Katie McManus tells ADHD business owners to stop relying only on referrals. When your first clients leave, the referrals dry up. She shows how to use personal stories and social media to attract paying clients instead.
What do referrals and the pullout method have in common? Both are not great strategies on their own. So if you're building a business and relying solely on referrals in order to get clients, it's kind of like being that woman who relies on the pull out method for her birth control. I mean, it can work, but the failure rate is high and both methods rely entirely too much on other people remembering to do a very specific thing at a very specific time in order for you to succeed. And while sure it can work for months, when you get started, all it takes is a couple failures for your business and life to be completely thrown off plan. And who am I to talk about pregnancy prevention and business at the same time? Hi, I help ADHD business owners make more money in less time with fewer distractions. I'm Katie McManus, business strategist and money mindset coach and maker of weird analogies. Anyway, I hear from new business owners every single week that they're frustrated because when they started their business they reach out to their network for referrals, they were able to get clients and now that they're a few months or a year in, they are no longer able to get clients this way. And what makes matters worse is the clients that they initially signed are now completing cause they're at the end of their contract and they're unable to backfill them. So what do you do when your main client getting strategy stops working? This is why I don't train my clients to only build their business through getting referrals. And I'll admit I'm a bit of a control freak. And just like I believe that all women should have complete control on whether or not they get pregnant, I believe that all business owners should have complete control on how and when they get new clients. And if you want to learn some of my methods, then come to my pop up training this Saturday and learn about vulnerability and social media. I'm going to teach you how you can leverage your own personal stories in an authentic way so that you can sign high paying clients whenever you want to. And you don't have to be a marketing genius or an incredible writer to do this. I I'll also be walking you through how to determine how personal you'd like your brand to get so that you can respect your own privacy and still build a true connection with your audience. Because I know some people worry about oversharing, but once you know this, you will be able to get high paying clients whenever you want without turning to your network for referrals. And if you want to sign up, go ahead and write referral in the comments and I will send you a link to register. And on a personal note, if you're using the pullout method to prevent pregnancy, don't do that. It doesn't work.
