BYOB Beginner Group Session 2024 07 03

Hello. Hello.

Is the reading my meeting notes one of yours? Either one of you?

No.

I'm gonna kick it out. It's so weird, these things. Keep wanting to join and I don't.

I don't know.

Anyway, happy, happy July. Everyone happy. I know. What are we celebrating to start?

Warm weather.

I hear it.

Just a girl in a sweater. Love it.

Awesome.

What else are we celebrating?

Go.

My offer is almost ready. Yeah, I posted it in the brave weenies community.

I saw. Did you see my answer last night?

No, I'm just, I just went on right before I got here and I realized that I'm. I'm locked out now since.

Oh, yeah, yeah. So if you just go to the link. Did you get my email?

Yes, I haven't. I haven't looked at it yet though.

Oh, okay. So it has the instructions for you just to go back in.

Okay.

Okay.

Great. Cool, cool, cool. Awesome. Okay, so offer is almost ready. We have warm weather. What else are we celebrating?

Oh, I actually, I have one more. I met with someone last night who she just made 70k or like 75k in her business, like last month. She's just, she's got some, she's got some codes, you know, she's just, she's good. And I was telling her about what I was working on and she just, she gave me some really great advising about having a membership as well as a one on one, like higher ticket coaching program. And so. And I'm realizing that I actually think it makes more sense for me to do that sooner rather than later.

Yeah.

Because a lot of the people that I talk to won't be able to afford my coaching.

So.

So, so, yeah, so I'm feeling excited about that and feeling into what that'll look like 100%. And I want to, I want to.

Just pause on this because for some coaches it makes sense to do a membership earlier. For others it cannibalizes stuff. Right. So love, love, love the membership for you. And also it might not make sense for some of the other coaches in this room.

Yeah.

What you said for other coaches at what it cannibalizes.

So for you. So we want to make sure that we've tiered out the value. Right. We want to make sure that like our membership isn't like as valuable as working together one on one.

Yeah.

Right. Because at that point, like, why would anyone sign up for one on one with you, you know, versus like if you were to set up like a community membership where people get to support each other.

Yeah.

You're hosting the space. And you do occasional talks, but you're not offering coaching. Like, that's something you want to look at, but we can dive into that later.

Okay, thank you.

That's helpful.

Totally. Who else?

Oh, I have a big one that just came to mind, which it's kind of an eek. So in one of my market interviews yesterday, I have a colleague who's not interested for himself, but he's actually interested for hiring me for his company to do burnout prevention for their entire executive team, which now makes me freak out because I. I already brainstormed what I could do as far as, like, a group session or program, but I have no idea how to structure that.

Yeah, Proposal.

I'm in Dena's world now. How do I do a proposal?

Amazing. Okay, we'll definitely talk about that. Amazing. And that's something you could absolutely go and shop around to companies for sure.

You know, I mean, it was interesting how it came up is like, no one's in the office this week. And it was just him and one of the other executives. And he said, oh, what are you doing this afternoon? And he was like, oh, I'm just meeting with a colleague. She started her own business as a coach and treats burnout. And he's like, oh, yeah. He goes, we really need that, because I read that 60% of professionals are experiencing burnout. Anyway. So, like, that it wasn't even my person that was like, oh, we need something.

And I was like, tell me more. Yeah, that's awesome. Phenomenal. All right, what else are we celebrating today? Monica?

I revamped my website to now include a coaching page. So now it makes sense. And I have, like, what I actually.

Do on my website, and I've had the tab open to continue editing and I completely spaced. I'm so sorry. Oh, okay.

I was like, oh, dang. I only have that one comment.

No. Okay, so here. Okay, okay. ADHD coach here, who also has adhd. I also noticed last night that I got back from vacation a week ago and I finally unpacked and my anti anxiety medication was in there. And so I've been in overwhelm for the last week. Never be afraid to ping me again. Never be afraid to say, hey, is this done? You know, annoying me at all. I. Yes. Okay, so I'll go through and give you more edits, but it was looking really good.

Thank you.

Yeah.

But congratulations. That's fabulous. So people will know how you're useful to them.

Yes.

And now it makes. I like, got rid of a lot of Pages that I went through because my website started as a blog and it was just me like writing a bunch of articles about the data space and whatnot. And I was on a podcast the other day and the, the host was looking at my website and was like, oh, what do you do? And I was like, oh, that's embarrassing. Like, it's not even on my website.

Yeah, it's, you know, it's one of those things that it's. I don't want people focusing on their website too soon in their business. Yeah, right. Because people get so obsessed with it and it really doesn't make a difference. But you do get to that point eventually where you're like, okay, I need something. Yeah, awesome, amazing. And then, Dina, did you have a win you wanted to share or something to celebrate? I don't know if you're able to. We can also circle back. Okay, awesome. Wanted to touch base on something that I know is really present for most of us in the United States. Oh, Dina, do you want to celebrate something?

Yes, yes, yes. Sorry, I had to go to the bathroom because I wasn't on a, on a call with my client and it was a second work session. Am I onboarding my audit? Yeah. And he just, that's. We were just getting started and he already provided me feedback and said that he, I gave him so many ideas and he already puts it into work and I gave him a list of, you know, addition. Like I, like I, I can see him expanding his horizon and, and he already said into his team and co founder to, to start writing it. On it. And we're just getting started. So. Amazing.

Amazing. So I want you writing a post about this. Not with the details, but saying, hey, I, you know, I just started with a one on one client and it's so amazing the amount of things that we can start with and start acting on that will have this kind of impact and this kind of impact and this kind of impact. Right.

I know that shouldn't. I don't know, I'm a bit. Can I wait with that post?

You can, but I want you to write it now. Ah, write it down and you don't have to post it, but write it so that it's all present.

Okay, perfect.

Because this excitement will translate into words right now, two months from now when you're like, I don't know, like what happens? Like you're not going to remember.

Yeah, good idea. Yeah. And Chris, by the way, from Hope for as well. I mean, you have no idea. He says, dina, oh my God. I Can see. See the clearest still clear. All this and the noise just removed. And. Because he was tackling trafficking, human trafficking, orphanage and. And so on. And now he understands that it's actually poverty and not all of these big dramatic words. So.

Yeah, yeah, yeah. That's amazing. Congratulations.

And Katie, I mean, I was planning to write it, but I have to say to you now, yesterday, my relative from us, she never liked my post. She reached out to me and she is a graduate from Princeton, works as a programmer, and her. All her best friends are like Yale, whatever you want to name it. And. And she said, oh, my God, Dina, your posts are incredible. I'm reading all of them. They're compelling. And I want you to introduce to the Singularity Hub, because talking about the same pain points that you are. So. Yeah, so just like, this is you. This is what you've been teaching us. And.

Yeah, but I mean, you're doing this. You can give me credit if you want, but you are doing this. You're putting into action. Don't. Don't give the credit away. You did this.

Okay. Thank you.

Well done.

Yeah. It's just that it's so impactful that we don't know it. We don't know the legacy of what we're creating, the content. How many people. Actually.

Yeah.

And.

And I promise you there, for each person who comments and likes, there are hundreds who are reading it. And out of those hundreds, there are a good dozen who. They're reading it. It's having real impact. You know, it's. It's the quantum impact that in a year or a couple years, you're gonna start getting messages from people who are like, you changed my life and you've never even spoken to me.

Wow.

It happens. And it'll happen for all of you if you stick with this. If you continue to. To post and be public and talk about your work and talk about the impact and talk about the struggle and talk about the desire and how giving people hope that what they want is possible for them. You know, some people, that's all they need. That's all they need. That's the. That's the push that they need to actually make a change. It's just some random stranger on the Internet who doesn't even know that they exist, saying that they believe in them.

Yeah.

So well done.

Yeah. Thank you. Thank you.

I wanted to start off with a quick little training because I know there are just some slightly stressful things that are happening in the world right now. Just, you know, nothing big. Right. Especially in the United States, you know, how, how do you stay focused on the work you're doing and on manifesting the good things that you want to bring into your life. When the vibration in your home, on the tv, the in conversations is all very fear and anxiety based, right. When like pretty much every time you scroll through social media, there's another reminder and another reminder and another reminder. Right. I don't have to say what I'm, what the reminders are about, you know? Right. So I wanted to give a little activity that can really help you separate from that vibration. Right. Because for us to be very intentional in our business and to call in our, for lack of a better term, our soul clients and to really manifest the things that we want, we, we can't really live in that fear and anxiety vibration. Right. We have to be able to rise above. But I can't just sit here and tell you, well, just don't feel stressed out. That doesn't work. Right. Has someone telling you not to stress about something ever worked to help you not stress about it? No. Okay, cool. I didn't think so. Anyway. Okay, so here's a quick little activity that I want you to do. Whenever you're feeling like things outside you are impacting your vibration and making you like afraid and anxious is I want you to do a little journaling practice. And it's basically you're going to list off everything you're afraid of, everything you're holding anxiety around all the things. But here's the key. Each thing I want you to say, I have fear of, I have anxiety about, I have shame around whatever it is instead of I'm afraid of, I'm anxious about. Right. Our brains learn very quickly when we start using things to identify ourselves. Like I'm afraid of, it becomes part of our identity. Our brains will start to look for more things like that. When we, when we really just list off the things that we have right now in this moment, it allows for our brains to process it and, and see it very clearly and also create a little bit of separation from it. So you want to set a timer for like five minutes, not forever. You don't want to like go down a whole like wormhole of all the things that are making you anxious and afraid right now. But you know, it really is helpful to just get it out of your system. Almost like vomiting in the morning. Like if you, if there's something in your system that's not serving and you feel sick, just throw up. Right. And then if you want to meditate Afterwards, if you want to go for a walk, if you want to do something for self care, it's really important. You know, we all have to do lists a mile long. We all have all this stuff that we need to do, and a lot of it is stuff we've never done before. A lot of it is stuff that requires bravery. And when we're in that state of fear and anxiety, it's so much easier to get overwhelmed. Right. And so right now, for the next six months, maybe longer, I don't know, we really want to prioritize putting ourselves in that intentional, like, energetic field of I'm taking care of myself. Right. And helping your brain process what it's feeling in a way that it doesn't feel like. This is, this is your identity now. Any questions on this? Yeah, Dina.

So I'm meditating on a daily basis and I'm. Today I did a meditation of Dr. Joe Dispenza for an hour and ten minutes. And half of it is part of the limiting beliefs that I have that I want now to release and change. Right. So just like that. And I realized that this part stresses me and, and I have a fear of dwelling on that too much because in Israel there is an actual threat that there might a war start to start in the north with Hezbollah, which Hamas. It's much worse. And it's like any week now. Yeah, so.

Okay.

Okay.

Yeah, yeah. So I was talking to my best friend last night. I'm reading this novel right now. It's super fucking intense and it's very stressful and I'm like, I'm not enjoying this. It's a beautiful book. It's, it's, it's fantasy. There's romance, there's magic. I'm not enjoying it. And there are things right now when things are stressful that like normally help us and they're just not helping us right now.

Yes, because I understand the rationale. You want to detach us. Because when I say when, I don't say I am, but I say I have. So then you become the observer and then you're able to control it. I get that.

Yeah.

Is it okay if I don't do it and I maybe focus on.

And this is just a tool. I'm not giving this as, like everyone has to do this, but I'm giving this as a tool. If you're in one of those like low vibration fear, anxiety shits happening to, to own it. The, the thing that we don't want to do because this will, this will eat at you later. And this will sabotage your business, this will sabotage your health, this will sabotage your mental health.

Is.

We don't want to jump over feelings.

Yes. Okay.

Right. And so 30 minutes is a long time to be with all the things that you're trying to let go of.

I mean, it's not, I mean, it's two parts, but there is like maybe 15 minutes. But it's.

For me, that's a long time. That's a long time. You don't have to put yourself through that for that long. Right. We also get to be very intentional about like what we expose ourselves to throughout the day. You know, we can, we can set times throughout the week where we go and check the news where we go and make sure we, we're, you know, have an understanding of what's happening in the world. But it's not like any of our jobs have impact on, on politics or on government or on any of the decisions that are being made. Right. So like you get to choose what your diet is when it comes to all the anxious and fear inciting things that are happening. Right.

So can I ask a follow up? Because you nailed it once again. You're so spot on. It's like you're touching my nerve not to override my feelings because I have been doing it in the past. So, so can I ask for a complimentary activity? So five minutes, let's say talk about my, the fears that I have and then like immediately, what else can I do to.

Well, and so here's what I want you to do. Instead of it being about all the external things, I want you to have it be about like the impact it'll have on your life. Make it smaller. I'm afraid I'll have to move. Or I have fear that I will have to move. I have fear that, you know, my child will have to switch schools. I have fear that grocery prices will go up. I have fear that, you know, some of my love, loved ones may be in danger.

You see, that makes me like the anxiety immediately rises up.

Yeah. You know, okay, so if this is something that's really getting to you at this level, it's absolutely something for your therapist.

Okay.

To talk about with your therapist because like, if, if it's getting you to this point, you want to make sure you have other skills in place. Mindset stuff is great. But it's also not going to help you if like your anxiety is. It's bad about this situation. And that's not saying that the situation isn't so serious, but it's not that like coaching mindset is going to help you with.

Okay.

Right.

You know, Katie, I mean with you, you became my first coach. Well, after my trainer, you know, for. Yeah. But now I have a coach for everything for money.

There you go. Want to be respectful of time because I know we have a lot of things going on and a lot of questions coming up. Who wants to ask a question first?

I don't know if this is kind of a question, but I guess your thoughts. So I'm, I keep telling myself I'm learning what isn't working, which is part of the learning process. But so what I'm. I guess I'm not surprised. But so I've been doing this 30 day self care challenge. Right. And I'm recognizing that the challenge itself is, has good components because I'm showing up consistently every day. It's 30 days of all these ideas, but it's actually not getting a lot of organic engagement. Right. Like, so I'm realizing that the like personal like hit stuff hits better. But I'm wondering, like, that doesn't mean that the challenge thing isn't useful. It's just a different kind of useful. And I'm trying to wrap my head around when to use one versus the other.

Yeah.

So challenge. Walk me through exactly what you're having everyone do or if it's just something that you're putting yourself through and how you're sharing. Can you break give me the details on it?

Yeah. So it's a 30 day countdown to July 24th. So we're at day 10 or whatever of 30 days counting down to International Self Care Day. So July 24th is the WHO International Self Care Day. So I created a 30 day self care calendar where it's one activity of self care every day. And so every day I follow the calendar. I let people sign up to get the calendar for free so that they can follow along or so they have ideas of self care activities. And I'm just finding like it's, it's like easy for me, but it's not all that engaging. It's not encouraging discussion because it's just like, it's like a teaching moment but not really a discussion. Yeah.

Yeah.

Okay. So here's the challenging thing about challenges is like you have to hold on to people's attention. Spanish throughout the whole time. Right. So for instance, the 30 day content challenge that I had, I had numerous people who signed up and then never showed up to anything. Right. And I was charging. I mean it wasn't for free. It was 200, you know, which is still very cheap for what I provided, but still. So when we're doing like a 30 day challenge, like something like that is a great lead magnet for you. Just have available at all times, you know, and I would actually charge for it. I would have it be like 9.97 or 17 things with 7 sells faster or sells better. It's a very weird psychological thing. And like here's your 30 day jumpstart calendar for self care. You know, when you're doing a challenge that you're trying to like gather a group or a cohort and have them like carry along, you really want to have the challenge go between three and seven days. Otherwise people just get burned out from it. Right. If you want to do a 30 day challenge and you want to showcase it and you want to talk about it like I did with my lives. Absolutely, absolutely. It's a reason for you to be talking about that thing for 30 days in a row. A hundred percent. That's and that's super valuable for other people to see because they're going to see, oh cool, here are some options for self care. And also here's this person who helps other people, you know, recover from burnout and she's like walking her talk. Right. You know, it's also a great way for you if you are selling that, you know, 30 day calendar for you to every single day bang the drum about. You should download this. You should start this right. As you develop stuff like this, you're going to set up different like sequences of emails that go out with it. And we can develop that over time. You don't have to stress about that right now.

But what I actually do have a, I have three separate lead magnets. With a three, it's, it's a very minimal three email sequence. There's like the first one, here's your thing. There's one the next day that's like, hey, did you get my thing yet? And then a week later there's a reminder that like I do coaching. So it's like super minimalist.

Here's what I want you to change about that is I want you to lead magnet. Did you get the lead magnet two days later? Here's another thought for you that I thought would be helpful. By the way, if you're curious about coaching, here's the link to book a call with me to find out more. We want to do one more that's. I would do pain and desire. You know, here's the pain that most of my clients are struggling with and here's what they want and if that's you, you know, here's a link to book a call. But I wouldn't have it more than two days apart. A week is kind of a long time because they're going to like, honestly I, I would have forgotten that I downloaded the bleed magnet at that point. But you don't have to add a bunch of emails, just, just change it to those two. Yeah.

But then do you have something like way later on that just reminds people that you exist?

Your newsletter. Okay. Yeah, yeah. Anyone who downloads anything gets added to your newsletter. They get invited to any pop up trainings you do, any webinars, whatever. You know, if you're doing a launch of something, if you're doing a launch of say a five day challenge, then you can also invite them into that. Yeah, yeah.

On that two day later one, you said make it a pain and a desire.

Yeah.

So I would start off like telling the story of, you know, an anonymized story of. Or it could be your story about like getting burned out, working in HR and realizing what needed to change. And like, you know, when you did make those changes, here's what life turned into and here's what opened up for you. And of course you're not trying to convince people to start a business, but you, you do want to showcase like all the benefits of prioritizing your mental health. Hi Rich. And, and really like what life can look like. Right. Because remember, they're so burned out right now, they can't even imagine what life looks like on the other side of it. And, and I would say that, I would absolutely say that you probably can't even imagine what this version would be for you. Right. And, and by the way, like, if you're in this stage of burnout, like it's not going to get better on its own. You know, you need help, either by me or someone else, but go and get help. And if you're curious about how I can help, here's the link to book a call with me.

Yeah, that's the thing about burnout. I can't remember what the psychological effect is called, but we always think what is happening right now is how it's always going to be. And so when you're in burnout, you can't even imagine not being burned out. Right. You forget like how good things were or how good they can be.

I want to talk about that all the time. I want you talking about that all the time. I sprained my ankle in 2017. And it was, like, sprained for three months. And the last two months, I was like, I'm just never going to be able to walk again. And I knew that was crazy. It wasn't like I lost a leg. Right. But it's like, you're. You get so into. This is so much harder. This is painful, that. That becomes your reality. You know, it's one of the reasons why we are all so resilient to trauma, right? Because something traumatic happens, you're like, cool, this is my reality now. Like, all right, great.

It's.

It's a survival mechanism, but it really fucks us up, you know? But I want you calling out like, you don't have the ability right now to even imagine that things could be better. This is your life, you know, and if you're. If you're, like, not happy with what this is, you know, for lack of a better term or more rude language, you know, you should absolutely book a call with me. Let's figure out what your better is going to be.

Yeah.

And of course, that's really bad copywriting, but you know what I mean?

Yes.

Yeah.

Cool.

But, yeah, so for everyone, if you're doing a challenge, here's. Here's how I want you to do it. Day one is you're introducing them. You're building trust. You're really acknowledging, like, what brought you here. What are the things that need to change in your life, in your work, to be able to take it to the next level, Right? And a challenge should be about one thing. It should be about something super hyper specific, right? You want to get the glutes. The glutes of a. Of a Roman God. Great. We're gonna do. We're gonna do all the glute work this week. You're gonna. You're not gonna be able to sit down. That's a really weird example. Sorry. Day two, three and four. Two. I'm sorry, Two and three. You really want to give them an action that they can do in five minutes or less and feel like they've won. You know, watch this video. Write down this list. Go and meditate for five minutes. Go and do this. Ask a person these three questions. Something that takes five minutes or less so that they can actually take action. Day four, you want to give them another action, but you also want to start framing them up to buy from you. You want to start pointing to, like, this is, like an amazing first step. And also, like, this first step, like, if you just go up one step on the stairs, you're not Going to end up upstairs. There are a lot of other steps to get you there. If you're ready for that next step, then tomorrow I'm going to be offering a few times on my calendar to book a call. If you're curious about getting more support, then I want you to make sure you don't miss out on that. Keep an eye for that email. And then the fifth day is all about that. It's all about their next step, like helping them dream up what's next for them. And then if you want to do a bonus one, if you want to do like a webinar or some kind of training the next week, you absolutely can. But you basically want to like, you know, like build the trust, get them acting right, get them doing stuff that you're telling them to do. Right. And have them see, oh, this does actually help. And then point them to what they need to be doing next if they actually want a big change. Challenges, quick and dirty. Any questions on that? Good enough. Yep. Awesome.

I just want to add to Yvonne because I always see your post Yvonne and I always support and it's a suggestion. I mean please don't, you know, take it or throw it away out of the window.

Can I ask Dina, do you mind? Because I know we have a lot of questions today. Do you mind sharing that with Yvonne correctly? Yeah. Thank you so much. Let me see Rachel, what was your question?

I just have a question. So I'm now looking at your, your comments on my program. So that's four one on one calls a month is like a, you said it's a lot. And my coach that I worked with for like two and a half years, that's what she did. And she said some people does do two, some people, you know, all four. But I know that I just loved meeting weekly and so way that I can frame it that wouldn't like have people drop off if they only use two of them.

Yeah. So, so here's, I mean if you didn't see the, the question or the, the proposed program and my feedback. So Rachel's language was up to four sessions a month. What can happen is for certain buying types is if they're not using all of the sessions, they'll think, oh well, I'm not using this to its fullest, I should just quit. Right. Or they're going to try to negotiate down.

Yeah.

Right. So you obviously you don't want that. Like you want them to get the full benefit. You know, a couple options you can do are giving them two or three sessions and then giving them like a bonus floater if they need it.

Yeah.

You know, along with on demand support. I'll be frank. Like people who do on demand support, like I'll let them book a full hour if they're my one on one client.

Yeah.

Some clients who like will meet for five hours in a month when they're really only getting two proper sessions. Right. Because we have to do work sessions. I'm holding them accountable on some stuff that's, that's part of what they get. You can absolutely make that option. I just, I don't. And of course, like you're the type of person who would take full advantage. Right. Some people, for me, when I'm, when I'm meeting with a coach, if I have less than two weeks in between sessions, like I don't have a whole lot to talk about, you know, like I move fast and, and also like I'm also very busy. So maybe I haven't had time to action on the things that we talked about previously. Yeah, it really, it depends. You're going to learn this from your clients. But we want to make sure that we're giving them a finite amount that they feel like they will benefit from and that they do benefit from and that they don't feel like it's too much. Right. It's easier to add on and surprise and delight than to say, oh well, you're getting just like as much results with like you know, only utilizing 50 of the program than you would at 100. Right.

Okay.

You have to think about how I want to what, how I want to frame it. I'm not really sure right now.

Yeah. What I would recommend is just split the difference. Right now they get three sessions a.

Month.

You know, and you can say I have on demand support if you, if you ever need like a bonus session. If there's something really serious going on at work, it's a floating throughout the month. But, but most clients don't use it or you know, some clients don't use it and it's not that big of a deal, you know, and just see what happens. I mean, everything's an experiment. Yeah, I know from my expertise and from what I've seen work for other clients. I know like this is kind of what works really well. Could be completely different for your business on who your clients are. You know, we're just not going to know until you go out and start selling. But if it is four sessions, I want you charging, I want you doing it is four sessions. You get a call every Week. But I also want you charging appropriately for it. So if someone's like, oh, I don't think I need to talk every week, can we do half that? You're not taking a huge pay cut.

Yeah, totally. Yeah. Okay. I, I, I need to sit with it for a little bit longer and.

Yeah.

Thank you.

Yeah. And it could be, it could be something that, like, you know, for 1600amonth they meet with you every single week. 1100amonth, they meet with you twice a week. I'm sorry. Yeah, yeah.

Okay.

I actually did experiment with this a little bit because I was convinced that people who are in burnout need to meet weekly. Right. Because they're just so burnt out. So I experimented with half an hour once a week or one hour every two weeks. And to be honest, two weeks is what people gravitate to it. I think it's just because when people are busy, like meeting every week becomes a challenge and then you miss a week and then you're like, oh, do I lose my session? And then you have to figure out like, do you let people roll over or not? It gets complicated.

Yeah, yeah. Early on I'll share, I'll piggyback off that. Early on in my business, before I, I wrote my own contract, so I wasn't specific about it. And I had one client who only used two of her three sessions every month and just figured she could save up the nine extra sessions because I used to take clients for nine months at a time that she could just roll those over and like, I liked her and it was fine and whatever, like we made it work. But you don't want to get into that situation because especially when you get to capacity with clients, like, you don't want clients who are like moving on into other time because then you're just going to be out of juice.

Yeah, yeah, totally. I, I have that issue with one client right now. So what about, can I just ask a follow up question on that? Is I have a client who basically I've done a new thing where like I've had multiple people ask me if they can pause. And so I'm like, okay, you can pause for up to one month inside of one six month contract.

Yeah.

Which to me feels fine. And I don't really, I don't share it at the beginning, but it's just that they like come to me with it.

Yeah.

But this other client, she paused for a month. She basically disappeared. After a couple weeks, she came back into, into my field and reached out and, and I was like, and I was basically like, okay, I have a policy on this. You can pause for a month, it's fine. And then she, now she's been sick for like three weeks or more and hasn't taken a session and I know she's going to want to extend.

Yeah.

I feel like if someone's sick, I'm also like, okay, we can, it feels okay to extend. But I'm curious, what's your call on that?

Yeah, I mean, it's a case by case basis. There will be people who try to take advantage.

Yeah.

Oh, thankfully they're few and far between.

Yeah.

Those people are generally not the people who are going in for personal development.

Yeah.

You know, they don't see themselves as the problem.

Yeah.

Right. Occasionally they will squeak through, though. Trust your gut on this. I. My policy with pauses is typically, you know, if someone is like, say, going on vacation for a month. Yeah, cool. Like, we can absolutely extend, but the payment schedule stays the same.

Yep, yep.

It's like, I'm running a business here. You're running a business. Like, you need to know when he's coming in. And this is like what you had signed up for.

Yep.

In accepting this client.

Right.

Something is, especially if you're working primarily with women, is you want to make sure you, in your mind, have a maternity policy set up in your mind, you know, and so for my one on one clients, one of the things that I build in, especially if they're telling me that they want to start a family soon or they're actually pregnant, is like, cool, let's design your maternity leave right now.

Yeah.

That way it's set up in the agreement and, you know, we. I find out like how much time they want to take off for maternity leave. So that way we can bake it into the agreement, we can figure out the finances of it so it works for them. Also, I'm able to plan financially and I'm able to plan when I can take a new client or, you know, if I'm just have a blank space for a little while.

Yeah, yeah, right.

That makes sense.

Yeah. So, yeah, but it really depends, you know, I think most of us will go through our business and have these situations come up and we won't know how we want to handle them until we have them come up in our business. Right. Then we get to build the SOP from there.

Right.

This is how we handle this going forward. So as you deal with it once, like, I want you to just document, like this is how it goes forward.

Yeah. Okay.

Right. Because that'll make it so easy for you to just hand to a lawyer. I want my contracts to reflect this. Handing it to your OBM or your virtual assistant who can kind of handle this going forward. Any questions, like, here are the rules. Right. Great question, though. All right, what other questions do we have? Yes, Monica.

So.

I'm still getting people that are scheduling these discovery strategy calls and thinking that they're like mentoring sessions. And so I'm just like, I'm playing around with the verbiage because I, I initially had the verbiage much like yours, where it says, book a one on one session to talk about goals and learn about the program. But I think, like, people don't read stuff. So like when, like a couple of the potential clients that I was talking to, I was like, oh, okay, well, this is what this call is about. And they're like, oh, I didn't know that. And I'm like, how do you. I think it's the tech world. Literally, people don't read. And I don't know, like, how to get past that and make people read to understand, like, what they're signing up for.

Let me.

Can you pop your booking link in the chat really quick? Yeah, I actually made.

I already made updates.

Yeah.

To the verbiage, I think yesterday. And so it leads with like, hey, book a call to learn about the program.

Instead of saying, yeah, I. Yeah, I mean, and it really depends on the industry. Like, some people run into this, some people won't. I think you're gonna have to be like, face like Brick to face obvious. Yeah, yeah. Had a career strategy session. All right, let me pick a time.

And then I was thinking maybe I need more. More questions.

But then again, like, well, just give me a hot. Too many questions. Okay, read that. Okay, so the last question we might want to change. What, if anything, else, would you want me to know about you before our session? We want to make it very clear because it's an open ended question. They're gonna have to read it. Right. To be able to answer it. We might want to be very clear about, like, you know, this is about, like, talking about working together, you know, what are you hoping to get out of. Out of a coaching situation? What are you hoping to get out of a data coach or something? Something that, like, they realize it's like, oh, I'm talking about this using the term session. It just depends on who your audience is. They may understand that, like, this is a call that we're just talking, like calling a session, but it's not actually A session. I think your people are saying that and they're like, oh, cool, I get a session. We could all have a question that's like, know that this is a call to see if it's a fit. If you're a fit for this program. If you want to sign up for a one off mentoring session, then here's a link to set up one to buy that. And it's like a 201 hour thing or a 200 minute thing because that way it'll really show. This is for payment. This is not just a show. And you might even just. Yeah, you might have even just say, I acknowledge that this call is to learn about this program and not a free mentorship call. And, and I, I have people type out banjo all in capsule. Do my confirmation. You could have something like there, like have gecko or I don't know, something cactus. I'm thinking Arizona, you know.

Okay.

Yeah, Okay.

I like that idea. I really like that idea of the one off link. Just in case, like they do want some mentorship. Just real quick.

Yep, yep.

Okay.

Okay.

Yeah, that's helpful. Honestly, you could do a hundred dollar fifteen minute speed mentorship call.

Yeah. You mentioned this before, Katie. I don't know where you mentioned it, but I ended up, I haven't used it yet, but I ended up setting up like a 99 ask me anything type call where if somebody doesn't want extensive coaching, but they do want something, it's like, okay, here, here, 30 minutes, $99, you know, and it's prepaid.

Yeah, absolutely prepaid.

Yeah.

And one of the things that you want to do just to like guard your, your client's time, like an honor, their investment is you want to make it like a one off. You can only buy one of these. Right. Okay, that makes sense. Awesome. Does that help?

It does. Thank you.

Yeah. And. And also you'll get better at reading people's answers and being able to suss out like who wants free mentorship?

And I, and I think I have gotten a little better at it. I was just missing that other, like how do I either cut this off or to your, you know, your suggestion, direct them in a new space.

So that's all.

Yeah, I mean, I guess and all this and say there's also the potential that, how you're marketing it, like how you're talking about it in your content. You need to get more specific about this program will help you rather than I can just help you. Right, Yep. Because like, you know, people assume that women just love helping people for free.

Yes.

Bless their hearts. Wait, we lost. Oh, we lost Rachel. Okay, cool. Awesome. All right, what other questions do we have? Was that good enough? Monica? Okay, good. What other questions do we have?

Dina, how much should I charge for a peach deck?

For what?

Peach deck? Investment. Pitch deck.

A pitch. I'm sorry, I heard something totally different. Okay.

What?

Yes, don't worry about it any. Anyway, a pitch deck. I mean, how much money can they raise with a good pitch deck and how much work goes into it and how much. How many meetings do you have to have to figure out all the data that you need to be able to configure a pitch deck? And who are you working with? You know, you could absolutely put together a whole pitch deck development program. Right. But you're not just like whipping up pitch decks. Like, it takes time, right?

Yes.

Yeah.

So I mean, same steps like onboarding session, market research and competitive analysis. And then, and then I put the actual presentation and I design it and write it.

So how many hours does it take for you to develop a really solid pitch deck?

10.

10? To do all of the research and all that stuff?

Yes.

Account management to get like reminding them to get you stuff and the sales call and the follow up email. How many hours does that take?

Yeah, 20. Yeah, yeah, sorry. Yeah.

So I would, I would honestly, I would market it. Like, and also like, what's the impact of having a good pitch pitch deck versus a bad one?

Not guaranteed, but huge.

Give me an example. Sorry, give me an example. Like, what's the difference in, in a fundraising situation if they have a shitty pitch deck?

It depends on the stage and the pre seat, etc, how much money they're raising. And for a startup, it's. Yeah, I mean, millions of dollars or a couple of millions of dollars.

Yeah, yeah. So I mean, at minimum, 25,000.

What?

Fuck yeah. Minimum.

Oh my God. But okay, I was thinking five.

No, that you're $1,000 an hour.

Okay. Oh my God.

Okay, Minimum. Because also here's the thing. Like, you want them to value it. You want them to value it. You know how many of us have gone onto like the AI machine and been like, write me a post for this. Do we use it? Do we value it? Do we see anything in there? No, of course not. You know, Fiverr, I mean, I've hired people through Fiverr and like never used their shit. I didn't feel like it was a waste of money. It was just like, okay, well, whatever, it was nothing, you know, like I'm working with a copywriter, right? Now who's helping me with some stuff and I'm paying him a ton of money and I value everything he does because he does really high quality work. And I'm not, I'm making some edits, so it sounds more like me. But he's doing a really good job. Right. People honor what they pay for. And also, like, if you're doing a startup and you can't spend between 25 and $50,000 on a proper pitch deck, that's going to help you raise millions of dollars to make sure that you have working capital to actually get this idea off the ground. Like, okay, why should anyone invest in you? You're obvious. Like, that's, that doesn't show good business acumen.

I know that nobody pays that much as well. I had an endless encounters with.

Yeah, so for an absolute startup, you might not do it. For an absolute startup, you might do it for, like, businesses that are early stage but are going for their next round of funding.

Right, right, right.

Right. And also, like, the point is not necessarily for you to just be like spitting out pitch decks all the time. The point is to get them into one of your bigger programs. Right. So if you're like, okay, cool, if you just want the pitch deck, it's $25,000. But if you want the pitch deck plus me working with your team and helping you with all this stuff and it's like $45,000 and a no brainer.

Okay, thank you.

Yeah, yeah. Sometimes we can create products or programs that are really meant to scare people into our other stuff. Genuinely. Right. Because like, people say they want that, but then do they actually want that or would it be better for them to have this?

Yeah, I'm, yeah, I'm curious. But I will try to reach out to David once again because his clients are those who would pay for a pitch deck. And I don't know if, like, can I test the price with him?

Like, well, okay, so reminder, you're only one person who's marketing a ton of stuff right now.

Yeah.

Right. Like, you don't actually, don't need to market this if someone asks for it.

Yeah, somebody asked me for it.

I would, I would, I would quote them that, you know, the, there's, there's a balancing act that we have to play between what people are willing to pay for something and also, like, what we deserve to be paid.

Yes.

You know, if people are only willing to pay me a hundred dollars an hour for like ADHD coaching, but I could also be $1,000 an hour working with one on one clients who are getting help for their business, which makes sense for me to make time for no brainer. Right? So if people are only willing to pay 5,000 for something that'll take you 20 hours to do, and you could be charging $1,000 an hour to some consulting clients and doing a lot less work, what makes sense?

Well, because right now I don't have any other.

And that's another consideration. But long term, I really want you to start thinking this way.

Okay? Yeah.

Okay.

You can. Absolutely.

You're at a stage in your business where it's like, money.

Yes, please.

Thank you. I'll take it.

Honey. Yes, please.

Thank you. I'll take it. Yeah.

Okay. Okay. So liberal. Okay, got it. So if for now it's, do I tell them 25 or tell them 10?

I would tell them 10. So you. Yeah, right. If they need to negotiate down, you don't go lower than eight.

Got it?

Yeah. But I want you all to think about this.

What.

What are you trading your time for? Right? What are you selling that?

Is it.

Is it promoting you trading more time for less money, or is it promoting you trading time for more money? I think you know which one I want for you.

Pricing is so interesting. Right? But it is helpful to kind of look at what some people, what other people are charging. Right? Like, one thing that is anchored in my mind because I used to hire executive coaches for executives all the time, is they get paid $20,000 for six sessions, right? Over six months. One session a month for six months, 20 grand. And that's. That's average. The really good ones charge more than that. They charge 50. Or when I was looking at other burnout training, there's this woman who runs a group program for eight weeks. That's ten grand. And you don't even get to meet with her. It's like group. And I'm like, okay, I'm not being ridiculous. Like, people are paying for that.

Yeah, they're paying for it. Their employers are paying for it. They're like, this is one of the reasons why I want you really separating yourself from the anxiety of the world right now is that there's money out there. People have money to spend to help them make more money and be more productive and be more impactful. You know, it's so easy to get wrapped up in. Oh, my God. Scarcity. Oh, scary. Everything's so hard right now. Things are ending.

Ah.

You know, there's still a ton of money to be made, and especially for those companies. Yvonne, to the point, like, they have the money to spend. They're going to spend it with someone. Why not you? Yeah.

And back to that point, if they don't pay enough, they won't value it. One example, I used to work at Amazon, right. And when we used to pay Korn Ferry, which charges between 25 and 50 grand for executive coaching, the executives did what that coach told them to do. Then we created a whole department of internal coaches that were paid salary. Guess what happened?

Nothing.

They didn't follow their advice at all. Because now in the hierarchy of things, why would I, as a vp, listen to this middle manager who's a coach. Right. Like it's. And it was all based on perceived value.

Yep. A hundred percent.

And actually the people we hired into those jobs were old corn fairy people. So it wasn't like the caliber was different. Right. They were the same caliber coaches. Yep. Yeah.

Yeah.

I want you writing that down and framing it and putting in your office, Yvonne, to remind yourself of that math all the time.

Yeah.

Especially as you're. You're putting together this corporate offer. Yeah, I know we didn't get to. But we can also touch base on Friday. Okay. Unless you weigh away on a. Try to squeeze it in the last couple minutes.

On 4th of July brain.

Okay.

Wonderful.

Plus, I have birthdays Friday and Saturday to deal with, so. Right.

Right. This is your. This is your exciting week. Okay, cool. Awesome. Any final questions before we move into main takeaways? Now, we covered a lot today. Awesome. Who wants to go first for main takeaways and then we're going to Popcorn it. Rich. Just exactly what we just finished talking about. Perceived value is important. Vendors charge money and the companies will listen because they value the amount of money that they just spent on those.

Vendors versus having it discounted or whatnot. Where they feel that it's either too.

Democratized or just not as important because it's cheaper. Yeah, 100%. All right, Dina, you're next.

Thank you so much. Yes. So the perceived out of the excitement, my pen is received value. Really get comfortable with talking with tens of thousand dollars lead to what we do. And I also really liked the challenge structure that you shared and already thinking what how I can play with it. So thank you so much. And Yvonne.

Thank you. Definitely the perceived value conversation. The other one that I wrote out is like, remember to call out people's inability to imagine a better outcome when they're in it. Right. I think painting the picture of a bright future is especially important right now. Like you just mentioned, with scarcity and other things. People are so, like, stuck in how bad things could be. They actually need people to paint them how good things could be. And I'd rather be that person. Yeah, I'd rather celebrate futures than just hop on the bandwagon. All right, Monica.

Thank you.

I think my takeaway is that I guess I'm at a place where I can offer different versions of things. So, like the one off coaching links.

So we'll see how that goes.

Awesome. Amazing. Okay, everyone have an amazing Fourth of July. We're on for Brave Biz labs on Friday, so if you want to be here, I will be here. And then we're back to, you know, normal life next week. Cool. Any other questions? Oh, and we have sales lab next Wednesday. Just a reminder. Okay.

Awesome.

All right, have a great rest of the week, and I will see you on Friday.

Thank you. Thank you. Bye.