Do you know the Stanley tumblers story? They recently went all in with marketing their tumblers to t

I had so many coaches in the beginning years of my business that were neurotypical who didn't understand that my brain just worked differently and caused a lot of shame for me, really slowed me down because they made how I was working in my own business wrong because it wasn't their way. And when I started noticing this trend in my business that a lot of folks that were maybe ADHD or definitely ADHD were coming to me that there was this fear they had that they were going to be made wrong. And I realized instead of just having it kind of being a side of by the way, I have ADHD and you're safe with me to stick this flag in the ground and say no. This is an ADHD friendly space. This is a space designed for people whose brains work differently, whose brains have always had to bend like pretzels to fit into the model that has been handed to them that's created by neurotypicals. We're not standing for that anymore.