BYOB Beginner Group Session 2024 06 19

Hello.

Hi.

How's it going?

I will be at home in about 10 minutes.

Oh, all good, all good. Just drive safe.

Okay. Awesome.

Hi, Rich. Hi, Monica.

Hello. Hello.

Let's start with some celebrations. What are we celebrating?

I got through the first part of the courses.

Phenomenal.

Yeah.

I'm up to the offer stage.

And I found.

Okay. I was like, where's that noise? Okay, that's phenomenal.

So.

And do you have any questions or like, anything you want to ask later or is it all pretty clear?

It's.

Yes, it's fairly. It's pretty clear. The, I guess the, the one question I had. And if it's not for this, it's okay. I can like, message you. Whatever. It was just about, like, I saw on the website, like the different types of groups, like holistic selling group, wealthy weenies group. And I wasn't exactly sure what that.

Oh, I'll tell you about that later. Yeah, yeah, okay.

No problem.

For sure.

Awesome.

Okay. And what else are we celebrating? And I, I want to just double click on what Rich just did. He celebrated what he did. Right. Like, we can, we can get so wrapped up in only celebrating results, what we get, but really, like, results only come from action. Right. So celebrating the things that you've gotten done or, you know, middle, like a head start on that is valid as well.

I put quite a few ahead on a few occasions. I put a boundary in place. The post that I shared with you. And after that I had like, like I was very stressful about the financial situation. How could I, you know, turned down a client in the first cash. But now I actually, like, feel it that that was really the right choice. And I'm managing to not lose my mind when my son has fever for seven days and pneumonia. But he's getting better, thank God. And yesterday I got an invitation from a potential client who offered me a job and I turned it down. I attended a big energy conference. So lots of celebrations. And now coming back from my trainer, talk about how it is important to put goals in terms of numbers for weight loss or for whatever that is.

Yeah. Yeah.

Awesome.

So much to celebrate. Monica, Yvonne.

I'll celebrate.

I don't know what I'm celebrating.

I put out my second, like, market interview call request, I guess. And so I'll celebrate getting some interviews scheduled.

Awesome.

Yep.

Fabulous. And Yvonne?

Well, I'm celebrating that I went on that hike yesterday. So the reason that's significant is it was like the first time I had that epiphany. Like, wait a minute, I can go Hiking on a Tuesday Because I run my own damn business. Like, for some reason, I was, you know, like, Monday through Friday. I sometimes feel like I have to be tethered at my office, which makes absolutely no sense. And there's a whole reason why I'm doing this in the first place. And it's so I can go hiking on Tuesday.

Yeah, yeah. This is your life. You get to do whatever the fuck you want. Yeah, exactly.

I forgot it for a minute, but now I remembered.

You know, I forget it sometimes, too. It's a. It's a never ending, like, reminder. You have to give yourself that, like. Oh, that's right, you're the narrator of your own story now. So. Yeah. Awesome. All right, well, let's take it into.

And I have one more. It's how. Not only that I start writing the post, but I'm starting to think how you were teaching us. That's a big thing. And now it comes so much more naturally.

Oh, yes.

Thank you.

Yeah.

Yeah. Awesome. All right, well, what questions do we have today? Yes, Rich.

So I guess I could also open this up to the group as well. When you start the interview process for market research, you know, you're basically just throwing it out to the universe. You're throwing it out to, like, every. Pretty much everyone, you know, And I hate going down the what if scenario. And I always try to catch myself, but sometimes it's hard. So if you start to run into, okay, you're getting some. But you're. You kind of, like, exhausted your contacts and you still haven't reached, you know, a decent amount, even if it's not 50, but a sizable amount to make a really good judgment call, you know, Are there. Do you just keep going on LinkedIn to try to get random people?

There's so many ways you can do this. So many. So, like, you can go to Reddit, you can go to Facebook, you can go to LinkedIn, you can reach out to your network, you can reach out to any former colleagues you have. You can reach out to people in this group, you know, like, any. Any place that you can claim membership or that you can post, you know, full permission next door. You can ask people on next door to be interviewed. Who cares? You know? Yeah. And know that, like, you know, there are some niches and some businesses that are really fast to get interviewees. Right. So I'm sure you've heard, like, oh, I got like, 30 interviewees in, like, one month already. You might not be that. You might. It might take you several months. Don't Feel like you are like stuck in interview mode though, while, while that's still happening. Like you can, you can interview five people and start creating content based on what they told you. Right? You can interview five people and create like an interim offer based on what they told you. You've also been doing this for a while, so you have a little more context and, and like, like know how than someone who's just starting from scratch. Right. So yeah, it's, it's all incredibly useful information and also it's a process and it can take, it can take however long it's going to take. Right, right.

Okay.

Yeah, cool. But the cool thing about interviewing 50 people is like you're gonna get probably about 10 that are like the worst, like the most God awful things you're ever going to talk to and you're never going to want to speak to them again and you're going to be able to come up with that. Here's who I do not work with. Desc it. Right, right. You're highly likely to get in touch with like five to 10 people who are like hot prospects who like could become your client. Right. And then of course everyone else like helps you kind of like piece together, you know, all the pain points and all the different ways that you can say the same thing over and over and over again. Right.

And does that also extend, I mean, I guess like previous clients that I am not working with or is that kind of still a little weird?

You can absolutely reach out to previous clients. You know, it's. And, and I, I say this to you, I don't say this to everyone. Right. Because if you're a coach and you have like coachy language. Right. And you interview previous clients and they're using coaching language because they speak that language now because they've worked with you, doesn't necessarily help you.

Right.

But like, you know, you do videos, that's a little different, you know?

Yeah.

Okay. All right, that's good to know.

Cool.

Awesome. Thank you. Yeah, of course. Monica.

Yeah, I have kind of a follow up.

Yeah.

Question to that. So I never considered Reddit. What, like what subreddit would you even focus on? Because like, for me, who knows, right?

Like, I mean, it really depends. It depends. You know, if you're part of like a Discord server or Discord group that like might have your ideal clients, that's also a place. Yeah, I mean it just like there's so many online communities, there's so many places that you can go and post. You know, the key is if You're.

I even reached out on blind, which is interesting. Right. The only hitch I caught on blind is I only got, like, one person who actually offered because blind is so anonymous. Right. That a lot of times people aren't willing to actually not be anonymous with, like, a phone call. But I did have somebody who was like, sure, I'm happy to give you my two cents.

Right, right. Yeah. I mean, you just. You never know. You never know who's going to see it or what. They're, you know, maybe it's not them, but maybe they know three people. Right.

And.

And honestly, like, this is such a great practice for you to just, like, put yourself out here, there and there and there and there and there and show your nervous system that you won't die. Right. But I. I can't claim to be an expert on. On Reddit and, like, all the subreddits and all that stuff. There's just too many. Yeah, yeah. So, yeah.

Okay. I've never heard of blind.

I'll need to look at that.

Yeah. I've never heard.

Oh, it is the. It is like the worst of the worst places ever. Nobody goes there to say anything nice. It's all complaining about your employer because it's blind. Right. Like you.

Okay.

The only thing you have to prove is that you work at a company with a company email, and then people say the nastiest things. Way back in the day, I used to have to monitor it when we were launching an employee engagement program. And you should have, like, I had to, like, detox because it was discussed. They're like, they're tracking our data. They're going to predict how we're doing. It's like, whoa, people. We're trying to, like, encourage employees, and it's like the sub belly of corporate, but there's lots of people on there complaining, so.

Right, right, right.

With problems.

Good content. That potential content. Yeah, like, interesting.

Lots of tech folks on there, for sure. They're like data and tech folks because they're all comparing, like, compensation and complaining about their managers.

Yeah. Interesting.

Okay.

There goes my day. Thanks, Yvonne.

Set a timer. Set a timer. Yeah.

It will make you lose your face.

And they haven't heard about Reddit.

Sorry, sorry. And then. And then, Dina.

I was just gonna say it will make you lose your faith in humanity because people are so ugly on there because it's blind.

But.

But it's good for content, for sure.

Yeah. Awesome. And then, Dina, what were you saying? And if. Are you driving?

I just want.

You're being safe.

Yeah. Yeah, yeah, yeah. Oh, good. I am my. I need it there. I just, I'm a bit ashamed, but I don't know what Reddit is.

Oh, it's where we. Random questions, but you check it out later. It's, it's, it's a wormhole. You can, you can fall into it. Yeah.

What does this mean, wormhole?

Oh, it's just something that you can fall into and spend a lot of time on.

Ah, okay.

Awesome. What other questions do we have today?

I have a question.

Yeah, Yvonne.

So I feel like I've got the written post down. Good. Now I just need to keep practicing and practicing and I found a combination of what you've taught us in my style. So that's great.

Yeah.

Now I'm starting to play with video and I have no idea what I'm doing. Like, do you have any advice on what to structure? Like how to structure it just so I can get my mind around it. Otherwise I'm going to talk about garbage and it's going to back higher.

Okay, cool. Let me, let me just pull up your LinkedIn. So there are a few ways you can approach video. You can tell a story. You can, like with video, the key is you want to get people hooked in the first, like half a second, right? So three ways you're, you're making yourself gain weight. Like three ways you're slowing down your own career in hr. You know, three things your employer won't tell you about, you know, burnout, whatever. You know, like something that's going to be hyper relevant to your, your ideal client, right? And then we want to go into like either a tease or an intro, right? So with these three secrets, you're going to be able to turbocharge your career, whatever, right? So we want to like really sell them, you know, continuing to watch. And then we want to go into, by the way, hi, I'm Yvonne and I help so and so with this, with this problem and this problem get to this result, right? And we want it to be the same. Hi, Roberto. We want it to be the same every single time you say it. So for instance, on TikTok, whenever I do a video, it's, hi, by the way, I'm Katie McManus. I help ADHD business owners make more money in less time with fewer distractions by showing you, blah, blah, blah, blah, blah, blah, blah, you know, so we want, we want to say the exact same thing so that when people start seeing us and hearing our name, they'll immediately start thinking about all the stuff that we do, right? And then we go into. So here's the number one thing, you know, or here's the third thing. And then we can do a countdown and we want to talk about, like, the problem, and we want to do it in kind of a high level way. You know, here's the first sign that you're burning yourself out. You know, your memory is shit. Your memory, like, you keep forgetting random things that you never forgot before. You know, you have to write notes for everything, right? And sometimes you just forget to even look at the notes, right? So we're talking all about the symptoms, right? And then number two, what's that? You know, maybe you're having nightmares, maybe, maybe you've gained weight. And then number three, here's the other thing, you know, and then, you know, especially if we're focusing in on like what the problem is, we want to say, hey, listen, like, if, if this is going on for you and you want to get out of this, then book a call with me. Do this, do that, like, you know, download my PDF, here's the action you can take. Yeah. You know, when we're thinking about, like, goals, like, here are the, the three things that you probably want in your career and how to get them. You know, we don't want to teach them how to do it, we want to like, show them. Like, here's the thing that you need to do, you know, like, not. Here are the five journal prompts you need to do. It's like you need a journal on what the thing is, you know. And then if you want to download my tv, my PDF, that has the five journal prompts that will help you figure this stuff out. Go for it. Right? So if we look at the anatomy of a video, so it's the intro, the hook, we have like, kind of a tease for what's to come. We have our intro, right? Because we start with our intro. Like, why is that relevant to anyone who cares what my name is? Right? And then we want to go into the bulk of the content, and then we want to ask for whatever step we want them to take. So if this was helpful, like, and follow for more. You know, if you want to fix this, there's a PDF that you can download the links in my bio. If you have this problem and you're ready to solve it, book a call with me. Right, Yep. That's helpful. You can also kind of be like what I like to call, like the tour guide. Right. And this depends on what you do, right? So, like, I don't know if you guys ever follow Samir? He does, like, celebrity home critiques, and he's hysterical. He's on Instagram. If you go and look, Sam, Samir S a M I R, like celebrity homes, you know, he'll go through and, like, he has very, very, like, critical ways of looking at things. But it's funny, you know, you could absolutely say, okay, cool, let's. Let's decipher this job description. Let's break it down. Like, here's a red flag, Here's a red flag, here's a green flag. You know, here's what you want to look for. I do this sometimes with, like, business models. You know, like, if you want to have a consulting business that makes this amount of money and you work this much, like, you know, here's what you need to charge, and here's this, and here's this, and here's this, you know, but honestly, like, find. Find the way that you feel like you're talking to a friend. One of the things I also like to do is just take whatever I've written for LinkedIn and read it as a script, you know, because they can't tell the difference. If I, like, see one sentence and I start and say the sentence and then I stop and then I read the next sentence, and then I start and then I stop and then I read the next sentence. Like, I'm not memorizing the whole thing and then saying it. Right?

Yeah. So you use the eye contact AI yet?

Yeah, yeah, yeah. You know, the other key thing here is, is movement. If you can do it while you're walking through your house, or, like, do it here and then do it here and then do it here and then do it here. Like, it really does help draw the eye in.

I did a couple of those while.

I was on a hike.

I'm like, oh, hey, by the way, I just had this thought and I was just like, hiking.

And yeah, be careful when you're walking and talking because obviously you can fall, like, don't do this around clips.

Don't do it live.

I will also say don't do it in a place that you go to a lot. That's that people can reverse Google image search. There are just some crazy people out there. We don't want them to be able to know where we are. Not to. Not to scare anyone, but, you know, I used to do it with, like, while I was walking my dog, and I realized, like, there's just so many ways for people to reverse image search and figure out where I am. I Don't want someone on the Internet to be like, oh, I like her. I'm gonna go hang out with her while she walks her dog, you know, so. Yeah.

Is that how you approach the, your podcast too?

Like, what do you mean?

Bit by bit?

What do you mean?

Like, when you're recording your podcast, are you using that same approach of, you know, bit by bit, short little blurbs, and then that gets assembled together?

My podcast, I usually start with like three sentences and I just like, ad lib. I just talk at meal and I tell stories and I talk through, like, different things and I like, relate it back to having ADHD and being a business owner. It's very unstructured. Some people, when they do a podcast, they script the whole thing and I just can't do that. So. Yeah, but Yvonne, like, the main thing here is just practice, you know, do it like everything. Yeah, I know, I know. And, and remember, like, the first time you do something, like the first dozen times you do something, it's going to be, it's going to take a lot more time. It's going to be harder. Like, give yourself an hour, don't give yourself 10 minutes, you know, give yourself some time to, like, play around with it.

You know.

Sounds good.

Yeah.

All right. What other questions do we have?

I just wanted to add to that conversation. So people love the peek behind the curtain.

Yeah.

If anyone can like, show like, you know, inner workings of your job or your business or anything, people love that because it, it's like a sneak peek into something and that. So those types of topic videos and also obviously, like those numbered countdowns, people love them that they're. Because they know that it's not going to be. They don't have to, you know, invest tons of their time. It's just like, oh, it's going to be this. I got five minutes. Let's watch it.

Totally. Totally. Well, and yes. And that like B roll, you know, like, Yvonne, you could absolutely set up your, your camera, your phone to like, video you as you're typing on your computer or as you're journaling or as you're sitting there drinking tea. You know, 30 seconds, you know, you, you have it. And then you could have background music that's trending. You could do like, you know, you could write out certain things. You reuse that video a gazillion times. No one's going to know the difference. You know, you could, you could actually do it like a time lapse of you meal prepping, you know, Lapse of me taking a Nap. And I actually took a nap with my dog and like the whole thing was like. You know the thing that no one told me about starting a business is how great the naps are because sometimes you just have to take a nap.

You know that one?

My old Tick Tock account. So it's not, it's not around anymore. But anyway. But great point. Yeah, thank you. What other questions do we have? Dina?

Yeah, I'm struggling with making that list of symptoms, problem, solution, outcome.

What are you struggling with?

I come back to the same one. The same. Like, I mean, I'm trying to encourage myself to brainstorm and write as much as possible, but I'm short on ideas. I'm stuck at two or three bullet points and that's it.

For symptoms or for all of them?

For all of them. And I cannot think of symptoms and outcomes. I'm stuck in the problem.

Symptoms and outcomes. Like, yes, sure you can think of them, but really they should be coming from your research. Right. Because you could think of something and it could be completely off base. Yeah, right. Also, you know, sometimes there really, there's really just one symptom. Like the one symptom all my clients have. They are having a hard time getting high paying clients. They're not making money. They can't get clients. They're not making money. Like, there's like, there's not much bigger problem in starting a business than that. Right. There are other things that go into it. Like they don't know what to post and they don't know how to sell. But like it all goes into like those are the things that are causing the problem that they don't have clients. Right. So sometimes, sometimes it's just one symptom.

Okay.

Right. What we're trying to get to is like we want to zoom in on all the different moments that it's stressing them out. Right. You know, so it could be a founder is like paying something on the corporate card and worried that it's not going to go through. You know, like they're starting to run like real tight on cash or like, you know, they're really keeping an eye on payroll, you know, because the last thing they want, like, morale's already down because like the numbers haven't been good so far this year. There's a lot of pressure on all the team members. Like the last thing they want is payroll not going through.

Or they need to put people on nonpaid vacation or. Yeah, okay. Yeah.

So like you want to zoom in on those moments and talk about what what the stress is. Like, what are they, what are they freaking out about? What are the kinds of conversations they're having with their spouse? You know, are they snapping at their assistant, you know, are they kind of dodging emails from accounting, you know, that really wants to know what they're up to right now? Because, you know, we're running low on funds, you know, and then, of course, investors are breathing down their neck wanting to know what the numbers are this quarter. Right. There's. I do a lot of reading on, on writing just because, you know, we're not writing novels. But like, there's so much relevance in, in, you know, the art of writing or creating content. You know, the bigger the problem, like, the bigger the distract the thing, the smaller the moment you want to have. Like, okay, so you don't want to talk about, like, like a country that's like, torn up by war. Right. You want to zoom in on a child's shoe that has just been left in the middle of the street. Right. You know, like, we want to, we want to find those moments that are happening for our clients.

Okay.

Wow.

Right. And like, what's the emotional impact there, Roberto? Yeah, I.

Something just came to mind as you were talking about this, like, sort of like a. I don't know if it's a strike of insight or what it is, but, but kind of like a way I'm. It makes me look at it. Like when you started describing, you know, you know, how you. The problem you solve. Right. To help business owners, you know, get high paying clients, it made me think about, you know, it's, it's. It's about taking the problem or whatever, whatever space you're working on and figuring out what about that is the area where the target client is a newbie at.

Yeah.

Or the thing that they don't know how to do.

Well. Right.

And we want to identify. I would just want to jump in here. We want to identify, like, both the moment where they are getting to the point where they need to hire someone like you and they're starting to realize they need help. Right. We want that pivotal moment, but we also want like a step or two before. Right. We want to like, start being like, top of mind for them as the pain and the pressure and the stress builds. Right. Or as the desire builds, you know?

Yeah.

For instance, like, if you're, say you're 37 years old, you're a woman, and like, you really want to have kids and you really want to get married, but, like, you've been working so much Your whole life and dating has been pretty miserable and you're like, oh God, like the clock is ticking. Your friends are all getting married. You don't really hang out with a lot of single men. You're straight. Like, you know, like that, like there's a timeline that has to happen there.

Yeah.

Right. We're not, we're not marketing to a 37 year old woman the same way we're marking to a 23 year old woman. Right, right.

And what, what makes it typically challenging, I think like for, for Dina and myself as well, if we're targeting people who are senior level organizations. Right. It's like, it's hard to think about them just like, for example, not knowing what strategy is or how to do strategy. Right. There's like. But there is.

At.

Right. That they are new to. Right. And there's like a certain moment that they're new to that or, or they haven't done it before. They. And that's where they might need support.

Yeah, well, and it's, it's less about the strategy, the thing that they don't know how to do. Right. Because they're not seeing that as the pain.

Yeah.

What they're seeing as the pain is they're not getting the results they want. Right, right. Right. So like, we have to continually point to, like, here's the situation that's happening in your life.

And, and I want to take it to the end to this equation or outcome. Exactly. I recognize that I have a fear of talking about it because I, it sounds like I'm promising and then I'm not delivering.

Yeah, that's okay. So partially it's a linguistic thing. It's like how you verbalize it. Right. You're not saying, here's where you're going to be in 10 years, here's where you're going to be next year. You're saying, you know, a lot of my clients have this, this daydream, this vision that they're going to be like on the NASDAQ floor. Ring the bell. I think that's the thing. Right, right. And like, they imagine what they'll wear. Like, they imagine like where they're gonna go to lunch afterwards. And they imagine this and they imagine that and like they think about, you know, what that'll do for their family and what it'll do for everyone in the company. You know, maybe they look at Sarah Blakely and like, oh, cool, I want to do something like that for my employees. You know how she bought everyone like, like two first class round trip Tickets wherever they wanted and gave them $10,000. You know, like, you can talk about, like, this is what they want and yet is very clearly not pointing that direction.

Okay, so just, like, with the symptom, it can be one or two outcomes or results that they're trying to achieve or three, but there is a whole list of emotions or.

With outcome. So whenever we're talking about symptom and outcome, we want to paint a picture. We're not describing, like. Like a listicle of, like, you have good money in the bank, and you have this and you have that. We're literally painting, like, the picture of, you know, you do not have, like, you're so not stressed about money anymore that, like, when your wife comes home is like, oh, honey, like, my car is making this funny noise. Like, do you think we can afford to get a new one? You get, like, this, like, bubble of joy in your chest. You're like, okay, like, clear your Saturday. Let's do something. You take her to the car lot, or you take her down to, like, where all the cars are sold. You're like, cool. What kind of car do you want? And it's like, this is the first time you actually get to experience showing your spouse, like, how successful things are going, right? And you get to walk into the car. The car lot, and you get to tell her, okay, what do you want? She gets test drive. And, like, whatever she's most excited for. She probably has that, like, hesitancy, like, oh, can we afford it? And, like, that pride that comes out when you just, like, you know, give your card. Like, here you go. Yeah.

Wow. This is completely not what I was thinking about when I was trying to do this exercise.

Yeah, no, no, no. So outcome and symptom. We're not trying to be metaphorical. We're not trying to describe it. We're showing. Show, do not tell. Show, do not tell.

Okay, so now I'm again confused. What's the difference?

So telling. Telling is like, oh, she was very confident. You know, she walked into the room, and she was obviously respected by everyone. She, you know, walked up to people with power and, like, you know, was very direct with them versus, you know. You know, when she walks into the room, eyes turn towards her, and in those eyes, you can see, like, some people are a little nervous. Like, oh, gosh, like, what's she gonna think of me? You know, her, like, you know, and what you're telling is, like, her opinion matters, right? And the people that she approach, like, approaches, like, they stand up taller.

Their.

Their Shoulders go back. Like they try to like really show their best. You know, they might start like fidgeting with their glass because she's so important. Like, oh God, like should I be holding a beer right now? You know, when she asks someone a question, like they almost get flustered and they're like, oh God.

Like they.

But you can tell, like they're so delighted to have her attention. And like you. Let me give you another example. You can talk about someone being stressed out all day long.

Yes.

But can you? Like, like they finally have five minutes in between zoom meetings and they like power walk to the bathroom because they haven't peed in like seven hours. And they go in the bathroom and they lock the door and they pull their pants down, they sit down the toilet and they like as they're peeing, they just feel like all the stress just drained from their body and just exhaustion hits and it's just like that first time they can breathe in, you know, seven hours since they've been on back to back grilling meetings, you know, and then you know, like you just kind of slump forward with your, your elbows on your knees and you have your like head in your hands and like it's like you have to kind of like rally yourself up and you can like you're gathering your energy to like, to get the toilet paper together to wipe, to like go wash your hands and then go back out there, you know, and it's like they're so tired and they're so under so much pressure they can't even cry.

Yeah, I know.

Right, Right. But like do you get that feeling hearing someone stressed out?

And Katie, you mentioned with regards to the way the language to use and obviously reading your post and Leah's, but I don't feel I'm very good in mimicking like picking up patterns and then creating them. So if I receive information in a certain way, I'm very good to create my own, but with the same structure where can I read more or consume information in that structure?

What do you mean? I'm not understanding the question.

So we are consuming information all day long. So on normally it's how I will show you a way to get $10 million in a year time. So that's the wrong language. Right?

I, instead of saying I will show you, I would say, you know, here are five things I've done to help my clients get $10 million.

Exactly. So that's just an example of how I consume information in the not the case way. Where. And I'm wondering where Can I go to. To read more? Katie's. Like, how Katie writes, the structure.

I mean, my LinkedIn, but also, like, reading. Reading to a certain degree isn't going to help you much. Like, you have to write. Everyone wants to, like, do the work before doing the work. Like, they want to, like, try to become perfect at it before they go and do it. The only way you're going to get better at this is just writing.

I actually, I see it. I'm constantly creating and I've been consistent for a long time. I mean, long time. Like for a year I've been consistent. I'm just. Yeah. Like to feed my brain with more information in that structure that. This is what I mean.

Yeah. So honestly. So you can look at my stuff, but also read novels.

So this is how novels are. Okay.

Yeah.

Like, novels don't tell you the main character is just stressed out.

Yeah, exactly.

Almost tell you, like, how they walk into their home at the end of a really long day.

Okay.

How they're making decisions about what they're eating.

Right.

You know, are they just pouring, like, a couple fingers full of vodka, you.

Know.

And are they sitting down on the couch, like, trying to think? Joan Didian is a really great author for this. The way she paints. Paints a picture. J O A N and then D I D I O N her. Her novel or is a. It's a memoir. Year of Magic. Magical Thinking is about the year after her husband dropped out of a heart attack. And the way she takes you into these flashbacks she had during that year is just absolutely phenomenal. Right. But you know, she's not telling you. Oh, I was. I was lost in. In grief. She's showing you. She's showing you that, like, you know, people came over and helped her clean out his closet, but she refused to let them take his shoes in case he came back and he needed to walk around. Right. You can't talk about grief in a way that, like, connects with someone like that fact does. Yeah. Like the fact that she read an article in. In the newspaper about time travel and she cut it out and kept it in her wallet, hoping that that would make it real. Right.

Thank you. I have one more question, but I will leave it to the end because I think.

Okay. All right. What other questions do we have today, Roberto?

Yeah, as always, this one's not related to posting. It's during the summer months. Is it expected that business is just kind of like, you know, clients just take a complete slump if you do. Okay.

Yeah.

It's so, you know, and I actually did. There's a podcast episode actually coming out on this. So the summer slump happens, but it can be made not a slump if you stay working. Right. Just because, like, the holidays also, you know, between Thanksgiving and Christmas in the United States, everyone's like, oh, well, no one's online. So, like, what's the point of me posting? Like, people might not be commenting, they might not be liking stuff, but I bet you they're pretending to be busy on their phones while they're ignoring awful family members who are over for dinner, you know, and they're reading your stuff. You know, they're opening your emails. They're like, they're paying attention and they may be thinking, cool, I have a vacation in three weeks. Can't sign up for them now, but when I come back, I'm ready to do this. Right. So, like, you want to. Absolutely. Just continue marketing. Continue marketing. Do not let yourself, like, go into a slump with the market because guess what's going to happen? You're going to not have business during the summer and you're not going to have anyone who's slated to buy from you in the fall. Right. Also, I want to own like the last four years. There's. Everyone wants to base like this year and the next year off of what has happened in the last four years. Nothing normal has happened in the last four years. Right. We're also heading into a big unknown here in the US with the election coming up. Right. Like, nothing is predictable. So just continue going as if, like this is supposed to be the busiest season. Right.

Sounds good. Thank you.

Of course. Yeah. What other questions do we have? Oh, and I want to, I want to actually add to that final thought. You also, in your marketing get to like, point to why right now is the best time for your clients to start doing this thing. You know, why is it important that they start doing video for their business in the summer? Why is it important that they, if they're burnt out, they step back from work? Why? If they want to like, reskill to go into data, why is now the perfect time for them to do that? You know, for the data bit? Like any, any job change kind of thing. Like really, most companies slow down hiring during the summer, but come fall they're ready to go. So shouldn't they be ready to go come the fall?

That help? Awesome.

All right, what are the questions do we have.

That just made me think of a seasonal post. Why summer is the best time for self care. Why fall is the best time for self care.

Why winter?

You Just have a post about each of the seasons or whatever your area is. Right. Yeah.

I have a question.

I think it's a question. So I'm noticing again with the market interviews, I'm having people sign up that already off the bat, I know aren't the ideal clients. And I'm just trying to figure out, is it like, is it the way that I wrote my post? Is it just because people are trying to be generally helpful? I'm still trying to hone in on how to talk to my ideal clients.

And I was just wondering if you.

Had any advice that's like kind of a loaded question.

What are you seeing with them? Like, what is it that makes them not your ideal client?

They're like managers in data already, like.

Got it. I mean, a. For your consulting, they're the person, the perfect people for you to interview.

True.

Right. So you're just going to interview them for something else. Okay, Right. Don't. Don't waste time with them. But you can absolutely ask what's going on with your company in data, data security and all stuff, you know, and what issues are you running into and what fears does your team have? And like, you know, what constraints do you have with the budget? Blah, blah, blah, blah, blah, blah. Like, get really, really greedy for information.

Okay.

Right. But you know, like, for the coaching bit, like, who have you gotten? Who's an ideal client?

What do you mean by who?

Like, like, like, is there an example of a person who's volunteered to be interviewed who is absolutely an ideal client for your coaching?

Yeah.

Yeah.

Would you describe them?

They have a job right now that's not in data, and they need help transitioning into data, understanding how to use.

Data.

And transition into that kind of career.

So I think, I think the main thing is people that already have a job, that want to move jobs.

Yeah.

So. So I think there are a few things you need to be very, very clear about. And like, in your face, you're already employed. Your current career is not in data. You have no experience in data, but you sense that you want to move into this as your next career and.

You.

Aren'T really sure where to start. Like, those are the five things that you have to be very, very in your face about, you know, because how.

Do you say, is, is that nice to say, like, I only work with people that are already employed?

It's not.

You're not saying you're only working with people, you're interviewing people who are already employed. Right. Because that's the goal right now, is to get more interviewees. Right?

Yeah.

And you being really specific about who you want to interview, like, is helpful to you. It's helpful to them because, like, it's going to be. It's not a good use of anyone's time if they're volunteering to be interviewed and they're not your ideal client. Yeah. Right.

So you.

But you want to be hyper specific. You are already employed in a different industry in a different capacity. Okay. You are not working in data right now.

Okay.

You know, and you can say, like, I'm. I'm really fleshing out the part of my program that helps these people, specifically.

Okay.

Yeah. Right. And I know, like, linguistically how you're describing it is correct, but it's not like, smack them in the face of the brick.

Correct.

You know, I'm looking to interview at least 30 folks who want to transition into a data career so that I can understand the obstacles that are preventing them from making the jump so I can build something truly helpful. Like. Yes, like, someone should read that and say and see that, like, you're transitioning into a data career. But, like, someone may be a lazy reader and they see, oh, cool. Like, transitioning within their data career.

Yeah.

From one data thing to another. And also, like, that might be, like, an opportunity for you to work with people who want to climb the ladder in data. Not right now.

That's not something.

Don't worry about it. And they're not your people. You're going to interview them about issues in the business. Yeah. But you want to just be like, here are the five factors that I'm looking for.

Okay.

Okay. All right. What are the questions? Do we have. Okay. Dina, do you want to go with your other question?

Yes. Sorry, my son just came.

Oh, it's okay. All good.

Okay. So. Okay. Sorry, sorry, sorry.

Yeah.

Do you want for a pep talk? Okay. I wanted to ask for a pep talk. Okay.

What would you like your pep talk on?

Well, because I'm attaching my. Like, I'm not doing that any longer. You know, my effort and work on the results.

Yeah.

So. And obviously, there is the amount of stress around cash. Yeah. And I. And I'm. I'm very positive and so on. And I'm also. I. Just sitting dreaming about it, and I'm putting the work.

Yeah.

Taking the action.

Yeah.

Working on mindset. Clearing the blocks, like, you know. Yeah. Big sex in the city, she said. I've been dating since I was 15, and I'm exhausted. Where is he? So this is the part that I feel I Am. Yeah. Yeah.

Okay, cool.

Well, okay, so like what happened when Charlotte met a guy and got married like that? It wasn't good. It wasn't good. He was a weirdo. It was like he couldn't have sex. Like it was not yet a weird mom bunny who was awful to her. Things did not go well. Right, right, right. So like the fact that you have turned down business, you have actually scared away all the like awful husbands with the shitty laws, you know, but sure, like could pay alimony, but is that really what you want? No, no, no. You, you kind of like. And what did it take for her to meet her long term husband who made her so happy going through the miserable divorce? Right, right. Like you, you are through it right now, right? You absolutely are. But you're doing everything right. You're doing, you're putting yourself in all these incredible situations where you're having really fruitful conversations. Know that this, the sale time for what you do just takes longer.

Right?

It just takes longer. But think about how many conversations you've had with potential clients in the last month. Right? Think about the contacts you have and think about like how much you have learned about how to get in touch with these people. You know, like, you have, you have all of like your ducks in a row.

Yeah.

It just takes time. It, it just takes time. But you are being so, so brave and you are doing the work and you're showing up for it and you're asking for help when you get stuck. That's a big part.

Okay, right.

You know, and that, that said like, you know, there's absolutely opportunity for you to make money. If you wanted to take a job at the same time, you can do that. There's no rules here. You're the, you're the boss. You get to choose exactly how you do this. Right. I'm never going to tell you you can't take this job or. Right. But you're not, you're not accepting a bad husband, you're not accepting a shitty mother in law.

No, no. Done it before.

Yeah, yeah. No, thank you.

No, thank you.

No trace, no bunnies.

Yeah.

Can I add, can I add to that, please?

Yeah.

All right, so, Dina, look, I am, you know, not an expert in anything. However, what I do truly believe is that when you finally take over your life and you take control of your life, there's a lot of shit that happens that's not great because it's the universe being like, oh, you want to change direction? Okay, well, you're gonna have to deal with this and this and this and this. But you come out better in the back end. Um, you know, my personal story super quick. You know, I had a corporate job at. In the New York market working for the largest news organization in the world. And I spent 22 years there. Always complained about it, but it was great because it was, you know, it didn't push my. It was the safe zone. And then pandemic hit. Made me really reconsider my entire life that I wasn't having dinner with my kids. I was out for 12 hours a day because of the crazy commute, everything. So because of the pandemic, they were offering voluntary buyouts because they didn't want to lay off people. And I'm young enough, but I had the years of service in that the package was decent enough. And I took an amazing leap of faith. I left the company and we completely relocated out of the, you know, the New York City area and down to North Carolina. My kids are thriving in this community, but it's been hell, you know, like, for my job because I've been on my own trying to make it, and it's been absolute hell. But you know what? I do it all over again because I know that it's going to get better.

Something.

That's my two cents.

Yeah.

And thank you so much for sharing. I. I was actually. Yvonne beat me to the punch. Totally. We know each other through Jensen. Cheryl, so. But, you know, there is this period of your business where the universe is, like, really testing you. Like, do you actually want this? You know, and. And so far, the universe has been, like, testing out, like, different types of people to send to you. Right. Do you want to do a keynote in Thailand that really isn't relevant to what you do? No. Cool. Do you want this really shady mother and son duo who are being really creepy about paying you? No. Okay, cool. What about the, like, it's kind of like a kid who's trying to figure out, like, which block fix fits in the toy. You know, that's what the universe is doing for you right now. It's like the. The orange block. Nope, that doesn't fit. Okay. The yellow block. Not the right shape.

Okay. This. This.

Right. That's what's happening for you right now. It's uncomfortable. You're in there. Like, I just need a block. Give me a block. Right. It's working on it. And you're doing everything you can.

Thank you so much. Because I'm. I'm in. I'm in this for six and a half years, and I've been working on my self development every single day for the past six and a half years. Not complaining, but working and doing.

Yeah, down.

Yeah. Thank you.

Haven't read. You are a badass, Dina. I highly recommend it on audible because she's really funny.

Yeah.

Very inspirational. And you know, one of the things she helped me with is rather than thinking like, who are you to do this? She's like, who the hell are you to deny everyone else your magic? Right. Like, don't be. Don't be a weenie, like Katie would say and like, show up.

Yeah. This is the number one book my trainer recommended to read, so. Yeah. Well, thank you for reminding. Thank you so much. I'm taking a screenshot of. Yeah, thank you.

Do we have a final question before we move into main takeaways today? And Rich, if you want, I can tell you about, like, the other things that you saw that you were asking about. No other questions. Okay, let's do main takeaways and your commitment for. Let me just look at the calendar. How many weeks do we have? Oh, yeah. For the next two weeks. Sometimes the month a little longer. Who wants to go first? And we're going to Popcorn it.

I'll go.

Yes.

Well, besides main takeaway, I got like seven post ideas just in this session that I had to write down quickly. So that's. That's magical. But the main takeaway I have is, you know, don't forget to do your market research and go back to it in all the different places. So I wrote down Reddit Blind. Quora is another one that has a lot of questions where you can connect with people, Facebook groups, that kind of thing. So that was my, like, keep going back to the well and different wells is my main takeaway. Roberto.

Thank you. One, my main takeaway is just keep plowing through, trust that things are going to eventually take a turn. And sometimes it takes what it takes. I'll pass it on to Rich. Nice to meet you, Rich, by the way.

Same here. Same here. Okay, so my takeaway is the importance of market research and that through that, you're going to get a lot of content ideas at the same time as you're going to be really honing your offer and your target client and everything. So it really is going to kind of feed multiple areas of what you're trying to do in order to drive your business forward.

Yeah.

All right, Monica, go ahead.

Thank you. My.

Takeaway is that I can go outside of LinkedIn.

I didn't think to go outside of.

LinkedIn, so I'm wasting parts of my day researching blind. I'll set a timer so I don't.

Go down the rabbit hole.

And dina.

That's a. I have a lot takeaways as usual. I wanted to share with you one which I'm. I mean, I feel it today and I think it's because something has. Is different for me now that I come to this call with much more ease or peace and I'm more relaxed. I don't rush. I don't. I'm not afraid to take a lot of the time. The time and just like be here and enjoy it more and just ease. So thank you so much as always. Mind blowing. And yeah. And main takeaways, additional ones are keep going, be patient and. And be very descriptive and show not to give the titles and read betters and novels and, and, and give myself a dialogue back that says, you know, you've got this. Keep going. You know, just. I'm doing everything right. Thank you.

Thank you. That was everyone, right?

Yeah.

Okay, cool. Rich, to answer your question, you wanted to know what holistic selling and Wealthy Weenies are. Yeah, so I, you know, I have adhd, so create a lot of stuff holistic selling. Actually, my former OBM completely lost all the videos. So it is like kind of a standalone course. It's exactly what you guys learn here, but it's just kind of like, it's. It's kind of like the first step if someone isn't ready to buy byob. It's supposed to be that first step that they can do the like digital course and learn like the basics of selling. And then, you know, it kind of opens the door in for them to do that. And then Wealthy Weenies is a money mindset program that I've run once I plan on doing again. It's really goes into like your money archetypes, trauma of money. Like we dig real deep. And I did it, God, like a year, just over a year ago. And of course, like had to. Had some stuff going on in my business. I had to get rid of the OBM who lost all the videos, get a new team up and running, reformat a whole bunch of stuff, redo a lot of the videos that she lost. But yeah, it's. It's an awesome program. I actually am hoping to relaunch it again this fall as in a different format. But yeah, that's. That's the Wealthy Weenies program. I also just really love the name and it, it condenses down to Wee Wee, which I think is hysterical. That's My naming. That's how I name things.

If it makes me giggle, then I was.

I was gonna. I was gonna say it's like, if that's not trademarked or, you know, whatever. The wealthy weenies. That's a good one. Yeah.

It's going.

Anything with an alliteration is gold, right?

Exactly. Yeah.

Does that answer the question?

Yeah. And actually, super quick, other than the acuity scheduling, is that the only thing that really should be set up prior to going with the interview Blast, like, to look for.

I mean, if you want to set up payments and if you want to have payments.

Right.

For people to sign, like, if someone's like, I'm in. I want this. Who are you to stop them, really? You know? Yeah, yeah, yeah. So. All right, cool.

Excellent.

All right.

Thanks for the explanation.

Of course. Yeah.

Awesome. I'm going to be driving again today for, like, another seven hours. I'm pushing back because I didn't realize the timing wasn't going to work out. So I'm pushing Brave Biz Labs after hours to next Wednesday because that way I won't be throwing up in the car trying to be on Zoom because I get really. I get really carsick, and we won't, like, get to where we're going at 10pm So I hope that isn't inconvenient for anyone, but it's going to be next week. Deal. Otherwise, I will see you on Friday. Okay.

Thank you.

All right, take care.