12:04

Katie McManus (business strategist and leadership coach) uses a bar/nightclub metaphor to contrast two approaches to client acquisition: the "creepy/desperate" person who chases anyone and over-justifies their worth, and the "cool/confident" person who is selective, authentic, and attracts the right people. She draws three concrete business lessons: (1) be selective yet kind about who you engage with; (2) follow only advice aligned to your specific goals; and (3) have confidence in your expertise and let authenticity attract clients. The talk is conversational and delivered as a short livestream with minor technical interruptions.

Chapters

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