BYOB Beginner Group Session 2024 11 20

Hello.

Good morning. How's it going? Good.

There. There's the lawn. People are blowing some leaves, so I will be on mute for a while.

It's okay. We actually zoom's really good at canceling out background noise, so I actually can't hear anything of what you're talking about. I know, I know.

So anyway.

Hi, Monica. Good morning. Hello. Good morning. I want to wait until we have more people so we can do introductions with our new member. But, like, to start off with celebration. What are you celebrating? This. Who wants to go first?

My. I had a presentation yesterday at Educator Conference, and it was like, the most participation that I've gotten in a presentation. Like, people were, like, in the chat and, like, unmuting, and it was just, like, such a great vibe.

Awesome. That's awesome. So an educator thing. Like, what was it all teachers?

Like? It was teachers teaching. Teachers basically just, like, different approaches to teaching and what we should be helping our students with. And. Yeah, it was really cool.

That's so cool.

Yeah.

Awesome. Yeah. But, you know, like, that tells us that you're a really engaging speaker.

Yeah, well, so to the right audience. Because my presentations, when I'm presenting to data folks just are flops, I feel like. So I'm like, maybe I'm just like, not. I don't know.

So. And actually, Allison, I lied. I can start hearing the thing. I'm just going to meet you. Yeah, you're good. It's a very powerful leaf blower you've got going on there. But. Okay, so. But here's what I want you to think about. Whenever you have this difference in audience is like, what is training that the teachers have about how to be in an audience that you could teach to the data professionals in like a two minute, kind of like speaking design, you know, like, what's the permission they have that the data professionals need? All right, so like Brave Biz Labs, you'll notice I do this on the fourth Friday when I open it up to the public. I do a little thing on, like, any questions. Welcome. There's no such thing as a dumb question. There's this, there's that. Even if you don't know how to say it as a question, you get to ask it.

Okay.

Right. So I want you to start, like, thinking about, like, how are the teachers trained to be participants? That you could kind of do a mini training for the data professionals to be participants.

Okay.

Okay. You have the key here. The fact that the teachers are being super engaged means that you are engaging. We just need to figure out what permission your audience needs in another setting.

Okay.

Okay, that makes sense. Yeah, yeah, yeah. Cool. Awesome. All right. What else are we celebrating? Today.

I am finally feeling like I'm on an upward trajectory, so that's a huge deal. After leaving my job, there's a rough month, so.

Yeah. Yeah, I love that feeling and welcome. And it's just gonna get. You're gonna feel more and more grounded in that.

Thank you.

Yeah, yeah. Awesome. Thank you. Anyone?

I guess I'm celebrating that Thursday I was invited to be a panelist on a virtual roundtable with a bunch of leaders across industries to talk about what flatter organizations mean and how to. How to take care of managers and employees so they don't get burnt out. So that's tomorrow. So I'm excited to participate in that.

That's awesome. That's really cool. So it's a virtual present. It's a virtual panel.

It's a virtual panel. And then there's like one of the other panelists is like the. The leader of learning and development at BP is another panelist. So there's like some. Some bigger companies represented there. So that's pretty cool.

Awesome. So, and what's the format? Is it on Zoom? Well, is there going to be like a chat? Is it broadcast?

It's either Zoom or Google Meet. I'm not sure.

Okay, cool.

Check into the details.

Yeah, yeah. So what I would do if it's, if it's, if it feels aligned to the setting, is I would pop your LinkedIn profile link into the chat. Like, if anyone wants to connect with me. Here you go. Yeah, right. And if appropriate, have a link for like a 15 minute, like, coffee chat ready to go. If anyone wants to chat about what we're talking about here, has any questions for me, here's the link. Yeah, you know, and if, if, even if it's not with the, the group as a whole, like, you could do it for the other panelists as well.

True.

Yeah. That's a good idea because they could potentially be like, great referral partners or, or even clients. Who knows? Yeah. Yep.

I like that.

Yeah. Yeah. And welcome, Jason. What are you celebrating today? If he can talk, he might not be able to. Oh, there you go.

Hi,

can you hear us? Okay, we will circle back to your. Your celebration. Why don't we do quick intros just so everyone knows, our new. Our newest member and explain your name, the type of work you do and where you are geographically, and if you want to add a weird fact about you, then that's welcome as well. Who wants to start us off?

I'll start. So I'm Monica. I live in Phoenix, Arizona and I help professionals leverage data analytics to make their lives easier, whether that's through their career transitions or helping their businesses as an auditor. Fight crimes. That's my new pitch, Katie. Okay. I love it.

So,

And fun fact, I really love dancing and working out and dancing is my favorite way to work out.

Nice to meet you. I didn't know that.

Me too.

Who wants to go next?

I'll go. Hi, Allison. We met the other day, but I'm Yvonne Lee Hawkins. I'm a holistic wellness coach. I help corporate professionals advance in their career without burning out. I'm based in Seattle, Washington, so on the west coast. And that's a fun fact. I also love exercise, but my favorites tend to be things that absolutely torture me, like hot yoga.

Nice to meet you again. Awesome. And Jason, we're doing intros. So name what you do, where you're located and a weird fact about you.

Okay. Hi, my name's Jason Stock. I am in the beginning stages of starting a coaching business that helps people that are dealing with sobriety related issues. I'm located in St. John's Newfoundland, so far east coast of Canada. And I'm so weird, it's hard to pick one thing, but I really, really love mustard. Like a lot.

Nice to meet you.

Do you like those mustard pretzels?

Oh, I love them. And the McDonald's hot mustard sauce is my favorite thing in the world. I like, it's so good.

I also have a weird love for mustard.

I can't.

Okay,

Okay.

All right.

Love, love to know that about you, Jason.

I mean, I love a good German mustard. I have to, right? It's required like a spicy mustard, but I don't know, that's pretty weird.

Jason

Allison, would you like to introduce yourself?

So I am Alison Berger. I am starting my consulting business in increasing sense of belonging for organizations, more specifically higher ed institutions, religious organizations and corporations. So I'm really excited about it. I am right, right in the heart of German Pennsylvania Dutch country over here. Well, a little bit to the left, but I'm in the Lehigh Valley in Pennsylvania, which is like an hour away from in between New York and Philly. And a fun fact about me is this morning I was at the door opening of Aldi because they dropped their Christmas merch. So I've got an Aldi Christmas sweater, socks. I'm just looking at the stuff over there.

I love that, that, that feels like a very European thing to do. To have, like, a Christmas merch drop. Like a market. Yep. All for it. And you all know me. You know, you know all the weird things about me. I feel like at this point, so. Awesome. All right.

You gotta. You. You don't get away with not sharing.

You want something weird.

Yes.

When I was 10, I used my Christmas money to buy a state of the art unicycle. And I taught myself how to ride a unicycle, so. And I still know how to. I still have. I bought a unicycle a few years ago so I could get back in practice. And the only thing I can't do is go backwards, so. And stay still. I can really just go forward. That's really it. I can. And I can go up and down in the street. Yeah. So anyway, there we go.

I saw unicycles are making a comeback, especially, like, in New York City.

Oh, funny. No, I haven't seen more. More in tune with, like, unicycle. Tik Tok. Un Unit talk. Yeah. Yeah, I have. Yeah. Oh, yeah. Anyway.

What?

Okay. So, Allison, first time to byob. Any question is welcome. If someone else is asking a question, like, that's a good question. Like, how would that apply to me and I'm not already answering it, ask it. Okay. And what else? And then if anything pops up after the fact, you know, Heartbeat Chat, just ask the question there.

Deal.

That's good. Okay, cool.

We.

You know, we have just over a month left. The end of the year. I know we kind of touched upon this, but in the last couple calls. But what is the goal that you have for the end of the year for everyone?

I'd like to sign my first client, if possible. Yeah.

Yvonne, Five new clients. Yep.

Mm.

Jason and Monica. I think I remember. You both wanted three new clients, right?

Three. Yes.

Yeah. Okay, cool. Awesome. So really quick, I want you to write down three. Three actions you can take that will help you get closer to that goal.

It.

Yes. Jason, thank people who've been commenting and liking my content promoting Sober January Challenge. Continue video journey. Yeah. Sober January Challenge. How are people signing up for that?

So I recorded a video this morning that I'm gonna launch, and I need to go into the My Acuity page, and I need to create, like, a link for joining the program.

Mm.

And there's Gonna be a LinkedIn post coming soon to complement the video, one with all of the written information for how to join the challenge. So I'm gonna be putting it out in two different ways and then making sure that there's An Acuity link to join and register.

Awesome. Cool. Are you gonna have any group calls?

Yep. So the structure of it, I'm going to do a weekly group coaching call, a daily WhatsApp accountability, and then I'm going to do a one on one coaching session for completion of the program.

Okay.

And similar to the way you did with your content challenge.

Yeah.

And yeah, that's, that's kind of the bones of what I think I'm going to offer.

Okay, cool. So with something, I was actually thinking about this because I, I know we were kind of talking about how hard it would be to have everyone like vouch, like, hey, I stayed sober the whole month and you know, for you to be able to like track that and say, oh, this is verified. I think, I think if you're going to do anything that like is contest related, it has to be a daily check in. Right. Like have to send an email every day towards the end of the day about like what their wins and, and even if they fail, like what do they learn about like their triggers for alcohol?

Yeah, yeah. Like, I don't want it to be about perfection. Like if someone falls down, I don't want them to be like, I don't get my session. But, but yeah, like, I think the WhatsApp account, daily accountability will be what, what they're going to do. And the, the hook that I put in the video and the question that I have specifically around acuity and how to do this is I said that the first five people that register are going to get in free. It's normally a paid program, so

you can, you absolutely can. You know, I'm a big fan of gamifying stuff like this. Right. And so you can do a free session, but also like say you had everyone pay $150 for it. You could say $50 of that actually goes into a pot. And the people who check in every single day, like they get entered into or whoever gives like the most like in depth breakdown of like what they're experiencing, they get entered into the raffle at the end to win like the whole pot. So say, say like 20 people sign up, you know, that's a thousand bucks. Right. Meanwhile, you also get a hundred dollars per person if they're paying $100, you know, so that's 2,000 for you, a thousand dollars for whoever wins.

Right.

You know, or, or the people like who, who successfully do it, split it between themselves. So even if everyone does it and they get $50 back, like that's still $50 back, right? Right.

Okay.

So there are a few ways to do this, but we can dive more in depth about it. That's awesome.

I don't know if it's helpful or not, but I. Years ago, I don't know if you know who Gia Jang is. He's. He's the guy who. Anyway, he ran. He ran a. Like a support group or like a challenge where you paid 20 bucks and you had to fill out a Google sheet whether you did the thing, yes or no, every month. And then anyone who finished it split the pot at the end. And I mean, a lot of people did drop out, right? Because not a lot of people are perfect. But it was still fun to participate. Oh, he's the rejection proof guy who did, like.

Oh yeah, his book is amazing.

Like, where he went and asked, you know, 100 days of rejection or something like that. He would ask people for crazy things just to rejection proof himself. But. But that was his challenge, everyone. It was like a low cost to get in, but you still got money back and you could even get more money back than you actually paid in if the $150 scares you. But it was like a fun thing to participate and like check in on a Google sheet. And it was super easy. I was like, I could run one of those totally years ago.

But it was fun.

You all could do something like this. Absolutely. Yeah.

In higher ed, a lot of times they like to do the, you know, take three classes, get a fourth free. So you have to complete the three classes first. I wonder if that's something, Katie, that you agree with.

Yeah, I mean, it's. It's. You want to make it simple enough that people aren't like, wait, what, what are the rules? Like, so you need to kind of pick what the shtick is. And you also have to make sure that, like, whatever it is that they get on the other end, that they see the clear value of. Right. So if, like, for coaching, you know, sometimes. Yes. Like, people can feel like, oh, cool, that's. That's. That's a worthwhile thing. Also, sometimes they have to see how hard it is to do the thing without support.

Right.

And then it's a selling point. Like, was this really hard for you? Did you. Did you drink 10 days out of the 30? Great. So, like, the fact that that was really hard, like, is kind of the wake up call at this time, that maybe this is more of a problem than you realize. And if you want to get on a call with me to talk through, you know, what kind of support you might Need, Whether it's working with me or not, you know, let's get on that call because this shouldn't be this hard for you. This doesn't need to be this hard for you.

Yep.

Right. Someone who's like, you know, wanting to quit drinking for a month, it might not be enough of an incentive to do a one on one call with you. Right. Like we have to figure out what is the selling point on that, you know, what is that fourth class?

What.

What is the pot at the end of the, at the end of the sprint?

Okay.

Right.

Think about that.

Yeah. You know, once, once you have a clear like, objective of like what coaching with you accomplishes. Like, what is the thing that they get, you know, like mine, mine are typically like, you know, get a coaching call with me, you learn how to make more money. It's pretty easy sell. Right. For you, the cell is going to be different. Yeah, right.

It's going to be more like learn how to make this suck less.

Exactly. Yeah. Right. Cool. That feel good, Jason?

Yep.

Okay, cool. What other three things are we thinking about doing to get to your goal? Wants to go.

So I have to get back to get back to posting regularly because I've kind of been off this whole month and then I have a monthly office hour, ask me anything type thing. So I need to focus on actually promoting it for December. That way people will sign up and participate. And then also throughout all of December I have this plan of doing a video series of

I need to figure

out what I'm going to be saying, but I'm thinking it's around like goals and where you want to go and promoting the coaching there. But then the video part of it, I actually got an advent calendar with rubber ducks because I love rubber ducks. And so like that I'm gonna be unboxing the advent calendar while I'm talking. So I got that. I just need to figure out what I'm going to be talking about.

I love this because it gives a visual. It's movement that's gonna be like something that will catch people's eye and get them like sticking with it. Whenever we're thinking about something like this, we wanna think about where are we trying to lead people.

Yeah.

Right. So and like what are the different like bricks in the road to get there? You can tell I've been watching a lot of like the Wicked promos. Yellow Brick Road. Anyway, so like you were wanting to lead people to be one on one clients. Okay, cool. So like what are the bricks that would lead people to Thinking I need to work with Monica,

Identifying that they want to even transition their career.

So a few of the bricks need to be. Here are the things I hate about my job. Okay. Right. And normalize. Like, a lot of people stay in careers that they're unhappy with. A lot of people stay in careers that work them too hard, that do this, do that. And here's one reason why people stay. You know, why do people stay being teachers when they get paid and they have terrible, terrible hours throughout most of the year? Right. Because they feel like they're making the world better. Right. They feel like they're doing something that's noble. You know, my mom says every time she works out, they're morally superior. I'm morally superior today. I wrote the Peloton, you know.

Yeah.

But like, it's. And you feel the appreciation. You know, it's that sense of, like, wow, I'm impacting people. Right. And. And they look at other careers and like, well, where else am I going to get this sense? Right? And you can say, you know, a place that you can get it where it's not obvious is data analytics or doing audit. You become the superhero. I love that line, by the way. Like, become the superhero of. Of a company.

Yeah.

Right. Because imagine, like, if you're not there and a ransomware attack happens and they have to lay off 50 people, like, what's going to happen to their kids?

Are they.

Are they going to be able to sign up for ballet that year? Probably not. It's probably one of the things that's going to get cut. Right. And also, like, when you do that, you could do that for companies that make a massive difference in the world. It doesn't just have to be working with kids. You don't have to sacrifice your mental health, your physical health to be able to. To do work that really has an impact. So we want to take whatever it is that they're, like, struggling with letting go or that they believe about themselves, and we want to pivot it into something better on the other side. Right?

Yeah.

You know, so it could be. I really love having summers off.

Cool.

Well, then do, you know, like, here are the amount of companies that have unlimited vacation or that have, like, flexible work, so you don't necessarily even need to be in the office if you and your husband want to go to Italy for a month in the summer, you just have to work different hours, you know?

Okay.

You know, and you want to explain. Here's why people constantly. I want you to explain. Here's why people are Transitioning into careers and data. Here's another reason why people are transitioning from this kind of career to a career in data.

Yeah.

You know, like go into the salary, you know, what is it, like 80k on

about? Yeah.

I mean, that's pretty good for a lot of people. You know, what is, what's the career trajectory for. For that? Like, what are the side projects could you do?

Yeah.

You know, if you don't necessarily want to work in data, but you want to learn how to use data analytics in your current job so you can be more effective. Cool. How do you do that? Yeah, right. How could that impact someone in sales or in marketing? Yep. You know, would that be the thing that gets you out of the individual contributor role and into a management role? Probably. Yeah. You know, so each one of those ducks is going to be a yellow brick in the road. Love.

Oh my gosh.

Right now. Sorry. Yeah. And just bang that drum just over and over and you're going to get bored of it. But know that there's a, there are people out there who are not going to get bored of it. Yeah, right.

Yep. Should I have kind of same. Same call to action at the end, I'm assuming?

Yeah.

Okay.

Yeah. If, if you want to get into career and data analytics, book a call with me.

Yeah.

Okay. Yep. I'll be back tomorrow with another duck.

Yeah.

The funny thing, very excited about these ducks because they're different than these ones. And so I'm excited just to see like the different ones. Some of them have beanies. They're wearing beanies. I'm, I'm very excited for them.

You could also, like throughout, you could do some, like some B roll of you just rearranging all the ducks and introducing the new ducks to the old ducks and, and all the things like that would be so funny. Seriously. And then, and then you could honestly go through the whole archive of it and pull out moments from different parts and, and compile it all together into new videos over and over and over and over again. Yeah. Cool. Good.

Yes. Thank you.

Okay, awesome. All right, Yvonne Allison, who wants to go next?

I'll go. By the way, I love the ideas now I'm like, ooh, could I borrow the Advent calendar idea or the New Year's resolution challenge, but with a self care twist.

Okay.

I love the ideas anyway. My, my three actions. The first one makes me want to puke but warm. Reach out to my network to remind people that their self development dollar budget ends at the end of the year. So just like reaching out to leaders that I know incorporate that. Like, hey, don't forget,

you know, you

can use your, your budget for this.

So with that I'm gonna. Yes. And because we also want to bring it back to why it matters to them to invest in themselves. Right. Just the fact that someone has a coupon isn't a good enough reason for them to go and, and get a thing.

Yeah.

There people like me. I like, I love it when people think of me and give me gift cards and also I forget to use them a lot.

Yeah.

Right. Because if I don't already have something that I, that I'm thinking I want from that store, you know, it's like I need a reason to go to the store.

Yeah.

Beyond. I have 50 bucks to spend there. Right. So we need a time too. You're probably feeling burnt out, you're probably feeling this. You're probably blah, blah, blah, blah, blah, blah blah. And by the way, you actually have like this magic coupon right now that would get you support for that for free if you spend the money now.

Yeah,

yeah.

I would put know like for a lot of corporations. Well like Amazon for example or, or retailers. It's peak season. Right. So that I would put a twist on it. Like are teams feeling burned out after peak help them Recover faster for Q1.

Exactly.

Something along those lines.

Yeah, that's a good idea. The second one is doing. I was talking to somebody I might do it with. We're going to, we're going to do some brainstorming in a week or two, a pop up training on how to give annual review feedback without demotivating employees.

Ooh. Yeah.

Because one of the things that I saw over and over again is even top performers would take a motivation dip after getting an annual review.

Yeah.

Right. Because nobody likes feedback. Nobody likes to hear like you're not getting promoted tomorrow. So you know, there are ways to, to really lean in on the positives and also give feedback in a way that it lands so that people aren't demotivated 100%.

No. That's huge.

And then yeah, I was playing around with the idea of doing a,

a

New Year's, like an anti New Year's resolution challenge. Like a self care challenge. Like now that you've survived the holidays with your family and all the work and stuff. Like how do you, how do you take care of yourself in January?

Yeah.

Mm.

Yeah. I love it. I love it. For, for the feedback thing. You could also do some kind of ebook that goes along with it, you know, because I feel like that's something that people would want to like, oh, I need that information. And then you could upsell them on like a half day workshop where they get to actually learn how to do the stuff that's a good idea, you know, or a full day workshop even. You do it virtually. I would do the E book for like $99, you know, and have it be like, here's a script and here's this, and here's this, and here's another tactic, and blah, blah, blah, short, sweet, to the point, 20, 30 pages. And then upsell them for an extra like $400 to the day long workshop on how to learn how to give this kind of feedback and do it in role play and understand the impact. Yeah, right. Yeah. And then when would you do that? Late January, February.

Yeah, between January and February, when most of the annual reviews are kind of being finalized.

Yeah, Yeah, I love that. And then you can. You can promote that, you know, a little bit in December, but a lot in January. Yeah, love that. Cool. All right. And then last but not least, Allison, what about you? And it's okay. You're. If you're. I know you're just jumping into this, so if you're like, I'm not really sure that's welcome too.

I do have some tangible ones and. Well, I've got three. So one is tangible. I want to. Tangible is not the right word, but whatever. Interview people for the market research. So just doing that. I actually have a quick question about that.

It's not a.

Do you have to email them? Like, if it's my friend, can I talk to him on the phone? Can I have a conversation with them?

Yeah, absolutely. You mean to ask them to be interviewed? Yeah, yeah, absolutely. Yeah, yeah. This is just like, to give you language if you're like, I thought so. I haven't spoken to this person in five years. What the.

Okay. Because it just be so weird for some people to send that email.

No, totally. Totally. And you might even say, hey, listen, I'm looking to interview folks like, you know, do you want more information? I can send you the email I'm sending other people if they need to see something that's more specific. But they key points are like, are you the right person? Right? Are you. Do you fit this description? Know that this is not a trick to a sales call. Right. Because then, you know, we don't want people holding stuff back, thinking you're about to sell them.

Yeah, exactly. Okay.

Thank you. Yeah, yeah.

The second one is I worked on creating a schedule for myself Like a work week schedule. And so just working on following that. I think it'll lead to productivity. And then the last one is really a mindset shift. I've always been good at selling things that were not me, so kind of like embracing my value and not feeling. Because I can sell anything and not feel icky. I feel icky about, you know, selling my services.

So.

Yeah, yeah, yeah.

So. So good news, bad news. Embracing your value while it sounds beautiful does not work. Okay. I wish it did in this, in this setting. But, like, you'll be doing this for a decade and still be like, oh, my God, am I good enough? I don't know. So we have to separate it from you.

Okay.

Okay. It doesn't have to be attached to you. No one's going to come up to you and, like, assess what you are worth as a human being to decide if they want to pay you money for your thing or not. What they're going to do is they're going to say, cool, we have this problem and we have this. This vision for what this could turn into when it's better. Right. So I have this and I have that, and you have this thing that gets me from here to there. Now, as we have this conversation, I'm imagining who I get to be on the other side of this. Like, who do I get to be when I've gone through everything you're talking about and I have this future. Yeah. Right. Cool. Does that seem like too much work for me

or.

That all sounds really doable. Wow. Okay, cool. Yeah, that sounds like fun and engaging and like something that I'd be really interested in investing time and energy into and money. Cool. And it would get me there. Yeah. Or that sounds like a lot of really uncomfortable work that I'm not really willing to do. And it. I don't really want that as much as I. As I thought I did. Right. That's what people are buying when they buy from you. Okay.

So it's not.

I like that it's so far away from you. It's. They are buying future them.

Love it.

I've always been good with. I know, I know that I'm helping them, but you know when you question yourself, but I know I can help them get from A to B and that's what they.

Yep. Yeah. Yeah. For them, the conversation is, is this worth it to me? Not, are you worth it? Is it worth it to me to invest in doing these steps to get to that outcome? Right. This is why, I mean, a lot of people will join A gym because they want to get in shape. They want to, like, get rich, you know, and then they don't go because they start going. They're like, this is not what I want to be spending time on. I actually don't like picking up heavy things and putting them back down. You know, it's. And that's fine. Like, there's nothing inherently good or bad about that. You know, it's one of the reasons why a lot of people don't sign up for personal training, because they just, like, they don't enjoy that. They don't want to do that kind of effort to get that kind of result, because that result doesn't actually matter that much. Much to them.

Okay.

All right. I changed.

I changed my last one to that, then to the detaching.

Yeah.

Okay, good. Yeah, yeah, yeah. But I think the interviews is a great place to start. Absolutely. Cool. All right, so let's take this to open Q and A. What questions do you have? How can I support. Where do you need help?

I have a question. Well, question your thoughts on. I was talking to a colleague of mine yesterday, and she just start. You know, she just started her own consulting business on the side, and one of the things she said, she's like, I have this huge network of people that I've worked with for decades. She goes, I thought it would be easier, but it's. It's actually a lot harder to tap into your warm network because you've never had to ask them for anything.

Yeah, right.

And just, I guess, some advice on how to. How to script that. Or think about, like, asking people, you know, because that feels heavier. Right. Like asking strangers, as they say, no, it's not a big deal. Right. You're like, they don't know me anyway. But, like, tapping into people that actually know you and, you know, value you as a human and as a professional, it feels scarier to ask.

Yeah, yeah. So. Well, first and foremost, like, what's the fear here?

I mean, that they'll say no, that.

What's the significance of them saying no? Yeah.

I mean, I think it goes down to a psychotic rabbit hole of, like, maybe they never truly valued me. Maybe the relationship isn't what I thought it was, you know, and then that makes you feel sad.

Cool. And what impact does that have on your reality right now?

I mean, besides being a little grayer? Not much.

Yeah. Are you currently getting anything from those relationships that you would then lose?

No, I guess not.

Cool. So does it make a difference whether you ask them for something or not?

True.

Right. So that said, in what way can what you have be of value to them? Right. Like, we have to look at both. Can you actually help them? Right. In which case, like, the fact that they already know you and trust you and value you like that. That is so, like, so many steps beyond a stranger on the Internet. So they're far more likely to buy from you. Yeah, Right. Second, like, can you up their social standing if they know someone who desperately needs to work with you? Yeah. Say they have, like, one of their dearest friends or someone at work is getting really burnt out and they're really concerned for them and they. This person knows that they need help. They just don't know. Like, they don't want to go to therapy. They don't. Like, they've tried signing up for yoga class. They never go. You know, what's the thing that's going to help them if this person's like, hey, you have this problem. I know this incredible human who I trust so much. I used to work with her, blah, blah, blah. I can speak, you know, to her credit. Up and down, sideways, every single day. I think you guys need to talk. Right? Imagine you guys work together and their life gets better and you get a client. What happens to the person who introduced you?

More cred.

More cred. More street cred. Absolutely right. Can they do that if they have no idea what the fuck you're up to?

No.

Right. What was I doing when we met?

I think you were still working at Cisco.

Yeah, yeah, I was still working at Cisco. I started off being a dating coach for men. How did that turn out?

The stories were awesome.

Just saying. But, you know, like, I think we get attached to, like, who they knew us as. Right. That's not how we stay in their mind. We evolve, we change, we. And we also, we see other people evolving and changing and we trust them. I had. I was pouring beer at a nonprofit event a few years ago, and this guy comes up and his name is Mark Russell. He was the advisor for the mock trial team in high school. And I was on mock trial because I was convinced I was going to be, you know, the guy from Law, Law and Order. The old guy from the OG. What's his name? McCoy. Oh, yes. Yeah, Mr. McCoy. I was going to be him. Jack McCoy. Jack McCoy. I can remember his name and everything. And, you know, I was an idiot kid who just really wanted to do closing arguments because I, like, liked yelling at people in appropriate settings. And he came up to me, got a beer, and I was like, come Here, I have to tell you something. And he's like, I've been, I've been watching your videos and I actually increased my rates and it has changed my business. Right? Here I am, like, here I was this idiot high school student. That's how I imagine he's always seen me. But without even realizing it, I've actually impacted his business, impacted his life. He and his family make more money now because he's charging more. Right. That only happens when you show up in people's awareness field and tell them, here's how I'm useful to you and here's how I'm useful to you and here's something that's helpful and here's how I'm useful to you. Right. He's probably never going to buy from me. You know, he doesn't really need me, but it was helpful. He might refer people to me. Yeah. Hasn't happened yet, but you never know, right? It's the same for your people, same for everyone here. You just have to go and inform people. Here's how I'm useful to people now. Here's how I'm useful to people now. I think we're traumatized because we all had a friend who got into an mlm, like, you know, makeup or cookware. K. Yeah. And it's like, no, don't try to sell that to me. But have you ever had a friend who like started a jewelry making business where they made it or making pottery or you know, doing like fix it stuff around the house? Like, of course we want to support them. They made it. They put their, their love and energy and time and money into it. It's theirs. It's not some scam. Right.

You say that I have a friend who graduated with a degree in industrial jewelry. Sounds really crazy, but I bought a bunch of his stuff when we graduated college because it was so cool and unique. Right. He would take like washers and iron coils and, I don't know, all kinds of crazy stuff and make jewelry out of it. And there was really cool artwork.

Yeah. 100%. It's probably not stuff you wear every day, right?

No.

Right. But you still bought it because you thought it was cool and you wanted to support him. Yeah. Cool. Good enough. Yvonne.

Yes.

Helpful reminder for everyone.

What if you were that MLM person?

You get to own it. You know what? I'm sorry I was an mlmer. I'm not that anymore. But here's what I'm doing now. Yeah, yeah. There's no shame. Like it's. We get Convinced of stuff and we think we want to do something and you know, we ask for stuff from our community. Our community is so forgiving. You know, they're, they're so forgiving. They see us for like everything that we bring to the table. I think we're, we're. Relationships get, get ruined by that kind of stuff is like, we don't own it, we don't clean it up after the fact, you know, and then, and then people are worried that we're going to ask for that again. Right. Versus oh my gosh, like, here's my story. I have a, a friend that I made through this awful social media marketing company that I hired and they were complete scammers, but I made friends with one of their copywriters. She got really sucked into an MLM cult. Like, like the, one of the most harmful ones that just like made her feel it was, it was a cult. It was a full on cult. And it's a big part of her story now, like recovering and deprogramming herself and all this stuff. And she really owns it. And it's like this really beautiful, like comeback story, you know, and it builds a ton of credibility with her clients, you know, because, you know, they can all see how, how easy it is to be sold on something like that, you know, and, and for you, like, you have this, this work that you're doing about belonging. What is a cult or an MLM if it's not something to belong to, you know, that gets to be a part of your story? You know, how hungry are we all for the, the things that are in the pyramid of, of survival? Right? What? Like part of that is belonging to. It's also three. Yeah, right. Yeah.

So tie it in to educate people, Allison, on good belonging and bad belonging. Right? Like the right way to have people belong. So it, it, you know, it serves them and you build community versus, you know, a scheme.

I love that.

Thank you. Yeah.

I have a question, if I can. Mine is more of a logistical one, but in terms of like naming your, your LLC or. No, but your sole proprietor, whatever you, you do. Should it be my name? I thought belonging Insights could be cool, but I don't know if.

Yeah, your LLC doesn't really matter.

Okay.

Just don't name it something that sounds like a scam because credit card companies will reject it. I had a coach once who their LLC was. It's all made up. And my credit card, every single time they went to charge me was just like, this is a scam. Like, I swear it's not. I'm like, you guys, you have to change your. Your LLC name because you keep running into this issue anyway. But honestly, like, my LLC is brave. Wayne is okay, right? Like what we. One thing you. You do want it to be different from is your eh. I mean, if you're worried about, like, potentially having unhappy customers and wanting to separate yourself from that, you want it to be different from your name, you know, but like, it's not that big of a deal. It's not like. Yeah, I don't see like one unhappy review on your LLC tanking your business.

I was just wondering in terms of like, logos and business cards and stuff like that.

You're not worrying about logos yet. You're not worrying about business cards yet.

I'm worried, though, about registering just so I can keep whatever I wanted.

But your logo and doing business ads doesn't have to be the same as your.

Yeah, they don't have llc.

Okay. So I can register that. So I've got it in case, you know, when I get a client and I have a. Yeah.

So here's what I want you to know about your llc. And this is what my lawyer has, like, ingrained in my brain. You. Your LLC is a tool to protect your assets, okay. In case you get sued. And that's it.

Okay?

That's it. It is something that you're gonna do all of your business through that entity. So if someone gets unhappy with you and decides they wanna sue you, they're suing the llc and you can just take all the money out of the llc. So there's nothing to get. They can't come after you then. Right. So name the llc, whatever you want. You're gonna change it over time. You know, eventually you'll all have LLCs. You'll have one LLC that people do their payments through. You'll have another LLC that owns all of your. Your intellectual property. You'll have another LLC that pays all of your employees. Right. And then you'll have another llc. It's kind of like the holding company. Okay? Right. So it mitigates all the risk that you have on all different fronts. So if someone sues the. The customer safe facing one, they can't go after your IP or intellectual property. Right. They can't take that from you. So you don't have to redo all of that. Right. If they sue, if you have an employee who sues the employee one, they can't take the money you're making from the customer facing one because they're separate.

Got it?

Right.

Well, that's good.

Yeah. Your LLC is, like, actually not tied to your branding at all.

Okay, perfect.

Thank you.

You could literally name it abc123 corp roc.

Sounds good. Yeah.

A good one or a funny one is. Is always nice. I don't know if you ever noticed Katie, but Jensen Chero. Do you know the name of her llc?

No.

It's the Good Witch.

I love that. I love that. Yeah.

Which is completely off brand. Right. Because her. Her branding is all badass.

Mm.

Yep.

Mm.

It just made me chuckle every time I saw it. Like, in the fine print.

Yeah. I mean, you can make it something funny. You put the word Uranus in it. That's always funny. So it makes me giggle. You have Vi. Mustard? Yeah, that helps. Okay, cool. What other questions do we have?

I have a quick one.

Yeah.

The TikTok app. Not gonna happen.

Okay.

Why?

So what I want to be able to do is record on my phone just through, like the recording app, and then take those recordings and put them into something that will generate captions. What is my alternative? Because it's not going to be Tick tock.

Yeah. Cap Cut Instagram. Instagram is shorter, so it's kind of a pain in the ass. There's so many. Okay. You could even do it if you wanted to do it on your desktop. There's. I think it's called VEED IO.

Okay.

The only issue is, like, some of these you have to pay for.

Right?

Right.

Yeah. Like, why not?

Tick tock. I'm just curious.

Yeah, I'm curious.

I just get. I get so frustrated. Like, I wanted to throw my phone the other day because, like, I just find it really confusing. There's just. It's overwhelming. There's too many things to look at. I find it difficult to navigate. Whereas, like, when I do a recording on my phone, I just press record and I go and it's easy and feels like there's so much that I have to learn on how to navigate the TikTok app that I'm not thinking about how do I just show up and be creative.

Got it.

Yeah.

I mean, can we separate the two? Because you can absolutely record yourself. And I'm saying this, and I'm not attached to using TikTok. The only reason I like it for this is because A, it's free and it doesn't have a really short time limit. So you could absolutely record yourself on your phone and then upload that video into TikTok and edit it there because. Okay, I haven't write that because here's the thing you're gonna have to learn how to edit things regardless. And every app is frustrating in the beginning. Every app feels like, what the does this do and what's this? Because they all have just slightly different icons for stuff and then they have different, like, weird things that it does. So like in TikTok, like you can't add the captions first. You have to cut down the video first or else the captions don't match. Right. Every single thing has weird doohickeys that you're gonna have to figure out and learn and it's gonna be frustrating in the beginning.

Okay.

Right. But if you feel like it's getting in the way of you being creative and delivering the performance that you want to give, then don't worry about doing in the app. You can always edit in the app afterwards.

Okay, I haven't tried that. I'll try that.

Yeah. You know, and I have a very short views when I get frustrated. Right. And, and I've learned that there's no platform that isn't frustrating in some way, shape or form. Right. And so giving yourself kind of just like a time period to play with

it

is, is far better than, than just not doing anything while you're trying to find the perfect platform because it doesn't exist.

Jason, do you have any teenagers in your life? Because I was also really frustrated with TikTok. I mean, I'm being serious. And my 15 year old daughter taught me how to split screen, how to edit, how to add captions. She was like, oh, mom, it's so easy, blah, blah, blah, blah. I mean, it literally took her five minutes to show me. And now it's not frustrating anymore. So I wonder if you have friends with teenagers or if you have a teenager who uses TikTok like I do.

I think part of it's just this underlying like, I don't know, like I feel like a giant ape with six thumbs up. Like that's, that's gen. That's the general feeling that I have when I try to use the app. And I think it just makes me feel bad about myself. So I'm like, I just don't want to.

Yeah.

So, okay, so my next question is, how does this relate to your ideal clients?

I don't know.

Where do they feel like they're a giant ape with six thumbs that can't figure this out?

Right. Yeah, there's a connection there.

Yeah.

There's a story there. Maybe.

Yeah. All the shitty feelings you're feeling about this, they're probably feeling about why can't I give up beer for a month? Why is this so hard?

Yeah. Okay.

You know, anytime we're feeling a big feeling, we get to make it mean something for our ideal clients.

Okay, that's. That's good.

Yeah. But, yeah, just, it's. It's a painful process, but, like, just suffer through the first frustrating bit. There will come a time where you do it without really even thinking about it.

Okay.

Right. When you were learning how to drive in the very beginning, were you a perfect driver?

No, I'm still not. I'm a bad driver now on the best of days.

Oh, God. Yeah. Focus and make sure you don't hit right. Yeah, yeah, yeah. But you've probably gotten moderately better.

Moderately. Yeah, for sure.

Yeah, yeah. I'm gonna get really nervous next time you're on while you're driving.

Took me an hour to get home that day.

Oh, God.

You're taking wrong turns.

Oh, God.

Anyway, you're just gonna give us a tour of Newfoundland. I'm impressed with the service you get up there, though. Yeah. Good enough.

Yeah.

Okay.

What other questions do we have before we wrap up? Nothing. Okay. All right, so we're going to wrap up by a. What's your main takeaway today? And what is the commitment you're doing for the next two weeks before our next call? Who would like to start us off? And we'll popcorn it, so. So whoever goes first picks the next person. Who picks the next person? I'll go.

Yvonne, main takeaway. I just got to keep remembering this. I'm not asking people for a favor. I'm offering them value. And then my commitment, I'm going to keep it simple because the holidays are rough. I'm just going to commit to keep posting every day. Like, that's. That's the simplest one thing that I can do at this point where everything else, all the planning, it will fall into place, but I can post every day.

Awesome. Thank you.

And Monica,

you.

My takeaway is I need to think about, like, kind of reframing the beginning of my presentations when I'm presenting to the data folks just to make it more comfortable for everyone. I think I'll still. I'll have to re watch what you mentioned in the beginning to kind of understand that more. But. And also, I'm not the only one that really likes mustard because my husband gives me crap that

what I'm committing

to is putting together some scripts for the December stuff so that I'm not just flying it, you know, just putting it together last minute because that's what I did last year. I did the same thing, and every day I was just like. I don't know what I'm saying. And it was just a mess. And so I want it to be more structured this time around.

Thank you. And who are you picking next?

Allison.

So my main takeaway is just to remember that I stole it, but to remember that we're helping people, that I'm helping some people, and that I'm making their life better. So I'm actually doing a good thing by offering my services. And then my goal. I stole this, too, from Nike. Is to just do it. Um, I. Right now, it's still so, like, abstract, so I can easily go a day or two without doing anything but sitting down. I have the schedule now, so sitting down and doing something and. But also keeping it, like, compartmentalized, so it's not overwhelming.

Yeah. Yeah. I love all the theft and the honesty around it. Yeah. Thank you. And I imagine you're picking Jason.

Oh, yes.

My main takeaway is to suffer through the learning curve. I gotta figure it out, because I haven't stuck there for a while, and. And my commitment, though, is to start messaging people that have been liking and commenting on my posts. I think there's work there with my network that I can curate, so that's my commitment.

Beautiful. Well, on that slightly sadistic end, I wish you all a good rest of the week. I'll see you on Friday. And you know where to find me if you have any questions.

Thank you.

I did share something in Heartbeat.

Yes, I thought it right before we logged in. Yeah, I'm just about to help.

Okay. Thank you.

All right, see you soon.

Bye, y'. All.