, awesome. What kind of workshop?

It's a gender justice workshop. A three hour workshop today and next Wednesday and. I don't know. It'll be fun.

Yeah. Awesome.

Yeah.

Cool. I want to check in on everyone's emotional state with everything going on in the world. How we doing?

Like, I, like get, like, I engage and I engage and I. And then I just and then I just have to, like, back. I just have to back off a little, you know, because it just starts to ignite so much. Just rage and powerlessness, you know, so it's tricky. It's tricky place to be. Yeah. Scary. It's a scary place to be.

Yeah.

Right now. Yeah.

For me, like, emotional state of the world, like, I don't know, it is what it is. My emotional state is more like, oh, no, I have no job or no, I mean, I do, but like more financial stress, more everything else stress and like. And I feel like if I had a regular 9 to 5 job, then I would be able to participate in like, community organizing and that would like, help relieve other stress or like. Yeah, for Margaret, talking about, like, powerlessness, like, then I'd be able to have more power in like supporting community if I just had a regular job that I could like, have regular hours with regular people.

Yeah, right. Yeah. Yeah. So a really important part of being a business owner, especially right now.

Is.

To give yourself time to process this stuff and make sure that you are, like, tending to yourself first. Right? Because there's no HR department that will check in and be like, hey, you need, you need to go on leave. You need. Or you need to go and check out. There's no manager who will see you spiraling. You are, you are the manager. And it's really easy to see everything that's going on in the world and feel powerless. But I mean, the amazing thing about this group is that everyone here actually does support the world being a better place in some way, shape or form, Right. Whether it is helping your clients express their identity in a way that they otherwise might not feel, feel the permission to. It's helping non profits, you know, raise more money so they can have a greater impact or coaching people to feel a little bit more confident in themselves so that they can go and have a greater impact, you know, with. With what's going on, it can feel like, like, not correct to go and like, promote your business and make money. But to what Tia just said, the more money you make, the more flexibility that you have to go out and mobilize to do what makes you feel like you are contributing to the world being safer for everyone. Right. It's not selfish. It doesn't mean you don't care. And also, like, we need to balance that with how are you processing the emotion of everything, Right? Because emotion is his energy in motion. If we don't allow it, allow it to move through us, it stays stagnant and it becomes Blockages. So I just wanted to name that. And. Yeah, and if anyone wants to talk, and if. Anyway, if you're watching this recording and you couldn't be here on this call at this point, if anyone wants to talk, if you're having a moment where the world's getting to be too much, know that you have my phone number. You can always call me. Okay. And it's not, like, part of the program. It's just I care so deeply about all of you, and I know it's really heavy right now, and I want to make sure that you know that I'm here to support you. Okay. Okay. With that, what questions do we have? What can I do to support you in your business?

I'm curious. It feels, well, like, I'm, like, I'm less and less interested in LinkedIn, which didn't take much since my interest level never really. But it does feel like, I don't know, maybe it's like you're not hanging out there so much anymore.

I mean, I've been taking a break, so, like, this is not my strategy long term. It's just I have been ramping up to go to the Democratic Convention this past weekend. I've had, like, a lot of other things going on, and I decided that I wanted to just take a break from LinkedIn, just for a few weeks.

Okay.

So this is not my strategy going forward. I will still be posting there. But, yeah, like, and it's funny, like, people have noticed that I haven't been posting, which I think is hysterical.

Because.

It goes counter to what everything I say. It's like, oh, people won't notice. They do. But it also means, like, if you can build that kind of following and people notice that you're gone, you know, like, imagine if you were to promote your business more and more there. Like, people are paying attention. But I think the question was about to be something around, like, where else should you show up?

Well, I posted once on Substack, but I don't. I kind of. I mean, I feel a little torn because Substack. Not envisioning it for myself as being a big fundraising content platform for me. I really want to use it more for just writing. And so I did post something about Pleaser. I thought it was a good. I thought it was a good post. And it felt good to be able to, like, do my little meander through my topic to get where I was going, which I don't ever feel like I can do on LinkedIn. So, I mean, it doesn't, unfortunately, at this point feel like I have the luxury of doing that instead.

Well, so here's. Here's what I want you to know about Substack. And I'm saying no, not remember, because I haven't told you this before. Is like a lot of creators on Substack, they are not like one trick ponies. They don't just talk about one thing. Right. They share about the broader spectrum of what they do, you know, so. And it's. It's very similar to LinkedIn. I mean, you can share about personal stuff. You can share. I mean, of course, LinkedIn, like, we. We don't want you known as a writer on LinkedIn because that's not what you're trying to sell there. But on Substack, you can add that in. You know, you can write in. You can kind of blend that. Yeah. You are a writer. And also you are like a coach for people who deal with perfectionism. And also you help with fundraising. You know, it can all be folded together.

Yeah. So maybe thing that I write in Substack is just an introduction of myself of, like. Yeah. Things I'm interested in.

Totally. Yeah. So, I mean, like, pick. Pick like three or four parts of yourself. You know, writer Margaret, coach Margaret, fundraiser Margaret, you know, and then, you know, whatever other element of Margaret you want to bring in. You know, the. The cool thing that I'm noticing about Substack is that it's a place for nuance, you know, whereas LinkedIn's not. LinkedIn is not a place for nuance. People, like, don't want to hear it, you know, I mean, if they want to hear it, they're going to miss it. Right. They're scanning so fast. Whereas Substack people are really like, oh, here's this thing. And, like, the article titles really do matter a lot more because that's gonna be your hook. It's not that first line of the thing. It's. It's the title.

Yeah. You know, I think I have seven.

Followers now, so, I mean, hey, that's more than zero.

Zero.

Yeah. You know, what I have heard is really helpful. And I say this. I've heard. I haven't. I've did it very inconsistently because I've also been taking a break from a lot of stuff just to deal with some other things. But posting notes three times a day, you know, just little snippets of thoughts, that's really what helps you build your following.

Okay. I did figure out how to. Like, I wrote my article and then I created a note for my Article and did that, but that's all I've done so far.

Yeah. Yeah. So, I mean, a note could be road trip from. Where are you in. In Denver right now?

I live in Boulder.

Boulder, okay. Road trip from Boulder to Taos, New Mexico. Where should I stop along the way? Right.

Mexican food in Taos or something?

Yeah, yeah. Anyone in Taos who, you know, anyone who goes to Taos, who has a favorite restaurant, spa, bookshop, whatever.

Okay.

Yeah. And those. Those operate very much like tweets for still. I'm still calling them tweets, but yeah, yeah, let's dead name it. I don't care. But anyway. But like, yeah, sorry, when you say.

Those operate like tweets for somebody who hasn't ever spent time.

I'm sorry.

So they're very, like, they won't show up a week later.

Oh, they're like a.

Now it's there now it's there now. So, like, you're just constantly in front of people. Okay.

Yeah.

And then stay away from the people who are like, here's how you grow on substack. Let's all grow together. Because that's. That's pod energy. And, like, you're not going to get good followers that way.

Yeah. Just like everywhere else, I notice across the top, there are all these different. You know, there's food and there's. Do I have to post on that. That notes page or do I like, do I hashtag or does it figure out what my topic is?

I'm actually not sure that's a good question. Let me see.

It doesn't look like people hashtag things or. Haven't noticed that.

Not a big thing there. You know, I think it does tend to sort it and also, I think it also pulls from, like, your. Your profile of like, what you describe yourself as.

Okay.

You know, so let's click on food and drink. Yeah. So. So what pops up first is all the creators who tend to, like, do food and drink.

Mm.

And then the notes are all food. So I imagine. I imagine there's some kind of AI that. That figures out the topics or, you know, it's. It's SEO or something.

Okay.

Yeah. Yeah.

But I don't have to. It doesn't look like people hashtag or do things like that.

No, no, they don't hashtag. No. Yeah. Cool.

Yeah.

Yeah.

I'll just. Just stick with it.

Yeah. And you know, like, it's. It's new. Like, people are just moving over there for business now.

Okay.

You know, so, like, it is kind of the Wild west and it is what we make it.

Yeah.

Yeah.

Well, I mean, being able to. Yeah. Write something that meandered and then got like, felt so good. Yeah. It was the opposite of soul killing. Like, to actually post something where I was like, I like this piece of writing. I mean, it's nothing profound, but it's like I. This feels like a solid post to me, which I so rarely feel on LinkedIn.

Yeah.

Yeah.

Unfortunately, like you, because you are a nuanced writer, you have to strip your LinkedIn stuff down, you know, which is.

Yeah. But it would be okay, like if I write the fun thing for, you know, for Substack and then I can edit it into something simpler that feels less antithetical to my creativity than, you know, cutting it out before it's written.

Right. Yep.

That's kind of what I'm hoping to get to. Yeah.

And you could even do like a little thing at the bottom. It's like this is an abridged version of a longer article I wrote on Substack, if you want to go follow me there.

I like that.

Yeah.

What are you. Well, I guess you're taking a break, but what are you learning as you have started? I mean, I know it's only been a few weeks for you on Substack, but.

Yeah.

And you probably don't have your.

I don't have enough to share what I'm learning. You know, the, the challenging thing for me and it's silly. It's. It's a mechanical thing. It's like how do you structure the article with like the picture and like all the things and like how do you make it flow so it's visually pleasing? Like my brain doesn't work that way. You know, my brain, like as, as much as I can, like, it is like what is readable to me, you know, and it's not like how it's going to be aesthetically pleasing as like a full on article. You know, it's that like, it's that editorial eye that I just, I lack.

Yeah.

You know, my, my eye is much more for functionality than anything else.

Yeah. What it's worth, I mean, I, I don't think of Substack as like a magazine. It's really much more like social media and the motion is top to bottom. And when there's a photo in the middle of an article, I actually think the article's over. And sometimes I like.

Interesting.

Yeah, I don't. I would. I mean, what I did was I put a photo at the top and then I wrote you know, because it's. I still believe when people are reading and you give them an invitation to check out of what they're reading, they may or may not check back in again.

Right, right.

So. And I feel like even with magazines, people start and they look at the photos because they're spread out. And then if they're going to read, they read around the photos.

Right, yeah. No, I see what you mean there. Yeah, yeah, I will share. So do you want to see what my strategy that I'm creating for Substack is?

Sure.

And I had a little diagram that I drew and it's disappeared. But anyway, so what I'm doing is I'm picking one topic a week that I'm going to be writing for Substack and it's going to be a longer form article, And then I'm basically embedding in that Article 7 subtopics. Right. So, you know, let's say it's like, like deciding your niche, you know? So like one could be like, you're going to be afraid of getting it wrong. You're gonna have a fear around, like people judging you or like thinking that, like, that's stupid. You might. And you might choose something that is wrong. Like, so those are. Those are two topics. Those are then going to become like TikToks, right. Or they can become LinkedIn posts or both.

So one topic per week and then within.

And two so with it. So, so within that. So within that, I'm going to have seven. Seven subtopics. And then I'm going to create content based on each one of those subtopics. Right. And this is going to take me a ton of time in the beginning. Right. But as I do it, it's going to get easier. Like, that's just the nature of it when you're. When you create to a format, like, it just becomes easier. Right? And then I'll have a bank. Because one of the things that I'm noticing now is that when people see one piece of content about one topic, they want more of that one piece of content or that one topic. So, like, if you're talking about like how to run a donor meeting and I'm about to like, do some fundraising, I'm gonna go to your page and try to find other content about that. And if they're all clustered together, that makes my life so much easier, you know, I can read more about it, you know, versus if you do one about fundraising and another one about this and one about your dog and one about Taos. Like, if we cluster them. It makes it a lot easier for our people. And it doesn't necessarily have to be seven days, it could be four days, you know, and then some personal stuff in there. But as long as they're close enough together.

So if somebody is, sorry, just scrolling through your page, then they'll see a couple articles that relate to the same thing and you don't make them scroll, scroll, scroll, scroll.

Exactly.

Okay. Yeah, yeah.

So, yeah, and then like, you can use like, say you write like a short post for LinkedIn on that, you know, that's like half a regular post. You can use that as a script for a video and vice versa, you know, depending on where you, you want to show up. For me, like, I'm kind of throwing spaghetti at the wall right now because so much has changed in social media and where my clients are showing up. You know, I'm trying to reset and figure out like, where is the place that's going to be the best return on investment for me. Right. And this is, this is what business owners have to do from time to time, you know, so. Yeah, but you know, like, I'll do speaking to camera for probably three or four of those subtopics. And then what I'll do is I'll write a full ass post for the other three or four and I'll, I'll basically like combine it with some B roll, you know, and have some music in the background and say, you know, do you have this problem? And then point below, you know, read below, and I'll, you know, here's what you need to know about this.

So lots of videos, even on substack.

No. No. So, so these are going to be on TikTok. Yeah.

Or LinkedIn. Yeah.

This is how I'm going to be repurposing across platforms with the same content. It's going to be a lot of work, like I said. And I'm sharing this with you, not saying you should do this.

Okay, Right.

But like, yeah, but like you can think through some kind of format that will work for you, that will allow for you to like have like a to do list every day of what you should be doing. Yeah, yeah. All right, that. Is that enough, Margaret?

Yeah, I think that's enough for now. Thank you.

All right, what are the questions? Do we have?

I don't have other questions at this moment.

No. Tia, what about you?

I can't figure out what other questions I have. I don't know, I just.

Where, where are you guys feeling stuck right now?

Like, one thing for me so the question I was trying to think of is, like, yes. If I'm. If I'm feeling stuck in just working in general, like, I don't know, how can I help get myself back into that mindset? Because part of it is, like, you two have cute offices, and I just live in a studio, and my place is a mess, and, like, everything feels like a mess and. But I'm like, should I go to a coffee shop? Should I go to the library? But then every once in a while, then I'm like, but all my resources are on my desktop, not a laptop.

Right.

Where am I going? What am I doing?

Right.

And I'm not sure if you actually have an answer to this, but I'm just kind of venting.

No, totally. You know, I often struggle with the same thing, or at least I did when I had a different. I was living in a different apartment. You know, I would. I would create one little corner or. Or clear off, like a part of a wall that you can do your content in front of.

Okay.

It just, like, the lighting has to be good and the audio has to be good.

Yes.

Right. And then, like, for, like, the aesthetic stuff, like, you can get b roll out and about, but if you're doing speaking to camera, really, like, you just. You just want it to be, like, not cluttered. It can be fairly plain and then go from there. Here, let me just show you.

I have.

A wall over here. I can fairly easily do this. Okay, so, like, this?

Yeah.

No, yeah. Like, I could do. I could do TikToks from here, as long as it's well lit. And I'm. I'm clearly speaking. And it's kind of equity because I just had to move the carpet here. But yeah, like, if you have a little wall that's just, like, plain and you can do it right in front of there, I think that'll be really good for you. I just have to try not to knock over my coffee as I get settled back in. But don't overthink it. You know, it's. I mean, the most important thing is people have to know that you exist to hire you. Yeah, right. And, like, if you're. If you're holding yourself back from creating any content because you're worried about that, guess what? They're not gonna be able to hire you because they're not gonna be able to know that you exist.

Exactly.

Right. One thing that I've started doing that I have found really helpful in the content creation process is anytime I'm walking somewhere, especially and Let me say this first, and then I will add a caveat. Caveat. Anytime I'm walking somewhere, I will just turn on the camera and like, like, get B roll of me walking. Right? And then I might. If I have, like, decent shoes on or I have a nice pedicure, then I might like, like, do some B roll of my feet. You know, if I'm anywhere and I have a little tripod, I might just like, you know, get myself, like, taking a sip of my coffee or reading or writing. I might ask a friend to do a B roll of me, like, talking to someone, you know, because anytime, like, what you can do is you can take any snippet of those.

Yeah.

Put it all together and then just have a written post, like the written caption you can have. And you could use that. That B roll over and over and over and over again. You don't have to worry about, oh, they've seen this already before.

Okay.

Right. You just cut it together in a different way. Different, you know, format, different music, whatever. Right. And then you just write that caption. Right? Because then you're not worried about. Well, like, my house is kind of messy. Like, I don't want people to see this. This is distracting. Blah, blah, blah, blah, blah. Right. And if you can do that, if you can, like, get four little, like, B roll videos three times a week and just save it all to a folder on your. On your iPhone or your Android, whatever.

You use.

Then, you know, like, you're going to be golden after a few weeks. You're going to have so much to pull from.

Okay.

Right. The only different, like, if you change your hairstyle or your hair color, that's one. You might need to redo it all, you know, and just start from scratch. Yeah, but. Yeah, but if you can do that, I think that'll be really helpful.

Okay, thanks.

That said, we want to be really safe. I don't recommend doing B roll where you are all the time. You know, heaven forbid some weirdo on the interwebs, like, catch, like, you catch their. Their attention. It is really easy for people to figure out where you are from just seeing your background. Yeah, it's. Yeah, it's. It's really freaky. And I don't mean to scare anyone, but, like, if you go. If, like, I don't. I no longer do videos when I take Luna for a walk on our bike trail. Don't want people knowing that I walk her there. Right. I'll take videos of us at the beach because I only go there sporadically. It's not my regular thing, you know, I'll take videos if I'm, like, in downtown Chatham, because I don't, like, I don't go there all the time, you know, or if I'm in Boston, you know, do this in places where you don't go every single day.

Okay.

Or don't go on the regular. Yeah. You know, but again, like, you do it once and you can reuse it over and over and over and over again. Okay. Right there's. Gosh. What is the. What is her name? She does the keepsake boxes on Tick Tock. Hold on. Let me just look it up.

Congress.

Because she does. Hold on. You have a move to my business. One Supreme Court. Nope. Okay, I'll find her and remind me later. Because what she does is she got B roll of her in like, three different outfits, you know, just walking around an office and interacting with her thing and on her computer and drinking coffee and putting things away, you know, and she just reuses it over and over and over and does a voiceover. Okay, right. That's another option. Is it, like, if you have a friend who has, like, a really nice house, you can ask them, hey, can I come and do some B roll there? Or you could even, like, rent a studio for a couple hundred bucks for a couple hours and do B roll there. Right? Just bring, like, you know, seven outfits and just like, have different stations of where you're doing different things. Yeah, right. It could just be you opening your laptop, you writing in a notebook, you drinking coffee, you looking to the camera and saying, like, doing this, like, listen.

Okay.

Going like this, like, huh? Like a little judgy, like, what are you doing? You know, because all that you could use to tell a story. Yeah, right. And then it's all, like, stuff that you can recycle over and over and over again. Okay, Right. There's. There's a great app, especially if you're creating content on TikTok and then repurposing other places, is TikTok Studio.

Okay.

Because what you can do is you can basically upload a bunch of different little clips. And what it'll do is it'll automatically, like, sync it to a song or a trending audio. And then you just have to go through and make sure that it's the right portion of the clip. And then from there you can also schedule it to be posted.

Okay.

And if you schedule it to be posted on TikTok, and then you have a tool like Repurpose IO that auto shares it to Instagram Perfect. You just kill two birds with one stone. Cool.

Okay.

Yeah. Okay, awesome. But yeah, if you're, if you're not feeling like you're in your business, if you're feeling like, completely disengaged, you know, don't put the responsibility on yourself to like, all of a sudden feel like you're in this business because it's early stage, right. There will come a point in time where, like, you have enough clients that like, you can't help but be in your business.

Right.

You wake up and you have a to do list a mile long of all the things you need to do for your clients. And like, that is what you're doing that day. And you're getting really well paid for it or paid really well for it. I haven't had enough coffee today. And the business will really carry you along with its own energy at that point. Right now, all that energy is coming from you.

Yeah.

Right. And so, like, that's a lot of effort. And it also, like, because all that energy is coming from you, it feels like you're playing make, make believe in your business. Right. And like, that's normal. But so we have to figure out what's that one thing that you can do every single day that'll help create that momentum so the business carries you along, and that is visibility.

Okay.

That is making sure people know what you do, how you're useful to them and that they can hire you for that.

Yeah.

Okay.

Thanks.

Of course. What other questions do we have? Anywhere else we're feeling stuck? No.

Probably. But I can't think what it is right now.

Okay, cool. Why don't we do this? Okay. I want you to, um, let's do a little life inventory.

Okay.

Okay. Because like, you know, coming up with content all the time to talk about that relates to your business and what you do, like, can be hard. And also, we take for granted that things that we've done in the past is actually really interesting. Okay. So I want you to think of, see, make an inventory of three breakups you've had. And it could be work, it could be friends, it could be relationships, it could be you broke up with, like, your favorite coffee maker for some reason, you broke up with your favorite potato chip brand. Whatever. Okay, Next I want you to come up with, let's see, three random gifts you were given that were completely unexpected. And it could be that, like, I don't know, you were checking out of a small business and there was like no price tag on some. On something and you wanted it. And the Owner is just like, you can have it, don't worry. You know, it could be like that last time someone bought you a drink in a bar. You know, it could be your best friend shows up with flowers to make you feel better when you're feeling sad. And then lastly, let's do three random ways you made friends with people or started a relationship.

It.

So we have breakups, we have gifts, and we have relationship starting. What came up for you guys?

I only have one so far in each category and I'm happy to share because I actually have to pop off in five minutes or so to get ready for another call. The breakup was that once I took my apple watch off my wrist and hooked it across the room because it told me to stand up. And it was like I was in bed and you know, like, I'm finished with my fucking steps. Like, don't tell me I can still meet my goal. And I took it off and I hucked it across the room. And that's the last time that I have ever worn an apple watch. So, yeah, I did write. Yeah, I guess I could certainly do another post. So that was one my random gift was. It wasn't really. It was probably a few years ago, but I was at a concert and I got carded, like, and the guy was like, wow. And he looked at my birth year. Yeah, that was like sort of fun and random ways. I started a relationship. There's a whole story about meeting somebody on a plane and it was actually the start and the end of the relationship. But we had a really fun, you know, four hour flight.

Yeah.

So Dan and 3F. Just saying. We both got upgraded and that was how we started talking. So.

Yeah, gotta love a Dan and 3F.

Dan was hot, let me tell you.

Why didn't you continue?

That was not the arc of that relationship. Because he's. He was a little trumpy, but hot nonetheless. Anyway, but those. I only got one for each category, but that was for three.

Okay, awesome. But like, each one of those has, has, you know, a story behind. Has emotion. You've obviously remembered it. It had enough of an impact on you for you to register it. Right? So, like, there's enough motion there. Anything can be made into a metaphor about what your clients go through. Right. You know, like if you can start a conversation with someone on an airplane for four hours, you can absolutely talk to the donors like they're humans. You know, like, just because you don't like your watch telling you what to do doesn't mean that you can't Be directive in how you tell donors to give money to you. Something like that. I don't know. Yeah. And then, like, I don't know. I think you should just do the carded one, because that's gonna resonate a lot with the people who, you know, are gonna be your ideal clients. Like, has this ever happened to you? Or when was the last time this happened to you? Tia, what about you? What came up?

I think, thinking about it, I was able to write a few for each, but one common one was, like, Reddit stuff.

Interesting.

So, like, a way that I started a relationship was that I met somebody on Reddit.

No kidding.

A gift was probably, like, it wasn't originally on my list, but, like, a gift would be like, this person that I met on Reddit, like, decided to help me out with something. Like, you're. You're doing this. Well, you should also add this on. Like, that'll be cool.

Yeah.

But then a breakup story is also, like, I had. I, like, went through a toxic, scary relationship, and then I stopped using Reddit for a bit because I was like, oh, the safety feature. Like, I don't know what I'm getting into.

Right.

And so it took away that fun for me.

Mm. Yeah. Yeah. Yeah, man. I mean, like, a. I think for the age group of people that you are probably working with is probably a big thing for them. Right. So, like, talking about that, what I think would just hook them into. Oh, that's a really interesting story. Yeah. You know, and also, like, anytime you talk about a relationship starting, you know, you can, like, link it back to, you know, a wedding. Yeah, right. And how you love hearing the stories of how your couples meet. Right. And that might actually be a really interesting thing for you to do, like, where you comb the Internet for stories of how people met, you know, And I'm sorry, you say the gift one again. What was the thing you got from Reddit?

Oh, it was that, like, I was throwing an event, and this guy was like, well, you have this event and you don't have this piece to it. Like, let's add on this piece.

Oh, amazing.

So that was just kind of cool.

Yeah.

Yeah. Awesome.

Friends, I'm gonna hop off. Have a good day.

Yeah. Yeah. Thanks, Margaret. Have a good one. Yeah. So, I mean, that would go to, like, hey, I have a really collaborative approach to planning parties into planning events. Yeah. Always open. If someone has an idea of something that will add. Add value or make it more fun or make the experience better for my clients, I' always down to hear it. Right. Yeah. That's awesome. So, like. But the point is, is that we. We take for granted that our lives are kind of boring because we're in our lives. This is our everyday. It happens. Like, we don't think anything of it. It might be, like a cute little anecdote that we tell our friends when we see them for drinks later in the week, but it's all content. It's all stuff that we can hop on and. And just talk to camera or write about and just put it out into the world. Right. Because, I mean, the point of what. What makes people feel connected to us is the stuff that makes us relatable. Yeah. Right. It's not that you've gone skydiving 110 times. Right. Like, that doesn't feel relatable. Like, wow. I don't really have anything to say to that except, glad you're glad you made it, you know, versus, like, oh, my God. Like, you know, I remember posting to Facebook at one point saying I needed one of those little, like, trolleys to help me move something, and someone in my neighborhood who, like, I didn't really know that well was like, oh, I have one. I'll drop it off. You know, and how, like, amazing it is that we can. We can connect with our communities in that way. Right. Yeah. So it's all the stuff that makes us feel like we're real humans to our ideal clients.

Mm.

So. So you have. You have those as content and whatever else you put down on your lists. Yeah.

Mm.

Any questions on this?

No.

No. Are you feeling a little more grounded in what you need to be doing?

I think I always feel more grounded when I'm on these calls, but then off the call and I'm like, I have to do work, and then I just spiral.

Yeah. So. So when you say I have to do work, what comes to mind?

I think it's just the part of, like. Like, sitting and focusing and doing whatever. Like, maybe I do just need to get out of the house more, I don't know. And just change scenery that way.

Yeah.

Yeah.

I don't know.

Yeah. You know, there's a reason why we have so many ceremonies. Right. There's a reason why we tend to create routines in our morning. Right. Like making coffee, letting Luna out. There's a reason why we have, like, certain things we do before bed. Right. There's a reason why people actually really, like, missed their commute during the pandemic. Right. It creates this transition phase.

Yeah.

Right. Like, at home, T is different from event planning. Tia Right. So event planning. Tia may need some kind of transition phase to become like the person who works in her business.

Okay.

Right. So there may be like an outfit change. It could be like you go sit in a different spot in your apartment or you go somewhere out in the world. Yeah, right. It could be that you do something right before. You might make yourself like, I don't know, you might take like cherry juice and sparkling water and make yourself like a little beverage. And that's like your key for you to start work.

Okay.

Right there, there needs to be something that you do right before you start the day that keys your brain into, I'm here, I'm doing this.

Okay.

Okay. And also it might be like the one thing I do is I just create a quick piece of content, you know? Yep. It's going to be different for everyone. But. But try to find something that will really make you feel like you're clocking in for the day.

Thanks.

Okay. And yeah, it might be, it might be a location change. So. And the other thing is that like, there can always be this expectation when you're in this stage of your business where you're starting. Like there's so much you could be doing where you have this constant nagging voice saying, well, have free time now, you should be working in your business. You have free time now, you should be working in your business. Yeah. Right. And that burns you out so quickly. Right. Because if you always feel like you should be working in your business and you never, and you most of the time aren't, and you're always going to feel like you've already failed. Right. Whereas if you were to set yourself like eight hours worth of work time a week and you clock in for it and you clock out of it and the rest of the time is your life to live and not feel guilty about not working in the business, that is going to be a lot healthier for you and you're going to be far more able to, to stay like engaged with the business if you treat it like that part time job. That makes sense. Yeah.

Thanks.

Yeah.

But you know, like, you, you need to have time off. You, you absolutely can't be working on your business every hour of the day. Right. And like, not just that you're a human and need to rest, but like you're in such early phases, there's just not enough to do. Right.

I guess.

Yeah, you guess.

You know, like, there's lots to do. That's why I'm like, ah, I'm not.

Right. But if, if like But a lot to do feels overwhelming. But if you give yourself a laundry list of here are the things that I need to do, and here are the eight hours I'm giving myself to do it this week.

Okay.

You know, then you're picking what are the top three most important? Urgent. Right. Let's. Let's knock those out. Yeah. Well, what's the next thing that's going to be most important? Great. Let's knock that out. What's the other stuff that I want to focus on? Great. Let's get as much of this laundry list done.

Okay.

Okay. Because, like, so much to do. Like, you're then, like, also having to do the mental work of managing all the things and trying to remember them. Right. Versus, like, oh, here's the list. And there may be days where, like, you're like, I don't want to do that thing that's urgent, important, but I need to do something. So what's the easiest thing on this list I can just knock off?

Yeah.

Right. Give yourself credit for those days, too.

Yeah.

Deal. Does that give you some direction on, like, how to. Yeah.

Yeah.

Okay, cool. Any other questions?

Not really.

Do you want to wrap up?

Sure.

What's your main takeaway today?

Yeah, just being able to create a routine. Routine? A checklist. Like, things to focus on so I don't feel so, like, abstract about what needs to get done.

Yeah. Awesome. So today I want that to be your work.

Yeah.

Yeah. Create the list, and that'll be you doing work in your business, and you're going to feel really good after it. Okay.

Yeah.

Cool. Awesome. All right, well, you know where to find me if you have any questions, and I will see you on Friday.

Okay, sounds good.

Bye, Tia.