BYOB Beginner Group Session - 3rd September 2025

Sam, It's it.

Hello.

I've been loving your 75 hard content on Tik Tok.

Thank you. It's a lot of work.

I'm.

I'm putting a lot of work behind it, but I'm definitely trying to figure out the balance of, like. Because I'm testing out on how to do more, like, scripted have, like, the beginning being in front of the camera or if it's entirely B roll. And I'm just trying to find content. And I think because, like, it's still the beginning, I haven't really organized all of my footage together and all of the things. It's still very much, like, taking eight hours or so to edit, but it is helping me get over that burnout of editing slump. So.

Yeah.

Because I'm having. I'm still having a lot of blockages over that Mykonos video. I'm so frustrated with myself.

Oh, man. Yeah, we can. We can absolutely dive into coaching around all that today. Oh, amazing. Hi, Jennifer. Hi. Okay, let's start with celebrations. What are you celebrating today? Who wants to start us off?

I am happily coding from home today. Um, and I am in problem solving mode, and that gives me energy and excitement and hope.

Amazing. Love that.

Cool.

Thank you.

I would say that I'm in the similar boat of mode. I would call it more like creator reset mode. I've been. I think today I'm celebrating on unpacking from all of the things. I was in New York. I was supposed to only be there for three nights, but I ended up being in the city for five nights. And so it's about just, like, coming back to a routine.

Yeah. Yeah. Awesome. And, Margaret, what are you celebrating?

I just feel good today. For the first time in, like, a week, the fog seems to have lifted, and I woke up with a smile. So that's something to celebrate.

Absolutely. Yeah.

Yeah.

Cool. Well, I wanted to do a little training before we dive into questions, and I think this will be really helpful for a lot of you as you're. You know about marketing and selling and. And how to position your offer and understanding, like, why people buy from you. So I went down a very deep rabbit hole on Hermes, and I don't know how much you guys know about Hermes. It's a. It's a luxury purse brand. They also do clothing. Are we all familiar? Okay. So Hermes has this whole system for selling their purses, and it's fascinating, and you can make up all kinds of stories around it being super manipulative, around it being, like, honestly, just manipulative. Like, but I want to, I want to explain like what they actually do and how you can look at it from a few different lights and why it matters for your business. So first and foremost, let me explain how they do this. So basically, if you want to buy an Hermes purse, you have to basically reach out to them and get assigned a sales associate. Now the sales associate will, will look at how much you've purchased with Hermes to gauge how much money you can afford. And based on your purchase history for shoes, scarves, other accessories, other things, they will give you an invitation to come in for a meeting where they will make an offer. Right. And everyone apparently wants a Birkin bag. Like that is the penultimate goal is that you get to the point with Hermes where they are offering you a Birkin bag. Right. And Birkin bags go up to like $100,000 each. It's insane the amount of money people spend on these bags. So. But if you go in and they offer you something lesser than that, they offer you like a less sought after bag, you run the risk if you turn it down that they will never offer you another thing again. So, yeah, so like it's a whole thing. So like if you get invited in for an offer, you go in, they present you with a bag, maybe a couple different options of that same bag. Like most people who are in that buying cycle will buy it just so they don't miss out on the next offer and the next offer and the, the next offer until they can get to their goal of the Birkin bag. Right. Even if they don't actually like the bag they end up with. Right. What are people actually buying here?

Status.

Yeah.

Membership and exclusive club.

Right, Right. What they're buying is the label of I can get called in to Hermes and I can drop tens of thousands of dollars on a person I don't even want. I'm that kind of person. Right. They end up with a bag, but the bag is not the actual thing that they are buying. For the vast majority of Hermes shoppers, we're talking Tia. Hi, welcome. We're, we're talking Hermes and their whole like purchase process. Are you familiar with the whole thing? So, so if you want to Hermes bag, you have to set up an appointment with one of their sales associates and they invite you in and they'll make an offer. And if you turn down an offer, you might not get invited in again. So people will end up buying like tens of thousands of dollars worth of bags that they don't actually even want because their goal is to Get a Birkin. So, anyway, so I shared this because I want to point out to you that, like, why you think you're selling your service, the thing that you think is the reason people are buying from you, might not actually be the reason they're buying from you, right? People have their own reasons for buying your service, for buying bags, for buying a home, for buying a boat, for, I don't know, buying special stupid German notebooks that, you know, they get obsessed with. Which, by the way, the look term, I was laughing at myself because I have, like 20 of these and I refuse to label them, and all of my notebooks look the same. So whenever I take a note and I forget which one it's in, I have to go through all of them. Yeah. So this is the importance of doing market research, right? If Hermes didn't understand that their buyers were coming to them for status and they thought they were just selling bags, their whole process would be different, right? This is why it's important to look at and ask your ideal clients and your existing clients, why did you sign up with me? Or, you know, what is it that you would hope to get out of working with me? Because what they want is potentially completely different than what you sell. I'll use Kevin as an example because it is completely disparate. Kevin, your ideal client might actually sign up with you because they want to have more sex with their wife, right? And they can't get to that because they're working so much on doing this stupid, you know, project at work that they don't even really understand, and it's stressing them out and they're too tired, right? You don't know, Margaret, someone might sign up with you because they want to be seen as someone who is this, like, really, like, magnanimous benefactor right there. There's an image thing for some people, right? Maybe they don't even need to work, right? Who knows? Your ideal clients, like Jennifer, for you, I mean, for some of the executives you're going to work with, like, they may sign up for coaching, because that's what executives do, right? They want to be seen to be developing themselves so they can set a good example for their team, right? You want to charge enough to scare those people away, obviously, because they're not actually going to do the work, Right? Tia, like, for instance, your clients might actually sign up with you because they are afraid to give themselves permission to do, like, the thing that's outside the box for their wedding day. And they want to be able to go to their friends and Family and say, well, you know what, Like, Tia came to us with this idea, even though it was their idea and we just loved it, so we decided to go with it. Like, she's the expert, Right? And Erica, like your clients a little more straightforward. Your clients might be coming to you because they want permission to enter that more luxury space. And they can't give themselves permission without some kind of visual. Right. It could be a confidence thing that they're signing up for you. Right. Something to boost them so that they can confidently go out and say, yeah, a piece of art for me is like $100,000, you know, when they've only ever charged 8,000. Okay, so this is my way of saying, if you haven't done your market research interviews yet, so, so important. So important. It's, you're not behind, you're perfectly on time, but it's so important because if you want to understand how to position your work as that high ticket offer, just like Hermes does, you have to understand why people are buying. And once you understand why people are buying, you can kind of reformat your sales process. You can reformat your marketing, you can reformat your offer. Right. It doesn't necessarily have to be as manipulative as Hermes. We're not going to do that to people because we have, we have a little more integrity. But with that information, you're going to really understand what the actual value of your work is. It's rarely just about what you do. The people who are willing to drop serious money on working with you, they want to work with you for more bigger reasons than you can even imagine. Any questions or aha's on this?

This, this isn't a question so much as an observation. But like, when I get a new client and I have them fill out my discovery questions, there's always a response in there that alludes to, you know, I wish I could stop procrastinating. I wish I could eat better. I wish I could make myself go to the gym. Like, it has nothing to do with fundraising. You know, it's like they just want to feel like they have their shit together in ways that they don't feel like right now. So, so, but that's after they're already clients that I learned that, right? Them filling out, you know, my first set of questions for them. But it's like, totally. Yeah, just what you just said.

Yeah, but okay, so. But I want to just paint a picture for you of what you could do with that content.

Right.

You know, you could totally act out a whole little Scene where it's like, before someone works with me, and it's like they have a forgotten gym bag in the corner and their desk's a mess and like, they have, like multiple beverage cups, like, everywhere, and they're like, which one has the coffee in it? Like, you know, and they're like, looking at their watch and like, oh, shit, I'm late for that thing again. And then you could do another one where the desk is perfectly in order and they've just come back from a workout and they put their, you know, their Stanley full of water on the desk and they look at their email like, oh, my God, that donor said that, you know, committed to giving, you know, $10 million. I don't know. And this and that and the other thing and, oh, like, it's only 4 o', clock, but I'm done with work right now. Like, oh, I bet I could swing by and pick up my dry cleaning on my way to go home to shower before I go to dinner with my husband.

Right?

Like. Like that, that split, like you are planting in there, what it is that you help your clients do.

But you're.

Also painting this picture of, like, all the other things that they actually want, right? And you can say how you do one thing is how you do everything. Right? Because we know this is true. Like, once you really start getting one area of your life in order, that order tends to leak out. Just like disorder leaks out. Right?

Just scribbling.

Yeah, yeah, yeah. But I mean, like, this is the kind of stuff that for you, you know, in being an expert mode, it's going to be really hard for you to see until you actually start talking to your clients.

Right?

Right.

Yeah, yeah. And I mean, the thing about raising money for another organization, it's not getting laid or getting paid or, I mean, it's. It's not really getting paid because it doesn't come to them. It's not like they don't have the same incentive to do that as somebody building their own business, who's making the income. They just want to be good at it so that they can have another life.

Right.

But.

But you see how if they're good at it, that gives them confidence, right?

Well, it's hemorrhaging, Right? It's like hemorrhaging their energy and their confidence. Yeah, totally.

Exactly. But when they have the confidence of I'm so good at this, like, that confidence does leak out to other areas. Right? Yeah. I remember when I made the jump from, like, waitressing and working in wine and restaurants to Doing sales. Like, I was a terrible waitress in my early 20s. So bad. I was so forgetful. Like, just people would ask me for stuff. I'm like, oh, yeah. And then I'd never bring it to them. Just completely spaced. I'm so sorry if I ever served you. But when I went into sales, where I was just working with one person at a time and I was so good at it, oh, my God, my whole life shifted. Of course, I was, like, making a ton more money. But it wasn't just the money. It was the fact that, like, oh, I can show up and actually, like, really do something. And do something well. Right. And get congratulated for it at the end of the day, you know, get that pat on the back. Rather than, like, my manager being like.

Katie.

Were you drinking on the job? I wasn't just very bad at it. But, yeah, like, that confidence really does leak over and it makes. It turns you into a different person. Right. Yeah. There's this thing that happens, you know, sometimes people don't want to sign up for coaching in particular, because they've never invested in themselves before and they don't see themselves as worth it.

Yeah.

Right. And even that mere act of investing in themselves to become better in some way is that first step to having that kind of confidence, to believing that you're worth it.

I see that, like, at the gym with personal trainers, like, people who choose to, like, invest in themselves that way, and, you know, a year later they've left shitty relationship and that. Right. Like, everything starts to. To open up. So. Yeah. Hear what you're saying. Yep.

Yeah. But I mean, that's what you do for your clients, too.

Yeah.

Right.

Many of us here do that for our clients. Yeah. Yeah.

So.

Awesome. Any other questions or ahas before we move on to.

I'll look for your post, too, on the same topic.

Mine? I said Jennifer because I know Jennifer. Yeah. Yeah.

Probably Tia, too. I don't know. I just know more about what Jennifer does.

Right. All right.

Glad you knew, Margaret. Can you tell me what it is I do?

What was the question?

I said, I'm glad you know more about what I do. Can you tell me? So I know, too.

Oh, well, I. I thought that you work to help people. Well, maybe you're doing something totally different now, and I don't even know. I know what you did at the.

It's just.

It's just where I am in life right now.

Okay.

I would be happy to reflect back what I think you do.

I help people get laid, paid, and live Longer, obviously.

There it is.

And qualify for that Birkin bag, if that is their dream.

Yeah.

All right. All right. What questions do we have today? What do you want some coaching on?

You know, for me, it's not necessarily coming up with content. It's. It's optimizing time. Like, I. I have like a. A list of like one sentence topics to create content on.

Mm.

It's a matter of like one, sitting down and do it, which is not. Not a will, it's a. Time is not a commodity in my household.

Right.

And two, do you have any hacks, tips, tricks? As much as I hate it, because I hate when people use AI to write stuff all the time and it ends up not sound like them. Any tips and tricks to use, you know, AI tools to maybe.

Okay, I see Erica raising her hand. Erica's. Erica actually does this for her work. So, Erica, do you want to give your two cents? And then I can give my two cents and then we can, we can help Kevin come up with his plan together.

Yeah.

So if you are really loving ChatGPT, there are these new features. If you have the pro, it's called projects. So you can make a project in which you can have like social media and give it like a master script of how you talk, how you want your content to look like, and kind of give it guidelines as to how you want to make sure it's aligned with who you are talking to and who you're speaking to. So when you say, I want to write a script about XYZ, give me 10 different options that gives me like 10, 10 different hooks for like, for like a million views or something. I could give like a more specific prompt than that. If that is something that you can have, then that you have like, array of content that you could start with. But if it is something in which you're just like on the go, you don't really have time. I would say voice memos are probably going to be your best friend to start with, because then you could just. Just have your stream of line of consciousness, just talk and just have it on hold. Label those voice notes for, like, this is what I'm thinking of in terms of content. And if you're thinking about making those content into videos, then you could use that voice memo and just add B roll on top of it. B roll meaning just shots that are relatively relevant, whether it's stock footage, whether it's your own life, whether it's anything. And then you could put that together. But if it's a voice memo, you can also just have that being transcribed and then that could also turn into a LinkedIn post or a substack post or anything like that.

Yeah, so you mentioned the Chat GPT. I guess it's an operator. It's something in the Pro. I use Gemini a lot because it's included in my Google Workspace subscription. Is there anything like that available for Gemini?

No idea. Chachi BT has definitely been my top use every day. And then Claude AI is something that I use next to that in terms of like my writing style and content. So I would first use ChatGPT because there are like sub programs that people have built within ChatGPT that are specifically for a certain genre of things. So there is a social media manager ChatGPT on it and you can use it in which you can talk to tell it all of the things within your business and say, this is who I'm targeting. This is my ideal client. This is their certain pain, pain point. This is how I want to talk to them. And this is my style of how I want to talk or write or say. And then also remember to say take out all of the EM dashes, take out all this so and so remember this and this is your master prompt. And these, this is a guideline that you have. And then from there is when you just say, hey, I want to talk about this type of content, give me 10 different hooks that would work and then from there I would take the hooks and then I would take it to Claude I and be like, hey, take this hook. I want to write a script, use my form of language that I already gave it a master prompt. And then I go back and forth and then I refine and edit that way.

Yeah, I want to. Yes and that and say if you want to train ChatGPT or anything to use your voice and like your intonation and like how you phrase things. Something that you can do that's free is you could download fathom and do zoom calls with your friends. Like do a zoom call with like a buddy and have your friend ask you a bunch of questions just to get you talking and sharing stories and explaining things. And then you download the transcript and you upload that into ChatGPT and you ask ChatGPT to pull like, like a style guide for how it would describe how you speak. Right? And then like once you do that and you train your AI machine to speak like you, then you could say, write a, write a post on this topic in my voice and it'll remember that obviously like we want to be Discerning. When we write this, like, you know, we don't want it writing the story of our life for us, and we want to go through and we want to edit, but for time, this is. So Erica gave the dignified answer. I'm going to give you the undignified answer. Okay, so that's like, the background work you want to do. So say you get, like, 15 drafts that you've had AI help you with just for the sake of saving time, and you have them in a drafts folder and say, Google Docs, how old are your kids?

Oh, you're.

You're muted.

They're gonna be four in a few weeks.

Okay, so it's not, like, homework time yet?

No, no, no, no.

Okay, cool.

They're just like crazy cats running around the house.

Great. Love that. For you. Yeah. Huh. Okay, So, I mean, you could. You could do a game with them. I don't know. And, like, I say this not knowing the personality of your kids, and if this would work, like, you could set up, like, a little fake office with them where they have to do office work too, and they can go to work with dad. You could also just hide in the bathroom. I've had clients who have had to do just, like, lock the door and say, I'm having a personal moment. And that's when you go and you edit your stuff.

The former might actually work, because a lot of times when we're in the car, they're like, I want. They've got these little VTEC tablets. I don't give real tablets to shut. They're like, I need my tablet. I have a meeting. Because they hear me say that all the time.

Yeah, yeah, yeah, yeah. So you can say, hey, we're having meeting time right now. You guys need to, like, do your meetings. I'm gonna do my meeting. Right. And then you could just read your posts out loud so it sounds like you're talking to someone and also feel like you're playing the game with them.

That's. That's genius.

When they get older, then this kind of work is actually really great. If you have. If you have kids that are doing homework to do your homework alongside them, you know, and it's like we're all doing homework together, and you, like, make it kind of a ritual. You get, like, special snacks and gets, like, you know, sparkling water or whatever, you know, and you sit down and you set a timer to try to get as much done as possible. And you make it like a competition. You make it, like, special bonding time. If people have Questions, you know, they can jump in, but like, it's really like, no, like, we all have to do this and have some kind of reward at the end. Cool.

Yeah, that sounds, that's, that's genius.

Thank you. Yeah, but honestly, like, the more you can delay your tasks, the better. So, like, I love that you already have a list of posts or post ideas that you want to do. What I might do is, like, when you have time, is go through and like write down like, what the purpose of that post is going to be. Is it going to be to get people to book a sales call? Is it going to be to get people to comment? Is it going to get people to, to introduce you to someone?

Right.

Because then when you're going through that list and you just see like the prompt that you've given yourself, you don't have to do that extra thinking of like, where do I want this to lead?

Okay, sorry, I'm writing this down.

If you hear me, go for it, Go for it.

I mean.

All right. Yeah. And honestly, I'm starting to do this more and more because, like my days are filling up way more these days, is I'm blocking off like a full day just for content.

Dang.

You know, and it's just like part of that day is going to be organizing old LinkedIn posts or writing new ones and scheduling them out. It's also going to be like me changing my outfits a few times. I don't see you doing this because I know you're probably not going to get clients from LinkedIn, I'm sorry, from Instagram or TikTok, but going around shooting B roll and like doing some filming.

Sure.

But yeah, like, you know, plotting that stuff out. I was talking to one of my clients yesterday and she's having a really hard time treating her own business as, like, as something that she should work on. And I shared about my friend Curtis, who's a private chef in Denver, and I worked with him way back in college when I was an awful server and he was also like an awful chef in a, in a restaurant. Like, he was not talented at like managing the board and making sure things got out in a timely manner. It was not his forte, but he was a brilliant cook and he's now a private chef and he has three clients. His number one client is this billionaire, billionaire, like 90 year old woman who pays him like $20,000 a month, not including the cost of food. His second client is a pro hockey player or whatever the team is in, in the Denver area.

Avalanche.

Avalanche.

Avalanche. Anyway, and then, and then he has another. And his third client is another player on that team. But how it is is it's tiered, so his number one client gets priority. So if she decides last minute she wants to throw a dinner party, guess who gets bumped the second and third. If the number two client decides he wants to throw a party and want some appetizers, get to gets bumped the third one. Right. Curtis will still do the cooking and he might bring in someone else, but he's not going to be the chef on site for that event. Right. He has all the meal prep for them. He does all the nutritional stuff, like plan everything, like, anyway, you get to treat your business like your number one client is my point. Right. Because your other clients, they're not going to get the best of you if you aren't able to pay the bills. Now, I want you to imagine you're making $20,000. 12. Yeah, 2012. And 8,000. That's how much he's charging. Imagine what your expenses become when you get used to that amount of money.

It's gotta be going up.

Yeah, yeah. Like, you buy the house that you can afford, you do all the things. So you want to make sure you don't lose the $20,000 client. Right. So you do everything you can to keep that $20,000 client happy and consistent. Now if you're the $20,000 client.

Like.

Because for you to be in business, for you to be able to do this full time and have consistent income, what do you need?

You need clients, not just clients.

You need a consistent flow of clients. You need not just clients. You need a pipeline of potential clients. Right? So your number one job is filling that pipeline and filling that pipeline and filling that pipeline. Mm. Eventually, like, this is going to become a system and you're going to be able to do it kind of on, on repeat, right? Until then, you are your own client. And this goes for all of you. And Erica, I know this is going to be the most hard for you because you're in marketing. This is, this is always the hardest for people who are in marketing.

But.

You are your number one client. You have to design time in your, in your day or your week or your month to focus on the business. Now, I like, I like blocking off a few days a month, and I call them innovation days because that sounds more exciting and more glamorous than like get shit done days. And on innovation days, I might have a focus. It could be a social media innovation day. It could be build out more parts of my Program Innovation Day. It could be plan the launch Innovation Day. Right. It could also just be a free form Innovation Day where, you know, I kind of figure out like, what's the thing that I've been wanting to do that I haven't created time to do. Oh, I feel called to do this right now. Right. You have full permission to block off full ass days in your business to work on your business. Because guess what happens if you don't? You, you won't have a business.

I think, I think what's more realistic for me right now is maybe block off half a day.

That's fine. Yeah, totally. Yeah. And also you have to, you have to like balance it with how long can you actually be creative for. Right. So like when I'm doing like, like a LinkedIn planning day, it's literally like I'll start off writing and that lasts maybe 90 minutes because I get tired. Then I go through and I'm reading old posts and I'm scheduling them and I'm editing them and I'm, I'm blocking them off. And then I'm usually going off and doing something else because after like four hours of that, I'm pretty spent.

Cool.

Yeah.

And a lot of this comes from your, your ideal client interviews, right? So like, if you are going through and you're looking at like, what are their biggest frustrations? Find the top 10 most common biggest frustrations that they have and use each one of those as the first sentence in your post and then just write about it. Write about that frustration, where it comes from, and like, what are the problems that it causes and how hard it is to get out of it on their own and why people bring you in. Right. The same for what their end goal is. Like, what's the goal? What's their dream situation Here, find the 10 most common ones and use those sentences as the first line in that post and say, most of my clients want this and here's why. Here, here's what their life will turn into when they have this. And then go through and explain, you know, how life shifts, how their day shifts, how work gets easier, how they can focus on more exciting projects, how they could potentially get a bigger bonus at the end of the year because they're bringing in more money or whatever, how their day is really special, you know, and say, this is why my clients work with me, so they can get to this result faster. Right. For, for most of you, not all of you, we want to give our clients the nod that they could do this on their own.

They Could.

They could figure it out. It's going to take a fuck ton of time. A lot of trial and error, a lot of costly trial and error. It's going to be a lot of pressure. It's going to be a lot of anxiety. And our clients don't want to deal with that shit. They see the value in investing, in going faster and going faster with less frustration.

Yeah.

It's helpful for everyone. What questions do we have?

I think this is more on the audit slash organizing side of things. I'm realizing as much as I'm trying to use notion and like, I'm always on chat and I'm.

It's.

It's a lot of writing. It's a lot of everywhere. And I used to journal a lot on just one, but I'm getting frustrated on my one journal because of how heavy it is from a lot of scrapbooking. When.

Or do you have like. Well, it sounds like you have multiple notebooks in terms of different sections of your life.

I'm.

I'm literally about to just like, sprint over to Staples and just get a new notebook.

Yeah.

To just brain dump on all the things that I'm learning about the business part. Brain dumping all of the tasks and to dos, and then just being able to kind of transfer that over in.

A more organized way. I mean, I could tell you what works for me, but I know what works for me is never going to be exactly what works for everyone else. Right. So what? Like. But also I want to. I want to acknowledge that it's really hard to break up with what you've been doing. Right. If what you've been doing has been working for a long period of time and for some reason it being too heavy and too bulky to carry around, which is a valid thing. Right. Like, you're a woman in the world. You got to go around places. You got to do things. Right. Like, whatever it is that's hindering it being successful for you, that's a good enough reason to change. That's absolutely good enough reason to change. I also acknowledge, for those of us with adhd, hi. What works for us doesn't work for us forever.

Right.

Like, it'll work for like a season of your life and then you outgrow it or then it becomes kind of boring, or it doesn't catch your attention enough, or it's not. Like, I used to bullet journal like crazy, and I don't. And then I got. I got in a car accident and I had a brain injury and my brain no longer worked that way anymore. And it's, like, gotten back to it a little bit. But, like, I no longer have the joy and. Right. Because I no longer, like, can imagine, like, a really beautiful spread. And I'm no longer inspired by that. Right. Because it feels too hard now. Right. And, like, you haven't had a brain injury, but, like, that probably would have happened at some point anyway. I would have gotten bored with the process. Yeah.

It has been seven years since I've used this exact, like, type of notebook kind of strategy of just brain dumping all of it. And it this year in particular, especially as of late, it's been.

It's been harder to gravitate towards.

Yeah.

Have you tried Take a look at Gemini Notebook. Lm.

Okay.

Okay, I'm gonna look at that.

I'll drop it in chat.

Erica, if you want a really simple, simple thing that you can go over to Staples and buy, try getting a disc planner there. These things, I make them for myself. I have gobs of them. They're just these discs. Levenger is initially the one who came out with them, but you can get them anywhere. Amazon ARC is Staples brand, and they're interchangeable, so they're much less bulky. You can make them as big or as little as you want, and they're much less bulky than a binder, but you have the ability to take the paper in and out and you can move it anywhere you want. And you can get them in. You can get them in different sizes down to, like, I literally have. This is like, my thing, but I literally have one this big.

Oh, my gosh.

Yes. Yeah. So you can, believe me, I go nuts with these. So if you ever want to, like, nerd out, tell me, because we have the supplies. Yeah, I have different punches, all kinds of stuff.

I. I'm a big fan. I know. I just. I said this earlier. The loop term notebook. It's like, it's super sleek. They come in smaller ones. Obviously you don't need, like, the massive one. But what I like about it is it's dot grid. So if you like coming up with, like, your own spread, it's. It's easy to do without, like, it being like, a proper grid. And really, like, it's in how you set it up too, like, what your spread is like, currently. So, like right now, for instance, like, this is kind of what I'm plotting out for my three different types of content. So, like, I have my business content, I have my gay birthday club daily content, and then I have, like, my political stuff. So I'm going through and I'm figuring out, like, what are the daily things I need to do for each. What are the weekly. Is there anything monthly that I have to do content wise? I don't know why I made this section so big because, like, that's the one that has the least amount, but whatever. And then I'm going through with, like, topics that I'm going to be talking about and how I'm going to do, like, this spread for TikTok vs. Substack and break it all out. But I'm a huge fan. Once I figure all that stuff out of. Coming up with, like, check grids, you know, so it's like, here, here's the thing that I need to do and like the days. And instead of like saying I need to do all of it, like, I give myself points for each one that I've done.

Oh, okay.

Right. And then. So this is my work one. And then this is. I just started doing this thing for my personal stuff because I'm one of those people that I won't notice things are, like, cluttered beyond, like, being reasonable until, like, I have a cup and I'm like, there's literally not a place, a surface that I could put this cup on. Right. Like, it's just. I don't see the mess until it's like, so messy that I like, literally have my hands full and I can't put anything down. So I've been trying to do this thing lately. It's like, just put 10 things away.

10 things.

Any 10 things. And it could be like, throw one thing out that. That belongs in the trash. Right? Like my. My little plate from my breakfast belongs downstairs in the kitchen. Oh, bye, Margaret. You know, like, giving yourself credit for at least doing 10 things. Like throwing the ball for Luna 10 times. By the eighth throw, she's ready to go inside. But I make her do two more because I need her, like, nap. Just these little things that help you be more productive and help you keep your life in order, but have it be manageable. Yeah, for sure. Yeah. And what I recommend, as you're trying to figure out your next system, don't. Don't set up a whole notebook that has multiple weeks. Just.

Oh, yeah, no, yeah.

Just do one week and be like, cool. I'm going to try this system for one week and see how it works. Yeah, right. And then iterate for the next week and then iterate for the next week until you find the thing that works. Yeah, I would.

I've been using this Japanese, I think.

It'S called Midori and It's like an A5 grid.

And I love it so much because of how much I am able to custom. It's just gotten so clunky because of.

How much I've let this be like the one all catch all, as well as like my scrapbooking of just all the things that I've done to keep and document, like my journey and where I go. But it's now become definitely a place in which I think I would rather have just a collection of memories and separate the whole. All the ideas of just like the business and the content stuff.

Yeah.

Mm. Yeah.

This is content. Yes. You talking about. This is how I used to manage my life. It's kind of become an archive now and I'm going to continue to use it in this way, but it no longer works for me running my business because I have all these projects that I'm doing for all my clients and I'm going to be taking on new clients. It plants the seed of this is the kind of work I do for clients and I'm accepting new clients without you being obvious about it. Right. And then you could do a whole little series where you're talking about, like, I'm setting up my week for all the client work that I need to do and, you know, this, that, the other thing, you know, I'm still working on finding my next two clients, blah, blah, blah. And here's the thing that I'm doing right now. Yeah, right. I have a feeling the types of clients that would want to work with you would really love hearing that kind of behind the scenes because they probably like organizing themselves in a similar fashion.

Yeah.

Speaking of, I, I'm actually having a.

Conversation with Kristen from the Roth. Yes. Yeah, we're. We're talking later today on the socials and aspects of stuff and we're currently talking about a trade and she wants to give me. Help her give feedback on a 28 pro day program or like spiritual thing that she's doing.

So.

Yeah.

Yeah.

Yay.

Amazing. All right. Does that help for. For organizing?

Yes. Thank you.

There's also creator who I really like. She and I've kind of become tick tock friends. Bailey Marie Foray, she does a whole.

I'll.

I'll text it to you. She does like a whole breakdown of this system that her dad taught her about how to get organized. And I don't know if it's a system that would work for you, but it might spark some ideas. But the way she, she explains it she goes into depth about how you set it up.

What was her name?

Here, I'll just find it right now and put it in the chat. This might help one other person, so I'm going to share it. This is the Grown up calendar copy link.

Hold on.

Yeah, she kind of talks through, like, how you break down the different parts of your to do list. And it's kind of a different way of how I have you guys do the sprint. It's more sectioned out. Okay. And it's a whole series. So in that video, she explains it, and I think she does, like, five more videos where she actually shows you how she's doing it. Anyway, we have nine minutes left. What other questions do we have today?

Not sure if this is a question. It's sort of along the lines of some of what we've been talking about today. And I'm just starting to wonder if I need to structure and build in more time to do my business stuff when I'm at higher energy levels. So, like, my chief frustration, aside from I like my new job, I like my new clients, my new colleagues, I like learning the things. One thing that I'm struggling with today, like, today's my home python day. I'm struggling because I'm distracted with all the other stuff I want to be doing for the business that I just haven't had time. So, like, when we get on these calls, I get so excited and have all these things I want to do, and then I'm like, oh, my market research is not going well. And I, you know, it's just. I'm just frustrated, I guess, with being so bifurcated. And I'm not really bifurcated. I'm like, multifurcated.

Yeah.

And I don't know that. I don't know if that's, like, if that's a question or not. If there's a solution. I don't know that there's a loser solution. If there's just. If I'm just frustrated. If it's just. I don't know what it is.

Yeah, well, okay, so. And I'm saying this not knowing if it's possible for your schedule, but, I mean, if. If you tend to be inspired after this call, is there any possibility you could block off, like, two hours after the call?

Yeah, that's what I'm trying to figure out is, like, maybe I take a different look at my calendar, and maybe I'm a little bit. I mean, I don't have a ton of, like, vacation days and stuff, so that's the other. It just feels like I'm constantly constrained and I'm trying to figure out how to live with that, how to accept that and just be like, hey, maybe that's, you know, you said it on Monday. Maybe that's just the stage and space that I'm in right now. And maybe I can only go so far because right now that's what I have the time and space for and I'm not good at, you know, as I coach myself through this, I'm not good at accepting limits.

I'm not good.

As soon as I hear a limit, I'm like, oh, no, no, no, I have to blow that up. I'm happy to set boundaries. It's just a matter of. It's. I think it's just a culmination of I'm not. Where I'm not spending my good hours doing the things I really want to be doing, I'm spending them doing the things I need to.

Yeah.

Yeah. I mean, it's, it's. I not knowing the full confines of like, what's allowed within your work day, I'm going to throw this out. Like, as much as you can block out the times when you know you're going to be the most inspired.

And.

Give yourself permission to do the things that you know you want to do. We do this up thing with ourselves where we only qualify something as like us being allowed to do it is if we need to do it right or spending money on something. Do I need it? Do I need it right? What it actually is, it's like foreign. It's a way of being with scarcity, right? Because Zhang, you can only justify the time, spend the money, spend the energy spend if it's something that you absolutely need. Because like, we're just working with bare needs right now, right? That is such a scarcity like mentality. And I'm not saying that like, oh, be super abundant all the time, blah, blah, blah, like I understand like the needs need to be met, but if that is the only measure that you're looking at for, you know, what you want to be spending your time on or what you are spending your time on or your money on, guess what? You're only ever going to reach your basic needs, like that's the only thing you're ever going to fulfill. We have to give ourselves permission if we want to grow this business, if we want to, you know, do something that we've never done to actually fulfill our wants. Right? Give yourself permission to buy the thing that you just want. You don't need it, but you want it. You know, maybe a bird bath. Who knows? Maybe you really like watching birds bathe.

You know.

You don't need it, but it's something that brings you joy. Maybe. Maybe you want to spend time writing poetry. Who knows? You don't need to do that. But does it, does it light you up? Right. Whenever we do little shifts like this to like shift our mindset into like, abundance of like, wow. I actually do have time to spend on the things I want to do. Wow. I actually do have the money to spend on silly little things that just bring me joy. Like, that's when the universe really starts shifting around and giving us more of it because it's like, oh, you want more of this? Great. Like the universe right now is saying, okay, you only want to focus on the things you need. Great. We're only going to give you enough time to do that. We're only going to give you the resources that you need for that. Sorry T, were you saying something?

Oh, yeah, I just wanted to chime in.

Yeah, please.

I think for Jennifer, like, for. I've realized that when I do work, whether I'm like working a real job in an office or like wanting to do work at home, one thing is that it helps. Even though, yeah. Dealing with that scarcity mindset of like, oh, shoot, I really have to get this stuff done of this whatever other task. If I knock out either the easy or the fun stuff first, then I have more energy to dedicate to the other stuff. And there was more I was gonna.

Add, but I forget what else.

But a hundred percent. I'm so glad you said that. It's almost like, like the fun stuff that you want to do is like a bouncy house versus like a big like mud pit. Right. If you just trudge through the mud pit to get to the bouncy house, like, you're not gonna feel like bouncing. You're getting mud everywhere. Legs are going to be tired. But like, if you can just bounce for a bit and laugh and have so much fun, then going in the mud doesn't seem that bad.

Right?

You're sweaty anyway. You're going to have to shower. Who gives a shit? And you had to take your shoes off first so you know you're not going to ruin your shoes. The best grown up birthday party I ever went to was my friend Frederick's 50th and he had a bouncy house and it was amazing, but also like we couldn't bounce for very long. Do you like Realize how much energy it takes to jump like that. It's exhausting. I was so sore the next day. It's very embarrassing.

Anyway, that's why I took my highly energetic boys to those frequently.

Best things in sliced bread.

Yeah, that and swimming. But to the point though, it's. When you were talking about the universe, it's like training the universe's algorithm.

Exactly, Exactly. Mm. Yeah.

Yeah. I think it's. I think it's also just an element of, like, that's just where I am right now. I think it's. It's demonstrating in a very. Maybe in a. I don't know, I could change it into a positive way. It's just demonstrating the great, the growth.

Like, I've.

I've outgrown this. I want to grow into this. And right now I just have to. You know, right now I'm just not 100% able to grow into the things that I want to. I have to deal with a few things first.

Yeah.

Is there.

Can I chime in as well?

Something that I have only recently gave myself the space for is that I had to stop thinking and I just had to put in the reps. I mean, it. It's very much. I mean, the start of the call with Katie, we were talking about the content that I'm putting out now, and it's as. As I'm proud of myself for putting in the reps.

I'm also.

I also spoke about the frustration on how long it's taking me right now, but in order for that to even shorten, it's just needing to put in the reps over and over and over again. And it's about just like imagining on how it is about just the showing up part. And eventually with the mindset of giving yourself permission on top of the action, like, the universe will definitely just fall. Ride a long line with it.

I want to. Yes. And all of that. And Erica, this is actually to you as well. We have a lot of overachievers and perfectionists on this call. Okay. Right. And, like, we expect to show up giving 110, 150 on absolutely everything. Right. What if you just gave 90? What if you just gave 70? Right. Like, Jennifer, no offense to the people in the federal government, but especially for a lot of the new hires lately, like, your 60% is probably still better than their 100%. Thank you, Kevin.

I was. Well, I am married to. She used to work for the. The state government. And honestly, like, governments in general set the bar for. For their. They set the bar low. So she could go in and just half ass it and still blow everybody in the office out of the water.

Yeah. Yeah. So for Jennifer, maybe dial it a little bit back at work and give a little bit more to your business.

I think it's a. It's a matter of. Of simply hours.

Like, yeah, fair. Yeah.

There's. There's just like, I have to be there a certain number. There's 40 hours in the week, and it's gonna come from somewhere. It's either gonna come from my butt in the seat or it's gonna come from my leaf. And that's. That's it. Those are the choices. And as much as I don't like black and white and try to find alternatives and I'm squeezing everything I can out of everywhere, like, that, at the end of the day is. Is the reality. And I. And maybe part of it is just accepting that, like, that's just where it is. Not so good at accepting.

Right, Right. Yeah. But I mean, anywhere you can sneak in a little work here, a little work there, even if it's writing in a notebook, you know, And Erica, I know you're probably holding yourself to the standard of everything has to look like this style of work that you do for your clients. Stop it.

No, yeah, that's what TikTok is for. That I'm just going to. I'm just going to just post.

Yeah, yeah. There's this new trend on TikTok that, like, every time you open the app, you're supposed to make a new piece of content. Right. But like, it's like, people are like, this is my favorite moisturizer there. I've made a piece of content. Bye.

Like.

Yeah, Anyway, done is better than perfect. Right. Even if you quarter asset, it's better than perfect because it will actually be out there.

I've always. I've always heard that flipped. Perfect is the enemy of. It's like perfect is the enemy of done.

Yep.

Yep.

Yeah. And people can't hire you if they don't know that you exist. Simple as that. So even if you are posting a picture of a ferret, which I know I have challenged you guys a few times to, if you want to do the no ferret challenge, repost every single day for a few weeks. And if you miss one, then you have to post a picture of a random ferret, at least that picture of a ferret is getting in front of people and they're seeing your name and they're seeing your picture and they're wondering, like, why is Kevin or Tia or Jennifer or Erica posting a picture of a ferret. That's weird.

Is this their.

Their ferret? Why are they dressing their ferret like a wizard? Like, they're still thinking about. So, all right, we're a couple minutes over. Let's do main takeaways. Who wants to start us off? And you're going to tell the next person. Who tells the next person.

I'll go this. All of the things led to the phrase, you are your number one client. So that pretty much encompasses everything for me.

Thank you. And who are you picking next?

Tia.

Thanks.

I think right now for me, it's that the, like, even a quarter is better than perfect or whatever. A quarter done is better than anything. Because right now I'm just not. I haven't done anything in a while for my business directly, so I. Yeah.

Just need to get something done so.

I can feel more motivated to, like, keep moving forward and, like, keep improving from there. I'll pass it off to Erica.

My main takeaway is when things are not working for you, just shift.

It's fine.

Like, it's okay. Because if you're constantly thinking, like, you are not neurodivergent, then you're not really accepting all of yourself. So, Kevin.

I think my main takeaway is I need to cordon off at least half a day to manage my business. There's a lot of stuff getting away from me.

Yeah.

Awesome.

Okay, everyone, great job today. Great to see you all. You know where to find me if you have any questions. And I'll see you on Friday. Bye.

Bye.